Belleville General Hospital Foundation

What Belleville General Hospital Foundation does

The Belleville General Hospital Foundation is a registered Canadian charity (CRA #11921 5556 RR0001) and the official fundraising arm of Quinte Health Care's Belleville General Hospital, located in Belleville, Ontario. Established in its modern form in 1979 and rooted in the 1886 founding of the original Belleville Hospital and Home for the Friendless, the foundation has a 47-year operating history of mobilizing philanthropic capital to fund medical equipment and capital projects that provincial healthcare funding does not cover. It serves a 7,000+ km regional catchment across Southeastern Ontario, supporting a hospital that treats more than 191,900 patients annually, delivers 1,400 births per year, performs 990,000+ laboratory tests, and handles 42,000+ emergency department visits. Annual equipment-replacement need at the BGH site is $1.5M–$2M, establishing a baseline fundraising target.

The foundation operates a diversified giving platform with 15+ distinct donor products and programs. Core revenue streams include one-time donations, the GEM (Giving Every Month) Club monthly giving program, workplace giving with payroll-deduction support, planned/legacy giving through the Dr. Bruce Cronk Society, tribute and memorial gifts, gifts of securities, and a tiered major-gifts program (Leadership $10,000+ and Transformational $100,000+). Distribution channels span an owned donation website, a CanadaHelps third-party portal, door-to-door canvassing via partner Globalfaces Direct, and direct corporate engagement.

Fundraising is anchored by an annual events portfolio — Under the Big Top Gala, Fairways for Fractures golf tournament, Car4Cancer Lottery, Roll for Impact Boccia Classic, and Pink In The Rink — alongside strategic partnerships with community sports franchises (Belleville Senators, Belleville Bulls U13AA) and corporate sponsors (McDougall Insurance & Financial, CIBC Wood Gundy Brady Clark Advisory Group, Co-operators Paul Reed, Peter Smith GM). The organization employs a lean team of approximately 8 staff, supported by a Board of Directors chaired by Wayne Sheppard, with Alec Bauer serving as Interim Executive Director since January 2026. A $20 million, five-year capital campaign launched in Fall 2020 represents the foundation's largest fundraising effort in over 20 years.

Name

Belleville General Hospital Foundation

Legal name

Belleville General Hospital Foundation

Website

https://bghf.ca

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

The Belleville General Hospital Foundation is a registered Canadian charity and the official fundraising arm of Quinte Health Care's Belleville General Hospital, raising philanthropic funds for medical equipment and capital projects serving patients across Southeastern Ontario's Quinte region.

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy / Hospital Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Health Services (8000)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Healthcare philanthropy
• Hospital fundraising
• Charitable donations
• Community giving programs
• Planned giving services

Headquarters

HQ city

Belleville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual community members supporting hospital equipment and capital projects. Includes monthly giving program (GEM Club), tribute donations, and memorial gifts.
2. Special Events: Revenue generated from signature fundraising events including galas, golf tournaments, boccia tournaments, and lottery programs (Car4Cancer). Events feature sponsorships, ticket sales, and auction/raffle proceeds.
3. Workplace Giving: Corporate workplace giving programs allowing employees to make payroll deductions or one-time donations. Companies receive recognition in annual reports and align with corporate social responsibility initiatives.
4. Legacy/Planned Giving: Bequests in wills, gifts of life insurance, RRSP/RRIF beneficiary designations, and other planned giving vehicles. Members of Dr. Bruce Cronk Society recognized for legacy commitments.
5. Major Gifts: Transformational gifts of $100,000+ and leadership gifts of $10,000+ for strategic equipment purchases and capital projects. Donors receive naming opportunities and donor wall recognition.
6. Gifts of Securities: Donations of publicly traded securities, stocks, shares, or mutual funds. Donors receive tax receipts for full fair market value without capital gains tax on appreciated securities.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Belleville General Hospital Foundation is the registered Canadian charitable foundation that raises philanthropic funds from individuals, corporations, and community partners to purchase priority medical equipment and fund capital projects at Quinte Health's Belleville General Hospital. Its core offerings are donation programs (one-time, monthly/GEM Club, workplace, tribute, planned/legacy, gifts of securities, major/leadership gifts) and signature community fundraising events, all of which channel proceeds into hospital equipment replacement across oncology, cardiac, diagnostics, emergency, maternity, mental health and other departments.

Product overview

Belleville General Hospital Foundation operates a multi-channel fundraising platform centered on donor giving programs and community events. The core offering consists of donation mechanisms including one-time gifts, monthly recurring donations (GEM Club), workplace giving, planned/legacy giving, and tribute donations. Supporting the donation infrastructure are community fundraising events such as the Car4Cancer Lottery, Under the Big Top Gala, Roll for Impact Boccia Classic, and Fairways for Fractures Tournament. The Foundation also runs partnership initiatives with local sports teams and recognition programs like Hospital Hero. All funds raised support medical equipment purchases and capital projects at Quinte Health Belleville General Hospital across departments including oncology, diagnostics, cardiac care, mental health, maternity, and emergency care.

Differentiator

Problem solved

Functional benefit

Products and services

• One-Time Donations

Quantifiable outcome

• Over 191,900 patients served annually at Belleville General Hospital
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and supporting.

• Quinte HealthcoreStrategic or Co-development PartnerPrimary partner hospital for which foundation raises funds. Foundation works annually with Quinte Health senior leadership to determine priority equipment needs across BGH departments. Funds released only after funding applications are approved by Foundation Board.
• Belleville SenatorscoreGTM or Marketing PartnerCommunity hockey team partnered on multiple initiatives including ticket proceeds donations, Game On Gala, and Hockey Fights Cancer Weekend. Raised $18,437.04 in fall initiatives supporting Fracture Clinic expansion, mammography machine, and Cancer Clinic.
• Quinte Children's Treatment CentrecoreStrategic or Co-development PartnerFoundation partnered with QCTC for Roll for Impact Boccia Classic event. QCTC provides services for children with physical, developmental, and communication needs. Event raised $7,786 in inaugural year.
• Quinte Leatherbacks Boccia ClubsupportingOthersCommunity partner assisting with organization, officiating, and participant instruction at Roll for Impact Boccia Classic tournament. Key role in introducing boccia sport to new players.
• Globalfaces DirectsupportingChannel Partner/ Reseller/ DistributorNorth America's largest face-to-face fundraising service partner. Provides canvassers for door-to-door monthly donor recruitment campaigns. Teams identifiable by BGHF branded red vests and photo ID.
• BST Vacations/Blowes & Stewart TravelsupportingGTM or Marketing PartnerHosted CJBQ fundraising cruises that generated proceeds for PACU bladder scanner purchase. Partnership demonstrates innovative community fundraising approach.
• Butterfly Girls (Barb Matteucci, Loralee McInroy, Beth Primeau)coreGTM or Marketing PartnerAdvocacy group supporting families experiencing pregnancy and infant loss. Mobilized community to raise funds for bereavement resources, specialized equipment, staff education, and family supports. Helped create Butterfly Rooms at BGH.
• Shawn Coffin/Wayne Brown Memorial 3 Pitch TournamentsupportingGTM or Marketing PartnerAnnual memorial tournament contributing $5,675 in 2019 toward Butterfly Rooms project. Tournament has raised more than $84,000 for local charities over the years.
• Co-operators Paul Reed Insurance AgencysupportingGTM or Marketing PartnerTitle sponsor of 2026 Fairways for Fractures Spring Classic golf tournament that raised record $190,000 for Fracture Clinic redevelopment.
• McDowell's Your Independent GrocersupportingGTM or Marketing PartnerTitle sponsor of 2026 Fairways for Fractures Spring Classic golf tournament.
• McDougall Insurance & FinancialcoreGTM or Marketing PartnerRingmaster Presenting Sponsor of 2026 Under the Big Top Gala. Company led by board member Lorne McDougall.
• CIBC Wood Gundy Brady Clark Advisory GroupcoreGTM or Marketing PartnerRingmaster Presenting Sponsor of 2026 Under the Big Top Gala.
• CintassupportingGTM or Marketing PartnerSponsor of 2026 I'm In Staff Campaign and provided swag for staff campaign participants. Also sponsored Pizza Party launch event.
• Quinte General Hospital AuxiliarycoreStrategic or Co-development PartnerContributed additional pledged gift to close Fracture Clinic $1.3M fundraising goal. Long-standing hospital volunteer and fundraising organization.
• Peter Smith GMsupportingGTM or Marketing PartnerDonated 2026 Chevrolet Corvette Stingray Coupe valued at $139,565.17 as grand prize for Car4Cancer Lottery.
• QxploresupportingGTM or Marketing PartnerSponsor of 2026 I'm In Staff Campaign.
• Mackay InsurancesupportingGTM or Marketing PartnerSponsor of 2026 I'm In Staff Campaign.
• CBI Health BellevillesupportingGTM or Marketing PartnerSponsor of inaugural Roll for Impact Boccia Classic tournament supporting Quinte Children's Treatment Centre.
• Kinpsych Psychology CentresupportingGTM or Marketing PartnerSponsor of inaugural Roll for Impact Boccia Classic tournament.
• MotionsupportingGTM or Marketing PartnerSponsor of inaugural Roll for Impact Boccia Classic tournament.
• Belleville Home Health CaresupportingGTM or Marketing PartnerSponsor of inaugural Roll for Impact Boccia Classic tournament.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SickKids Foundation: National-scale pediatric hospital foundation with significantly larger fundraising capacity. Comparable mission (fundraising for hospital equipment, research, and capital projects) and donor-recognition infrastructure, but operates at national/international scale and pediatric specialty focus.
• Trillium Health Partners Foundation: Foundation supporting Trillium Health Partners in Mississauga — one of Canada's largest community hospital systems. Operates a similar multi-site fundraising model but at materially greater scale, with broader regional catchment and corporate partnership reach.

Direct peers

• Brockville General Hospital Foundation: Foundation supporting Brockville General Hospital in Eastern Ontario. Comparable regional hospital foundation serving a similar catchment size with community events, workplace giving, and donor recognition programs for hospital equipment funding.
• Stratford General Hospital Foundation: Foundation for Stratford General Hospital in Southwestern Ontario — a similar-size community hospital foundation raising funds for equipment and capital projects through events, monthly giving, and major-gift appeals in a comparable regional market.
• Lakeridge Health Foundation: Fundraising arm for Lakeridge Health in Durham Region, Ontario. Comparable regional hospital foundation serving a multi-site health system with community events, workplace giving, and major-gift programs targeting equipment and capital expansion.
• Northumberland Hills Hospital Foundation: Foundation supporting Northumberland Hills Hospital in Cobourg, Ontario — a community hospital of similar size and rural-catchment profile. Uses analogous event-based fundraising (golf tournaments, lotteries) and monthly donor programs for equipment and capital needs.
• Southlake Regional Health Centre Foundation: Foundation supporting Southlake Regional Health Centre in Newmarket, Ontario. Operates with a similar model of community-driven fundraising, monthly giving programs, signature events, and major-gift appeals for equipment replacement across regional hospital departments.
• Grand River Hospital Foundation: Foundation supporting Grand River Hospital in Kitchener-Waterloo, Ontario. Operates a multi-channel fundraising platform (monthly giving, events, major gifts, planned giving) for equipment and capital projects at a regional hospital with comparable donor demographics.
• Royal Victoria Regional Health Centre Foundation: Fundraising arm of the Royal Victoria Regional Health Centre in Barrie, Ontario — a regional hospital of comparable size and catchment. Both foundations raise capital for equipment and capital projects across multiple care areas via community-based campaigns, signature events, and major-gift programs.
• Orillia Soldiers' Memorial Hospital Foundation: Foundation for Orillia Soldiers' Memorial Hospital in Orillia, Ontario — a regional hospital with a similar community-catchment and capital campaign model. Comparable staffing scale and reliance on signature events plus planned giving vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/bghf
• Xx.com/bghfoundation
• LinkedInlinkedin.com/company/belleville-general-hospital-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Belleville General Hospital Foundation