What PENSA does

PENSA is an industrial design and invention firm headquartered at 20 Jay Street, Suite 800, Brooklyn, NY, founded by Marco Perry and Kathy Larchian (co-founders and partners). The firm combines strategy, design, and engineering to develop physical products for external clients across consumer goods, medical devices, smart home, professional tools, transportation, and infrastructure categories. Named engagements include Zero Halliburton (luggage), OXO (kitchen tools), Bayer, Cintas (hospital privacy curtain system), AT&T/Goal Zero (Street Charge solar charging stations), ButterflyMX (video intercoms), Nanit (baby monitor), goTenna (off-grid mesh networking), OneBlade (razors), Diggs (pet carriers), and One Drop (glucose monitoring).

In parallel with client services, PENSA operates Pensa Labs, a wholly-owned venture subsidiary that conceives, prototypes, and commercializes proprietary hardware. Pensa Labs launched the D.I.Wire Plus and D.I.Wire Pro desktop CNC wire benders in 2013 and has subsequently expanded into regulated and consumer health hardware, including the C64 Orthodontic Kit (precision CNC wire bending with WireWare Dt software), ARAY heated recovery roller, Comia Smart Nursing Pillow, and the One Health intradermal CGM biosensor. The firm has accumulated 100+ design awards and partner Mark Prommel is named as an inventor on dozens of design and utility patents.

PENSA is privately held with 11–50 employees, founder/partner ownership concentration, and no disclosed institutional investor or parent structure beyond Cerity Partners Ventures participating in a 2021 funding event. Revenue mechanics are dual-track: fee-based design services for external clients plus product sales and licensing from the Pensa Labs proprietary portfolio. The firm actively runs "Pancakes* with Pensa," an invite-only community event for hardware entrepreneurs, as a brand-building extension.

Name

PENSA

Legal name

PENSA

Website

https://pensa.co

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

PENSA is a Brooklyn-based industrial design and invention firm that combines strategy, design, and engineering to develop products across consumer, medical, smart home, and infrastructure categories for external clients, while operating Pensa Labs as a venture arm to commercialize proprietary hardware.

Ownership category

akta.pro rank

Product category

Industrial Design Services

NAICS

Dental Equipment and Supplies Manufacturing (339114), Cutlery and Handtool Manufacturing (3322)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

CNC Machining & Programming (EDAOAGAA)

akta.pro secondary industries

Medical & Dental Prototyping (Models, Guides, Pre-Op Planning) (IMAAAFAI), Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

Keywords

• Industrial design services
• Product design engineering
• Design invention consulting
• Desktop CNC prototyping
• Consumer product development

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

PENSA is a Brooklyn-based industrial design and invention firm that combines strategy, design, and engineering to create product experiences for client companies across consumer, medical, transportation, and technology sectors. Through its venture arm Pensa Labs, PENSA also conceives, develops, and brings to market proprietary hardware products such as the D.I.Wire desktop CNC wire benders, the C64 Orthodontic Kit, ARAY heated recovery roller, Comia Smart Nursing Pillow, and One Health Biosensing CGM device.

Product overview

PENSA is an industrial design and invention firm that creates products across multiple categories including consumer devices, medical/health products, professional tools, and smart home solutions. Their portfolio includes hardware products like the D.I.Wire Pro and D.I.Wire Plus desktop CNC wire benders, the C64 Orthodontic Kit for digital orthodontic workflows, ARAY heated recovery devices, One Health Biosensing glucose monitors, and Nanit baby monitoring cameras. They also design consumer products including OneBlade razors, Zero Halliburton luggage, Diggs pet carriers, goTenna off-grid communication devices, OXO kitchen tools, and various smart home products like ButterflyMX intercoms and Lotik water sensors. Beyond product design, PENSA offers services spanning strategy, design, digital, product development, technology development, and commercialization support.

Differentiator

Problem solved

Functional benefit

Brands

• Pensa Labs: The venture arm of PENSA responsible for developing and producing products including the D.I.Wire desktop CNC wire benders.

Products and services

• D.I.Wire Pro A more powerful, compact CNC benchtop wire bender designed and developed by Pensa Labs (PENSA's venture arm) for prototyping and small-batch production of bent wire and rod.
• D.I.Wire Plus The world's first desktop CNC wire bender that transforms drawn curves into bent wire for rapid prototyping and desktop manufacturing, developed by Pensa Labs.
• C64 Orthodontic Kit A precision CNC wire-bending machine bundled with WireWare Dt orthodontic-specific design software, digitizing orthodontic wire fabrication workflows for orthodontic professionals and labs.
• ARAY A heated recovery roller combining targeted heat therapy with myofascial release for home recovery and muscle pain relief.
• Comia Smart Nursing Pillow A smart nursing pillow integrating baby weight measurement, nursing data tracking, and management with a companion app to support the nursing experience for parents and infants.
• One Health Biosensing A next-generation intradermal continuous glucose monitoring (CGM) device featuring pain-free micro-needle technology and multi-modal sensors for continuous health tracking.
• Industrial design and product invention services End-to-end industrial design and product invention services combining strategy, research, industrial design, mechanical and digital engineering, prototyping, and commercialization support for client brands across consumer, medical, hospitality, transportation, and technology categories.
• Pancakes* with Pensa (hardware entrepreneur mentoring series) A recurring small-group meeting for hardware entrepreneurs hosted by PENSA to discuss moving product companies forward. Participation is by application rather than a paid commercial offering.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Goal ZerocoreStrategic or Co-development PartnerGoal Zero partnered with PENSA on the Street Charge project, a solar-powered charging station designed for public spaces.
• AT&TcoreStrategic or Co-development PartnerAT&T partnered with PENSA on the Street Charge initiative, a solar-powered charging station project.
• Ridgeview ManufacturingminorImplementation/ SI/ Consulting PartnerRidgeview Manufacturing manufactured face shields for PENSA's COVID-19 initiative.

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pensanyc
• Xx.com/thinkpensa
• Facebookfacebook.com/thinkpensa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PENSA