What Globalfaces Direct does

Globalfaces Direct is a Toronto-headquartered, privately held professional services firm that operates face-to-face and telefundraising donor acquisition campaigns on behalf of nonprofit organizations across North America. Founded in 2012, the company deploys 1,000+ trained canvassers and a 120-seat US-licensed contact center across 75+ markets in the US and Canada, executing door-to-door, street, retail/event, and B2B canvassing alongside outbound and inbound calling for lead conversion, donor reactivation, sustainer upgrades, and planned giving outreach. Its service portfolio includes Face-To-Face Fundraising, Telefundraising, Donor Journey stewardship, and Consultation services, all anchored by the proprietary Insight platform — an internal analytics and reporting tool providing real-time donor demographics, acquisition rates, budget utilization, and PCI-compliant data capture with CRM and payment processor integrations.

The company operates a horizontal professional services model, charging custom-quoted fees to 50+ charity clients that span healthcare (SickKids Foundation, BC Cancer Foundation, Heart & Stroke Foundation, Diabetes Canada), child welfare (Plan International Canada, Holt International), humanitarian aid (UNICEF, Heifer International), animal welfare, and disability services. Go-to-market is enterprise field sales supported by content marketing, case studies, whitepapers, webinars, and a high-touch referral motion that has produced a 90% charity partner renewal rate and multi-year relationships averaging 8+ years for marquee clients. Disclosed outcomes include 1,000,000+ cumulative monthly donors acquired, 50M+ doors knocked since inception, 8.4% F2F-to-monthly conversion rates, and 35% average gift upgrade rates.

Globalfaces is bootstrapped and founder-controlled under CEO Matt Davison, with no disclosed institutional funding, no public listing, and an acquisition-led inorganic component — most notably the late-2022 acquisition of HCB Communications, a non-profit-focused contact center whose founder joined as VP Business Development. Recent operating investments include the formation of a dedicated Data & Business Intelligence division led by SVP Amy Korosi, the buildout of the Insight platform, and the introduction of the Emerging Leaders Program for talent development, signaling an ongoing shift from a labor-led fundraising agency toward a more technology- and data-enabled platform model.

Name

Globalfaces Direct

Legal name

Globalfaces Direct Inc.

Website

https://globalfacesdirect.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Globalfaces Direct is a Toronto-based private firm that runs face-to-face and telefundraising donor acquisition campaigns for 50+ nonprofit clients across 75+ North American markets, using 1,000+ trained canvassers and a proprietary Insight analytics platform to acquire and retain monthly sustaining donors.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Advertising Material Distribution Services (54187)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industry

Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)

Keywords

• Face-to-face fundraising
• Nonprofit donor acquisition
• Telefundraising services
• Charity canvassing campaigns
• Donor analytics platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Face-to-Face Fundraising Services: Provides door-to-door, street, retail, and event canvassing services to nonprofit organizations. Generates revenue through professional service fees for donor acquisition campaigns, with focus on acquiring monthly sustaining donors. Works with over 50 charity partners across North America.
2. Telefundraising and Outbound Services: Outbound calling services including lead conversion from F2F campaigns, donor reactivation, sustainer upgrades, and inbound verification. 120-seat contact center licensed nationally across the US. Revenue generated through per-call or performance-based arrangements.
3. Consultation and Data Analytics: Advisory services for campaign optimization, messaging, data analysis, and strategic guidance. Includes donor profiling and segmentation using third-party data.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Globalfaces Direct provides outsourced face-to-face and telefundraising campaign services to nonprofit organizations, deploying trained canvassers and contact center agents to acquire, retain, and upgrade monthly recurring donors. Service delivery is supported by the proprietary Insight Platform for real-time donor analytics, PCI-compliant mobile data capture, and CRM integrations, with the company operating across 75+ North American markets.

Product overview

Globalfaces Direct offers a fully-integrated face-to-face and telefundraising platform for nonprofit donor acquisition. The core offering consists of Face-To-Face Fundraising services (door-to-door, street, B2B, and event canvassing) powered by the proprietary Insight Platform for real-time donor analytics and campaign reporting. Complementary services include Telefundraising through a 120-seat contact centre (including the acquired HCB Communications brand), Donor Journey stewardship and cultivation services, and Consultation for campaign optimization. All services are designed to acquire and retain monthly recurring donors for charity partners across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Insight: Proprietary donor analytics platform that captures real-time field results, providing donor demographics, acquisition rates, and campaign performance metrics. Integrates with leading payment processors and CRMs.

Products and services

• Face-To-Face Fundraising Direct donor acquisition through trained canvassers who engage potential donors in-person through door-to-door, street, business-to-business, and retail/event canvassing. Fundraisers represent charity partners and secure monthly recurring donors through personal conversations; targeted at nonprofit organizations seeking monthly sustaining donor acquisition across North America.
• Telefundraising Outbound and inbound contact center services for donor acquisition, verification, and retention from a 120-seat contact center licensed nationally across the United States. Services include lead conversion from F2F campaigns, sustainer renewal and lapsed donor reactivation, online lead conversion, sustainer upgrades, inbound donor verification, and planned giving/discovery calls.
• Insight Platform Proprietary donor analytics and campaign reporting platform providing real-time data on donor demographics, acquisition rates, and budget utilization. Integrates with leading payment processors and CRMs to connect donor information from canvassers to client databases, and includes geo-locational data collection and KPI tracking for nonprofit fundraising campaigns.
• Consultation Services
• Donor Journey Services

Quantifiable outcome

• 1,000,000+ monthly donors acquired since inception
• +10 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• HCB CommunicationscoreStrategic or Co-development Partner · 1 January 2022HCB Communications was acquired by Globalfaces in late 2022. Founded in 2008 by Michael Blakely, HCB specialized in charity and non-profit contact center programs, transforming traditional tele-fundraising into an intimate, creative, and donor-focused process. Starting from 6 outbound callers, HCB grew into a full-service inbound/outbound contact center. Now operating as part of Globalfaces Direct under the tagline 'Two brands. One goal. To create an unrivaled donor experience.'

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• DonorSearch: Prospect-research and donor-data platform serving nonprofits; complementarily comparable to Globalfaces' Insight analytics platform and overlapping nonprofit customer base, though not a direct fundraising-services competitor.

Direct peers

• Donor Development Strategies: Direct competitor providing face-to-face fundraising services for nonprofit clients across North America, with a comparable focus on acquiring monthly sustaining donors through field canvassing teams.
• InfoCision: Large nonprofit-focused contact center providing inbound/outbound telefundraising, donor acquisition and customer service — closely comparable to Globalfaces' post-HCB telefundraising operations.
• SD&A Teleservices: Outbound and inbound contact-center services for nonprofit fundraising, including pledge renewals, sustainer upgrades and donor reactivation — directly comparable to Globalfaces' telefundraising arm.
• ComNet Marketing Group: Direct peer providing face-to-face donor acquisition and field fundraising services to nonprofits, with overlapping service lines in door-to-door, street, and event canvassing.
• MDS Communications: Nonprofit-specialized contact center delivering telefundraising, donor care, and inbound services to charitable organizations; comparable to Globalfaces' HCB-integrated phone fundraising business.
• The KD Company: Face-to-face fundraising agency serving charitable organizations with door-to-door and street canvassing operations, directly competing for the same nonprofit client base as Globalfaces.

Broad incumbents

• Ruffalo Noel Levitz (RENXT): Established, larger-scale provider of fundraising, enrollment, and student-success services to nonprofits and higher education — broader portfolio than Globalfaces but overlapping on nonprofit donor-acquisition services.
• Russ Reid (Merkle Nonprofit): Long-established direct-response fundraising agency (now part of Merkle) serving large national nonprofits with multichannel acquisition — broad incumbent overlap rather than head-to-head F2F competition.
• Pursuant (formerly Catapult Fundraising): Full-service fundraising agency offering strategy, creative, direct mail, and digital services to nonprofits; competes indirectly with Globalfaces for nonprofit marketing budgets at a broader, multi-channel scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GFD_Fundraising
• LinkedInlinkedin.com/company/globalfaces-direct

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globalfaces Direct