Admiral Theatre

What Admiral Theatre does

Admiral Theatre is a 501c3 nonprofit performing arts organization operating a live entertainment and events venue at 515 Pacific Avenue in downtown Bremerton, Washington, with a secondary intimate-performance venue called The Source at the Admiral Theatre at 514 5th Street. Founded in 1942, the theatre presents world-class programming including nationally touring concerts (e.g., Ann Wilson, Macklemore, UB40), tribute acts (Zepparella, ABRA Cadabra), comedy, family shows, Broadway tributes, dance (e.g., The Nutcracker Ballet), and a recurring $5 Movie Night series on a 50-foot screen, serving general audiences, families, school groups, and community organizations across Kitsap County and the Pacific Northwest.

The business is built on a diversified six-stream revenue model: ticket sales (ranging from $5 movie nights to $138 premium concert seats), season and show sponsorships, tax-deductible donations via the Admiral Theatre Foundation, club memberships (Captain tier and above), concessions and bar, and venue rentals. Distribution runs through the OvationTix-powered website, a physical box office, season-ticket packages, and gift cards; marketing leverages email, social, and partnerships with sponsors including Cascade PBS, GEICO, Kitsap Bank, and West Hills Auto Plex. The technology footprint is conventional theatre infrastructure — audio/lighting boards, a 50-foot movie screen, and standard e-commerce ticketing — with no disclosed proprietary software or AI/ML capabilities.

Operations are supported by a small part-time and seasonal workforce (11-50 employees per firmographic data), with hourly wages between $17.50 and $25, supplemented by volunteers. The organization funds educational programming (Living Voices, summer camps) and a USO Military Seats of Honor program, and disclosed a single $11,900 grant in 2023 from ArtsFund and the Paul G. Allen Family Foundation, reflecting its scale as a community-rooted, board-governed nonprofit rather than a venture- or equity-backed enterprise.

Name

Admiral Theatre

Legal name

Admiral Theatre Foundation

Website

https://admiraltheatre.org

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

Admiral Theatre is a 501c3 nonprofit live entertainment venue in downtown Bremerton, Washington, operating since 1942 and presenting concerts, comedy, family shows, movies, and community events for Kitsap County and Pacific Northwest audiences.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Touring Theatre Productions (MPAGABAC), Theater, Musicals & Performing Arts (THAJAFAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live entertainment venue
• Performing arts center
• Event venue rentals
• Concert ticketing services
• Movie screenings

Headquarters

HQ city

Bremerton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from single tickets and season packages for concerts, comedy, family shows, and movies. Tickets range from $5 movie nights to $138 for premium concert seats.
2. Sponsorships: Season sponsors, show sponsors, and movie sponsors provide financial support in exchange for branding visibility, tickets, and recognition.
3. Donations: Tax-deductible donations accepted through the Admiral Theatre Foundation (501c3 nonprofit). Gift cards also available for purchase.
4. Club Memberships: Club memberships offering perks including presale access to tickets, available at Captain level and above.
5. Concessions and Bar: Food and beverage sales during events including concessions, bars, and special offerings like dinner packages for select events.
6. Venue Rentals: The venue is available for rentals for events, productions, and private functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Admiral Theatre is a nonprofit live entertainment venue that presents concerts, comedy, family shows, Broadway and tribute performances, dance recitals, and a $5 Movie Night film series at its downtown Bremerton facility. It also operates a secondary intimate performance space (The Source) and generates revenue through season ticket packages, club memberships, venue rentals, concessions, and educational programs.

Product overview

Admiral Theatre is a 501c3 nonprofit live entertainment venue in downtown Bremerton, Washington, operated by the Admiral Theatre Foundation. The theatre presents a diverse portfolio of programming including live concerts featuring national touring artists and tribute bands, comedy shows, Broadway and musical performances, dance recitals, theatrical productions, and a $5 Movie Night series. The venue offers multiple revenue streams through season ticket packages, club memberships, venue rentals, education programs, and gift cards. Additional facilities include The Source at the Admiral Theatre for intimate performances and USO Military Seats of Honor for community outreach.

Differentiator

Problem solved

Functional benefit

Brands

• The Source at the Admiral Theatre: Secondary venue located at 514 5th St., Bremerton, WA 98337 for stage plays, intimate performances, and special productions.

Products and services

• Live Entertainment Events World-class live concerts, comedy shows, tribute bands, Broadway-style productions, and family entertainment presented at the downtown Bremerton venue for general audiences of all ages.
• $5 Movie Night Affordable film screenings featuring classic movies, holiday films, family favorites, and themed movie events shown on a 50-foot big screen with concert sound, offered at $5 per ticket with family packs available.
• Season Ticket Packages Full-season and half-season ticket packages offering discounted access to multiple shows across the programming year.
• Club Memberships Tiered membership program at the Captain level and above providing presale ticket access, discounts, and exclusive sponsor or special event access.
• Venue Rentals Event space rental services for private events, corporate functions, wedding receptions, community gatherings, and external productions at the theatre facility.
• Education Programs Youth education initiatives including summer theatre camps, school day matinees, and Living Voices educational video presentations aligned with school curriculum standards.
• The Source at the Admiral Theatre Secondary performance space located at 514 5th Street, Bremerton, used for intimate productions, stage plays, and smaller-scale performances.
• Gift Cards Digital gift certificates available for purchase through the OvationTix ticketing platform, redeemable for theatre events, concessions, and bar services.
• USO Military Seats of Honor Community outreach program that honors military personnel through designated seating and recognition at theatre events in support of the USO mission.

Quantifiable outcome

• Over 40+ movie screenings per year
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Cascade PBScoreGTM or Marketing PartnerSeason sponsor providing marketing exposure and credibility as a public media partner. Logo featured on website and promotional materials.
• GEICO Local Office - Kevin & Janice KriegercoreGTM or Marketing PartnerSeason sponsor with local agent partnership providing marketing support and community connection.
• Kitsap BankcoreGTM or Marketing PartnerSeason sponsor providing financial support and marketing visibility for the theatre's programming.
• West Hills Auto PlexcoreGTM or Marketing PartnerSeason sponsor and automotive partner providing financial support for theatre operations.
• Caffé PerfettominorGTM or Marketing PartnerMovie Series Sponsor providing sponsorship for the $5 Movie Night series. Logo appears on movie-related marketing materials.
• Sound CPA'sminorGTM or Marketing PartnerMovie Series Sponsor providing sponsorship for the $5 Movie Night series and film programming.
• Suquamish FoundationminorGTM or Marketing PartnerFunding provider for educational programming (Living Voices: Native Vision). Supports the theatre's educational mission.
• OvationTixcoreTechnology or IntegrationTicketing platform partner providing online ticket sales, subscription management, and box office operations software.
• Various Show SponsorsminorGTM or Marketing PartnerIndividual show sponsors provide financial support for specific productions in exchange for branding and recognition. Contact Development Director Nita Hartley for sponsorship details.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tacoma Arts Live: Tacoma-based nonprofit performing arts organization operating multiple venues (Pantages Theater, Rialto Theater) presenting concerts, Broadway tours, comedy, and community programming in the South Puget Sound region — same nonprofit 501c3 venue-operator model and Pacific Northwest catchment as Admiral Theatre.
• Bainbridge Performing Arts: Nonprofit community performing arts center on Bainbridge Island, directly within Admiral's Kitsap County catchment, presenting concerts, theater, and family programming in a comparable small-house venue with a similar community-nonprofit operating model.
• Edmonds Center for the Arts: Nonprofit performing arts venue in Edmonds, WA, presenting national touring concerts, comedy, and family shows in a similar mid-size (~800-seat) hall with comparable sponsorships and season ticket programs in the greater Puget Sound market.
• Mount Baker Theatre: Historic nonprofit performing arts venue in Bellingham, WA, presenting concerts, films, comedy, and community events with a similar regional-monopoly positioning in its local market and comparable nonprofit operating structure.
• Washington Center for the Performing Arts: Nonprofit performing arts venue in Olympia, WA, presenting touring concerts, Broadway, comedy, and family programming in a comparable mid-size hall serving a similar state-capital/regional catchment with the same nonprofit, multi-stream revenue model.

Broad incumbents

• The 5th Avenue Theatre: Larger Seattle-based nonprofit producing and presenting Broadway-scale musical theater and concerts. Operates at a higher capacity and ticket price tier but uses the same Pacific Northwest nonprofit venue model and competes for some of the same touring acts and audiences.
• Paramount Theatre (Seattle): Historic 2,800-seat Seattle venue presenting national touring concerts, comedy, and Broadway — a much larger-scale incumbent in the same Pacific Northwest touring circuit that draws some demand away from Admiral's Kitsap catchment via Seattle commuting patterns.

Regional players

• McMenamins: Pacific Northwest hospitality and entertainment operator running historic theaters, music venues, pubs, and hotels across Oregon and Washington. Comparable as a regional live-entertainment operator with multiple venue types, though primarily a for-profit hospitality chain rather than a single nonprofit theater.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/admiral_theatre
• LinkedInlinkedin.com/company/admiraltheatrefoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admiral Theatre