Generac
- Company typePublic
- Founded1959
- HeadquartersCravinhos, Brazil
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Generac firmographics
Firmographics- Name
- Generac
- Legal name
- GPR BRAZIL EQUIPAMENTOS LTDA
- Website
- https://generacbrasil.com.br
- Company type
- Public
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Generac industry classification
Industry- Product category
- Power Generation Equipment
- NAICS
- Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361)
- SIC
- Motors & Generators (3621), Engines & Turbines (3510)
- akta.pro primary industry
- Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ)
- akta.pro secondary industries
- Diesel Engine Power Plants (Medium/High-Speed Reciprocating) (EUACACAB), Remote & Islanded Oil/Diesel Power Generation (Off-Grid, Mini-Grids) (EUACACAG)
Keywords
Where Generac is headquartered
LocationHeadquarters
- HQ city
- Cravinhos
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Generac business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Generator Sales: Sale of power generators including residential standby, commercial, and industrial generators running on diesel, natural gas, or dual-fuel configurations
- Portable Generator Sales: Retail sales of portable generators through Home Depot, Lowe's and other retailers
- Mobile Solutions: Rental and sale of mobile power and lighting equipment for construction, events, and temporary power needs
- Parts and Services: Replacement parts, maintenance services, warranty claims, and technical support for generator systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Industrial generators |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Generac product offering
Product offeringCore offering
Generac manufactures and sells power generation equipment, including diesel generators (15 kVA to above 800 kVA), natural gas generators (Guardian residential/commercial, RG and SG industrial lines), mobile power solutions under the Generac Mobile brand, battery energy storage systems, and mobile lighting towers. Products serve residential, commercial, industrial, and hyperscale data center applications across more than 150 countries.
Product overview
Generac is a global power generation company operating in over 150 countries with 60+ years of experience, specializing in energy solutions across residential, commercial, and industrial segments. The product portfolio centers on backup power generation including diesel generators (15 to over 800 kVA), gas generators (residential Guardian series 10-24 kVA, commercial RG series 30-150 kVA, and industrial SG series 35-1000 kVA), mobile power solutions under Generac Mobile brand, and lighting towers. The company also offers custom power solutions for data centers, automatic transfer panels, and related services. Power ranges span from 8 kVA to 4062 kVA. Recent acquisitions include Enercon Engineering (custom power equipment and industrial enclosures) and Allmand Brothers (portable light towers).
Differentiator
Problem solved
Functional benefit
Brands
- Generac Mobile: Mobile power solutions including rental generators, lighting towers, and mobile battery storage systems for construction, infrastructure, events, and rental markets.
Products and services
- Diesel Generators Diesel-powered generators covering a wide power range from 15 kVA to above 800 kVA, suitable for industrial applications, supermarkets, hospitals, hotels, construction, and agriculture.
- Gas Generators (Guardian, RG, SG Series) Gas-powered generators for residential and commercial use, including the Guardian series (10-24 kVA) and industrial RG (30-150 kVA) and SG (35-1000 kVA) series, featuring automatic activation, quiet operation, and compact design.
- Lighting Towers Mobile lighting solutions (VT8, VT8 LED, VTEVO, LINK Tower T3 LED) for construction, events, rental, and infrastructure sectors, featuring low energy consumption and low pollutant emissions.
- Generac Mobile Solutions Mobile energy solutions including rental generators, lighting towers, and mobile battery energy storage systems (BESS) for construction, events, rental markets, and temporary power needs.
- Data Center Power Solutions Backup power generator systems specifically designed for hyperscale data center applications, providing high-quality technology for power continuity at large-scale computing facilities.
- QTA Automatic Transfer Panels Automatic transfer switches (QTAs) that enable seamless transition between utility power and generator backup power for reliable failover.
- Parts and Service Support Replacement parts, maintenance services, warranty claims, and technical support for installed generator systems across the product portfolio.
Companies that use Generac
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Generac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Generac partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Major Hyperscaler (Undisclosed)flagshipGenerac CEO Aaron Jagdfeld announced a global supply agreement to provide generators to a major hyperscaler. The deal has the potential to significantly transform Generac's business operations, with shares increasing up to 7.7% following the announcement. This represents Generac's entry into large-scale data center power supply.
- Enercon EngineeringcoreGenerac signed a definitive agreement to acquire Enercon Engineering, a custom power equipment and industrial enclosure manufacturer founded in 1975 and based in East Peoria, Illinois. The acquisition adds specialized manufacturing capabilities in generator enclosures and switchgear to address growing demand for backup power driven by data center expansion projected to more than triple by 2030. Enercon's 120+ employees and 160,000-square-foot facility will operate under Generac's Domestic Commercial & Industrial Business Group following regulatory approval, expected in Q2 2026.
- Allmand BrotherscoreGenerac acquired Allmand Brothers from Briggs & Stratton, expanding its portfolio of mobile power and lighting solutions for the construction and events industries.
- Duke Energy FloridaflagshipDuke Energy Florida launched a 10-year Residential Battery Storage Pilot in Orlando's Hunter's Creek neighborhood, involving over 75 homeowners and supported by battery systems from Generac. The pilot aims to evaluate the effectiveness of home battery systems in reducing energy use and managing grid demand during peak periods, including outages, and to collect data for future energy efficiency strategies.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Generac competitors and assessment
Company assessmentDirect peers
- Wärtsilä: Wärtsilä manufactures large reciprocating engine power plants and energy storage solutions, with growing presence in data center and grid services. Direct overlap with Generac in engine-based power generation for utility, industrial, and data center applications.
- Kohler Co. Kohler's Power Group manufactures residential, commercial, and industrial generators spanning similar power ranges to Generac, including the KD series industrial diesel line. Comparable product breadth and target customer segments with similar channel strategies.
- Atlas Copco: Atlas Copco's Power and Flow division offers mobile generators, lighting towers, and battery storage for construction and rental — directly comparable to Generac Mobile's product portfolio. Competes in the same mobile/temporary power category.
- Honda Power Equipment: Honda's Power Equipment division produces portable generators and EU inverter series products sold through retail channels like Home Depot and Lowe's. Direct retail-channel competitor in residential and light commercial portable generators.
- Briggs & Stratton: Briggs & Stratton was the prior owner of Allmand Brothers (now acquired by Generac). It manufactures small engines and portable/standby generators across residential and light commercial segments — a direct product-line competitor, especially in the portable generator category.
- Doosan Heavy Industries: Doosan builds diesel and gas generator sets and industrial engine platforms for power generation and data center applications. Comparable product range to Generac's industrial diesel and gas lines, particularly in larger kVA classes.
- Rolls-Royce Power Systems (MTU): Rolls-Royce Power Systems, operating the MTU brand, produces diesel and gas gensets for data centers, hospitals, and industrial standby. Listed alongside Generac in the gas engine market for data centers and serves overlapping hyperscale and mission-critical customers.
- Cummins Inc. Cummins is the largest dedicated diesel and natural gas generator manufacturer globally, with comparable power-generation product lines (industrial, commercial, data center standby) and a parallel aftermarket parts/service model. Direct overlap with Generac across diesel and gas reciprocating generator segments.
Emerging players
- Aksa Power Generation: Aksa Power Generation manufactures diesel, gas, and mobile generator sets across residential, commercial, and industrial segments. Comparable product range to Generac with growing global distribution — particularly strong in emerging markets, overlapping with Generac's Brazil and international focus.
Broad incumbents
- Caterpillar Inc. Caterpillar is the dominant heavy industrial OEM with a sizeable Electric Power division offering diesel and gas generator sets from 6 kW to multi-megawatt. It is a much larger diversified industrial peer that competes with Generac directly in industrial standby and data center segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Generac social profiles
Digital presenceGenerac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generac leadership team
Management profileNumber of profiles
Profiles2 records
Generac subsidiaries and ownership
Company hierarchySubsidiaries2 records
Generac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generac
What does Generac do?
Generac manufactures and sells power generation equipment, including diesel generators (15 kVA to above 800 kVA), natural gas generators (Guardian residential/commercial, RG and SG industrial lines), mobile power solutions under the Generac Mobile brand, battery energy storage systems, and mobile lighting towers. Products serve residential, commercial, industrial, and hyperscale data center applications across more than 150 countries.
Is Generac a public or private company?
Generac is a public company. It is classified as public and is currently operating.
When was Generac founded?
Generac was founded in 1959. It employs 51 to 100 people.
Where is Generac based?
Generac is headquartered in Cravinhos, Brazil, in the Latin America region.
How does Generac make money?
Four revenue lines are on record. Generator Sales are the primary driver. The others are portable Generator Sales, mobile Solutions and parts and Services.
Who are Generac's main competitors?
Direct peers on record are Wärtsilä, Kohler Co., Atlas Copco, Honda Power Equipment, Briggs & Stratton, Doosan Heavy Industries, Rolls-Royce Power Systems (MTU) and Cummins Inc.. Aksa Power Generation is listed as an emerging player. Caterpillar Inc. is listed as a broad incumbent.
Does Generac have an API?
No public API is recorded for Generac.
What industry is Generac in?
Generac's product category is Power Generation Equipment. Its primary akta.pro industry code is EUAEAAAJ, Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip), with a secondary code of EUACACAB, Diesel Engine Power Plants (Medium/High-Speed Reciprocating). Its NAICS code is 3336 and its SIC code is 3621.