Uvera

What Uvera does

Uvera Inc. is a private food technology company headquartered in San Mateo, California, that has developed a non-chemical shelf-life extension technology covering over 50 types of fresh produce. The technology operates within seconds and is reported to extend shelf life up to 3X while preserving natural taste, freshness, and nutrition, with strawberries cited as a proof point lasting from Day 11 to Day 30. The company complements this physical intervention with an IoT-driven, AI-powered end-to-end traceability platform that delivers supply chain visibility from farms and distribution centers through retailers and consumers, supporting waste reduction, food safety, and regulatory compliance.

The company runs a sales-led B2B go-to-market motion targeting enterprise food retailers, grocery chains, distribution centers, and broader farm-to-consumer supply chain operators. Pricing is quote-based and undisclosed, delivered through a 'Request a Demo' CTA on uvera.co, with revenue structured as recurring subscriptions for both the shelf-life extension offering and the traceability SaaS platform. Uvera has raised undisclosed funding across four rounds from 2020 to 2024, with backers including Taqadam, Draper University Ventures, Sun Mountain Capital, KAUST Innovation Fund, and Core Vision Investments, and was selected for Morgan Stanley's Inclusive & Sustainable Ventures 2025 Global Cohort.

Uvera's strategic positioning is reinforced by affiliations with the United Nations Development Programme (aligned with SDG 12.3 on halving food waste by 2030), the Saudi Ministry of Environment, Water and Agriculture, the Saudi Ministry of Communications and Information Technology, and the Plug and Play innovation platform, alongside recognition including the MENA 2024 Awards, Sustainable Business Awards, FoodTech Award, and South Beach Journal Business Awards. The company is led by founder and CEO Asrar Damdam and operates with a 1-10 employee headcount, indicating an early commercial stage.

Name

Uvera

Legal name

Uvera Inc.

Website

https://uvera.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Uvera Inc. develops a non-chemical shelf-life extension technology for over 50 fresh produce types alongside an IoT/AI-powered end-to-end traceability platform, selling recurring subscriptions to enterprise food retailers, distributors, and supply chain operators globally.

Ownership category

akta.pro rank

Product category

Food Technology / Fresh Produce Supply Chain

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)

akta.pro secondary industries

Ultra-Low Temperature (ULT) & Specialty Freezer Warehousing (-20°C to -80°C) (AFAOAFAH), Edge Storage & Data Management (Caching, Backup, Local Data Lakes) (HDABAOAD)

Keywords

• Shelf-life extension technology
• Fresh produce preservation
• Food supply chain traceability
• IoT food tracking
• Retail shrink reduction

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Shelf-Life Extension Technology Licensing/Treatment: Uvera provides shelf-life extension technology to food businesses, likely through licensing or as-a-service treatment solutions, enabling retailers to reduce spoilage and shrinkage on fresh produce.
2. Traceability Platform Subscription: SaaS-based IoT and AI-powered traceability platform providing real-time supply chain visibility, sold on a subscription basis to enterprises across the food supply chain.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Uvera provides a proprietary non-chemical shelf-life extension technology that extends the freshness of over 50 types of fresh produce up to 3X within seconds, paired with an IoT-driven, AI-powered end-to-end traceability platform that delivers real-time supply chain visibility from farms through distribution centers to retailers and consumers. The integrated solution helps food businesses reduce retail shrinkage and spoilage, improve food safety and compliance, and unlock supply chain efficiency.

Product overview

Uvera offers a dual-product solution consisting of its core Shelf-Life Extension Technology and an End-to-End Traceability Platform. The shelf-life technology is a breakthrough innovation that extends freshness of produce up to 3X without chemicals, while the traceability platform leverages IoT and AI-powered tracking to deliver complete supply chain visibility from farms through retailers to consumers. Together, these products help food businesses reduce waste, improve food safety, and unlock greater efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Shelf-Life Extension Technology A proprietary breakthrough technology that extends the shelf life of over 50 types of fresh produce within seconds without chemicals, preserving natural taste, freshness, and nutrition. Documented proof points show strawberries remaining fresh from Day 11 (Before) to Day 30 (After), demonstrating shelf life extension up to 3X. Sold to enterprise food retailers, distributors, and supply chain operators to reduce retail shrinkage and spoilage.
• End-to-End Traceability Platform An IoT-driven, AI-powered traceability platform providing complete visibility across the food supply chain from farms and distribution centers to retailers and consumers, ensuring quality, safety, and compliance at every step. Includes real-time tracking and analytics to reduce waste, improve food safety, and unlock greater efficiency. Delivered as a SaaS subscription to enterprise food businesses.

Quantifiable outcome

• Shelf life of fresh produce extended up to 3X (e.g., strawberries lasting from Day 11 to Day 30 in documented proof points)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Morgan Stanley (Inclusive & Sustainable Ventures)flagshipGTM or Marketing PartnerUvera is featured by Morgan Stanley, which operates an Inclusive & Sustainable Ventures program supporting startups addressing societal and sustainability challenges. Being featured in Morgan Stanley's ecosystem provides Uvera with credibility, access to investor networks, and GTM support in the food sustainability space.
• United Nations Development Programme (UNDP)flagshipStrategic or Co-development PartnerUvera is featured by the UNDP, indicating alignment with global Sustainable Development Goals. Uvera is specifically committed to SDG 12.3 (halving per capita global food waste at retail and consumer levels by 2030), positioning the partnership as a strategic alignment with the UN's sustainability agenda.
• Saudi Ministry of Environment, Water and AgriculturecoreStrategic or Co-development PartnerUvera is featured by the Saudi Ministry of Environment, Water and Agriculture, suggesting a strategic relationship supporting food sustainability and waste reduction initiatives in the Saudi Arabian market.
• Plug and PlaycoreGTM or Marketing PartnerUvera is featured by Plug and Play, a leading global innovation platform that connects startups with enterprise partners, investors, and ecosystem resources, providing GTM and visibility support for Uvera in the food tech and sustainability space.
• South Beach JournalminorGTM or Marketing PartnerUvera received recognition through the South Beach Journal Business Awards, which provides media visibility and credibility in the business and sustainability community.
• Saudi Ministry of Communications and Information TechnologycoreStrategic or Co-development PartnerUvera is featured by the Saudi Ministry of Communications and Information Technology, indicating government-level support and visibility within Saudi Arabia's technology and innovation ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• StixFresh: StixFresh offers natural produce stickers that extend the shelf life of fruits and vegetables, an alternative non-chemical preservation approach comparable to Uvera's method. It focuses on the same fresh-produce spoilage problem for retailers.
• ImpactVision: ImpactVision applies AI-powered hyperspectral imaging to assess food quality and freshness across supply chains. It overlaps with Uvera's AI analytics layer, addressing similar use cases of non-destructive quality monitoring for retailers and distributors.
• Wiliot: Wiliot provides IoT sensing and supply chain visibility through ambient-data smart tags. While its core product is broader than food, its IoT-driven traceability capabilities overlap with Uvera's IoT platform in food supply chain visibility.
• Clear Labs: Clear Labs provides molecular diagnostics and AI-driven food safety and quality analytics. While its primary focus is pathogen detection rather than preservation, it addresses adjacent food safety and traceability needs for the same enterprise customers Uvera targets.

Direct peers

• FoodLogiQ (FSQA): FoodLogiQ provides SaaS-based food supply chain traceability, supplier management, and food safety compliance platforms. It competes with Uvera's end-to-end traceability platform for the same food retailer and distributor customers.
• Apeel Sciences: Apeel develops plant-derived edible coatings that extend the shelf life of fresh produce, directly competing with Uvera's core shelf-life extension technology. It serves the same enterprise grocery and distributor customer base and has established relationships with major retailers such as Kroger and Walmart.
• Hazel Technologies: Hazel Technologies provides shelf-life extension inserts and sachets for fresh produce, targeting the same B2B customers (growers, packers, retailers) as Uvera. Both companies compete to reduce post-harvest spoilage across multiple produce categories.

Regional players

• AgriDigital: AgriDigital offers supply chain traceability and provenance solutions for agricultural commodities, with primary focus on the Australian and Asia-Pacific markets. It competes with Uvera's traceability platform across the farm-to-retailer visibility layer.
• TE-FOOD: TE-FOOD provides farm-to-table traceability solutions primarily in emerging markets across Asia and Latin America. It competes with Uvera's IoT traceability platform for food supply chain visibility in similar geographic and customer segments.

Broad incumbents

• IBM Food Trust: IBM Food Trust is a blockchain-based food traceability platform serving large enterprises across the food supply chain. It directly competes with Uvera's IoT/AI traceability offering, with significantly broader scale and deeper enterprise integrations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/uverainc
• Facebookfacebook.com/Uverainc
• LinkedInlinkedin.com/company/uvera
• Instagraminstagram.com/uverainc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uvera