Kettle

What Kettle does

Kettle is a digital-first creative agency that designs and builds digital brand experiences for enterprise B2C clients, founded in 2009 in Brooklyn and now headquartered at One World Trade Center in New York. The agency operates across four core service pillars: Marketing & Growth (product launches, brand campaigns, social and community management, CRM), Product & Technology (website design, native apps, full-stack development, AI features, design systems, headless CMS builds), Strategy & Research (brand strategy, user research, competitive benchmarking), and Creative & Content (motion design, illustration, branding, art direction, copywriting, production). Kettle blends 'product-led' and 'story-led' methodologies, aiming to deliver work that is both functionally robust and emotionally resonant.

The agency's technology stack centers on modern design and development tooling including Figma for design systems and prototyping, headless CMS architectures, and full-stack development, with AI capabilities integrated through partners such as OpenAI. Kettle has built notable AI-powered client products including T-Mobile's conversational AI Assistant (with OpenAI) and Warby Parker's personalized eyewear Advisor, alongside major replatforming and redesign projects for e.l.f. Beauty, Robinhood, Nike, Fear of God, Discover, and Glossier.

Kettle operates as a professional services business on project-based and retainer engagements, acquired through enterprise field sales, formal pitches, referrals, and embedded partnerships, with named clients spanning technology, telecommunications, beauty, retail, fashion, fintech, and nonprofit sectors. The firm is owned by Stagwell and operates within the Code and Theory Network, gaining access to shared engineering resources while maintaining creative and operational independence. As of 2025, Kettle employs approximately 250 people across hubs in New York, Los Angeles, San Francisco, Portland, and Austin, and reported 41% net revenue growth in 2024.

Name

Kettle

Legal name

Kettle Solutions, LLC

Website

https://wearekettle.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Kettle is a digital-first creative agency that designs websites, apps, campaigns, and AI-powered brand experiences for enterprise B2C clients. Operating within the Code and Theory Network under Stagwell, the ~250-person firm serves brands such as Apple, T-Mobile, e.l.f., Nike, Robinhood, and Warby Parker.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Kettle operates as a professional services agency generating revenue through project-based and retainer engagements. Services include digital product design, website development, campaigns, social content, native apps, and brand experiences. The agency reported 41% increase in net revenue in 2024 driven by both organic growth and new client partnerships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Kettle is a digital-first creative agency that designs digital brand experiences for major consumer brands. The agency delivers four integrated service lines: Marketing & Growth (campaigns, social, community), Product & Technology (websites, apps, AI features, full-stack development), Strategy & Research (brand strategy, user research), and Creative & Content (motion design, art direction, production). Projects span website redesigns, native apps, AI-powered customer assistants, brand campaigns, and global brand activations for enterprise clients.

Product overview

Kettle is a digital-first creative agency that brings brands into their digital futures through the combination of marketing campaigns, social content, native apps, and web experiences. The agency operates across four core service pillars: Marketing & Growth (product launches, brand campaigns, social, community management, CRM); Product & Technology (website design, native apps, full-stack development, AI features, design systems); Strategy & Research (brand strategy, user research, competitive benchmarking, persona development); and Creative & Content (motion design, illustration, branding, art direction, copywriting, production). Kettle blends product-led and story-led approaches, emphasizing both functional and emotionally resonant work. The agency notably developed AI-powered features including Warby Parker's Advisor (personalized eyewear recommendations) and T-Mobile's AI Assistant (conversational customer service with OpenAI). The 230-person agency, part of the Code and Theory Network under Stagwell, serves major clients including Apple, T-Mobile, e.l.f. Beauty, Nike, Robinhood, and Warby Parker, and has been recognized with industry awards including Webby Awards and W3 Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Growth Services Connected customer journey services putting community and culture at the forefront, including product launches, brand campaigns, organic and paid social, community management, channel strategy, brand platforms, email and CRM campaigns, and customer journey mapping for enterprise B2C brands.
• Product & Technology Services Future-forward digital experiences made personal, powerful, and resonant, encompassing product strategy, website design, native apps, full-stack development, AI features and transformation, digital commerce, design systems, CMS builds and migration, and product vision and roadmapping for enterprise brands.
• Strategy & Research Services Deep market, customer, and user insights informing brand strategy and positioning, including user research, competitive benchmarking, messaging strategy, brand architecture, persona development, and audience segmentation.
• Creative & Content Services Art direction, copy, motion, and production capabilities including motion design and animation, content strategy and creation, illustration, graphic design, branding, art direction, copywriting, brand systems, full production shoots, and content production systems.

Quantifiable outcome

• 41% net revenue growth in 2024 year-over-year
• +7 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Code and Theory NetworkcoreStrategic or Co-development PartnerKettle operates as a digital-first creative agency within the Code and Theory Network, the digital transformation unit of Stagwell. While maintaining creative and operational independence, Kettle has access to shared engineering and technology resources across the network. The network comprises 50% creatives and 50% engineers.
• OpenAIflagshipTechnology or IntegrationKettle collaborated with OpenAI and T-Mobile to develop T-Mobile's AI Assistant that won the People's Voice Webby Award for Best Use of AI Voice & Conversational Interface. The project combined conversational intelligence with thoughtful design to create AI-powered customer experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Code and Theory: Sister agency within the Code and Theory Network under Stagwell. Both agencies share engineering resources and compete for overlapping enterprise B2C digital engagements, making it the most directly comparable peer.
• R/GA: Global digital creative agency known for product design, brand experiences, and integrated campaigns for enterprise B2C clients. Direct overlap with Kettle on digital product design, AI-enabled experiences, and platform-led brand work.
• Huge: Independently held digital agency offering strategy, design, and technology services. Comparable in size and scope, with similar hybrid creative-plus-engineering delivery model targeting enterprise brands.
• Digitas: Publicis-owned digital agency focused on connected brand experiences, data, and technology for major B2C marketers. Operates in the same enterprise digital creative space with overlapping capability set.
• Droga5: Accenture Song-owned creative agency serving premium B2C brands with campaigns and brand experience work. Overlaps with Kettle on brand campaign and product launch work for similar enterprise clients.
• 72andSunny: Creative agency built around brand storytelling, cultural campaigns, and product launches for enterprise B2C brands. Comparable positioning and client mix to Kettle's brand experience and campaign work.
• Mother Design: Independent creative network with a design-focused practice serving B2C brands on brand systems, campaigns, and digital experiences. Comparable mid-size positioning and creative-led approach.
• Barbarian: Cheil-owned digital creative agency focused on campaigns, digital platforms, and AI-driven experiences for premium B2C brands. Comparable size, enterprise client base, and digital experience offerings.

Broad incumbents

• Wieden+Kennedy: Large independent creative agency serving global B2C brands across campaign, digital, and brand experience work. Larger scale than Kettle but comparable creative reputation and enterprise client base.
• MediaMonks: S4 Capital / Monks-owned digital production and creative services firm serving enterprise brands on content, campaigns, and platform work. Overlaps with Kettle on content production and digital experience delivery at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kettle/posts/?feedView=all
• Instagraminstagram.com/wearekettle
• Xx.com/wearekettle

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kettle