Power Plate
Power Plate is a 25+ year manufacturer of FDA-registered whole body vibration plates, recovery devices, and a vibration cycling bike sold direct-to-consumer, through dealers, and to professional sports teams, healthcare practitioners, and private health clubs.
- Company typePrivate
- Founded1999
- HeadquartersNorthbrook, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Power Plate does
Power Plate, operating under PHS LLC, is a Northbrook, Illinois-based manufacturer of whole body vibration (WBV) training equipment founded in 1999. The company designs, produces, and sells a vertically integrated product portfolio spanning consumer-grade vibration plates (Personal, MOVE, my5, my8) priced from $2,295 to $10,495, commercial-grade units (pro5, pro8, pro7HC) priced up to $17,995, the REV vibration cycling bike, and a growing line of targeted vibration recovery devices (Pulse 3.0, Mini+, DualSphere, Roller). The core technology is the patented PrecisionWave™ harmonic vibration system operating at 25-50Hz, supplemented by DualSync™ Twin Motor, VibeShift® (patent-pending), and electronically controlled proMOTION™ resistance cable systems. Power Plate has FDA Class 1C medical device registration, CE, FCC, PSE, and MDD certifications on key models.
The business model is primarily hardware direct-to-consumer e-commerce through powerplate.com, supplemented by authorized dealers, specialty retailers, and international distributors, with dedicated B2B sub-sites for healthcare and commercial/athletic channels. Revenue is generated through one-time hardware purchases across the price spectrum, bundled programs (Ignite, Strong Bones, Athletic Performance, Weight Loss), and a nascent recurring services layer via the Remote Coach virtual coaching partnership ($80 per 30-minute session). The company does not disclose financials, has no recorded funding rounds or M&A, and operates as a privately held business of 101-250 employees.
Power Plate serves four primary customer segments: home consumers (with the my8 and MOVE as lead SKUs), professional and collegiate sports teams (claiming 94% NFL, 70% NBA, 87% MLB adoption), healthcare practitioners (chiropractors, physical therapists, rehab hospitals), and private golf/health clubs (recently emphasized at the 2026 PGA Show). Marketing is sustained through 25+ years of clinical research validation, celebrity endorsements (Mark Wahlberg, Hilary Swank, Clint Eastwood, Elle MacPherson), professional sports testimonials, and a multi-channel content and social media presence.
Power Plate firmographics
Firmographics- Name
- Power Plate
- Legal name
- PHS LLC
- Website
- https://powerplate.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Power Plate is a 25+ year manufacturer of FDA-registered whole body vibration plates, recovery devices, and a vibration cycling bike sold direct-to-consumer, through dealers, and to professional sports teams, healthcare practitioners, and private health clubs.
- Ownership category
- akta.pro rank
Power Plate industry classification
Industry- Product category
- Vibration Exercise Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
- akta.pro secondary industry
- Exercise Equipment Assembly & Installation (treadmills, racks, bikes) (HSAGAHAJ)
Keywords
Where Power Plate is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Power Plate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Hardware Sales: Primary revenue stream from selling whole body vibration plates (consumer and commercial grades), targeted vibration devices (massage guns, rollers), accessories, and bundled programs. One-time purchase model with varying price points from $129 to $17,995.
- Virtual Coaching Services: Premium 1:1 virtual coaching sessions offered at $80 per 30-minute session or $240 for 3 sessions, delivered via Remote Coach partnership. Targets customers seeking personalized guidance with Power Plate products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Personal Power Plate - Entry-level home vibration plate |
| One time/ perpetual license | Pay-as-you-go | Power Plate MOVE - Mid-range portable home plate |
| One time/ perpetual license | Pay-as-you-go | Power Plate my5 - Advanced home vibration plate |
| One time/ perpetual license | Pay-as-you-go | Power Plate my8 - Premium home unit with touchscreen |
| One time/ perpetual license | Pay-as-you-go | Power Plate pro5 - Commercial-grade plate |
| One time/ perpetual license | Pay-as-you-go | Power Plate pro8 - Elite commercial model |
| One time/ perpetual license | Pay-as-you-go | Power Plate pro7HC - Healthcare model |
| One time/ perpetual license | Pay-as-you-go | Power Plate REV - Vibration cycling bike |
| One time/ perpetual license | Pay-as-you-go | Power Plate Mini+ - Portable massage gun |
| One time/ perpetual license | Pay-as-you-go | Power Plate DualSphere - Vibrating massage roller |
| One time/ perpetual license | Pay-as-you-go | Power Plate Pulse 3.0 - Massage gun |
| One time/ perpetual license | Pay-as-you-go | Power Plate Roller - Vibrating foam roller |
| One time/ perpetual license | Pay-as-you-go | Power Plate Slam Ball |
| Subscription | Pay-as-you-go | Virtual Coaching Sessions |
| One time/ perpetual license | Pay-as-you-go | Bundle Programs |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Power Plate product offering
Product offeringCore offering
Power Plate designs, manufactures, and sells whole body vibration (WBV) training equipment for home, commercial fitness, healthcare, and elite sports use. The product portfolio spans consumer-grade home vibration plates, commercial-grade and FDA-registered healthcare models, a vibration cycling bike, and targeted vibration massage tools. Revenue is primarily driven by one-time hardware sales, supplemented by bundled training programs and a premium 1:1 virtual coaching service delivered through the Remote Coach partnership.
Product overview
Power Plate is a manufacturer of whole body vibration (WBV) and targeted vibration training equipment. The product portfolio consists of core vibration plate machines across consumer and commercial grades (Personal, MOVE, my5, my8, pro5, pro8, pro7HC), a vibration cycling product (REV), and various targeted vibration tools (Pulse massage gun, Mini+ massage gun, DualSphere, Roller, Slam Ball). Accessories include stability bars, power shields, mats, cushions, and remotes. The ecosystem is complemented by bundled programs (Ignite, Strong Bones) and a virtual coaching service. All vibration plates utilize proprietary PrecisionWave Technology operating at frequencies between 25-50Hz. The company also offers a mobile app for guided workouts. Products serve home users, fitness facilities, healthcare providers, and professional sports teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Power Plate
Quantifiable outcome
- 4.3% increase in bone mineral density in independent clinical study of 116 women (vs 1.9% loss in control group)
- +7 more outcomes
Companies that use Power Plate
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Power Plate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Power Plate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Remote CoachcorePartnership to deliver premium 1:1 virtual coaching sessions with HD live video, real-time feedback, and heart rate zone data tracking. Extends Power Plate's service offering beyond hardware into personalized training.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Power Plate competitors and assessment
Company assessmentEmerging players
- Tonal: Smart strength-training system with hardware, content, and AI coaching. Adjacent competitor in premium home strength-and-conditioning where Power Plate markets its proMOTION resistance cables and my8 content.
- Vitruvian (Vitruvian Form): Direct-to-consumer connected strength-training brand with digital resistance technology. Comparable in the premium connected-fitness buyer but emerging where Power Plate's product is more mature.
- Therabody / Hyperice: Therabody (formerly Hyperice) makes percussion and vibration therapy devices including the popular Theragun line. Adjacent competitor in the recovery and targeted-vibration tools category where Power Plate also sells massage guns, rollers, and the Mini+.
Broad incumbents
- Peloton Interactive: Connected-fitness platform with a hardware-plus-content-plus-subscription model. Strategic overlap with Power Plate's REV vibration bike and Virtual Coaching offering; competes for share-of-wallet in premium home fitness.
- Technogym: Premium Italian fitness equipment manufacturer with broad commercial and connected-fitness portfolio. Comparable as a premium-tier commercial fitness brand with overlapping wellness-and-rehabilitation positioning.
- Life Fitness: Global incumbent in commercial cardio and strength equipment, supplying health clubs and pro-sports facilities. Power Plate's commercial-grade pro5/pro8/pro7HC units compete for placement in the same facilities.
- Rogue Fitness: Leading strength-training and conditioning equipment brand serving home gyms, CrossFit affiliates, and pro/collegiate sports. Comparable customer base (pro sports teams, performance-focused buyers) where Power Plate competes with vibration as an adjunct modality.
Direct peers
- VibraWav: US-based seller of whole body vibration plates and vibration-based fitness equipment marketed through e-commerce and home-fitness channels. Competes head-to-head with Power Plate in the consumer vibration-plate segment.
- WAVE (Whole Body Advanced Vibration Exercise): Manufacturer of WAVE whole body vibration exercise machines positioned in the home and light-commercial fitness market. Direct overlap in product category and target customer (home fitness and wellness buyers).
- Galileo (Novotec Medical): German-based manufacturer of whole body vibration training systems widely regarded as the original medical-grade WBV platform. Closest direct competitor to Power Plate, particularly in physical therapy and clinical rehab channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Power Plate social profiles
Digital presencePower Plate compliance and trust
Trust signalCompliance6 records
Power Plate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power Plate leadership team
Management profileNumber of profiles
Profiles2 records
Power Plate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power Plate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power Plate
What does Power Plate do?
Power Plate designs, manufactures, and sells whole body vibration (WBV) training equipment for home, commercial fitness, healthcare, and elite sports use. The product portfolio spans consumer-grade home vibration plates, commercial-grade and FDA-registered healthcare models, a vibration cycling bike, and targeted vibration massage tools. Revenue is primarily driven by one-time hardware sales, supplemented by bundled training programs and a premium 1:1 virtual coaching service delivered through the Remote Coach partnership.
Is Power Plate a public or private company?
Power Plate is a private company. It is classified as unknown and is currently operating.
When was Power Plate founded?
Power Plate was founded in 1999. It employs 101 to 250 people.
Where is Power Plate based?
Power Plate is headquartered in Northbrook, United States, in the North America region.
How does Power Plate make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are virtual Coaching Services.
Who are Power Plate's main competitors?
Emerging players on record are Tonal, Vitruvian (Vitruvian Form) and Therabody / Hyperice. Broad incumbents are Peloton Interactive, Technogym, Life Fitness and Rogue Fitness. Direct peers are VibraWav, WAVE (Whole Body Advanced Vibration Exercise) and Galileo (Novotec Medical).
Does Power Plate have an API?
No public API is recorded for Power Plate.
What industry is Power Plate in?
Power Plate's product category is Vibration Exercise Equipment. Its primary akta.pro industry code is CRAMADAB, Strength Training Equipment Retail (Racks, Benches, Barbells, Plates), with a secondary code of HSAGAHAJ, Exercise Equipment Assembly & Installation (treadmills, racks, bikes). Its NAICS code is 33992 and its SIC code is 3949.