iLending

What iLending does

iLending, operated by Fleet Financial Inc. (NMLS #1716867) and headquartered in Englewood, Colorado, is a direct-to-consumer auto loan refinancing platform that matches borrowers with a network of more than 50 lending partners to secure lower interest rates and reduced monthly payments. The company has been in operation since 2006 and extends its refinancing offering beyond standard auto loans to motorcycles, RVs and campers, boats and watercraft, and ATVs and powersport vehicles. Customers initiate the process through a streamlined online application that uses a soft credit inquiry (no impact to credit score), are then paired with a dedicated loan consultant, and can opt to skip up to 90 days of payments after refinancing.

The platform is built on a cloud-based online lending infrastructure with integrated lender-network matching logic, complemented by self-service tools such as a car refinance calculator and educational content (FAQs, savings stories, testimonials). Acquisition channels include the company website, an in-house call center with English- and Spanish-language support, and third-party platforms such as LendingTree. iLending does not operate physical branches and does not publish data on funded loan volume, active lender count, or technology stack depth beyond what is visible on its public site.

The business model is a referral / affiliate revenue model: iLending is compensated by lending partners when a loan is originated through its platform, rather than charging consumers directly. Published APR ranges from 4.99% to 19.24% (as of June 2026) on loan amounts of $5,000 to $150,000 with terms of 12 to 96 months, with minimum qualifications including a 560 credit score, $1,500 monthly income, and vehicles under 10 years old and under 150,000 miles. The company claims an average client savings of $148 per month, positioning itself as a national leader in the consumer auto refinance vertical.

Name

iLending

Legal name

Fleet Financial Inc.

Website

https://ilendingdirect.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

iLending, operated by Fleet Financial Inc. from Englewood, Colorado, is a direct-to-consumer auto loan refinancing platform that matches U.S. borrowers with a network of more than 50 lenders to lower interest rates and monthly payments, also serving motorcycle, RV, boat, and powersport vehicle refinance needs.

Ownership category

akta.pro rank

Product category

Auto Loan Refinancing

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Auto Loan Refinance (Rate/Term) (FSAKAIAG)

Keywords

• Auto loan refinancing
• Consumer lending marketplace
• Vehicle loan refinancing
• Lender referral platform
• Motorcycle loan refinancing

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Loan Origination Referral Fees: iLending earns revenue by matching borrowers with lenders from its partner network. When a loan is originated through the platform, iLending receives compensation from the lending partner. The company acts as an intermediary, earning referral fees without charging customers directly for the matching service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

iLending operates a direct-to-consumer refinancing platform that matches individual borrowers with a network of over 50 partner lenders to refinance auto, motorcycle, and other vehicle loans. Customers apply online without impacting their credit score, are connected with a dedicated loan consultant, and are offered competitive APRs (4.99%–19.24%) and terms (12–96 months) on loans ranging from $5,000 to $150,000. The company is compensated through lender referral fees when a loan is originated, with no upfront fees charged to consumers.

Product overview

iLending is a national auto loan refinancing platform that operates as a single unified product offering. The core service is auto loan refinancing, with specialized modules for motorcycle, RV/camper, boat, and powersport vehicle refinancing. The platform also includes complementary tools (Car Refinance Calculator) and content (Savings Stories, Testimonials) to support the refinancing process. iLending connects borrowers with a network of over 50 lenders and provides personalized service through dedicated loan consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Loan Refinancing Core auto loan refinancing service that matches U.S. consumers with a network of over 50 partner lenders to secure lower APRs (4.99%–19.24%) and reduced monthly payments on existing vehicle loans, with terms 12–96 months and loan amounts $5,000–$150,000. For borrowers with existing auto loans who want to lower their interest rate, reduce their monthly payment, or restructure loan terms.
• Motorcycle Refinancing Specialized refinancing service for motorcycle loans, helping riders reduce monthly payments and interest rates on their bikes via iLending's 50+ lender network. For motorcycle owners carrying existing motorcycle loans who want to refinance to better terms.
• Other Refinancing Services (RV, Boat, ATV) Refinancing options for recreational and specialty vehicles including RVs/campers, boats/watercraft, and ATVs/powersport vehicles, matched through iLending's network of 50+ lenders. For owners of recreational or specialty vehicles seeking to refinance their existing loans to lower monthly costs.

Quantifiable outcome

• Average monthly savings of $148 per month on auto loan payments
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• LendingTreeminorGTM or Marketing PartneriLending maintains a presence on LendingTree's review platform, displaying their LendingTree review profile and badge on their website. This provides third-party credibility and referral traffic from LendingTree's user base.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LendingTree: Public multi-lender online marketplace that connects consumers with lenders across personal, auto, home, and business credit. iLending already displays a LendingTree review badge on its site, confirming the direct competitive overlap in lender-aggregation consumer lending.
• AutoPay: Direct auto lending and refinance platform serving near-prime and prime borrowers across the U.S. Competes with iLending for the same auto-refinance consumer wallet with a similar digital application experience.
• RefiJet: U.S. auto loan refinancing specialist that similarly shops multiple lenders on behalf of consumers. Closest vertical competitor to iLending's core auto-refinance product, sharing the same borrower persona, channel mix, and referral-fee economics.
• rateGenius: Long-standing consumer auto refinance intermediary that compares offers from a network of auto lenders. Directly comparable business model to iLending in customer acquisition channels, lender mix, and refinance product.

Broad incumbents

• Credit Karma: Intuit-owned consumer finance platform that surfaces credit card, personal loan, and auto refinance offers from multiple lenders. Competes with iLending for credit-conscious consumers at the top of the auto-refinance funnel.
• Rocket Loans: Direct-to-consumer online personal and home loan lender backed by Rocket Companies. Provides an in-house alternative to using an aggregator like iLending, raising the bar on speed, brand, and marketing spend.
• Upstart: Public AI-driven consumer lending marketplace operating across personal loans, auto, and small business credit. Broader scope than iLending, but overlaps materially as an online lender-aggregator competing for the same digitally native borrower refinance demand.
• SoFi: Direct-to-consumer digital financial services platform offering personal loans, auto refinance, and deposit products. Competes with iLending as a full-stack lender that can bypass aggregators by owning the customer relationship end-to-end.
• LightStream: Online consumer lending division of Truist offering unsecured personal loans and auto refinance directly to consumers. Represents the bank-backed, direct-channel alternative that iLending's intermediary model competes against.
• LendingClub: Public online lending marketplace originating personal loans, auto refinance, and small business credit through a bank partnership. Adjacent comparator for iLending's marketplace-driven, digital-first approach to consumer credit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ilendingdirect
• Facebookfacebook.com/ilendingdirect

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iLending