West Hills Auto Plex

What West Hills Auto Plex does

West Hills Auto Plex, operating under the Haselwood Auto Group umbrella, is a privately-held multi-brand automotive dealership group headquartered in Bremerton, Washington. Founded in 1949 by Chuck Haselwood, the company operates 12 franchise rooftips representing 13 OEM brands (Chevrolet, Ford, GMC, Honda, Hyundai, Jeep, Kia, Mazda, Ram, Toyota, Volkswagen, Chrysler, and Dodge), all clustered within Kitsap County. The group is currently led by President Eric Wiler, with ownership held by Rick Wiler (founder's stepson). It also historically held the first Honda franchise awarded in the United States (1974) and was among the first 25 Kia dealers in the country (early 1990s).

The company generates revenue through four primary streams: (1) new vehicle sales across the 13 brands via standard dealer gross margin on MSRP/selling price; (2) used vehicle sales spanning economy (under $12K), standard pre-owned, and certified pre-owned inventory, each vehicle carrying a complimentary CARFAX report and a 3-month/3,000-mile limited warranty; (3) finance and insurance (F&I) products including dealer reserve on financing, extended service plans, GAP coverage, and a documentary service fee of up to $200 per transaction; and (4) service and parts operations staffed by factory-trained technicians supporting all sold brands. Commercial vehicle/fleet sales is a distinct go-to-motion with upfitting coordination.

Distribution is hybrid: traditional field sales across 12 physical dealerships complemented by a Click-N-Drive online purchasing channel with home delivery. Customer segments are dominated by individual retail consumers in Kitsap County and surrounding communities, supplemented by a Military Appreciation Program (proximity to Naval Base Kitsap) and a commercial/fleet division. The technology stack is standard industry (Dealer.com website platform, KBB trade-in tool, CARFAX vehicle history integration, Google Maps, YouTube, Google reCAPTCHA, social sharing). No proprietary technology platform, AI/ML capabilities, patents, or proprietary data assets are described. Marketing relies on local SEO, YouTube community content, email newsletters, and substantial community philanthropy (over $3M cumulative to YMCA, Kitsap Humane Society, Fred Hutch, and other local causes) which functions as both ESG and brand-building activity.

Name

West Hills Auto Plex

Legal name

West Hills Auto Plex

Website

https://westhillsautoplex.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

West Hills Auto Plex (Haselwood Auto Group) is a privately-held multi-brand automotive dealership group operating 12 franchise rooftips across 13 OEMs in Bremerton, WA, selling new and used vehicles, offering F&I, service, and parts to retail consumers, military, and commercial/fleet customers throughout Kitsap County.

Ownership category

akta.pro rank

Headquarters

HQ city

Bremerton

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of brand-new vehicles from multiple manufacturers (Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Jeep, Kia, Mazda, Ram, Toyota, Volkswagen). Revenue generated from the difference between acquisition cost and MSRP/selling price, plus dealer-installed accessories and documentary fees.
2. Used Vehicle Sales: Sale of pre-owned vehicles including economy vehicles under $12,000, vehicles under $22,000, certified pre-owned (CPO) vehicles, and standard used inventory. Revenue from vehicle sales with potential upsell through extended warranties and service plans.
3. Finance and Insurance Products: Finance department works with nationally recognized finance companies to provide vehicle financing. Revenue generated from dealer reserve (interest rate markup), extended warranties, service contracts, GAP coverage, and other F&I products. Documentary service fee of up to $200 added to each transaction.
4. Service and Parts: Full-service maintenance and repair facilities at multiple locations. Revenue from routine maintenance, repairs, parts sales, and collision services. Technicians service all vehicles regardless of where purchased.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

West Hills Auto Plex is a multi-brand automotive dealership group operating 12 franchise locations in Bremerton, WA under the Haselwood Auto Group umbrella. The company sells new vehicles across 13 brands (Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Jeep, Kia, Mazda, Ram, Toyota, Volkswagen), used and certified pre-owned vehicles, and commercial fleet vehicles, complemented by in-house finance centers, factory-trained service departments, and parts departments. The group also offers online purchasing via Click-N-Drive with home delivery, plus a Military Appreciation Program offering $500 off and 90-day payment deferral.

Product overview

West Hills Auto Plex is a multi-brand automotive dealership group operating as a unified platform with multiple brand-specific sub-dealerships under one umbrella. The core offering consists of new vehicle sales across 13 brands (Chevrolet, Ford, GMC, Honda, Hyundai, Jeep, Kia, Mazda, Ram, Toyota, Volkswagen, Chrysler, Dodge), complemented by used vehicle sales, certified pre-owned programs, and a dedicated commercial vehicle division. Supporting services include factory-trained service centers, parts departments, and finance centers. The group also offers proprietary warranty programs (3-Year/3,000-Mile Limited Warranty), online purchasing capabilities (Click-N-Drive), and community engagement tools (Your Daily Drive). All locations operate under the Haselwood Auto Group parent company, with 11 physical dealership locations in Bremerton, WA serving the Kitsap County area.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles Brand-new vehicles from 13 manufacturers including Chevrolet, Ford, GMC, Honda, Hyundai, Jeep, Kia, Mazda, Ram, Toyota, Volkswagen, Chrysler, and Dodge. Inventory covers cars, SUVs, trucks, hybrids, and electric vehicles sold with factory warranties across all franchise locations.
• Used Vehicles Pre-owned sedans, SUVs, crossovers, and pickup trucks from popular brands, each inspected before sale with complimentary CARFAX vehicle history reports. Includes economy vehicles under $12,000 and vehicles under $22,000 categories for budget-conscious buyers.
• Certified Pre-Owned Vehicles Factory-backed pre-owned vehicles meeting manufacturer rigorous inspection and reconditioning standards with comprehensive vehicle evaluation and like-new condition, backed by manufacturer extended warranties beyond the standard 3-month/3,000-mile limited warranty.
• Commercial Vehicles Commercial trucks and vans from Chevrolet, Ford, GMC, and Ram for business and fleet use, including light-duty trucks (F-150, Silverado 1500, Sierra 1500, Ram 1500), heavy-duty trucks (F-250 through F-450, Silverado HD, Sierra HD, Ram 2500/3500), cargo vans (Transit, E-Transit, Express, Savana, ProMaster), fleet account management, and custom upfitting coordination.
• Service & Maintenance Factory-trained technician service at multiple Western Washington locations including routine maintenance, repairs, and service coupons. Available for vehicles purchased at the dealership or elsewhere.
• Parts Department Genuine OEM parts readily available for all vehicle brands sold at the dealership, supporting both in-house service work and retail parts customers.
• Finance Center Vehicle financing solutions through partnerships with nationally recognized finance companies offering competitive rates, flexible terms up to 72 months, online financing applications, and approvals available across all credit profiles including credit-challenged buyers. Extended service plans, GAP coverage, and F&I products available.
• Click-N-Drive Online Purchasing Complete online vehicle purchase capability allowing customers to shop, transact, and receive home delivery for vehicles purchased remotely. Includes trade-in valuation, financing application, and document processing fully online.

Quantifiable outcome

• 3-month/3,000-mile limited warranty included on pre-owned vehicles
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

18 partnerships are on record, tiered core, minor and major.

• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorFranchise dealership relationship for Chevrolet brand vehicles. Haselwood Chevrolet operates as part of the West Hills Auto Plex network.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorWest Hills Ford franchise dealership selling Ford vehicles including F-150 trucks, SUVs, and other Ford models.
• HondacoreChannel Partner/ Reseller/ DistributorWest Hills Honda franchise - historically significant as the first Honda franchise in the entire country (1974), a major differentiator for the company.
• ToyotacoreChannel Partner/ Reseller/ DistributorHeartland Toyota franchise as part of the West Hills network.
• KiacoreChannel Partner/ Reseller/ DistributorWest Hills Kia franchise - acquired as one of the first 25 Kia dealerships in the country (1992-1994).
• HyundaicoreChannel Partner/ Reseller/ DistributorHaselwood Hyundai franchise acquired through Parr Dealership Group purchase in 2015.
• MazdacoreChannel Partner/ Reseller/ DistributorWest Hills Mazda franchise acquired through Parr Dealership Group purchase in 2015.
• VolkswagencoreChannel Partner/ Reseller/ DistributorHaselwood Volkswagen of Bremerton franchise acquired through Parr Dealership Group purchase in 2015.
• Chrysler/Jeep/Dodge/RAMcoreChannel Partner/ Reseller/ DistributorWest Hills Chrysler Jeep Dodge RAM franchise - opened in 2008 when General Motors operations were combined and Dodge was added.
• GMC (General Motors)coreChannel Partner/ Reseller/ DistributorHaselwood GMC franchise operating alongside Haselwood Chevrolet at combined facility.
• West Hills Insurance (Allstate)minorStrategic or Co-development PartnerOn-site insurance professionals provide comprehensive insurance analysis at no charge to help customers ensure proper coverage for their vehicles.
• Haselwood Family FoundationcoreOthersCharitable foundation created by founder Chuck Haselwood. $5 from every car sold is donated to the foundation. Supports youth programs and local community causes.
• United Way of Kitsap CountyminorStrategic or Co-development PartnerPartner in Kitsap County Day of Caring - the largest volunteer event in the county organized in partnership with the Kitsap Community Foundation.
• Haselwood Family YMCAmajorStrategic or Co-development Partner$2 million donation for YMCA development - the largest amount ever received by a YMCA at the time. The facility was named after Charles Haselwood. 2026 Drive for a Cause raised $147,897 with all-time giving of $943,831.
• Kitsap Humane SocietyminorStrategic or Co-development PartnerMonthly fundraising during July for Kitsap Humane Society. 2025 contribution of $92,868 with all-time giving of $568,466. Also hosts adoption events at West Hills Autoplex.
• Fred Hutch Cancer Research CenterminorStrategic or Co-development PartnerOctober fundraising for breast cancer research. 2024 contribution of $157,390 with all-time giving of $1,319,584 ($1,690,834 with matched funds).
• Marine Toys for Tots FoundationminorStrategic or Co-development PartnerAnnual partnership providing Christmas gifts to economically disadvantaged children in the community.
• Bloodworks NorthwestminorStrategic or Co-development PartnerPartnership for blood drives and car sponsorship program. Sponsored donation of a new car to a lucky blood donor winner.

Scale indicators11 records

Recent moves12 records

Expansion highlights5 records

Peers

• Asbury Automotive Group:

Broad incumbents

• Group 1 Automotive: Public US and UK automotive retailer operating 200+ dealerships. Comparable business model of multi-brand franchised sales, F&I, and service operations at scale.
• Penske Automotive Group: International automotive retailer operating premium and luxury franchised dealerships plus commercial truck distribution. Comparable diversified dealership operator with both retail and commercial exposure.
• Sonic Automotive: Multi-brand US automotive retailer operating franchised dealerships plus EchoPark used-vehicle stores. Comparable franchised dealership group with parallel used-car and digital retail strategy.
• Lithia Motors (Driveway): One of the largest US dealership groups with national footprint and a strong digital retail platform (Driveway). Comparable as a multi-brand franchised dealer group expanding omnichannel online purchasing — directly relevant to West Hills' Click-N-Drive strategy.
• AutoNation: Largest US automotive retailer operating hundreds of franchised dealerships across multiple states and brands. Comparable as a multi-franchise auto group with new/used sales, F&I, service, and parts, though at much greater scale and geographic diversification than West Hills.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WHillsAutoPlex
• Xx.com/WHillsAutoPlex

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Hills Auto Plex