Creas F&C
Creas F&C (크리스에프앤씨, KRX: 110790) is a Korean multi-brand sportswear holding company founded in 1998 that distributes premium golf apparel (PING, FANTOM, Pearly Gates, Master Bunny Edition, St Andrews) and premium outdoor apparel (MAMMUT, HYDROGEN, and wander) to Korean consumers via an integrated nationwide retail and e-commerce network.
- Company typePrivate
- Founded1998
- HeadquartersSeoul, South Korea
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Creas F&C does
Creas F&C (크리스에프앤씨, listed on KRX as ticker 110790) is a Korean sportswear manufacturing and distribution holding company founded in 1998 with the Korean launch of PING Apparel. The company operates a multi-brand portfolio organized into two categories: premium golf apparel (PING Apparel, FANTOM, Pearly Gates, Master Bunny Edition, and St Andrews) and premium outdoor apparel (MAMMUT, HYDROGEN, and and wander). It serves Korean consumers seeking performance-oriented, style-conscious clothing for on-course golf and outdoor lifestyle activities, with primary segments being premium Korean male and female golfers, premium outdoor enthusiasts, and affluent golf travelers.
The company's business model combines exclusive Korean distribution rights for international brands (long-term PING partnership since 1998, Swiss heritage brand MAMMUT with 160+ years of history, Italian performance brand HYDROGEN, and Japanese outdoor label and wander) with wholly owned domestic brands (Master Bunny Edition, Pearly Gates, FANTOM, St Andrews). Revenue is generated through an integrated omnichannel retail network spanning company-operated direct stores (Dogok flagship and Nonhyeon in Seoul's Gangnam district), department store concessions across Lotte/Hyundai/Shinsegae/Galleria/AK Plaza chains, premium outlets (Lotte/Hyundai/Shinsegae-Chelsea/Mario/Moda), country club pro shops, authorized dealers across 17+ Korean regions, and owned e-commerce (Bucketstore, Creasmall) plus third-party marketplace (Musinsa). A unified Creas F&C Point Service loyalty program spans the brand portfolio with 1-point-equals-1-KRW redeemable value and 12-month validity.
The company does not operate proprietary technology platforms; its technical footprint is limited to e-commerce operations and CRM/membership point systems. Marketing is ambassador-driven, featuring top KLPGA professionals (Park Hyun-kyung, Lee Ye-won, Yoo Hyun-jo, etc.) for golf brands and celebrity athletes (Choo Sung-hoon for HYDROGEN) for performance wear. Recent strategic direction includes expanding MAMMUT's geographic footprint into regional Korean cities, growing global reverse-export of self-developed licensed products, and broader product-line velocity with seasonal SS/FW collection cycles across all nine brands. Financial trajectory shows revenue declining from approximately 315B KRW (2021) to 216B KRW (2025) with significant EBITDA compression, though 2025 net income returned to positive territory.
Creas F&C firmographics
Firmographics- Name
- Creas F&C
- Legal name
- ㈜크리스에프앤씨 (Creas Co., Ltd.)
- Website
- https://creas.co.kr
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Creas F&C (크리스에프앤씨, KRX: 110790) is a Korean multi-brand sportswear holding company founded in 1998 that distributes premium golf apparel (PING, FANTOM, Pearly Gates, Master Bunny Edition, St Andrews) and premium outdoor apparel (MAMMUT, HYDROGEN, and wander) to Korean consumers via an integrated nationwide retail and e-commerce network.
- Ownership category
- akta.pro rank
Creas F&C industry classification
Industry- Product category
- Golf and Outdoor Apparel
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Where Creas F&C is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices5 records
Markets served
Creas F&C business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Wholesale / Department store concessions: Sales of golf and outdoor apparel through concession and shop-in-shop arrangements inside major Korean department stores (Lotte, Hyundai, Shinsegae, Galleria, AK Plaza) and premium outlets across South Korea, generating wholesale and concession fee revenue.
- Direct retail (company-operated stores): Revenue from company-operated direct stores (직영점) including the Dogok flagship store at Creas Building in Gangnam, Seoul, and other directly managed retail outlets.
- Direct-to-consumer e-commerce: Online sales through company-owned storefronts including Bucketstore (bucketstore.com), Creasmall (creasmall.com, creasmall.co.kr), brand-specific websites (masterbunnyedition.co.kr, pearlygatesgolf.co.kr, standrews.co.kr, fantom.co.kr, pingwear.co.kr), and third-party online channels including Musinsa and HYDROGEN's hydrogenofficial.com.
- Licensed brand distribution in Korea: Revenue from distributing licensed international brands in Korea: PING Apparel (since 1998 launch in Korea), Swiss outdoor brand MAMMUT, Italian performance wear HYDROGEN, and Japanese outdoor brand and wander. Includes self-developed license products exported globally (reverse export).
- Membership and point-based services: Customer loyalty and CRM-driven repeat purchase program through the CREAS Points Service, supporting retention and recurring customer engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail unit pricing on apparel and accessories — not disclosed at corporate level |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels7 records
Creas F&C product offering
Product offeringCore offering
Creas F&C is a Korean mid-sized enterprise that holds, distributes and retails a multi-brand portfolio of premium golfwear and outdoor apparel in South Korea. Its portfolio combines five owned golfwear brands (PING Apparel, FANTOM, Pearly Gates, Master Bunny Edition, St Andrews) with three premium international licensed brands (Swiss MAMMUT, Italian HYDROGEN, Japanese and wander), sold through direct stores, department store concessions, premium outlets, country club pro shops, authorized dealers and its own Bucketstore/Creasmall e-commerce platform.
Product overview
Creas F&C (크리스에프앤씨) operates a multi-brand golf apparel and outdoor portfolio rather than a single software product. Its portfolio divides into a Golf category — PING Apparel (premium performance), FANTOM (domestic sports-casual), Pearly Gates (unique-stylish), Master Bunny Edition (stylish performance), and St. ANDREWS (prestige high-end) — and an Outdoor category of premium licensed brands — MAMMUT (Swiss outdoor heritage), and wander (Japanese hiking lifestyle), and HYDROGEN (Italian performance wear). The BUCKET STORE (Bucketstore.com) online mall plus CREAS Mall (creasmall.co.kr) serves as the unified e-commerce channel, while a shared Creas F&C Point Service loyalty program spans the brand stores and dealerships, enabling cross-brand point accrual and redemption.
Differentiator
Problem solved
Functional benefit
Brands
- PING (Korean distribution): Premium performance golf apparel launched by Creas F&C in Korea in 1998, featuring the Arizona line and premium functional/casual lines.
- FANTOM (팬텀) / FANTOM Sports
- Pearly Gates (파리게이츠)
- MasterBunny Edition (마스터바니에디션)
- St ANDREWS (세인트앤드류스)
- HYDROGEN (하이드로겐)
- MAMMUT (마무트)
- and wander
- BUCKET STORE (버킷스토어)
Products and services
- PING Apparel Premium performance golfwear brand operated by Creas F&C in Korea since 1998, offering the Arizona-line (flag motif), high-tech functional performance line, and youthful modern casual line for Korean golfers.
- FANTOM Sports Domestic Korean golfwear brand operated by Creas F&C; positioned as a leader in Korean golfwear and an emerging 'new powerhouse', extending from field golfwear into sports-casual lifestyle apparel for city-sports consumers.
- Pearly Gates (파리게이츠) Unique-stylish golf apparel brand operated by Creas F&C, marketed as 'Unique Stylish Golfwear' — a trendy Korean golfwear symbol blending unique sensibility with stylish silhouettes for the field.
- MasterBunny Edition (마스터바니에디션) Stylish performance golfwear brand under Creas F&C with tagline 'FIT TO WIN', emphasizing performance with modern design, bold color points, and unique patterns aimed at confident play and a perfect swing.
- St ANDREWS (세인트앤드류스) Prestige high-end golf apparel brand operated by Creas F&C, drawing on the 600-year heritage of St Andrews, Scotland — the birthplace of golf. Emphasizes elegant classic aesthetics combined with creative modern design for refined field fashion.
- MAMMUT (마무트)
- and wander (앤드원더) Japanese outdoor wear brand (founded 2011 by designers Keita Ikeuchi and Mihoko Mori) operated in Korea by Creas F&C. Combines functional mountain-tested fabrics with fashion-forward colorways for both trail and street wear, hosting hiking clubs and seasonal collections.
- HYDROGEN (하이드로젠)
- Bucketstore (Bucket Store / 크리스몰)
- Creas F&C Point Service (크리스에프앤씨 포인트서비스) Integrated membership and points program for Creas F&C operated through affiliated brand retail stores (PING, Pearly Gates, St. ANDREWS, Master Bunny Edition, FANTOM). Points are earned at dealers based on purchase amounts and used as 1-point-equals-1-KRW cash-equivalent discount at partner stores. Points expire 12 months from accrual with no re-purchase history.
Quantifiable outcome
- MAMMUT Hyundai Department Store Pangyo surpassed KRW 100 million in monthly sales (November 2025)
- +2 more outcomes
Companies that use Creas F&C
Customer profileSegments4 records
Ideal customer profiles4 records
Creas F&C technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Creas F&C partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship — foundational partnership since 1998 launch of ping golfwear in korea., core — multi-year exclusive korea distribution; recently expanded role into self-developed license products for global reverse export., core — premium positioning with strong celebrity ambassador marketing., mid — niche outdoor lifestyle brand co-located with hydrogen and mammut in complex stores., core — pearly gates brand ambassadors and headline marketing talent., core — master bunny edition flagship ambassador., core — hydrogen 25fw brand ambassador., minor — operational vendor supporting crm communications. and strategic — own multi-brand online storefront serving as the group's primary dtc e-commerce hub..
- PING (Karsten Manufacturing / PING Apparel)flagship — foundational partnership since 1998 launch of ping golfwear in korea.PING Apparel is the foundational brand that launched Creas F&C in 1998. Creas F&C is the exclusive Korean distributor and brand operator for PING Apparel, a global premium golfwear brand founded by Karsten Solheim. The brand operates pingwear.co.kr and bucketstore.com/brands/1 for the Korean market.
- MAMMUT (Swiss outdoor brand)core — multi-year exclusive korea distribution; recently expanded role into self-developed license products for global reverse export.MAMMUT is a Swiss premium outdoor brand founded in 1862, one of Europe's three major outdoor brands. Creas F&C is the Korean distributor and brand operator, managing mammut.kr, the brand's Korea Instagram (@mammut_kr) and YouTube (@mammut_korea) channels, plus retail expansion to Gangneung, Chuncheon, Cheonan, etc. Creas F&C also develops self-designed licensed products which are reverse-exported globally.
- HYDROGEN (Italian premium performance wear)core — premium positioning with strong celebrity ambassador marketing.HYDROGEN is an Italian premium performance wear brand originally from Padova, Italy. Creas F&C operates it in Korea via hydrogenofficial.com, offline stores, Musinsa, and Bucketstore. Signed Korean celebrity/athlete Choo Sung-hoon (추성훈) as 25FW ambassador with fan-signing events.
- and wander (Japanese outdoor brand)mid — niche outdoor lifestyle brand co-located with hydrogen and mammut in complex stores.and wander is a Japanese outdoor apparel brand founded in 2011 by designers Keita Ikeuchi and Mihoko Mori, focused on practical outdoor wear with fashion sensibility. Creas F&C operates andwander.co.kr in Korea and co-locates it with Hydrogen and Mammut in premium complex stores such as the Chelsea Yeoju location.
- KLPGA Pro Golfers (Park Hyun-kyung 박현경, Lee Ye-won 이예원, Jung Ji-hyo 정지효, Song Ji-a 송지아)core — pearly gates brand ambassadors and headline marketing talent.Top Korean female professional golfers sponsored as brand ambassadors for the Pearly Gates (파리게이츠) brand. Park Hyun-kyung notably donated her entire KRW 180 million season-opening win prize; Lee Ye-won captured 3 wins including Match Queen; Jung Ji-hyo and Song Ji-a also represent the brand.
- Yoo Hyun-jo (유현조) — KLPGA Procore — master bunny edition flagship ambassador.Yoo Hyun-jo (20) is a KLPGA Tour professional golfer who won the KB Financial Star Championship in back-to-back years (2024 and 2025), the first KLPGA player to win a major as a rookie and then defend it the following year. She serves as a Master Bunny Edition brand representative.
- Choo Sung-hoon (추성훈) — Korean athlete / celebritycore — hydrogen 25fw brand ambassador.Korean martial artist, TV personality, and celebrity Choo Sung-hoon was appointed as the Hydrogen (HYDROGEN) brand ambassador for the 25FW season. Embodies the 'Dark Hero' brand concept; his charisma and life experience align with Hydrogen's performance ethos. He participated in a fan-signing event on Oct 31 at Lotte Jamsil and appears in pro-baseball advertisements for the brand.
- Sejong Telecom (주식회사 세종텔레콤)minor — operational vendor supporting crm communications.Sejong Telecom is engaged as a delegated processor for sending SMS, LMS and MMS messages to CREAS F&C customers under Korea's Personal Information Protection Act compliance framework.
- Bucketstore / Creasmall (CREAS Mall)strategic — own multi-brand online storefront serving as the group's primary dtc e-commerce hub.Bucketstore (bucketstore.com) and Creasmall (creasmall.com / creasmall.co.kr) are Creas F&C's own multi-brand online storefronts aggregating PING, FANTOM, Pearly Gates, Master Bunny Edition, St Andrews, MAMMUT, HYDROGEN, and and wander under a single digital roof.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Creas F&C competitors and assessment
Company assessmentDirect peers
- KOLON Sport: Korean outdoor and active-lifestyle apparel brand under Kolon Industries. Direct competitor to Creas F&C's MAMMUT, and wander, and HYDROGEN outdoor portfolio, particularly in technical apparel, hiking, and country-club-pro-shop channels in Korea.
- Descente Korea: Korean operator of the Japanese premium Descente, Munsingwear, and Le Coq Sportif portfolios. Closely comparable to Creas F&C as a Korean multi-brand distributor of premium international sportswear with similar department-store concession and DTC channel mix.
- Black Yak: Korean outdoor brand competing directly with MAMMUT in technical hiking, mountaineering, and outdoor lifestyle apparel, sharing Korean department-store and outlet distribution with Creas F&C's portfolio.
- Prospecs: Korean sportswear brand historically tied to golf and tennis, sharing country-club and department-store channels with Creas F&C's golf portfolio (PING, Pearly Gates, St Andrews).
- K2 Korea: Korean outdoor and active-lifestyle apparel brand. Overlaps with Creas F&C's outdoor portfolio (MAMMUT, and wander) in hiking, outdoor casual, and premium outlet channels in Korea.
Broad incumbents
- Fila Korea: Korean licensee/operator of the global FILA sportswear brand with premium athleisure positioning. Comparable to Creas F&C as a Korean brand operator/distributor running a multi-channel premium sportswear portfolio in department stores and own retail.
- Nike Korea: Global premium sportswear incumbent operating in Korea through DTC, department stores, and outlets. Competes with Creas F&C's golf apparel (PING, Master Bunny Edition) through Nike Golf and with outdoor category through broader active apparel.
- Adidas Korea: Global premium sportswear incumbent with Korean operations spanning golf (Adidas Golf), running, and outdoor. Competes with Creas F&C's golf and outdoor portfolio through multi-channel distribution including Korean department stores.
- The North Face Korea (VF Corporation): Korean operator of The North Face brand under VF Corporation. Directly overlaps with Creas F&C's MAMMUT/and wander outdoor portfolio in hiking, mountaineering, and outdoor lifestyle apparel across Korean retail channels.
- Acushnet Holdings (FootJoy / Titleist): Global golf-equipment and golf-apparel/footwear parent (Titleist, FootJoy) with Korean distribution. Comparable to Creas F&C's golf portfolio through FootJoy's premium golf apparel and footwear, sharing country-club pro shop and Korean retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Creas F&C social profiles
Digital presenceCreas F&C compliance and trust
Trust signalCompliance2 records
Creas F&C financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creas F&C leadership team
Management profileNumber of profiles
Profiles3 records
Creas F&C subsidiaries and ownership
Company hierarchySubsidiaries9 records
Creas F&C funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creas F&C M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creas F&C
What does Creas F&C do?
Creas F&C is a Korean mid-sized enterprise that holds, distributes and retails a multi-brand portfolio of premium golfwear and outdoor apparel in South Korea. Its portfolio combines five owned golfwear brands (PING Apparel, FANTOM, Pearly Gates, Master Bunny Edition, St Andrews) with three premium international licensed brands (Swiss MAMMUT, Italian HYDROGEN, Japanese and wander), sold through direct stores, department store concessions, premium outlets, country club pro shops, authorized dealers and its own Bucketstore/Creasmall e-commerce platform.
Is Creas F&C a public or private company?
Creas F&C is a private company. It is classified as public and is currently operating.
When was Creas F&C founded?
Creas F&C was founded in 1998. It employs 251 to 500 people.
Where is Creas F&C based?
Creas F&C is headquartered in Seoul, South Korea, in the Asia region.
How does Creas F&C make money?
Five revenue lines are on record. Wholesale / Department store concessions are the primary driver. The others are direct retail (company-operated stores), direct-to-consumer e-commerce, licensed brand distribution in Korea and membership and point-based services.
Who are Creas F&C's main competitors?
Direct peers on record are KOLON Sport, Descente Korea, Black Yak, Prospecs and K2 Korea. Broad incumbents are Fila Korea, Nike Korea, Adidas Korea, The North Face Korea (VF Corporation) and Acushnet Holdings (FootJoy / Titleist).
Does Creas F&C have an API?
No public API is recorded for Creas F&C.
What industry is Creas F&C in?
Creas F&C's product category is Golf and Outdoor Apparel. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 459 and its SIC code is 3949.