Milwaukee Diaper Mission

What Milwaukee Diaper Mission does

Milwaukee Diaper Mission is a 501(c)(3) nonprofit organization (EIN 85-2354816) founded in 2020 and headquartered in Cudahy, Wisconsin, that addresses diaper need and period poverty in the Milwaukee metropolitan area. The organization operates three core programmatic offerings: the Diaper Program (distributing free disposable diapers), the Cloth Program (providing reusable cloth diapers and related products), and the Flow Forward period product program (distributing menstrual cups, cloth pads, period underwear, and other supplies). Since founding, the organization reports cumulative distribution of 4.5 million diapers, 1.9 million period products, 99,453 packs of baby wipes, 5,343 cloth diapers, 2,266 cloth pads, 448 menstrual cups, and 1,529 pairs of period underwear. The operating model relies on a network of more than 25 partner social service agencies, including Nourish MKE, Cross Lutheran Church, Jewish Community Pantry, Kinship Community Food Center, Bay View Community Center, Sojourner Family Peace Center, and Milwaukee Women's Center, with an additional seasonal partnership with Hunger Task Force and the City of Milwaukee to serve winter warming centers.

The organization does not provide direct services to individual families; instead, it functions as a wholesale basic-needs bank, supplying partner agencies that then distribute products to their clients. Revenue is generated primarily through charitable donations from individuals, corporations, and foundations, supplemented by corporate sponsorship tiers (including a flagship relationship with Nuna Baby), annual fundraising events (Driving for Diapers golf outing, The BIG Give Back), and a branded merchandise line (MDM Shirts, Flow Forward apparel) sold through an external online shop. The technology footprint is minimal: a Squarespace-based website and a Network for Good donation page serve as the primary digital infrastructure, with no proprietary software, mobile application, or API platform. Awareness and donor acquisition are driven by email marketing, social media, community events, and corporate sponsorship outreach.

The addressable market is defined geographically by the Milwaukee metro and demographically by low-income families with diaper need and individuals experiencing period poverty. The organization does not publicly disclose revenue, funding totals, or financial statements; the only disclosed funding event in the input is a $5,000 grant from the Baker Tilly Foundation dated 2025-09-19. Operating with 1–10 staff, Milwaukee Diaper Mission's strategic posture is one of incremental program expansion (diapers into cloth, then into period products), deepening of its agency distribution network, and broadening of its donor and sponsor base within a single metropolitan market.

Name

Milwaukee Diaper Mission

Legal name

Milwaukee Diaper Mission

Website

https://milwaukeediapermission.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Milwaukee Diaper Mission is a 501(c)(3) nonprofit founded in 2020 that distributes free diapers and period products to low-income families in the Milwaukee metropolitan area through a network of more than 25 partner social service agencies.

Ownership category

akta.pro rank

Product category

Nonprofit Hygiene Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (62423)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

akta.pro secondary industries

Baby Diapers & Training Pants (CRADALAE), Diapering & Wipes (Diaper Creams, Wipes) (CRABAJAC)

Keywords

• Diaper bank services
• Period poverty relief
• Hygiene supply distribution
• Nonprofit diaper programs
• Community basic needs

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Donations: The organization primarily relies on charitable donations from individuals, corporations, and foundations to fund operations and purchase diapers and period supplies for distribution.
2. Merchandise Sales: The organization sells branded merchandise including MDM Shirts and Flow Forward Shirts through an external shop platform (milwaukeemerch.com) to generate additional revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Milwaukee Diaper Mission is a nonprofit organization that acquires and distributes free disposable diapers, cloth diapers, baby wipes, and period products (pads, menstrual cups, period underwear) to families experiencing diaper need and period poverty in the Milwaukee metropolitan area. The organization operates as a basic-needs bank, supplying products wholesale to a network of 25+ partner social service agencies that distribute the items to end recipients. Funding comes from individual donations, corporate sponsorships, foundation grants, fundraising events, and branded merchandise sales.

Product overview

Milwaukee Diaper Mission is a nonprofit organization that operates three core programmatic offerings: the Diaper Program (distributing free disposable diapers), the Cloth Program (providing reusable cloth diapers), and the Flow Forward Period Program (distributing free period products including period underwear, menstrual cups, cloth pads, and baby wipes). These programs work together through a network of distribution partner agencies throughout Milwaukee. The organization also sells branded merchandise (MDM Shirts, Flow Forward apparel) through an online shop to support fundraising.

Differentiator

Problem solved

Functional benefit

Brands

• Flow Forward: Period program providing free period products to individuals in need in the Milwaukee community.

Products and services

• Diaper Program Core program distributing free disposable diapers to families in need in Milwaukee through a network of partner social service agencies such as food pantries and community centers.
• Cloth Program Program providing free reusable cloth diapers and cloth pads as a sustainable alternative to disposable products for families in need in Milwaukee.
• Flow Forward (Period Program) Program providing free period products including period underwear, menstrual cups, cloth pads, and disposable pads to individuals experiencing period poverty in the Milwaukee community.
• MDM Shirts (Branded Merchandise) Branded apparel merchandise including MDM Shirts and Flow Forward Shirts in adult and kid sizes, sold online to support the organization's mission.

Quantifiable outcome

• 4.5 million diapers and 1.9 million period products distributed

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Nourish MKEcoreChannel Partner/ Reseller/ DistributorLargest network of community food centers in Milwaukee. Serves as a distribution site for Milwaukee Diaper Mission products, providing diapers and period supplies to families at their multiple locations including Mitchell, Orchard, Fond du Lac, and Cherry sites.
• Cross Lutheran ChurchcoreChannel Partner/ Reseller/ DistributorFood pantry providing fresh produce, dairy, and baked goods. Also distributes personal hygiene items and diapers provided by Milwaukee Diaper Mission. Serves all Milwaukee zip codes.
• Jewish Community PantrycoreChannel Partner/ Reseller/ DistributorEmergency food pantry co-sponsored by JCC and Women's Philanthropy of Milwaukee Jewish Federation. Distributes diapers and period products to clients in the 53210 and 53216 zip codes.
• Kinship Community Food CentercoreChannel Partner/ Reseller/ DistributorEngages volunteers and neighborhood residents to end hunger, isolation, and poverty. Provides Milwaukee Diaper Mission products at St. Casimir's Church location.
• Bay View Community CentercoreChannel Partner/ Reseller/ DistributorInclusive, community-supported nonprofit organization. Distributes Milwaukee Diaper Mission products at their facility serving zip codes 53207, 53221, 53235, and 53215.
• People's TablecoreChannel Partner/ Reseller/ DistributorChoice pantry on Milwaukee's South Side providing food, baby formula, and basic hygiene supplies. Distributes Milwaukee Diaper Mission products at their location.
• Hunger Task ForcecoreStrategic or Co-development PartnerPartnership with Hunger Task Force and City of Milwaukee to provide diapers to families at six local winter warming centers from November through March.
• Nuna BabyflagshipGTM or Marketing PartnerCorporate sponsor providing ongoing support for Milwaukee Diaper Mission's mission. Thanked publicly on the organization's sponsorship page for continued support.
• Sojourner Family Peace CentercoreChannel Partner/ Reseller/ DistributorMost comprehensive domestic violence prevention provider in Wisconsin, serving nearly 10,000 clients annually. Distributes Milwaukee Diaper Mission products to affected families.
• Milwaukee Women's CentercoreChannel Partner/ Reseller/ DistributorProvides comprehensive services for women, men, and children affected by domestic violence, addiction, mental health issues, homelessness, and poverty. Distributes essential supplies from Milwaukee Diaper Mission.

Scale indicators8 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Feeding America: Nation's largest domestic hunger-relief organization, operating a network of 200+ food banks. Comparable as a nonprofit 'basic-needs bank' model and direct partnership ecosystem — several of MDM's distribution partners (e.g., Hunger Task Force) sit inside this broader network.
• National Diaper Bank Network: National umbrella organization for diaper banks across the U.S. Directly comparable as it coordinates and supports the same basic-needs diaper distribution model that MDM operates locally, and serves as the natural network partner or competitive national brand.
• Baby2Baby: Large-scale nonprofit distributing diapers, clothing, and basic essentials to children in poverty. Comparable mission, beneficiary population, and product mix (especially diapers), but operates nationally at far greater scale with corporate and celebrity-backed funding.

Direct peers

• Cradles to Crayons: Nonprofit providing children from birth through age 12 with essential items including diapers, clothing, and hygiene supplies. Directly comparable in mission, donor model, and product category, though it operates across multiple U.S. metros.
• I Support the Girls: Nonprofit collecting and distributing feminine hygiene products and bras to people experiencing homelessness and period poverty. Comparable donor-driven model and beneficiary overlap with Flow Forward.
• The Diaper Foundation: Nonprofit diaper bank providing free diapers to families in need. Direct peer offering the same core product (diapers) through partner distribution channels with donation-based funding.
• Happy Period: Nonprofit addressing period poverty by distributing free menstrual products through partner organizations. Direct peer for MDM's Flow Forward program with an identical donation-funded, partner-distributed operating model.
• Diaper Bank of North Carolina: Statewide diaper bank distributing free diapers through partner agencies to families in need. Closely comparable operating model — partner-agency distribution, donation-funded, and product focus on diapers plus adjacent hygiene items.
• Austin Diaper Bank: Local diaper bank serving the Austin metro through a partner network. Highly comparable single-metro, partner-mediated distribution model that demonstrates the same template MDM operates.
• Helping Hand Period: Nonprofit providing free menstrual products to individuals in need across the U.S. Closely comparable to MDM's Flow Forward program in product focus, donor model, and partner-mediated distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MKEdiaper
• Facebookfacebook.com/milwaukeediapermission

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milwaukee Diaper Mission