Blue Level
Blue Level is a global Black women-owned DEI eLearning company that delivers customizable anti-racism, diversity, and soft skills training via a cloud LMS, live workshops, and consulting, primarily to large multinational enterprises.
- Company typePrivate
- Founded2018
- HeadquartersNewark, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Blue Level does
Blue Level, Inc. is a privately held DEI training and eLearning company founded in 2018 and headquartered in Newark, Delaware. The company delivers a multi-format training portfolio built around a proprietary cloud-hosted Learning Management System (LMS) containing 300+ self-paced micro-courses and 50+ live workshop topics covering diversity, equity, inclusion, anti-racism, unconscious bias, belonging, soft skills, and inclusive leadership. Flagship offerings include what the company positions as the world's first anti-racism online training program, along with the Booster Behavior Change Tool and Oasis Learning platform.
The company generates revenue through four streams: (1) recurring eLearning subscriptions sold enterprise-wide with customizable content, (2) live workshop and speaking engagement fees billed as project engagements, (3) consulting and coaching services including diversity recruitment review and policy audits, and (4) one-time purchases through an online training shop. Pricing is custom and quote-based, with go-to-market executed via consultative enterprise sales triggered by 'Request a Demo' and 'Talk to Our Experts' forms that capture organization size and budget.
Blue Level sells primarily to large multinational organizations seeking globally consistent DEI training, with secondary segments including executive teams and boards, and organizations at various stages of their DEI journey. It is a certified Women's Business Enterprise (WBE) and self-identifies as a global Black women-owned company. The company is bootstrapped with no disclosed external funding, led by founder and CEO Karine Bah Tahé, supported by a distributed team of 20+ members across North America, Europe, Asia, and Oceania, and a Board of Advisors drawn from VF Corporation, Bombardier, Singularity University, L'Oréal, and deugro group. Named enterprise customers include Colgate-Palmolive, with 12+ additional logos displayed across consumer goods and other verticals.
Blue Level firmographics
Firmographics- Name
- Blue Level
- Legal name
- Blue Level Inc.
- Website
- https://blueleveltraining.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Level is a global Black women-owned DEI eLearning company that delivers customizable anti-racism, diversity, and soft skills training via a cloud LMS, live workshops, and consulting, primarily to large multinational enterprises.
- Ownership category
- akta.pro rank
Blue Level industry classification
Industry- Product category
- Corporate DEI Training Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Software Publishers (5132)
- SIC
- Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
- akta.pro secondary industries
- Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where Blue Level is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Blue Level business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- eLearning Subscriptions: Self-paced digital learning licenses sold to organizations on a subscription or per-seat basis for large-scale deployment across employees
- Workshop & Speaking Engagement Fees: Live, virtual or in-person workshop sessions (4-hour format) and speaking engagements (1-hour keynote with Q&A) sold as custom engagements to organizations
- Consulting & Coaching Services: Collaborative consulting projects including diversity recruitment review, cultural assessments, policy reviews, and DEI coaching engagements with complimentary discovery calls
- Shop Training Products: Pre-packaged training products available through the online shop including Anti-Racism Training and Leadership Topics
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Blue Level product offering
Product offeringCore offering
Blue Level sells a portfolio of DEI, anti-racism, leadership, and soft-skills training products and services to organizations. Core deliverables include self-paced eLearning micro-courses (300+ topics delivered via a hosted LMS), live workshops, 1-hour speaking engagements, custom consulting projects, and one-on-one coaching, with flagship programs in Anti-racism Training and Diversity, Equity & Inclusion Training. Offerings are customizable by industry, region, role, and audience, and are sold primarily to large and multinational enterprises through custom enterprise contracts.
Product overview
Blue Level is a global Black women-owned company specializing in Future of Work, Leadership Development, Workplace Culture, and Soft Skills training. The company offers a multi-format training portfolio comprising: eLearning (self-paced micro-courses with 300+ topics), Workshops (live 4-hour virtual/in-person sessions), Speaking Engagements (1-hour keynotes), Consulting services (customized DEI projects), Coaching services (one-on-one guidance), plus branded products like the Booster Behavior Change Tool and Oasis Learning. Their flagship offerings include Anti-racism Training (the world's first anti-racism online training) and Diversity, Equity & Inclusion Training. Training is available in multiple formats including eLearning, eWorkshop, and Lunch & Learn sessions, with customizable content scalable for all industries and audiences.
Differentiator
Problem solved
Functional benefit
Brands
- Booster Behavior Change Tool: A behavior change tool offered as part of the company's product offerings.
- Oasis Learning
Products and services
- eLearning Self-paced digital micro-courses available in 300+ topics covering Diversity, Equity & Inclusion, delivered via a scalable online learning platform with customizable content for large or international organizations.
- Workshops 4-hour live virtual or in-person learning sessions (two 2-hour sessions) with DEI expert trainers, featuring tailored discussions and material customized to the organization and industry for intimate groups.
- Speaking Engagement 1-hour live learning session (45 minutes keynote plus 15 minutes Q&A) featuring DEI-expert-led training, available virtually or in-person, fully customizable.
- Consulting Collaborative work with Blue Level DEI experts addressing organizational needs through custom-tailored plans, including diversity recruitment review, cultural assessments, inclusive branding assistance, focus group facilitation, and DEI policy review.
- Coaching One-on-one guidance from qualified Blue Level Coaches providing an open and supportive environment to explore diversity, equity, and inclusion challenges within the organization.
- Booster Behavior Change Tool A behavior change tool designed to support training initiatives and help employees develop lasting inclusive habits in the workplace.
- Oasis Learning A learning platform/product featured within Blue Level's training ecosystem, integrated with workshops and speaking engagement offerings.
- Anti-racism Training The world's first anti-racism online training teaching employees how to identify, understand, and counter racism through tailored guidelines that enforce a work culture of equity and respect.
- Diversity, Equity & Inclusion Training Customizable, industry-specific, and region-specific training program to help organizations build diverse, equitable, and inclusive work environments by identifying, understanding, and countering non-inclusive behaviors.
Quantifiable outcome
- Global deployment capability for consistent training across multinational organizations
- +2 more outcomes
Companies that use Blue Level
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Blue Level technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Blue Level partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Concordia UniversityminorFounder Karine Bah Tahé is an alumna of Concordia University. The university featured Blue Level and the founder in alumni news stories covering DEI training innovation. This represents earned media coverage rather than formal partnership.
- Ubisoft MontrealminorUbisoft Montreal hosted a Black History Month event featuring Karine Bah Tahé as a keynote speaker. This represents a speaking engagement/client relationship rather than formal partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Blue Level competitors and assessment
Company assessmentDirect peers
- EVERFI (Blackbaud): Enterprise SaaS platform delivering workplace DEI, anti-racism, and compliance training to large employers. Closely comparable to Blue Level in B2B content-library model, subscription pricing, and global enterprise customer base.
- LifeLabs Learning: Global learning and development company delivering live workshops on inclusion, feedback, and management skills. Highly comparable to Blue Level's workshop and live-training delivery model.
- Kanarys: DEI data and training platform serving enterprises with diagnostics, eLearning, and consulting. Direct competitor in B2B DEI eLearning for mid-market and enterprise customers.
- Paradigm for Parity: DEI training and education provider focused on inclusive leadership and behavior change in corporations. Overlaps with Blue Level's inclusive leadership, allyship, and behavior-change curriculum.
- Included: DEI strategy, data, and training consultancy that combines diagnostics with customized learning. Comparable to Blue Level's mix of consulting, coaching, and DEI content delivery.
Broad incumbents
- Skillsoft: Large corporate learning platform with extensive DEI and leadership content libraries. Competes with Blue Level on breadth and bundled per-seat pricing, though without the boutique DEI specialization.
- SHRM (Society for Human Resource Management): Largest HR professional association, offering DEI training, certifications, and resources. Represents a mass-market incumbent alternative to specialized DEI content providers like Blue Level.
- Korn Ferry (DEI practice): Global organizational consulting firm with a substantial DEI advisory and learning practice. Overlaps with Blue Level in C-suite DEI coaching, leadership development, and culture assessments.
Others
- RedThread Research: Research and advisory firm specializing in DEI and talent analytics. Adjacent to Blue Level as a thought-leadership and advisory resource for enterprise DEI buyers evaluating training vendors.
Emerging players
- Werkbot: Smaller DEI analytics and training platform focused on workplace inclusion. Comparable in niche focus but with an analytics-led approach rather than content-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Level social profiles
Digital presenceBlue Level financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Level leadership team
Management profileNumber of profiles
Profiles16 records
Blue Level funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Level M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Level
What does Blue Level do?
Blue Level sells a portfolio of DEI, anti-racism, leadership, and soft-skills training products and services to organizations. Core deliverables include self-paced eLearning micro-courses (300+ topics delivered via a hosted LMS), live workshops, 1-hour speaking engagements, custom consulting projects, and one-on-one coaching, with flagship programs in Anti-racism Training and Diversity, Equity & Inclusion Training. Offerings are customizable by industry, region, role, and audience, and are sold primarily to large and multinational enterprises through custom enterprise contracts.
Is Blue Level a public or private company?
Blue Level is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Level founded?
Blue Level was founded in 2018. It employs 1 to 10 people.
Where is Blue Level based?
Blue Level is headquartered in Newark, United States, in the North America region.
How does Blue Level make money?
Four revenue lines are on record. eLearning Subscriptions are the primary driver. The others are workshop & Speaking Engagement Fees, consulting & Coaching Services and shop Training Products.
Who are Blue Level's main competitors?
Direct peers on record are EVERFI (Blackbaud), LifeLabs Learning, Kanarys, Paradigm for Parity and Included. Broad incumbents are Skillsoft, SHRM (Society for Human Resource Management) and Korn Ferry (DEI practice). RedThread Research is listed as an others. Werkbot is listed as an emerging player.
Does Blue Level have an API?
No public API is recorded for Blue Level.
What industry is Blue Level in?
Blue Level's product category is Corporate DEI Training Services. Its primary akta.pro industry code is EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries), with a secondary code of MPACALAH, Corporate/L&D Course Licensing from Creators (B2B Upskilling). Its NAICS code is 611430 and its SIC code is 8200.