Synthetic Users
Synthetic Users is a private AI company that sells a multi-agent, OCEAN-grounded synthetic research platform to enterprise UX, product, marketing, and agency teams, using RAG-grounded interviews priced at $2-60 each versus $100+ at traditional agencies.
- Company typePrivate
- Founded-
- HeadquartersMarina del Rey, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Synthetic Users does
Synthetic Users Inc. is a privately held AI company (incorporated in Delaware, US; offices in Los Angeles and Lisbon) that sells a synthetic qualitative research platform to enterprise buyers. Its core product generates AI interview participants with stable personality profiles built on the OCEAN psychological model, deployed via a multi-agent architecture that preserves context across every question. The platform ingests proprietary customer data (transcripts, support tickets, conversations) via retrieval-augmented generation to ground studies in real context, and integrates multiple LLM providers (OpenAI, Anthropic, Google, Meta, Mistral). Distribution is API-first with Python and TypeScript SDKs, supplemented by a self-serve web app and a demo-driven enterprise sales motion. Revenue is generated through per-interview usage pricing ($2-60 per interview) plus subscription plans, priced at up to 80% below traditional research agencies. Named enterprise customers include J.P. Morgan, TikTok, Samsung, Comcast, Capgemini, AB InBev, Square, Vitra, Join, and Bridgestone Mobility Solutions, with target buyers spanning UX research, product management, agencies, and marketing teams. The company is led by co-founder and chief product officer Hugo Alves and founder and CEO Kwame Ferreira, with a reported headcount of 1-10 and no disclosed external funding rounds.
Synthetic Users firmographics
Firmographics- Name
- Synthetic Users
- Legal name
- Synthetic Users Inc.
- Website
- https://syntheticusers.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Synthetic Users is a private AI company that sells a multi-agent, OCEAN-grounded synthetic research platform to enterprise UX, product, marketing, and agency teams, using RAG-grounded interviews priced at $2-60 each versus $100+ at traditional agencies.
- Ownership category
- akta.pro rank
Synthetic Users industry classification
Industry- Product category
- AI User Research Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Synthetic Data Generation Platforms (HDAAALAA)
Keywords
Where Synthetic Users is headquartered
LocationHeadquarters
- HQ city
- Marina del Rey
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Synthetic Users business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Per-Interview Pricing: Users pay per interview conducted with synthetic participants. Pricing ranges from $2-60 per interview versus $100+ with traditional research agencies. No recruitment fees, no scheduling overhead. This is the primary revenue stream.
- Subscription Plans: Monthly fees calculated based on rates in the Pricing Terms (at syntheticusers.com/pricing). Subscriptions renew for successive periods unless terminated with 30 days notice. Supports enterprise accounts with dedicated workspaces and team collaboration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-interview pricing model |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Synthetic Users product offering
Product offeringCore offering
Synthetic Users is an AI-powered user research platform that generates synthetic interview participants with OCEAN-grounded personality profiles to conduct qualitative research studies. Users define target audiences, the platform creates AI participants with stable personalities and full interview continuity, then conducts interviews and produces structured insights reports including executive summaries, key themes, and verbatim quotes. The platform is accessed via a self-serve web app or programmatically through Python and TypeScript SDKs and a comprehensive REST API.
Product overview
Synthetic Users is a single unified AI-powered user research platform that generates synthetic interview participants to replace traditional participant recruitment. The platform consists of the core Synthetic Users Platform for conducting research studies, supplemented by Python and TypeScript SDKs for programmatic access, and Knowledge Graphs for visualizing research relationships. The platform workflow includes defining target audiences, generating AI participants with personality profiles, conducting interviews, and producing insights reports with executive summaries and verbatim quotes.
Differentiator
Problem solved
Functional benefit
Products and services
- Synthetic Users Platform
- Synthetic Users Python SDK
- Synthetic Users TypeScript SDK
- Synthetic Users Knowledge Graphs
Quantifiable outcome
- 85-92% synthetic-organic parity with real human participants in independent comparison studies
- +3 more outcomes
Companies that use Synthetic Users
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Synthetic Users technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
Synthetic Users partnerships and signals
Strategic signalScale indicators7 records
Recent moves1 record
Expansion highlights6 records
Synthetic Users competitors and assessment
Company assessmentDirect peers
- Remesh: Remesh runs AI-augmented qualitative research with live audience conversation and analysis, serving enterprise insights teams. It overlaps with Synthetic Users in automating qualitative research workflows, though Remesh emphasizes real (not synthetic) human respondents in live sessions.
- Outset: Outset runs AI-moderated user interviews at scale for enterprise research teams, directly competing with Synthetic Users in the AI-conducted user interview category with comparable target buyers in UX and product research.
- Maze: Maze is a continuous research platform for product teams offering rapid insights, prototype testing, and survey tools. It is comparable as a horizontal product-research platform competing for the same PM and UX researcher budget that Synthetic Users targets.
- Aaru: Aaru is a direct competitor building AI-generated synthetic respondents for surveys and research. It is explicitly cited in Synthetic Users' own materials (EY reproduced a six-month wealth research report with Aaru at 90% correlation), making it the most directly comparable peer in synthetic research.
- Synthetic AI: Synthetic AI provides AI-powered synthetic user/audience generation for research and marketing, directly competing with Synthetic Users in the same synthetic-persona interview category with similar target buyers (PMs, researchers, marketers).
Broad incumbents
- UserTesting: UserTesting is a large incumbent in human-participant UX and user research with video feedback. It is comparable as the traditional-research category leader that Synthetic Users positions against on cost and speed.
- Qualtrics: Qualtrics is an enterprise experience management and survey research platform serving insights teams globally. It is comparable as the broad incumbent in research instrumentation and consumer insights against which Synthetic Users competes for research budget.
- Sprinklr Insights: Sprinklr offers consumer and market insights built on social listening and AI analytics for enterprise brands. It is comparable as an AI-enabled consumer insights platform used by similar enterprise marketing and insights buyers.
Emerging players
- Obviously AI: Obviously AI offers AI-driven audience simulation and consumer insight tools, overlapping with Synthetic Users' use cases around predictive consumer behavior and rapid synthetic feedback, though with broader positioning across marketing analytics.
- Listen Labs: Listen Labs is an AI-native consumer research platform that automates interviews and survey analysis. It overlaps with Synthetic Users in applying AI agents to automate qualitative research workflows for product and marketing teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Synthetic Users social profiles
Digital presenceSynthetic Users compliance and trust
Trust signalCompliance3 records
Synthetic Users financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synthetic Users leadership team
Management profileNumber of profiles
Profiles2 records
Synthetic Users funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synthetic Users M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synthetic Users
What does Synthetic Users do?
Synthetic Users is an AI-powered user research platform that generates synthetic interview participants with OCEAN-grounded personality profiles to conduct qualitative research studies. Users define target audiences, the platform creates AI participants with stable personalities and full interview continuity, then conducts interviews and produces structured insights reports including executive summaries, key themes, and verbatim quotes. The platform is accessed via a self-serve web app or programmatically through Python and TypeScript SDKs and a comprehensive REST API.
Is Synthetic Users a public or private company?
Synthetic Users is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Synthetic Users founded?
Synthetic Users was founded in -1. It employs 1 to 10 people.
Where is Synthetic Users based?
Synthetic Users is headquartered in Marina del Rey, United States, in the North America region.
How does Synthetic Users make money?
Two revenue lines are on record. Per-Interview Pricing is the primary driver. The others are subscription Plans.
Who are Synthetic Users's main competitors?
Direct peers on record are Remesh, Outset, Maze, Aaru and Synthetic AI. Broad incumbents are UserTesting, Qualtrics and Sprinklr Insights. Emerging players are Obviously AI and Listen Labs.
Does Synthetic Users have an API?
Yes. REST API at https://api.syntheticusers.com/api/v1 providing programmatic access to all platform functionality including workspaces, projects, studies, audiences, synthetic users, interviews, conversations, summaries, reports, knowledge graphs, problems, solutions, research goals, subplans, suggestions, files, annotations, conversation feedback, plans, and SSE event streaming. Authentication via HTTP Bearer tokens. SDKs available in Python and TypeScript with full type definitions. Developer documentation is at docs.syntheticusers.com.
What industry is Synthetic Users in?
Synthetic Users's product category is AI User Research Software. Its primary akta.pro industry code is HDAAALAA, Synthetic Data Generation Platforms. Its NAICS code is 5132 and its SIC code is 7372.