What Twistellar does

Twistellar ApS is a privately held, self-funded Salesforce Summit Consulting Partner founded in 2017 and headquartered in Copenhagen, Denmark, with a US subsidiary (Twistellar Inc.) in Dover, Delaware. The company delivers end-to-end Salesforce services — strategy and consulting, implementation and customization across Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Field Service, MuleSoft, Agentforce, Commerce Cloud, Nonprofit Cloud, and Tableau — plus recurring managed services. It operates a bench of 100+ in-house certified consultants holding 440+ collective Salesforce certifications, with no subcontracting of client work. Its commercial model spans Time & Material, project-based, and dedicated-team engagements, with hourly rates starting at $90 for the US market, undercutting typical US SI pricing while leveraging a European cost base and a US Country Manager for time-zone coverage.

Beyond services, Twistellar markets five proprietary Salesforce AppExchange listings — Sculptor CPQ (a Configure-Price-Quote application), Dash (data visualization), and three accounting/payment/fundraising connectors (E-conomic, OnlineFundraising, MobilePay) — generating marketplace revenue and inbound demand. In 2025 it added an AI Apps service line, an Agentforce QuickStart pack, and an MCAE QuickStart pack to productize rapid AI-agent and marketing-automation deployments. Go-to-market is direct enterprise field sales supplemented by subcontracting to peer agencies and partner referrals; 600+ projects have been delivered across 30+ industries, with named customers spanning enterprise (Vivino, hummel), mid-market (Sharp Reflections, SANIL/Extra Computer, Clive Henry Group), and SMB (Regent5, Faces Africa, BizziPhone, Verify My Signature). Customer concentration is distributed, the firm carries no disclosed debt or external funding, and recognition includes a Salesforce Engagement Excellence MVP EMEA SMB Partner Award and analyst rankings of #2 (The Manifest) and #3 (Clutch) among global CRM consultants.

Operationally, the company is co-led by CEO Thomas Hobel (EMEA) and Country Manager Jared Milligan (USA), with founders described as personally involved in delivery and available 24/7. It is compliant with SOC 2 and HIPAA for US enterprise work, and serves clients across at least ten countries in EMEA, North America, Africa, and Asia Pacific. Revenue, ARR, and pricing realization are not disclosed; no funding rounds, mergers, or acquisitions are recorded in the source data, indicating organic, operationally-financed growth from a zero headcount base to 100+ consultants within five years.

Name

Twistellar

Legal name

Twistellar ApS

Website

https://twistellar.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Twistellar is a Denmark-based, privately held Salesforce Summit Consulting Partner delivering consulting, implementation, managed services, and AI-agent deployments across 30+ industries, with 100+ in-house certified consultants and five proprietary AppExchange listings.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Salesforce Consulting Services: Core consulting services including Salesforce strategy, roadmap development, technology adoption advice, change management, and digital transformation consulting. Billed through various engagement models.
2. Salesforce Implementation Services: End-to-end implementation of Salesforce products including Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, Field Service, and niche products. Project-based or T&M billing.
3. Custom Application Development: Building custom Salesforce applications tailored to specific business needs, custom components, integrations with enterprise systems using APIs and MuleSoft. T&M or fixed-price engagement.
4. Managed Services: Ongoing technical support, system health monitoring, workflow configuration, data migration, and system optimization. Recurring revenue through retainer or T&M arrangements.
5. Subcontracting Services: Providing Salesforce expertise to other agencies and partners who need to delegate tasks to certified experts. Flexible team or individual resource allocation.
6. Proprietary App Sales: Revenue from proprietary Salesforce apps including Sculptor CPQ, connectors (E-conomic, MobilePay, OnlineFundraising), and Dash app available on AppExchange.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Twistellar is a Summit-level Salesforce consulting partner providing end-to-end Salesforce strategy, implementation, customization, and managed services across all major Salesforce clouds (Sales, Service, Marketing, Experience, Commerce, Nonprofit, Field Service, MuleSoft) and AI capabilities (Agentforce, Einstein). In addition to professional services, the company develops and sells its own Salesforce-native applications via AppExchange, including Sculptor CPQ, Dash dashboard app, and connectors for E-conomic, MobilePay, and OnlineFundraising.

Product overview

Twistellar is a Salesforce Registered Consulting Partner and Summit-level Salesforce partner since 2017, offering Salesforce consulting, implementation, customization, and managed services globally. The company's product portfolio consists of two layers: (1) Own products including Sculptor CPQ (a Configure-Price-Quote solution built on Salesforce), Dash (data visualization app), E-conomic Connector, OnlineFundraising Connector, and MobilePay Connector; and (2) Salesforce implementation services covering Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Field Service, Commerce Cloud, Nonprofit Cloud, Agentforce, and MuleSoft. Twistellar delivers over 30 QuickStart packages for rapid 2-week deployments, custom enterprise implementations, and ongoing managed services with a team of 100+ in-house Salesforce-certified consultants holding 440+ certifications. The company operates from Denmark (HQ) and the USA, serving clients across Europe, North America, and Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Sculptor CPQ: A Salesforce CPQ (Configure, Price, Quote) application developed by Twistellar for pricing and quoting automation.
• E-conomic Connector
• OnlineFundraising Connector
• MobilePay Connector
• Dash

Products and services

• Salesforce Consulting Services Strategy, roadmap, change management, and digital transformation consulting for Salesforce platforms, targeting mid-market and enterprise clients seeking CRM modernization.
• Salesforce Implementation Services End-to-end implementation of Salesforce clouds and niche products (Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Field Service, MuleSoft, Agentforce) for clients across industries.
• Salesforce Managed Services Ongoing Salesforce administration, technical support, system health monitoring, workflow configuration, and continuous improvement delivered on retainer or T&M basis.
• Salesforce QuickStart Packages Pre-configured, fixed-cost rapid Salesforce deployment packages that deliver production-ready implementations in roughly two weeks across multiple Salesforce products.
• Salesforce Subcontracting Services Staff augmentation and subcontracted delivery of certified Salesforce consultants to other agencies and partners on flexible team or individual basis.
• Salesforce AI Applications Development Custom AI-powered applications built on the Salesforce platform using machine learning, natural language processing, and computer vision, plus Agentforce and Einstein implementations.
• Sculptor CPQ A Configure, Price, Quote solution built natively on Salesforce that automates configuration, pricing, and quoting workflows to reduce errors and accelerate sales cycles for B2B organizations.
• Dash A Salesforce-native application providing data visualization and dashboard capabilities within Salesforce environments for real-time visibility into sales, engagement, and operational KPIs.
• E-conomic Connector A Salesforce connector integrating Salesforce CRM with E-conomic (Visma) accounting software for synchronization of financial and accounting data.
• MobilePay Connector A Salesforce connector for the MobilePay payment platform enabling payment processing and transaction synchronization within Salesforce.
• OnlineFundraising Connector A Salesforce connector for the OnlineFundraising platform supporting donation processing, fundraising data management, and synchronization with Salesforce Nonprofit Cloud.

Quantifiable outcome

• Processing speed approximately doubled for client Verify My Signature
• +1 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationTwistellar is a Salesforce Registered Consulting Partner and Summit-level partner since 2017. They deliver projects across all core Salesforce clouds and niche products including Sales Cloud, Service Cloud, Marketing Cloud, Field Service, MuleSoft, and Commerce Cloud.
• Salesforce AppExchangecoreTechnology or IntegrationTwistellar distributes proprietary apps through Salesforce AppExchange including Sculptor CPQ, E-conomic Connector, OnlineFundraising Connector, MobilePay Connector, and Dash.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Girikon: Salesforce consulting and AppExchange development partner offering implementation, customization, and proprietary Salesforce apps, with comparable mid-market positioning to Twistellar.
• Coastal Cloud: US-based Salesforce Summit consulting partner offering implementation, managed services, and AppExchange products; closely comparable mid-market focus and service mix to Twistellar.
• Absyz: Salesforce Summit consulting partner offering implementation, managed services, and AI/Agentforce capabilities, closely mirroring Twistellar's Salesforce-centric delivery model and emerging AI focus.
• Slalom: Large US-headquartered Salesforce Summit-tier consulting partner with deep multi-cloud implementation and managed services across industries, overlapping heavily with Twistellar's delivery model and client profile.
• Simplus (Infosys): Pure-play Salesforce Summit partner (acquired by Infosys) focused on Salesforce implementation, CPQ/Billing, and managed services, directly overlapping with Twistellar's core services and AppExchange strategy.

Broad incumbents

• Cognizant (Salesforce / ATG): Global IT services firm with a substantial Salesforce practice (formerly ATG), competing in Salesforce implementations and managed services across industries at large scale.
• Persistent Systems: Global digital engineering firm with a dedicated Salesforce practice delivering implementations, integrations, and managed services for enterprise clients across similar verticals.
• Accenture (Salesforce Practice): Global SI with one of the largest Salesforce practices; competes for the same enterprise Salesforce implementations but as part of a much broader technology and consulting portfolio.
• Bluewolf (IBM Consulting): Long-standing IBM-owned Salesforce consulting brand with global delivery and managed services, addressing the same enterprise Salesforce market as Twistellar with broader platform backing.
• Deloitte Digital: Big Four affiliate operating a Salesforce practice at scale, pursuing similar large, multi-cloud Salesforce transformations that Twistellar targets at the mid-market and enterprise level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/twistellar-group
• Xx.com/Twistellar
• Facebookfacebook.com/Twistellar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twistellar