American Lighting
American Lighting is a privately held Denver-based LED lighting manufacturer founded in 1989 that designs and distributes residential, commercial, and architectural lighting products, including TRULUX tape light, Spektrum+ smart lighting, and the Prizm Lighting architectural sub-brand, through e-commerce, dealers, and trade sales channels.
- Company typePrivate
- Founded1989
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What American Lighting does
American Lighting is a Denver, Colorado-based LED lighting manufacturer founded in 1989 that designs, produces, and distributes lighting solutions for residential and commercial applications. The company's product portfolio spans more than a dozen categories including TRULUX tape light, mounting channel, undercabinet fixtures, puck lights, downlighting, flexible linear neon and rope light, commercial light string, exterior fixtures, controls, drivers, and seasonal/holiday lighting. Its core technology centers on LED tape and linear systems with proprietary Spektrum+ smart connected lighting (RGB+TW with app and voice control), DMX and DALI protocol support for professional installations, and the ACE Product Configurator, a digital project planning tool. The company also operates the Prizm Lighting sub-brand for commercial architectural lighting, featuring precision optics and dynamic pixel products such as COVELUX, SENIK RIO, GRAZE, and the Senik Reflekt RGBW fixture. Recent product launches include the NAVI Dim and NAVI CCT Series integrated in-wall controls (October 2025), Twilight Trim permanent under-eave lighting, and an expanded ultra-slim COB Tape Light line.
The company generates revenue primarily through hardware sales across three channels: direct-to-consumer e-commerce on americanlighting.com (with an AMLSAVE5 5% promotional discount), an authorized dealer network accessible via a Where to Buy locator, and a dedicated sales representative portal for trade and commercial customers. Additional revenue comes from custom cut services for tape light products sold to specification. Pricing is unit-based for consumer purchases and quote-based with multi-year contract potential for commercial projects. The customer base is distributed across residential end-users, professional installers and contractors, and architectural and commercial lighting designers, with no disclosed enterprise anchors. The company is privately held under American Lighting Inc., a Colorado corporation, with no parent company, subsidiaries, or institutional investors identified.
American Lighting firmographics
Firmographics- Name
- American Lighting
- Legal name
- American Lighting Inc.
- Website
- https://americanlighting.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Lighting is a privately held Denver-based LED lighting manufacturer founded in 1989 that designs and distributes residential, commercial, and architectural lighting products, including TRULUX tape light, Spektrum+ smart lighting, and the Prizm Lighting architectural sub-brand, through e-commerce, dealers, and trade sales channels.
- Ownership category
- akta.pro rank
American Lighting industry classification
Industry- Product category
- LED Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
- akta.pro secondary industries
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)
Keywords
Where American Lighting is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
American Lighting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- LED Lighting Products Sales: Direct sales of LED lighting fixtures, tape lights, undercabinet lights, puck lights, downlights, exterior lighting, controls, drivers, and accessories through e-commerce and dealer network
- Commercial/Architectural Lighting: Project-based sales of commercial architectural lighting solutions including Prizm Lighting branded products for large-scale installations
- Custom Cut Services: Custom cutting services for tape light and other products to specification
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing via online store |
| Other | Multi-year contract | Commercial/Trade pricing through sales rep portal |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
American Lighting product offering
Product offeringCore offering
American Lighting manufactures and distributes a broad portfolio of LED lighting solutions for residential and commercial applications, including flexible tape light, undercabinet, puck, downlight, flexible linear, exterior, light string, controls, and drivers. The company sells its products through its own e-commerce site, an authorized dealer network, a sales representative portal for trade customers, and the Prizm Lighting brand for commercial architectural projects. Smart connected lighting via the proprietary Spektrum+ platform and integrated control solutions such as the NAVI Dim/CCT series complement the core hardware portfolio.
Product overview
American Lighting is a manufacturer of LED lighting solutions for residential and commercial installations. The product portfolio operates as a multi-category platform with core tape lighting (TRULUX), smart connected lighting (Spektrum+), and specialized product lines including undercabinet, puck lights, downlighting, flexible linear, exterior, controls, drivers, and seasonal/holiday lighting. The portfolio includes brand extensions like Prizm Lighting for commercial architectural applications. The company recently launched NAVI Dim Series and NAVI CCT Series as integrated in-wall LED control solutions. The ecosystem includes the ACE product configurator for project planning and supports multiple control protocols including Spektrum+ Smart, DMX, and DALI.
Differentiator
Problem solved
Functional benefit
Brands
- Prizm Lighting: Commercial architectural lighting brand transforming environments with LED lighting technology, featuring precision optics and RGBW color control for immersive architectural lighting experiences.
Products and services
- TRULUX Tape Light
Companies that use American Lighting
Customer profileSegments3 records
Ideal customer profiles3 records
American Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
American Lighting partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Prizm LightingcorePrizm Lighting is American Lighting's commercial architectural lighting brand, offering premium architectural lighting solutions including COVELUX, SENIK RIO, PRIZM GRAZE, and dynamic pixel lighting products. Available at prizmlighting.com as a separate brand platform.
- DMX Lighting Control StandardcoreAmerican Lighting products support DMX control protocol for professional lighting control and programming in commercial installations.
- DALI Lighting Control StandardcoreAmerican Lighting products support DALI (Digital Addressable Lighting Interface) control standard for intelligent lighting control systems.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
American Lighting competitors and assessment
Company assessmentDirect peers
- Elemental LED: Elemental LED is a direct competitor in LED tape light and linear lighting, offering a similar Diode LED product line for residential and commercial installers. It overlaps directly with American Lighting's TRULUX tape light, mounting channels, and drivers across the same pro and DIY channels.
- Flexfire LEDs: Flexfire LEDs is a specialty manufacturer of architectural-grade LED strip and linear lighting for residential and commercial projects. It competes head-on with American Lighting in tape light, aluminum channels, and high-CRI specialty strip offerings sold through similar trade channels.
- WAC Lighting: WAC Lighting manufactures architectural and decorative LED fixtures, including tape light, undercabinet, downlight, and exterior products for residential and commercial markets. Its portfolio breadth and trade-channel focus closely mirror American Lighting's, including sub-brands like Modern Forms.
- DMF Lighting: DMF Lighting is a specialist in modular LED downlighting for residential and light commercial applications, with focus on retrofit and new-construction housings. It competes with American Lighting's downlighting category across electrical wholesale channels.
- PureEdge Lighting: PureEdge Lighting designs and manufactures architectural linear, LED neon, and suspension lighting solutions for residential and commercial projects. It directly competes with American Lighting's flexible linear, LED Neon, and Prizm architectural linear categories.
- Acclaim Lighting: Acclaim Lighting specializes in architectural and entertainment-grade LED fixtures, linear lighting, and DMX/DALI controllable systems. It directly parallels American Lighting's Prizm architectural and exterior flood/graze categories with comparable DMX/DALI integration capabilities.
Broad incumbents
- Feit Electric: Feit Electric is a broader consumer LED lighting incumbent offering smart bulbs, fixtures, light strings, and residential electrical products through mass retail. It overlaps with American Lighting's smart (Spektrum+), undercabinet, tape light, and seasonal holiday lines at the consumer/DIY level.
- Philips (Signify): Signify (Philips) is the global lighting incumbent operating Philips Hue, Color Kinetics, and professional lighting. Its Hue smart platform and Color Kinetics architectural line compete with American Lighting's Spektrum+ smart line and Prizm architectural brand respectively, with much greater scale and global reach.
Emerging players
- Lutron Electronics: Lutron is the established leader in residential and commercial dimming and lighting controls (Caséta, RA, DALI). It does not manufacture fixtures but competes on the controls layer where American Lighting's NAVI Dim Series and Spektrum+ Controls operate, making it an adjacent/partial peer.
- American Bright Lighting (ABL): ABL is a US-based residential and light commercial fixture maker including undercabinet, tape light, and linear products. It competes with American Lighting in the mid-market residential trade and electrical distributor channels with overlapping product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
American Lighting compliance and trust
Trust signalCompliance1 record
American Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Lighting leadership team
Management profileNumber of profiles
Profiles1 record
American Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Lighting
What does American Lighting do?
American Lighting manufactures and distributes a broad portfolio of LED lighting solutions for residential and commercial applications, including flexible tape light, undercabinet, puck, downlight, flexible linear, exterior, light string, controls, and drivers. The company sells its products through its own e-commerce site, an authorized dealer network, a sales representative portal for trade customers, and the Prizm Lighting brand for commercial architectural projects. Smart connected lighting via the proprietary Spektrum+ platform and integrated control solutions such as the NAVI Dim/CCT series complement the core hardware portfolio.
Is American Lighting a public or private company?
American Lighting is a private company. It is classified as unknown and is currently operating.
When was American Lighting founded?
American Lighting was founded in 1989. It employs 11 to 50 people.
Where is American Lighting based?
American Lighting is headquartered in Denver, United States, in the North America region.
How does American Lighting make money?
Three revenue lines are on record. LED Lighting Products Sales are the primary driver. The others are commercial/Architectural Lighting and custom Cut Services.
Who are American Lighting's main competitors?
Direct peers on record are Elemental LED, Flexfire LEDs, WAC Lighting, DMF Lighting, PureEdge Lighting and Acclaim Lighting. Broad incumbents are Feit Electric and Philips (Signify). Emerging players are Lutron Electronics and American Bright Lighting (ABL).
Does American Lighting have an API?
No public API is recorded for American Lighting.
What industry is American Lighting in?
American Lighting's product category is LED Lighting. Its primary akta.pro industry code is IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior), with a secondary code of IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights). Its NAICS code is 335132 and its SIC code is 3640.