Lubys
Luby's operates 41+ Texas cafeteria-style restaurants serving made-from-scratch homestyle comfort food to families, seniors, and community groups via dine-in, online ordering, third-party delivery, and group catering.
- Company typePrivate
- Founded1947
- HeadquartersJackson, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Lubys does
Luby's, founded in 1947 by Bob Luby in San Antonio, Texas, operates a 41+ location cafeteria-style restaurant chain concentrated entirely within the state of Texas, with headquarters in Houston. The company serves made-from-scratch homestyle comfort food — including meatloaf, square fish, chicken fried steak, liver and onions, mac and cheese, and signature desserts — via dine-in service, online ordering for pickup (orders.lubys.com), and third-party delivery through Favor and UberEATS. Supporting revenue lines include group catering for events of 10+, Family Packs To-Go, gift cards, and an E-Club loyalty program; sub-brands include a smaller-format 'Luby's Cafe' concept piloted in Austin.
Lubys firmographics
Firmographics- Name
- Lubys
- Legal name
- Luby's Restaurant Corporation
- Website
- https://lubys.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Luby's operates 41+ Texas cafeteria-style restaurants serving made-from-scratch homestyle comfort food to families, seniors, and community groups via dine-in, online ordering, third-party delivery, and group catering.
- Ownership category
- akta.pro rank
Lubys industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Cafeterias, Grill Buffets, and Buffets (722514), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industries
- Full-Service Catering (Off-Premise) (HSACAGAA), Family-Style & Group Meal Bundles (Multi-Serve Prepared) (CRAHAJAH)
Keywords
Where Lubys is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices40 records
Markets served
Lubys business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dine-In and Take-Out Sales: Core revenue from serving meals at restaurant locations with dine-in service and take-out/carryout orders. The company operates 41+ locations across Texas offering made-from-scratch comfort food.
- Online Ordering and Delivery: Revenue from online food orders placed through the company's website and third-party delivery platforms including Favor and UberEATS.
- Catering Services: Revenue from group catering orders for events of 10 or more guests, with delivery and setup services available for a minimum fee.
- Gift Cards: Revenue from the sale of gift cards through the company's website and restaurant locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids Meal - $6.49 |
| Unit Pricing | Pay-as-you-go | Senior LuAnn Special - $8.49 |
| Unit Pricing | Pay-as-you-go | Manager's Specials - starting at $7.99 |
| Unit Pricing | Pay-as-you-go | Combo Meals - variable pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Lubys product offering
Product offeringCore offering
Luby's operates 41+ company-owned family restaurant locations across Texas serving scratch-made homestyle comfort food via cafeteria-style dine-in, takeout, online ordering, and third-party delivery. The company complements restaurant service with group catering (10+ guests), Family Packs To-Go bundles, gift cards, and an E-Club loyalty program. Signature offerings include square fish, chicken fried steak, meatloaf, liver and onions, mac and cheese, legendary desserts, and all-you-can-eat breakfast on weekends.
Product overview
Luby's operates as a Texas-based family restaurant chain offering a unified dining experience centered on scratch-made homestyle comfort food. The core product is the traditional restaurant service featuring cafeteria-style dining with entrees like meatloaf, square fish, chicken fried steak, and various sides. Supporting the restaurant are several product modules: an online ordering platform for pickup and delivery, catering services for groups of 10+, Family Packs To-Go for convenient home meals, a Kids Menu with free meals on specific days, an E-Club loyalty program, gift cards, and group dining reservations for events.
Differentiator
Problem solved
Functional benefit
Brands
- Luby's Cafe: A smaller-format cafe variant of the Luby's restaurant concept, such as the Austin Luby’s Café location at 314 W. 11th Street, Suite 163, Austin, TX.
Companies that use Lubys
Customer profileSegments5 records
Ideal customer profiles5 records
Lubys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Lubys partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- FavorcoreFavor is a Texas-based delivery service that enables Luby's customers to order food for delivery. Luby's partners with Favor to offer third-party delivery at most restaurant locations. This partnership extends Luby's reach beyond dine-in and takeout to include home delivery.
- UberEATScoreUberEATS provides delivery services for Luby's restaurants, allowing customers to order food through the UberEATS app for delivery. This partnership complements the Favor partnership to provide multiple delivery options to customers.
- FuddruckersminorLuby's operates combination locations that include both Luby's and Fuddruckers restaurants at some Texas locations, including Austin W. Slaughter and Webster locations. This is a post-acquisition arrangement following Luby's acquisition and subsequent sale of the Fuddruckers brand.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Lubys competitors and assessment
Company assessmentDirect peers
- Ryan's: Ryan's is a buffet-style family restaurant chain historically focused on homestyle comfort food at value pricing. Closely comparable to Luby's in service format (all-you-can-eat buffet), target demographic (families and seniors), and price-sensitive positioning.
- Perkins Restaurant & Bakery: Perkins operates a full-service family-dining chain known for breakfast, bakery items, and homestyle comfort food. Directly comparable to Luby's on family-dining occasion, scratch-cooking emphasis, senior value programs, and catering offerings.
- Golden Corral: Golden Corral is the largest U.S. chain of buffet/cafeteria-style family restaurants, directly competing with Luby's on format (self-service comfort food), value pricing, and family/senior appeal. Both chains emphasize scratch-made classics at accessible price points.
- Sizzler: Sizzler is a casual-dining steak/seafood chain offering salad bars, hand-carved steaks, and family meals. Comparable to Luby's in casual family-dining positioning, scratch-cooked entrees, and value-oriented combo meal pricing targeting families and seniors.
- Piccadilly Cafeteria: Piccadilly is a regional cafeteria chain serving homestyle Southern comfort food in a self-service format nearly identical to Luby's. Both chains compete directly on format (tray line, made-from-scratch entrees), family value positioning, and senior/family customer segments.
- Steak 'n Shake: Steak 'n Shake is a diner-style casual chain serving burgers, hand-cut steaks, and milkshakes in a counter-service-plus format. Comparable to Luby's on homestyle Americana positioning, value-oriented combo meals, and Texas market exposure.
- Cracker Barrel Old Country Store: Cracker Barrel operates a national chain of family-style comfort food restaurants with a similar homestyle menu, gift shop, and value-driven customer base. Both chains target families, seniors, and travelers seeking made-from-scratch comfort meals at moderate price points.
Emerging players
- Marie Callender's: Marie Callender's operates casual-dining restaurants and a frozen-meal retail line focused on homestyle comfort food and signature pies. Overlaps with Luby's on homestyle comfort positioning and pie/dessert heritage, and on family/catering occasion-based dining.
- Fuddruckers: Fuddruckers shares direct history with Luby's (acquired 2010, divested 2020) and still operates co-branded locations alongside Luby's restaurants in Texas. Comparable in casual family-dining positioning, scratch-preparation approach, and Texas market overlap.
Broad incumbents
- Black Angus Steakhouse: Black Angus is a broader casual-dining steakhouse chain competing with Luby's on hand-cut steaks, homestyle sides, and full-service family dining. Overlaps in scratch-prepared entrees and Texas/casual-dining customer overlap, though narrower on the buffet/cafeteria dimension.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lubys social profiles
Digital presenceLubys compliance and trust
Trust signalCompliance2 records
Lubys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lubys leadership team
Management profileNumber of profiles
Lubys funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lubys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lubys
What does Lubys do?
Luby's operates 41+ company-owned family restaurant locations across Texas serving scratch-made homestyle comfort food via cafeteria-style dine-in, takeout, online ordering, and third-party delivery. The company complements restaurant service with group catering (10+ guests), Family Packs To-Go bundles, gift cards, and an E-Club loyalty program. Signature offerings include square fish, chicken fried steak, meatloaf, liver and onions, mac and cheese, legendary desserts, and all-you-can-eat breakfast on weekends.
Is Lubys a public or private company?
Lubys is a private company. It is classified as public and is currently operating.
When was Lubys founded?
Lubys was founded in 1947. It employs 1,001 to 5,000 people.
Where is Lubys based?
Lubys is headquartered in Jackson, United States, in the North America region.
How does Lubys make money?
Four revenue lines are on record. Restaurant Dine-In and Take-Out Sales are the primary driver. The others are online Ordering and Delivery, catering Services and gift Cards.
Who are Lubys's main competitors?
Direct peers on record are Ryan's, Perkins Restaurant & Bakery, Golden Corral, Sizzler, Piccadilly Cafeteria, Steak 'n Shake and Cracker Barrel Old Country Store. Emerging players are Marie Callender's and Fuddruckers. Black Angus Steakhouse is listed as a broad incumbent.
Does Lubys have an API?
No public API is recorded for Lubys.
What industry is Lubys in?
Lubys's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of HSACAGAA, Full-Service Catering (Off-Premise). Its NAICS code is 722511 and its SIC code is 5810.