Core BTS
NRI North America (formerly Core BTS) is a Microsoft-centric enterprise technology consultancy delivering Azure, M365, AI/data, cybersecurity, and managed services to clients across financial services, healthcare, manufacturing, government, and other verticals.
- Company typePrivate
- Founded1984
- HeadquartersMadison, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Core BTS does
Core BTS, Inc., now operating as NRI North America following its 2021 acquisition by Japan's Nomura Research Institute, is a US-headquartered business and technology consultancy that delivers enterprise digital transformation services built primarily on the Microsoft technology stack. The firm organizes its offerings into three capability areas: Strategize & Advise (IT advisory, industry research, and organizational change management); Build & Transform (intelligent data and AI, application development and modernization on Azure, empowered business platforms, and Microsoft 365 migration); and Protect & Manage (business resiliency, governance/risk/compliance, cybersecurity, and managed services). Its go-to-market emphasizes security-first delivery, adoption-focused change management, and tailored engagements rather than packaged software products.
The company's revenue model is anchored in professional services and managed services engagements sold through a direct enterprise field sales motion, with quote-based, project-specific pricing and multi-year contracts. Core BTS/NRI serves enterprise customers across seven verticals — financial services, healthcare, manufacturing, government, education, gaming & hospitality, and automotive — with documented deployments including a national bank help desk transformation, a healthcare appointment-enablement engagement, an AI-driven tax support deployment for NATP, and AI-powered analytics for a maritime shipping customer. Strategic alliances with Microsoft (Flagship), Cisco, Pure Storage, and Databricks define its technology ecosystem, and prior to the NRI sale the firm executed four acquisitions (SADA, Blue Chip Consulting, Skyline Technologies, Aptera Software) between 2019 and 2021 as part of a private equity-backed buy-and-build program under Graycliff Partners.
Core BTS firmographics
Firmographics- Name
- Core BTS
- Legal name
- Core BTS, Inc.
- Website
- https://corebts.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- NRI North America (formerly Core BTS) is a Microsoft-centric enterprise technology consultancy delivering Azure, M365, AI/data, cybersecurity, and managed services to clients across financial services, healthcare, manufacturing, government, and other verticals.
- Ownership category
- akta.pro rank
Where Core BTS is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Core BTS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Professional Consulting Services: Custom technology consulting and implementation services delivered through billable professional services engagements. Projects typically involve strategy, transformation, and managed services for enterprise clients.
- Managed Services: Ongoing managed services contracts providing continuous operational support, security, and optimization for client environments.
- Acquisition Integration Services: Post-acquisition integration services supporting buy-and-build strategies, helping rapidly integrate acquired businesses into unified operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Core BTS product offering
Product offeringCore offering
Core BTS is a business and technology consultancy that delivers enterprise digital transformation through three service areas: Strategize & Advise (IT advisory, organizational change management), Build & Transform (intelligent data and AI, application development and modernization, M365 migration), and Protect & Manage (business resiliency, cybersecurity, governance and compliance, managed services). The firm focuses on Microsoft-centric technology stack including Azure, Microsoft 365, and related platforms, with deep expertise in cloud migration, data analytics, and enterprise modernization.
Product overview
NRI (formerly Core BTS, Inc.) is a business and technology consultancy that provides professional services organized into three capability areas: Strategize & Advise (industry research and insights, IT advisory and consulting, organizational change management and adoption), Build & Transform (intelligent data and AI, application development and modernization, empowered business platforms, M365 migration services), and Protect & Manage (business resiliency, governance risk and compliance, cybersecurity, managed services). The company operates as a solutions consultancy rather than a software product vendor, delivering tailored consulting engagements to clients across industries including automotive, education, finance, gaming and hospitality, government, healthcare, and manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategize & Advise Strategic advisory and consulting service offering industry research and insights, IT advisory and consulting, and organizational change management and adoption services for enterprise clients pursuing digital transformation.
- Intelligent Data and AI Data and AI consulting service delivering AI-powered data analytics, data transformation, and AI-driven decision-making capabilities for enterprise clients.
- Application Development and Modernization Custom application development and modernization services on Microsoft Azure platform for enterprise clients seeking modern application solutions.
- M365 Migration Services Specialized migration service moving organizations to Microsoft 365 cloud platforms with emphasis on adoption and change management.
- Empowered Business Platforms Platform implementation service delivering low-code and empowered business platforms for enterprise productivity and operations.
- Business Resiliency Business resiliency consulting service focused on operational continuity, disaster recovery, and infrastructure resilience for enterprise clients.
- Governance, Risk and Compliance Governance, risk, and compliance advisory service for enterprise clients operating in regulated industries.
- Cybersecurity
Quantifiable outcome
- Reduced response times from days to seconds for tax support services
- +1 more outcomes
Companies that use Core BTS
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles1 record
Core BTS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Core BTS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- MicrosoftflagshipPremier Microsoft partner with deep expertise in Azure cloud platform, Microsoft 365, and related Microsoft technology solutions. Core BTS/NRI leverages Microsoft partnership to deliver cloud migration, application modernization, and productivity solutions to enterprise clients.
- CiscocoreTechnology integration partner for networking, collaboration, and security solutions. Provides infrastructure and collaboration technology capabilities complementing NRI's consulting services.
- Pure StoragecoreEnterprise storage solutions partner providing flash storage technology for modern data center and cloud environments.
- DatabrickscoreData and AI platform partner offering lakehouse architecture and analytics capabilities integrated into NRI's intelligent data and AI solutions.
- Aptera SoftwarecoreSoftware development company acquired by Core BTS in 2021 to enhance application development capabilities, particularly on Microsoft Azure. Acquisition expanded Core BTS's ability to deliver modern application solutions.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Core BTS competitors and assessment
Company assessmentEmerging players
- TwoConnect: Microsoft-focused services and solutions provider specializing in Azure data platform, integration, and Power Platform. Smaller and emerging compared to Core BTS but competes directly for Microsoft-centric implementation work.
Broad incumbents
- Wipro: Global IT services and consulting firm with large Microsoft practice and full-stack cloud, data, and managed services capabilities. Comparable at the service-line level though vastly larger and more diversified than Core BTS.
- Accenture: Global management and technology consultancy with deep Microsoft partnership (via Avanade JV) and broad cloud, AI, and managed services offerings. Represents the upper bound of the IT consulting competitive landscape Core BTS operates in.
- Insight Enterprises: Global IT solutions provider combining hardware/software distribution with services; large Microsoft partner with adjacent cloud, AI, and managed services capabilities. Broader portfolio than Core BTS but overlapping Microsoft-centric delivery.
Direct peers
- 3Cloud: Premier Microsoft Azure-focused consulting firm providing cloud migration, data platform, and AI services. Near-pure competitor to Core BTS's Azure practice, though smaller and narrower in vertical reach.
- Avanade: Joint venture between Accenture and Microsoft, focused on Microsoft ecosystem services (Azure, M365, Dynamics). It is the most direct competitor to Core BTS's Microsoft-centric consulting model, with similar go-to-market but materially larger scale and global delivery.
- Slalom: U.S.-headquartered business and technology consulting firm with deep Microsoft partnership and comparable focus on cloud, data, and application modernization. Closely matches Core BTS in scale, vertical breadth, and Microsoft-anchored delivery model.
- Concurrency: Microsoft-centric consultancy with practices in Azure cloud, data & AI, and application development. Closely mirrors Core BTS's "Build & Transform" capability mix at smaller scale.
- Perficient: U.S. digital consultancy specializing in Microsoft, Adobe, and other enterprise platforms with comparable application development, cloud migration, and managed services practices; recently acquired by Accenture, illustrating how Core BTS could scale.
- Adastra North America: Data and AI consulting firm with strong Microsoft Azure, Databricks, and Snowflake practices. Directly comparable to Core BTS's "Intelligent Data and AI" capability and a natural competitor for similar enterprise engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Core BTS social profiles
Digital presenceCore BTS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Core BTS leadership team
Management profileNumber of profiles
Profiles5 records
Core BTS subsidiaries and ownership
Company hierarchySubsidiaries1 record
Core BTS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Core BTS M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Core BTS
What does Core BTS do?
Core BTS is a business and technology consultancy that delivers enterprise digital transformation through three service areas: Strategize & Advise (IT advisory, organizational change management), Build & Transform (intelligent data and AI, application development and modernization, M365 migration), and Protect & Manage (business resiliency, cybersecurity, governance and compliance, managed services). The firm focuses on Microsoft-centric technology stack including Azure, Microsoft 365, and related platforms, with deep expertise in cloud migration, data analytics, and enterprise modernization.
Is Core BTS a public or private company?
Core BTS is a private company. It is classified as corporate owned and is currently operating.
When was Core BTS founded?
Core BTS was founded in 1984. It employs 501 to 1,000 people.
Where is Core BTS based?
Core BTS is headquartered in Madison, United States, in the North America region.
How does Core BTS make money?
Three revenue lines are on record. Professional Consulting Services are the primary driver. The others are managed Services and acquisition Integration Services.
Who are Core BTS's main competitors?
TwoConnect is listed as an emerging player. Broad incumbents are Wipro, Accenture and Insight Enterprises. Direct peers are 3Cloud, Avanade, Slalom, Concurrency, Perficient and Adastra North America.
Does Core BTS have an API?
No public API is recorded for Core BTS.