US Med-Equip

What US Med-Equip does

US Med-Equip (USME), founded in 2003 and headquartered in Houston, Texas, is a privately held medical equipment rental and service provider operating across the United States. The company rents and sells movable medical equipment, hospital beds and therapeutic support surfaces, and hospital furnishings to acute-care hospitals, rehabilitation hospitals, specialty hospitals, and large health systems, delivered from a network of 100+ branch locations managing 160,000+ equipment units with a standard 2-hours-plus-drive-time commitment. Its revenue model blends usage-based equipment rentals, one-time equipment sales, manufacturer-certified biomedical repair services, and asset management, system shutdown, and telemetry professional services, with quote-based pricing and free delivery on rentals.

The technology layer is anchored by the GoUSME platform: the GoUSME App (launched May 2022) provides RFID-based real-time equipment tracking, the GoUSME Portal enables online ordering and account management, and GoUSME Connect (launched October 2023) embeds one-click ordering directly inside hospital EMR systems using Microsoft RPA and AI OCR, reducing bed delivery time from 45 minutes to under 30 minutes and deployed at 17 hospitals as of late 2023. The company is owned by private equity firm Freeman Spogli and expanded its footprint via the August 2022 acquisition of Freedom Medical, financed by Audax Private Debt and Adams Street Partners. Founders Gurmit Bhatia (CEO) and Greg Salario (Chief Development Officer) continue to lead the business, which has received consecutive Top Workplace (2019-2025), Modern Healthcare Best in Business (2025), Inc. Power Partner (2024-2025), and CIO 100 (2024) recognitions.

Name

US Med-Equip

Legal name

US Med-Equip

Website

https://usmedequip.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

US Med-Equip is a Houston-based, PE-backed provider of medical equipment rentals, sales, and biomedical services to US hospitals, operating 100+ branches and a 160,000-unit fleet supported by its GoUSME RFID and EMR-integrated technology platform.

Ownership category

akta.pro rank

Product category

Medical Equipment Rental and Services

NAICS

Home Health Equipment Rental (532283), Other Ambulatory Health Care Services (6219)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Medical equipment rentals
• Hospital equipment sales
• Biomedical repair services
• Healthcare asset management
• EMR equipment ordering

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Equipment Rentals: The company rents movable medical equipment, beds, and therapeutic support surfaces to hospitals. Equipment is delivered within 2 hours plus drive time. Revenue is generated through rental fees, typically recurring as hospitals rent equipment for patient care needs.
2. Medical Equipment Sales: Sale of medical equipment including movable medical equipment, beds and therapeutic surfaces, and hospital furnishings to healthcare facilities.
3. Biomedical Services: Manufacturer-certified biomedical technicians provide repair and maintenance services for medical equipment.
4. Asset Management Services: Equipment management professional services including asset tracking, system shutdown services, and telemetry systems for healthcare facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

US Med-Equip rents, sells, and services movable medical equipment — including hospital beds, therapeutic support surfaces, ventilators and other critical care devices, and hospital furnishings — to hospitals and healthcare systems across the United States through 100+ branch locations with 24/7 support and rapid delivery. The company's GoUSME technology platform (GoUSME Connect EMR integration, GoUSME App with RFID tracking, and GoUSME online portal) enables direct equipment ordering from within hospital workflows. Complementary services include manufacturer-certified biomedical repair, asset management, system shutdown, and telemetry solutions.

Product overview

US Med-Equip operates as a medical equipment rental provider with a platform-plus-services architecture. The core technology platform consists of GoUSME Connect (EMR-integrated ordering via Microsoft RPA/AI OCR), the GoUSME App (RFID-based equipment tracking), and the GoUSME Portal (online ordering and management). These technologies support a portfolio of medical equipment products including movable medical equipment (ventilators, BiPAP/CPAP devices), beds and therapeutic support surfaces, and hospital furnishings—all available for rent or sale. The company complements its equipment offerings with biomedical services, asset management services, system shutdown services, and telemetry systems. The platform enables hospitals to order equipment directly through EMR systems with delivery times reduced from 45 minutes to under 30 minutes. The company maintains 100+ locations nationwide with over 160,000 pieces of equipment.

Differentiator

Problem solved

Functional benefit

Brands

• GoUSME: Mobile app and portal for rental equipment ordering and tracking with RFID technology
• GoUSME Connect

Products and services

• GoUSME Connect EMR-integrated ordering platform that enables nurses and clinical staff to order rental medical equipment directly through the hospital's electronic medical record system, using Microsoft RPA and AI OCR to automate order workflows and reduce delivery time.
• GoUSME App Mobile application with RFID technology that allows hospital partners to track and manage rented medical equipment in real time across US Med-Equip's nationwide network.
• GoUSME Portal Online web portal for hospital partners to place equipment orders, manage accounts, and track deliveries.
• Equipment Rentals and Sales Rental and sale of movable medical equipment to hospitals and healthcare facilities, including delivery, setup, and pickup, with free delivery on rentals and 24/7 customer support.
• Movable Medical Equipment Selection of movable medical equipment — including ventilators, G5 ventilators, V60 non-invasive BiPAP/CPAP devices, and other critical care equipment — available for rent or sale to hospitals for patient care.
• Beds and Therapeutic Support Surfaces Hospital beds and therapeutic support surface equipment for continuous patient care, available for rent (including rental hospital beds ordered through GoUSME Connect) or sale.
• Hospital Furnishings Furniture and furnishings for hospital patient-care environments, available for rent or sale.
• Biomedical Services Manufacturer-certified biomedical technician services that maintain and repair medical equipment to keep it patient-ready.
• Asset Management Services Equipment management professional services that help hospitals track, manage, and optimize their medical equipment inventory and lifecycle.
• System Shutdown Services Specialized services supporting hospital systems during equipment shutdowns and transitions.
• Telemetry Systems Telemetry monitoring systems and services for continuous patient monitoring in hospital settings.

Quantifiable outcome

• Reduced bed delivery time from 45 minutes to under 30 minutes using GoUSME Connect EMR integration
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered strategic, core, supporting and minor.

• SentecstrategicTechnology or Integration · 17 October 2024Partnership to support clinicians nationwide with advanced respiratory monitoring for critical patients, including newborns. Combines US Med-Equip's equipment rental network with Sentec's respiratory monitoring technology.
• Freedom MedicalcoreStrategic or Co-development Partner · 8 August 2022Acquired in August 2022 as part of US Med-Equip's growth strategy. The acquisition expanded location count, workforce, and capability to support hospitals with on-demand critical medical equipment.
• AironsupportingTechnology or IntegrationEquipment manufacturer whose products are offered through US Med-Equip's rental and sales program for hospitals.
• PhilipssupportingTechnology or IntegrationMajor medical equipment manufacturer whose products including ventilators are available through US Med-Equip's equipment program.
• GE HealthcaresupportingTechnology or IntegrationMedical technology company whose equipment is available through US Med-Equip's rental and sales offerings.
• VapothermsupportingTechnology or IntegrationRespiratory care equipment manufacturer whose products are offered through US Med-Equip's equipment services.
• Hamilton MedicalsupportingTechnology or IntegrationVentilator manufacturer whose products are available through US Med-Equip's equipment rental program.
• Fisher & Paykel HealthcaresupportingTechnology or IntegrationRespiratory care and humidification equipment manufacturer whose products are available through US Med-Equip.
• MaxtecsupportingTechnology or IntegrationMedical equipment manufacturer whose products are included in US Med-Equip's equipment offerings.
• BD (Becton Dickinson)supportingTechnology or IntegrationMedical technology company whose equipment is available through US Med-Equip's rental and sales services.
• B.I.G. Love Cancer CareminorOthersCharity partnership for pediatric cancer support. US Med-Equip employees participated in Giving Tuesday activities collecting gifts for hospitalized children with cancer.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Agiliti Health: Agiliti is the most direct competitor to US Med-Equip, providing movable medical equipment rental and management services to hospitals and health systems across the United States. Both companies operate on a national scale, renting beds, ventilators, and other movable medical equipment with rapid response times.
• Direct Supply: Direct Supply is a private, healthcare-focused distributor serving senior living, hospitals, and health systems with equipment, furnishings, and procurement solutions. It shares USME's focus on operational support for healthcare facilities and competing product categories.
• Joerns Healthcare: Joerns Healthcare rents and sells therapeutic support surfaces, hospital beds, and wound care equipment to hospitals and post-acute facilities. Its rental model and customer base closely parallel USME's rental and services business.

Broad incumbents

• Hill-Rom (Baxter International): Baxter's Hill-Rom business manufactures and rents hospital beds and other medical equipment, with deep relationships across U.S. hospitals. While much larger and manufacturer-led, it competes directly with USME in hospital bed rentals and integrated care solutions.
• Medline Industries: Medline is one of the largest private manufacturers and distributors of medical supplies and equipment globally, serving hospitals with both products and equipment services. As a much larger broad-line incumbent, it competes with USME in equipment distribution and increasingly in rental and asset management.
• Owens & Minor: Owens & Minor is a major medical distribution company that also owns Apria Healthcare, giving it a footprint in both hospital equipment supply and home medical equipment. It competes with USME in distribution and increasingly in hospital-facing equipment services.
• Stryker: Stryker is a major medical technology company with a strong presence in hospital beds, stretchers, and other movable equipment. It operates both sales and rental channels for hospitals, overlapping with USME's core offerings in acute care equipment.

Emerging players

• Apria Healthcare: Apria Healthcare, owned by Owens & Minor, focuses on home medical equipment and respiratory therapy. While primarily home-focused, it is adjacent to USME's hospital respiratory equipment business and shares the DME supplier ecosystem.

Others

• Sodexo: Sodexo is a global services company that, through its healthcare segment, provides facilities management, equipment management, and clinical engineering to hospitals. It competes with USME's biomedical and asset management services offerings as a broader outsourced services provider.
• Aramark: Aramark is a global provider of food, facilities, and uniform services that also offers healthcare equipment management and clinical technology services to hospitals. It overlaps with USME in biomedical and asset management services, but as part of a much broader services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usmedequip
• Facebookfacebook.com/usmedequip
• LinkedInlinkedin.com/company/us-med-equip-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Med-Equip