What DOGTV does

DOGTV (operated by PTV Media Ltd, an Israeli-incorporated private company headquartered in Chandler, Arizona) is the world's first television network and streaming service scientifically developed for dogs, launched in 2013. Its core product is a 24/7 live and on-demand video stream of content engineered for canine sensory perception — videos with colors adjusted to the dog-vision spectrum, music at a 50-70 BPM tempo, and specific Solfeggio sound frequencies shown to have a calming effect. The content library covers relaxation, stimulation, exposure, and reactive-dog programming, produced by cinematographers in more than 20 countries and protected by five patents. A 2021 Purdue University study of 44 dogs documented statistically lower cortisol (stress hormone) levels in dogs exposed to DOGTV, and the brand is recommended by veterinarians and supported by the American Pet Products Association (APPA).

DOGTV operates a direct-to-consumer subscription model priced at $9.99/month or $74.99/year (a 37% saving), with a free ad-supported tier (90 seconds of ads before streaming) and community discounts for seniors, military, first responders, and pet industry professionals. Distribution spans all major streaming platforms (Roku, Amazon Fire TV, Apple TV, Google TV, Samsung, LG, Vizio), iOS and Android mobile apps, web (dogtv.com, watch.dogtv.com), and US and Latin American cable/satellite providers (Xfinity, Directv, Dish, Sling, izzi, Claro, Sky). The company also runs free B2B programs for veterinary clinics and animal shelters/rescues, including a $5-per-subscription referral donation to 501c3 organizations, and an advertising platform (DOGTV Networks) offering pre-roll video, sponsorships, and monthly giveaways.

The portfolio has expanded beyond the dog-facing stream to include Unleashed by DOGTV, a human-facing entertainment network for dog parents featuring original shows, expert advice, and the Pets Add Life podcast (with APPA); gift subscriptions (1-12 months); downloadable expert resource guides; and a sub-brand (DOGTV Networks) monetizing the audience through advertising and sponsorships. Leadership includes CEO Beke Lubeach, Founder and Chief Content Officer Ron Levi, Co-founder and Executive Chairman Yossi Uzrad, and CRO Greg Geckles. The company is privately held with no disclosed venture or institutional capital and operates with 11-50 employees.

Name

DOGTV

Legal name

PTV Media Ltd

Website

https://dogtv.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

DOGTV (PTV Media Ltd) operates the world's first streaming TV network scientifically designed for dogs, offering 24/7 color-adjusted content, calming music, and sound therapy across streaming devices, mobile, web, and US/Latin American cable, monetized via subscriptions, advertising, and gift plans.

Ownership category

akta.pro rank

Product category

Pet Streaming Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Pet streaming service
• Canine entertainment
• Dog TV content
• Pet wellness media
• Animal enrichment programming

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Streaming (Premium): Monthly and annual subscription plans providing unlimited access to DOGTV's complete library of dog-focused content. Monthly plan at $9.99/month, annual plan at $74.99/year with 37% savings. Subscriptions auto-renew unless cancelled.
2. Gift Subscriptions: Digital gift subscriptions available for 1-12 months, allowing users to gift DOGTV to dog-owning friends and family members.
3. Advertising & Sponsorships: Pre-roll video ads, content sponsorships, and promotional giveaways for pet-focused brands reaching DOGTV's engaged audience of dog owners. Includes branded integration in original programming and 'Presented by' sponsorship packages.
4. Referral Program (Shelters/Rescues): Shelters and rescue organizations earn $5 for every new subscription referred through their network, with 501c3 donation benefit.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

DOGTV operates a subscription-based 24/7 streaming television service delivering scientifically designed video and audio content engineered specifically for canine sensory perception, including color-adjusted visuals, music at 50-70 BPM, and Solfeggio sound frequencies. The platform is distributed via mobile apps, smart TV apps, web, and cable/satellite providers, with a companion Unleashed by DOGTV content network for pet parents. Free distribution programs serve veterinary clinics and animal shelters.

Product overview

DOGTV is a streaming television platform and subscription service operating as the world's first TV channel scientifically designed for dogs, with a companion platform for dog-loving humans. The core product is the DOGTV streaming service offering 24/7 live and on-demand content specifically engineered for canine sensory experiences (color-adjusted visuals, 50-70 BPM calming music, specific audio frequencies). The portfolio includes multiple subscription tiers (Free, Monthly at $9.99, Annual at $74.99), a community discounts sub-brand for seniors/military/first responders/pet professionals, DOGTV Networks advertising, Unleashed by DOGTV (human-facing lifestyle content), DOGTV for Vet Clinics (free for clinics), DOGTV for Rescues and Shelters (free with referral donations), Expert Resource Guides (separation anxiety, enrichment, fostering, recipes), and Gift Subscriptions. The platform is distributed across streaming devices (Roku, Amazon Fire TV, Apple TV, Android, smart TVs) and cable/satellite providers. All content is produced by human cinematographers across more than 20 countries and is backed by Purdue University research and five patents.

Differentiator

Problem solved

Functional benefit

Brands

• Unleashed by DOGTV: A fast-growing entertainment network built for the modern dog parent featuring original shows, lifestyle content, expert advice, and community content.

Products and services

• DOGTV Streaming Service A 24/7 streaming television service and subscription offering scientifically designed content for dogs, including a live stream and on-demand library of relaxation, stimulation, exposure, and reactive-dog programming. Available via apps on streaming devices, smart TVs, mobile, and web, with the human-facing companion Unleashed by DOGTV.
• DOGTV Free Tier A no-credit-card, no-sign-in tier providing limited access to select DOGTV content, including Paws & Relax calming videos and Playtime Stimulation content, monetized via pre-roll sponsored ads.
• DOGTV Networks Advertising An advertising platform connecting pet-focused brands with DOGTV's audience of engaged dog owners, offering pre-roll video ads, brand sponsorships for original programming, and monthly promotional giveaways on the Unleashed by DOGTV platform.
• Unleashed by DOGTV A content network and platform for dog parents, featuring original shows, lifestyle content, expert advice, podcasts, and community engagement. It serves as the human-facing companion to the dog-focused DOGTV channel.
• DOGTV for Vet Clinics A free offering for veterinary clinics providing DOGTV's patented calming content for use in waiting rooms and recovery areas to help reduce canine patient stress. Backed by the 2021 Purdue University study showing lower post-exposure cortisol levels.
• DOGTV for Rescues, Shelters & Foster Homes A free streaming program for animal rescue organizations and shelters, featuring DOGTV content to reduce stress in shelter dogs, paired with a referral program that donates $5 per subscription to 501c3 organizations and an Adoption Show spotlighting long-term shelter residents.
• DOGTV Expert Resource Guides A collection of downloadable expert-authored guides covering separation anxiety solutions (Kristen Levine), dog enrichment and boredom-busting (Tori Mistick), fostering a rescue dog, and healthy homemade dog food recipes (The Dog Chef).
• DOGTV Gift Subscriptions Digital gift subscriptions to DOGTV available in 1- to 12-month durations, allowing customers to gift DOGTV access to friends and family, with promotional codes such as GIFT20 for 20% off.

Quantifiable outcome

• Dogs exposed to DOGTV showed statistically lower salivary cortisol levels (stress hormone) than control group in 2021 Purdue University study of 44 dogs
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HABRI (Human Animal Bond Research Institute)coreStrategic or Co-development Partner · 24 April 2026HABRI and DOGTV partnered to bring the 'Real Reason for Pets' public service announcement to DOGTV's platform. The campaign highlights scientific health benefits of pet ownership such as stress reduction and lower blood pressure. Created by HABRI with support from American Pet Products Association and World Pet Association.
• Super Pet ExpominorGTM or Marketing Partner · 19 December 2025Super Pet Expo celebrating its 25th anniversary added DOGTV as a new sponsor, participating in this major pet industry event.
• Washington Commanders PlayerminorGTM or Marketing Partner · 18 November 2025DOGTV partnered with a Washington Commanders player to encourage families to foster pets during the holiday season, supporting pet adoption and foster care initiatives.
• ZYMOXminorGTM or Marketing PartnerZYMOX added as new sponsor alongside DOGTV for Super Pet Expo's 25th anniversary celebration.
• JustFoodForDogsminorGTM or Marketing PartnerMonthly giveaway partnership featuring JustFoodForDogs prize packs including 1-year DOGTV subscription, Petco gift cards, and donations to shelters.
• American Pet Products Association (APPA)coreStrategic or Co-development PartnerAPPA supports DOGTV and its programming. DOGTV is backed by APPA as a trusted brand in the pet industry. Joint initiatives include Pets Add Life Podcast.
• Purdue UniversitycoreStrategic or Co-development Partner2021 research study conducted by Purdue University found that DOGTV may reduce stress in dogs. Study monitored 44 healthy dogs aged 1-10 years, finding statistically lower cortisol levels in DOGTV-exposed group.
• Unleashed by DOGTV Content CreatorscoreStrategic or Co-development PartnerNetwork of pet experts and content creators including Dr. Andy Roark, Victoria Stilwell, Dr. Ernie Ward, Dr. Courtney Campbell, Amber Aquart, Chrissy Joy, and other veterinarians, trainers, and behaviorists who appear on DOGTV programming.
• JustFoodForDogsminorGTM or Marketing PartnerMonthly prize pack giveaway featuring JustFoodForDogs products, 1-year DOGTV subscription, Petco gift cards, and shelter donations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Tractive: Tractive offers GPS pet trackers and a subscription wellness service for dogs and cats. It is comparable to DOGTV as a direct-to-consumer subscription product marketed to engaged owners of dogs, with overlap in the connected-pet vertical.
• Whistle (Mars Petcare): Whistle makes GPS and activity-tracking wearables for dogs paired with a subscription health/insights app. It overlaps with DOGTV in the broader 'connected pet care' subscription category and shares the same premium pet-parent customer profile.

Direct peers

• Viki (Rakuten Viki): Viki is a niche ad-supported/freemium streaming platform for international dramas. It parallels DOGTV's freemium + subscription hybrid, FAST-style distribution, and globally distributed app presence targeting a passionate, narrow vertical audience.
• Furbo (Tomofun): Furbo offers a dog camera with treat-tossing and a subscription plan for smart alerts and dog-related content/services. It is comparable to DOGTV as a subscription-based, dog-focused digital companion service aimed at separation anxiety and remote pet care.
• Petcube: Petcube makes interactive pet cameras and a subscription B2C service that lets owners watch, talk to, and play with pets remotely. Like DOGTV, it targets engaged pet parents willing to pay monthly subscriptions for canine enrichment and remote engagement.
• CuriosityStream: CuriosityStream is a niche, low-priced SVOD focused on documentary and factual content, mirroring DOGTV's model of a small, focused streaming service priced below major streamers. Both monetize a specialized audience that mainstream platforms underserve.

Broad incumbents

• Chewy: Chewy is the largest US online pet retailer offering subscriptions, pharmacy, and advertising/sponsored content services for pet brands. It overlaps with DOGTV as a platform monetizing dog-owner attention via subscription and advertising, though at vastly larger scale and across pet categories.
• BarkBox (BARK): BARK operates a high-scale, multi-product subscription business (toys, food, insurance, vet care) targeting the same dog-owner demographic that DOGTV serves. It is comparable as a category-leading D2C subscription brand in pet vertical, though broader than media alone.
• Petco / Petco Love: Petco is a national pet retail and services chain that has its own media, adoption, and veterinary programs. It intersects with DOGTV via the vet-clinic and shelter partnership channels, and as a potential distribution/retail partner for premium pet content.

Others

• Rover: Rover operates a marketplace for pet sitting, boarding, and dog walking. It is comparable as a digital subscription/marketplace business targeting affluent dog owners seeking solutions for time-away-from-home—a key use case also driving DOGTV adoption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dogtv
• YouTubeyoutube.com/@dogtv
• Facebookfacebook.com/dogtv
• LinkedInlinkedin.com/company/dogtv.com-networks
• Instagraminstagram.com/dogtv
• TikToktiktok.com/@dogtvofficial?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOGTV