Omada Interactiva

What Omada Interactiva does

Omada Interactiva (legal entity ÒMADA INTERACTIVA SLL) is a Barcelona-based digital services agency founded in 2003 that builds Drupal-based web platforms, telerehabilitation applications, eLearning portals, and EU-funded research platforms. The firm serves three primary verticals: healthcare (with Hospital Sant Joan de Déu as anchor across Funny Friends respiratory telerehabilitation, Blapp speech telerehabilitation, Rare Commons research platform, and the Hospital Líquido patient portal suite); education (serving Catalan universities UB, UPC, UPF, UAB, and UOC with eLearning portals, internship management applications, and digital learning materials for publishers such as Text-La Galera); and the NGO/third sector (digital communication, fundraising portals, and Google Grants management for organizations including Manos Unidas and Obra Social Sant Joan de Déu). Technology centers on the Drupal CMS, with six dedicated in-house Drupal programmers, over 40 implementations since 2006, and integrations with CiviCRM, MailChimp, Mandrill, Navision, AS400, HotJar, and Inmagic; the firm also develops for iOS, Android, Java, WordPress, and Moodle. Proprietary assets include the Funny Friends hardware-plus-software respiratory telerehabilitation system and the Blapp adaptive speech telerehabilitation app, both developed with clinical partners.

The business is a professional services agency with three distinguishable revenue mechanics: (1) custom Drupal development and digital strategy projects priced per engagement, (2) participation in EU-funded Horizon 2020 and FEDER consortia (notably Share4Rare at €1.92M and EMPOWER at €4.31M total funding, with Omada as the technology development partner) that subsidize platform R&D and create IP, and (3) standardized, government-subsidized products under Spain's Kit Digital program (OMD-Web, OMD-Redes, OMD-Business) for SMEs, with subsidies ranging from €2,000 to €4,000 per client. Go-to-market is sales-led, relationship-based, and domestic (Spain only), emphasizing long-term client retention over transactional volume; the Kit Digital channel is the sole high-volume, lower-touch distribution lever. Pricing for custom work is per project, Kit Digital contracts are multi-year, and the firm holds no disclosed institutional equity funding, operating as a privately held SLL.

Operationally, Omada runs a multidisciplinary team from its Plaça Reial headquarters in central Barcelona, holds Google Partner status for search marketing, and self-attests GDPR/Ley Orgánica 3/2018 compliance. The customer base is heavily skewed toward public, institutional, and nonprofit buyers in Catalonia, with recurring multi-product relationships concentrated in Hospital Sant Joan de Déu and a handful of public universities, layered over a long tail of NGO and SME Kit Digital clients.

Name

Omada Interactiva

Legal name

ÒMADA INTERACTIVA SLL

Website

https://omada.es

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Omada Interactiva is a Barcelona-based Drupal-specialist digital agency serving Spanish healthcare, education, and NGO clients with custom web development, eLearning portals, telerehabilitation systems, and EU-funded research platforms, supplemented by Kit Digital SME digitalization services.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Computer Systems Design Services (541512)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Drupal web development
• Digital transformation services
• Telerehabilitation platforms
• ELearning portal development
• Digital marketing agency

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Web Development: Custom web development services including Drupal implementations, corporate portals, and digital solutions for clients in healthcare, education, and NGO sectors.
2. Digital Marketing Services: SEO/SEM, social media management, inbound marketing, analytics, and digital communication strategy services.
3. eLearning and Training Solutions: Development of eLearning portals, course design, authoring tools, LMS integration, and digital education materials.
4. EU Research Project Participation: Participation in EU-funded research projects (Horizon 2020) as technology development partner, contributing to healthcare innovation initiatives.
5. Kit Digital Services: As a digitalization agent under Spain's Kit Digital program, providing website, social media management, and business intelligence solutions to SMEs with government subsidies covering up to 4,000 EUR.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Omada Interactiva is a Barcelona-based digital agency that designs, develops, and maintains custom web platforms and digital solutions built primarily on Drupal CMS for clients in healthcare, education, and NGO sectors. Its offerings span strategy consulting, UX/UI design, custom Drupal development, eLearning portals, telerehabilitation applications, and digital marketing (SEO/SEM, social media, analytics). The firm also operates as a Spanish government Kit Digital agent delivering subsidized website, social media, and business intelligence packages to SMEs.

Product overview

Òmada Interactiva is a Barcelona-based interactive experience agency (with 19+ years of operation) offering a broad portfolio of products, project-based services, and standardized digital solutions. The core offering includes a diverse set of client-facing web applications and platforms across healthcare, education, and NGO sectors, many built on Drupal. Named products include: EMPOWER (psychosocial workplace research webapp), Share4Rare (rare disease social research platform), Blapp (speech telerehabilitation app), Funny Friends (respiratory telerehabilitation system), Apropa Cultura (cultural accessibility reservation portal), DIBA eLearning Platform, the Hospital Sant Joan de Déu patient portal suite (including Guía Metabòlica, Faros, Guía Diabetes), Institut Guttmann Portal, Rare Commons, Sidastudi documentary centre, Campus Treball/GIPE internship management tools, Servei de Llengües UPC eLearning support, Text-La Galera educational portal, and Manos Unidas Portal. These are complemented by Drupal development & integration services and three standardized Kit Digital solutions (OMD-Web, OMD-Redes, OMD-Business) offered as subscription-type digital subsidies. The portfolio reflects a project-based agency model rather than a single unified platform product.

Differentiator

Problem solved

Functional benefit

Products and services

• EMPOWER Webapp platform for psychosocial research in the workplace that integrates self-assessment and self-registration tools (questionnaires, mood trackers), wellness tools, personal growth tools, and validated research content for workplace mental health evaluation and intervention. Funded under EU Horizon 2020 (Grant Agreement No. 848180).
• Share4Rare Social research platform focused on rare pediatric diseases that uses collective intelligence to connect patients, families, and professionals for education, exchange, and biomedical research. Built in Drupal; funded under EU Horizon 2020 (Grant Agreement No. 780262).
• Blapp Gamified speech telerehabilitation application for pediatric patients with cognitive diversity, speech disorders, or language impairment. Features an intelligent therapy itinerary manager that auto-adapts to patient evolution, voice recognition for expressive language work, and gamified sessions. Co-funded by EU FEDER and ACCIÓ-Generalitat de Catalunya.
• Funny Friends Innovative respiratory telerehabilitation system for pediatric patients combining a proprietary hardware device that captures respiratory effort, software for processing and tracking, and gamified respiratory exercises with reward/prize mechanics. Clinically proven to improve treatment adherence; co-developed with Hospital Sant Joan de Déu and Vecmédical.
• Apropa Cultura Inclusive cultural network portal connecting theaters, auditoriums, festivals, and museums with social sector entities to make culture accessible. Built in Drupal with CRM integration and process management for reservation of shows and activities.
• Hospital Sant Joan de Déu — Patient Portals (Hospital Líquid) Suite of patient-focused thematic portals for Hospital Sant Joan de Déu under the 'Hospital Líquid' initiative, including Guía Metabòlica (metabolic disease community), Faros (child/adolescent health observatory), and Guía Diabetes (Type I diabetes portal). Built on Drupal with SEO, content architecture, usability, and community features.
• Rare Commons Research platform promoting biomedical research into rare pediatric diseases through joint knowledge generation by families and physicians worldwide. Built in Drupal, with nearly 400 active users contributing to research.
• Manos Unidas Portal Drupal-based portal for Manos Unidas central services with technical infrastructure for territorial delegations. Includes Google Grants management, SEO, and digital campaign support for an international cooperation NGO.
• DIBA eLearning Platform Training and LMS service for the Diputació de Barcelona offering blended learning (face-to-face and online). Covers course model analysis, content virtualization, graphic design, platform maintenance, and programming of eLearning elements. Built on Drupal.
• Obra Social Sant Joan de Déu Portal Communication strategy and Drupal-based portal for the social action arm of Sant Joan de Déu, oriented toward awareness, activity/event communication, and fundraising, supported by social media strategy.
• Institut Guttmann Portal Corporate Drupal portal for Institut Guttmann, a reference hospital in spinal cord injury and brain damage. Focused on explaining medical services and patient care models, with ongoing maintenance, SEO, and marketing support.
• Servei de Llengües — UPC eLearning eLearning and communication support for the Language Service of the Polytechnic University of Catalonia (UPC), including information architecture, online language course models, social media strategy, linguistic support videos, graphic design, and data visualization.
• Campus Treball / GIPE Custom internship management applications for Universitat Pompeu Fabra (Campus Treball) and Universitat de Barcelona (GIPE). Integrates with university academic management systems and facilitates internship management for students, companies, PAS, and faculty.
• Sidastudi Documentary centre and sexual health portal built on an Inmagic bibliographic manager. Evolved from a VIH/Sida documentation centre to a broader sexual health communication platform with pedagogical resources, monographs, classroom activities, and epidemiological data.
• Text-La Galera Educational Portal Digital educational materials and educator portal for Enciclopèdia Catalana / Text-La Galera. Includes Moodle modules for digital book tracking, authoring tools for interactive activities, LMS integration, and Drupal-based educator portal integrated with the publisher's systems.
• Drupal Development & Integration Services Custom Drupal CMS development services including data migration (from Drupal 6/7, WordPress, Joomla), optimized Drupal hosting, training (user, webmaster, systems levels), functional and technical maintenance, and third-party integrations (MailChimp, Mandrill, CiviCRM, Navision, AS400). Staffed by 6 dedicated Drupal programmers with 40+ implementations since 2006.
• OMD-Web (Kit Digital) Website and internet presence solution under Spain's Kit Digital subsidy program. Includes domain registration, 12-month hosting, responsive web design (minimum 3 pages), WCAG 2.1 AA accessibility, CMS for self-management, basic SEO, and positioning in business directories. Subsidy up to EUR 2,000 for businesses with 0–50 employees.
• OMD-Redes (Kit Digital) Social media management solution under Spain's Kit Digital subsidy program. Includes Social Media Plan, monitoring, social media audit, management of at least one social network profile, and 4–8 monthly posts. Subsidy up to EUR 2,500 for businesses with 3–50 employees.
• OMD-Business (Kit Digital) Business Intelligence and analytics solution under Spain's Kit Digital subsidy program. Includes data integration with other databases, data storage (minimum 1 GB per user), customizable visual data dashboards, and data export to Excel/images. Parametrization hours vary by company size (30–70 hours). Subsidy up to EUR 4,000 for businesses with 0–50 employees.

Quantifiable outcome

• Improved treatment adherence in respiratory rehabilitation
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EMPOWER Project Consortium (13 institutions)coreStrategic or Co-development Partner · 1 January 2020EU Horizon 2020 funded project (4.3M EUR) involving 13 international institutions including universities, research centers, and hospitals. Òmada develops technology platform for workplace mental health evaluation and intervention. Partners: Fundació Sant Joan de Déu, Australian National University, EUR-team, Fondazione ADAPT, Fondazione IRCCS, Instituto Neurologico Carlo Besta, Nofer Institute, Swiss Paraplegic Research, Turku Centre for Occupational Health, University of York, Universidad Autónoma de Madrid, Vrije Universiteit Brussel.
• Share4Rare Consortium (10 organizations)coreStrategic or Co-development Partner · 1 January 2018EU Horizon 2020 funded platform (1.9M EUR) for rare disease research and patient engagement. Partners: Fundació Sant Joan de Déu, Asserta Global Healthcare Solutions, Melanoma Patient Network Europe, The Synergist, Institute of Genetic Medicine, International Centre for Life Newcastle, UPC, United Parent Projects, Muscular Dystrophy.
• Hospital Sant Joan de Déu - Departament d'InnovaciócoreStrategic or Co-development Partner · 15 October 2016Long-term strategic partner for multiple healthcare innovation projects including telerehabilitation systems (Funny Friends, Blapp), patient communities (Rare Commons, Guide Metabòlica, Faros, Guia Diabetis), and research platforms. Hospital leads projects while Òmada provides technology development and digital implementation.
• VecmédicalminorStrategic or Co-development Partner · 15 October 2016Hospital material company collaborating on Funny Friends respiratory rehabilitation project, providing medical device expertise for proprietary hardware component.
• FSJD (Fundació Sant Joan de Déu)minorStrategic or Co-development Partner · 15 October 2016Foundation partner in Blapp project supporting development of speech telerehabilitation solutions.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lullabot: US-based Drupal-focused digital agency offering strategy, design, and development for complex web platforms. Highly comparable as a similarly-sized specialist Drupal shop serving mission-driven institutions, though operating at larger scale.
• Atenea Tech: Spanish Drupal web development agency offering custom Drupal solutions and digital strategy. Most direct domestic comparable given shared Spanish market, Drupal specialization, and mid-market institutional client focus.
• PreviousNext: Australia-based Drupal agency serving higher education, government, and healthcare clients with long-tenured institutional relationships. Comparable in vertical mix and Drupal depth, though geographically distinct.
• FFW (now Tilde): US-headquartered Acquia/Drupal agency combining strategy, design, and development for enterprise digital experience platforms. Comparable as a similarly specialized Drupal-centric services firm, but operating at larger enterprise scale.
• Ymbra: Drupal and Acquia-focused digital agency serving European enterprise and public-sector clients. Directly comparable as a Drupal-specialist agency with similar service scope and European footprint.

Regional players

• Netcentric: European digital experience agency and Acquia partner serving enterprise and public-sector clients across multiple European markets. Comparable Drupal/digital experience focus, but larger and broader-geography.
• Paradigma Digital: Madrid-based digital consultancy offering custom development, cloud, and digital experience services to Spanish enterprise clients. Comparable as a Spanish digital services peer targeting similar enterprise and public-sector buyers.

Broad incumbents

• Mirum Agency: Global digital experience agency within IPG offering strategy, creative, technology, and media across brand and commerce. Comparable as an integrated digital services competitor but operating at much larger global scale.
• VMLY&R: Global brand, customer experience, and commerce agency with deep healthcare, education, and public-sector practices. Comparable in vertical focus (healthcare, education) but operates at significantly greater scale with broader capabilities.
• everis (NTT DATA): Large Spanish-origin technology consultancy (now part of NTT DATA) offering digital transformation, IT services, and consulting to enterprise and public-sector clients. Comparable in serving Spanish institutions and healthcare/education verticals but at vastly larger scale.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/omada_int
• Facebookfacebook.com/omada.int
• Instagraminstagram.com/omada.es
• Pinterestes.pinterest.com/omada_int
• LinkedInlinkedin.com/company/-mada-interactiva

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omada Interactiva