What PickTheBank does

PickTheBank, operated by Cyprus-incorporated PICK SAVINGS NAVIGATOR LTD and headquartered in Limassol, is a European financial marketplace targeting individual retail savers. The company operates two integrated solutions: (i) a public comparison engine that aggregates and structures deposit and savings account information across 1,000+ banks in 25+ European countries, browsable by country, bank, currency, maturity, yield, and minimum deposit; and (ii) a partnered Savings Platform (Multibanking Platform) that enables eligible EU/EEA residents to complete KYC onboarding once, apply for fixed-term deposits with selected partner banks, and manage those deposits via a unified web and mobile portfolio dashboard.

The underlying technology is a web-based aggregation and comparison engine with online KYC/identity verification and phone confirmation flows, supported by 12-language localization and extensive SEO-optimized country- and product-specific pages. The platform integrates end-to-end onboarding and forwards deposit applications to partner banks — funds are transferred directly by the customer to the partner bank and never pass through PickTheBank, which insulates the company from balance-sheet and payment-licensing requirements. Deposits opened via partnered offers are held by licensed EU banks (notably Lidion Bank in Malta, alongside Saldo Bank and Bluor) and protected by national Deposit Guarantee Schemes up to €100,000 per depositor per bank.

The business model is B2C-facing but B2B-monetized: PickTheBank does not charge depositors commissions for account opening or deposit management, instead earning affiliate/referral fees from partner banks when customers originate deposits through the platform. Go-to-market is product-led growth — fully self-serve via web and mobile, with no sales team — supported by content marketing, organic SEO, a monthly rate-update newsletter, and earned media coverage in European fintech publications. Customer service is delivered via email and phone from the Cyprus HQ.

Name

PickTheBank

Legal name

PICK SAVINGS NAVIGATOR LTD

Website

https://pickthebank.eu

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

PickTheBank is a Cyprus-based European financial marketplace that lets individual savers compare deposit rates across 1,000+ banks in 25+ countries and open fixed-term deposits with selected partner banks via a single KYC-onboarded web and mobile platform, earning affiliate fees from partner banks.

Ownership category

akta.pro rank

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Partner Bank Referral/Affiliate Revenue: PickTheBank earns revenue as a service partner to partner banks (e.g., Lidion Bank). When customers apply for and open deposits through the platform, PickTheBank receives referral or affiliate fees from the partner banks. The company states it does not charge depositors commissions for account opening, funding instructions, or other deposit-related services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PickTheBank is a European financial marketplace that operates (a) a free comparison engine aggregating deposit and savings account information across 1,000+ banks in 25 European countries and (b) a partnered Multibanking Savings Platform that lets eligible EU/EEA residents complete online KYC, apply for fixed-term deposits with selected partner banks (notably Lidion Bank, plus Saldo Bank and Bluor), and manage those deposits via a single PickTheBank Portfolio on web and mobile. Revenue is earned from referral/affiliate fees from partner banks; depositors are not charged commissions for account opening or deposit-related services.

Product overview

PickTheBank is a European financial marketplace operating two core solutions: a Comparison Engine that aggregates and compares deposit and savings account rates across 1000+ banks in 25 European countries, and a partnered Savings Platform (Multibanking Platform) that enables customers to apply for, open, and manage fixed-term deposits with selected partner banks through a single account. The Comparison Engine serves as an information resource, while the Savings Platform functions as a service partner facilitating deposit applications to banks like Lidion Bank. Both solutions are accessible via web and mobile, with the Portfolio feature enabling users to track applications, manage deposits, and access documentation in one place.

Differentiator

Problem solved

Functional benefit

Products and services

• PickTheBank Comparison Engine A web-based comparison engine that aggregates and compares deposit and savings account information across 1,000+ banks in 25 European countries, allowing users to filter by country, bank, currency, maturity, yield, minimum deposit and key terms. Intended for European residents researching higher-yielding deposit products across multiple markets.
• PickTheBank Savings Platform (Multibanking Platform) A partnered savings platform that enables eligible EU/EEA residents to complete online KYC, apply for fixed-term deposits (EUR, USD, GBP) with selected partner banks, and manage those deposits via a single PickTheBank Portfolio on web and mobile. Deposits are held directly by licensed EU banks and protected by national Deposit Guarantee Schemes up to €100,000.
• Lidion Bank Fixed-Term Deposits (via PickTheBank) EUR-, USD- and GBP-denominated fixed-term deposits offered by Malta-licensed Lidion Bank through the PickTheBank platform, with headline rates up to 3.80% p.a. and terms from 3 months to 5 years. Deposits are protected by the Maltese Deposit Guarantee Scheme up to €100,000. Application, onboarding and ongoing management are handled via the PickTheBank Multibanking Platform.

Quantifiable outcome

• Interest rates up to 2.55% EUR / 3.8% USD / 3.35% GBP available through partnered deposit products on the platform

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• Lidion BankflagshipStrategic or Co-development PartnerLidion Bank is PickTheBank's primary savings platform partner, providing fixed-term deposit products (EUR, USD, GBP) with rates up to 2.5% EUR, 3.8% USD, and 3.35% GBP. The Malta-licensed digital bank (regulated by the Malta Financial Services Authority) is featured prominently across PickTheBank's homepage, comparison pages, and platform. PickTheBank handles customer onboarding (KYC, identity verification) and forwards deposit applications to Lidion Bank, which opens and holds the deposits directly. Deposits are protected by the Maltese Deposit Guarantee Scheme up to €100,000. The partnership is independently verifiable on both the PickTheBank and Lidion Bank websites.
• Saldo BankcoreStrategic or Co-development PartnerSaldo Bank is listed as one of PickTheBank's selected partner banks whose deposit products are available through the PickTheBank savings platform. The partnership enables PickTheBank users to access Saldo Bank's deposit offerings alongside other partner banks.
• BluorcoreStrategic or Co-development PartnerBluor is listed as one of PickTheBank's selected partner banks whose deposit products are available through the PickTheBank savings platform. The partnership enables PickTheBank users to access Bluor's deposit offerings alongside other partner banks.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Raisin (WeltSparen): Pan-European deposit and savings marketplace aggregating offers from partner banks across multiple countries with a single KYC and unified dashboard. Most direct comparable — competing head-to-head for cross-border EU savers and partner bank referral economics.
• SaveBetter: US-based deposit marketplace that aggregates high-yield savings and CD rates from a network of partner banks via a single application layer. Functionally mirrors PickTheBank's Savings Platform — affiliate revenue model, multi-bank aggregation, single onboarding — adapted from US FDIC to EU Deposit Guarantee Schemes.
• DepositSense: European deposit rate comparison platform focused on helping consumers find and compare fixed-term deposits and savings accounts across banks. Closely comparable on the comparison engine side of PickTheBank's offering, though less integrated on application/portfolio.
• HelloSafe: European financial product comparison platform covering savings, deposits, and adjacent personal finance products across multiple EU markets. Cited in PickTheBank's earned media list; directly competes for organic SEO traffic across French, Spanish, and other EU markets.
• Moneywise: European personal finance comparison platform covering savings, current accounts, and related retail financial products across multiple jurisdictions. Comparable on the comparison engine economics and SEO-led acquisition model.
• Connectbanque: France-focused banking comparison and savings comparison platform. Comparable directly on the deposit-rate aggregation and SEO-led comparison model, with regional concentration on the French market; cited in PickTheBank's earned-media list.

Broad incumbents

• MoneySupermarket: Large UK-based financial product comparison platform (savings, current accounts, insurance, mortgages) with a mass-market brand. Comparable on comparison-engine business model and SEO-led acquisition, though much broader scope and significantly larger scale.

Emerging players

• Moneybox: UK consumer app combining savings, investments, and pension products aimed at higher engagement and recurring deposits. Comparable on the retail cross-border/multi-currency savings wedge, but stronger on investment product breadth and UK-only focus.
• Atom Bank: UK digital challenger bank offering savings products directly. Comparable as an emerging savings-focused alternative in the cross-border retail context, but operates as a chartered bank rather than an aggregator — represents a potential competitive bypass of marketplaces like PickTheBank.

Regional players

• BankBazaar: Asia-focused (with India as primary market) financial product comparison marketplace for deposits, credit cards, and loans. Comparable on the deposit-comparison and affiliate model, but serves a different geography and customer base than PickTheBank.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pick-the-bank

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PickTheBank