PureEdge Lighting
PureEdge Lighting is a Chicago-based, privately held manufacturer of low-voltage architectural LED lighting, including patented recessed, ceiling, and track systems. It serves architects, designers, contractors, and premium residential customers across North America through showrooms, certified sales reps, and direct channels.
- Company typePrivate
- Founded2005
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What PureEdge Lighting does
PureEdge Lighting is a privately held, Chicago-based manufacturer of low-voltage architectural LED lighting fixtures, founded in 2005 and operating under the trade name Edge Lighting alongside its primary brand. The company designs and produces recessed, ceiling, suspension, wall, cabinet, floor, outdoor, and LED strip/extrusion systems engineered to integrate seamlessly into drywall, wood, and concrete assemblies, powered by 12V/24V/48V DC drivers with broad protocol compatibility spanning ELV, 0-10V, TRIAC, DALI, DMX, and Lutron. PureEdge holds multiple registered patents and trademarks and is identified as the inventor of the 5/8-inch drywall-recessed linear lighting category through its TruLine product family, with additional patented product families spanning MicroTrack, TruCirque, TruCurve, Lazer Line, Trapeze, and Pipeline 360.
The product portfolio spans hundreds of SKUs organized around these patented families, complemented by perimeter and wall-grazer channels (Verge, Knife Edge, Reveal, Stratus, Nova, Cirrus), track systems (TruTrack magnetic single- and two-circuit, TS24 surface), downlights (Luca, Lucy, Vanishing Point), ceiling surface channels (Cirrus, Solina 360, Zipp, Pipeline 2, Nimbus, FreeForm Modular), suspension fixtures (Pipeline 360, Trapeze, Lazer Line, Flex Neon, Saber), and outdoor lighting. The proprietary TruColor RGBTW five-channel LED engine delivers 16+ million colors and 85,000 tunable white tones across a 1500K-6500K spectrum with CRI above 94, R9 above 90, and DUV of 0.0037. The Pure Smart connected-lighting platform, built on WiZ Pro wireless technology from Signify, provides hub-free Wi-Fi control via mobile, desktop, and wall-control interfaces, with Apple Shortcuts and voice-assistant integration.
PureEdge operates a hybrid go-to-market combining direct e-commerce at pureedgelighting.com, an in-house design team that handles personalized and custom orders with a minimum eight-week lead time, and an indirect channel of certified sales representatives, authorized showrooms, and curated online retailers across the United States and Canada. Pricing is quote-based across all product lines, with partner-tier pricing accessible only through an application-based Partner Login portal. Customer segments include premium residential homeowners, architects, lighting designers and specifiers, electrical contractors and installers, and authorized lighting showrooms, supported by free CEU-accredited training, on-demand training modules, and live installer education. The company is privately held with no disclosed parent company, no institutional funding rounds, and no public revenue disclosure.
PureEdge Lighting firmographics
Firmographics- Name
- PureEdge Lighting
- Legal name
- PureEdge Lighting
- Website
- https://pureedgelighting.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PureEdge Lighting is a Chicago-based, privately held manufacturer of low-voltage architectural LED lighting, including patented recessed, ceiling, and track systems. It serves architects, designers, contractors, and premium residential customers across North America through showrooms, certified sales reps, and direct channels.
- Ownership category
- akta.pro rank
PureEdge Lighting industry classification
Industry- Product category
- Architectural LED Lighting Fixtures
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131), Wiring Device Manufacturing (33593)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
- akta.pro secondary industries
- Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)
Keywords
Where PureEdge Lighting is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PureEdge Lighting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Architectural LED Lighting Fixture Sales: Primary revenue stream from one-time sale of proprietary LED lighting fixtures (recessed, ceiling, suspension, wall, cabinet, floor, outdoor) including patented product families (TruLine, MicroTrack, TruTrack, TruCirque, TruCurve, Lazer Line, Pipeline 360, Trapeze).
- Custom/Personalized Order Sales: Personalized fixture design and engineering services for unique specifications; minimum eight-week lead time and handled by an in-house design team.
- Partner and Reseller Channel Sales: Wholesale/distribution revenue from certified sales reps, authorized resellers, showrooms, and online retail partners across North America including Canada.
- Training and Education Services: Free CEU-accredited training programs and live installer/specifier training sessions, supporting lead generation and partner enablement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based pricing for all fixtures and personalized orders |
| Other | — | Partner-tier pricing for registered trade partners |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
PureEdge Lighting product offering
Product offeringCore offering
PureEdge Lighting designs, patents, and manufactures low-voltage architectural LED lighting fixtures across recessed, ceiling, suspension, wall, cabinet, floor, outdoor, and LED strip/extrusion categories, anchored by the proprietary TruColor RGBTW five-channel LED engine and the Pure Smart smart controls platform built on WiZ Pro Wi-Fi technology. The company holds patents on multiple product families including the 5/8-inch drywall recessed linear lighting category (TruLine), MicroTrack, TruCirque, TruCurve, Lazer Line, Trapeze, and Pipeline 360, distributing through certified showroom partners, field sales representatives, authorized online retailers, and a direct e-commerce channel across the United States and Canada.
Product overview
PureEdge Lighting operates a single, vertically integrated architectural lighting portfolio (not a multi-brand platform) organized around application categories — Recessed, Ceiling, Suspension, Wall, Cabinet/Shelf, Floor, Outdoor, LED Strips & Linear Extrusions, Power Supplies & Controllers, and Accessories & Lamps — anchored by a smart controls platform called Pure Smart (Connected by WiZ Pro). The Pure Smart platform unifies the entire TruColor RGBTW LED engine, WiZ Pro Wi-Fi controls, and partner fixtures under one app-based ecosystem. Signature product families include the patented TruLine recessed linear series (inventor of 5/8-inch drywall recessed linear), TruCurve and TruCirque curved/circular recessed channels, Verge and Knife Edge perimeter channels, Reveal cove and wall-wash, the TruTrack and MicroTrack track systems, the Luca/Lucy/Vanishing Point downlights, the Wall Grazer family (Stratus/Nova/Cirrus), and the TruColor RGBTW 5-channel LED light engine that powers all RGBTW variants. The portfolio is complemented by Ceiling Surface (Cirrus, Solina 360, Zipp, Pipeline 2, Nimbus, Glide Wood, FreeForm Modular), Suspension (Pipeline 360, Trapeze, Lazer Line, Lazer Strips, Flex Neon, Saber), and an outdoor family (Outdoor Track, Flex Neon, Flex Lens, outdoor power supplies). All products are supported by a comprehensive Power Supplies & Controls ecosystem spanning 12V, 24V (ELV, 0-10V, TRIAC, DALI, DMX, Lutron), 48V drivers, and WiZ Pro wireless controls.
Differentiator
Problem solved
Functional benefit
Brands
- Pure Smart: WiZ Pro-enabled smart lighting and controls solution featuring TruColor RGBTW, offering 16+ million colors and 85,000 tunable white tones for residential and commercial spaces.
Products and services
- Pure Smart (Connected by WiZ Pro) WiZ Pro-enabled smart lighting and controls platform for residential and commercial spaces, delivering hub-free Wi-Fi-based control via the WiZ app, WiZ Pro Dashboard, WiZ Pro Setup app, and Pure Smart Wireless wall controls, including integration with voice assistants and Apple Shortcuts for personalized scenes and circadian wellness lighting.
- TruColor RGBTW LED Engine Proprietary five-channel RGBTW LED light engine that produces 16+ million colors and 85,000 tunable white tones across a 1500K-6500K spectrum, with CRI above 94, R9 above 90, and DUV of 0.0037, closely following the black-body curve for accurate circadian-aligned lighting.
- TruLine Recessed Linear Lighting Series Patented 5/8-inch drywall recessed linear LED lighting series in which PureEdge is identified as the inventor, offered in three lumen-output tiers (.5A, 1A, 1.6A) with configurations spanning static white, warm dim, tunable white, monochromatic, RGB/RGBW, RGBTW, TruQuad, and DIY, with Title 24/JA8 compliance on qualifying models.
- TruCurve Recessed Curved Lighting Patented curved recessed channel that brings organic, seamless curves to 5/8-inch drywall, combining architectural precision with advanced functionality for dynamic, flowing illumination in residential and commercial interiors.
- TruCirque Recessed Circular Lighting Patented recessed lighting system that redefines recessed lighting with seamless circular illumination, designed for precision and versatility in distinctive environments, available across static white, warm dim, tunable white, monochromatic, RGB/RGBW, and RGBTW output variants.
- MicroTrack Recessed Track System Patented 48V precision mini track system engineered for recessed ceiling installation, offering clean architectural aesthetics with the flexibility to make turns along the ceiling for configurable lighting layouts.
- TruTrack Magnetic Recessed Track System Recessed magnetic track lighting system for wood, concrete, and drywall, available in single-circuit and 2-circuit configurations with a Trim variant for flush installation, supporting a broad ecosystem of magnetic track heads.
- Recessed Downlights (Luca, Lucy, Vanishing Point) Adjustable and fixed trimless recessed downlights including the Luca 2.7-inch and 3.5-inch series, Lucy 1.5-inch compact downlight (integrable with the Veil channel), and the Vanishing Point plaster-in low-voltage track and monopoint system with multiple track head and connection variants.
- Recessed Perimeter, Wall Wash & Cove Channels (Verge, Knife Edge, Reveal) Recessed perimeter channels for wall-wash, cove, pathway, and corner installations, including Verge, Knife Edge, and Reveal product families, available across static white, warm dim, tunable white, monochromatic, RGB/RGBW, RGBTW, and DIY configurations.
- Wall Grazer Channels (Stratus, Nova, Cirrus, Light Channel .6) Linear wall grazer channels for grazing textured vertical surfaces, including Stratus, Nova, Cirrus, and Light Channel .6 Micro Grazer product families, available across static white, warm dim, tunable white, RGB/RGBW, and RGBW configurations.
- Ceiling Surface Linear Channels (Cirrus, Nimbus, Pipeline 2, Zipp, Glide Wood, FreeForm Modular) Surface-mounted linear channel family including Cirrus Channel (downlight, square lens, tubular lens, wall wash, wall grazer), Nimbus, Pipeline 2, Zipp, Glide Wood, and FreeForm Modular T-Bar systems, configurable with remote power across multiple output and color variants.
- Pure Smart Disk 12-Inch Smart Ceiling Fixture 12-inch TruColor RGBTW Wi-Fi-enabled disk fixture for ceiling surface mounting, controllable via the WiZ Pro smart lighting ecosystem for residential and commercial applications.
- Surface & Monorail Track Systems (TS24, TS24M, Outdoor Track, Monorail) 24V surface and suspended track systems in non-magnetic (TS24) and magnetic 2-circuit (TS24M) variants for indoor use, an outdoor-rated track system, and complete monorail systems supporting Fast Jack heads, suspensions, pendants, and LED Bubble Ball pendants.
- Suspension Lighting (Pipeline 360, Trapeze, Lazer Line) Suspension and decorative lighting family including Pipeline 360 rotatable bendable linear channel, Trapeze patented flowing luminous rope pendant with 360-degree braided cloth diffusion, and Lazer Line patented 3-dimensional illumination system with Lazer Strips and Saber Suspension variants.
- LED Strips & Flexible Extrusions (Flex Lens, Flex Neon, Saber Suspension, Lazer Strips) Indoor and outdoor flexible LED strip and neon extrusion product family including Flex Lens, Flex Neon, Saber Suspension linear member, and Lazer Strips for architectural accent and signage applications.
- Wall Lighting (Wall Recessed, Wall Surface, Vanity, Display) Wall lighting family including wall recessed (linear, step, vanity), wall surface, vanity/mirror, and display lighting fixtures for residential, hospitality, and commercial wall applications.
- Cabinet, Shelf & Floor Lighting Cabinet and shelf lighting family including recessed millwork and surface mount fixtures, plus dedicated floor lighting fixtures for architectural floor applications in residential and commercial spaces.
- Outdoor Lighting Family Outdoor-rated lighting family including outdoor track lighting, LED strips, Flex Lens, Flex Neon, Saber Suspension, outdoor ceiling, floor recessed, wall recessed, and outdoor power supplies for residential and commercial exterior applications.
- Power Supplies & Controllers Ecosystem Comprehensive low-voltage power and control ecosystem including 12V and 24V (ELV, 0-10V, TRIAC, DALI, DMX, Lutron, non-dimming) and 48V drivers, Integrated Home Solutions, Pure Smart WiZ Pro Wi-Fi enabled controls, and accessories.
Quantifiable outcome
- 16+ million colors and 85,000 tunable white tones available in TruColor RGBTW (1500K-6500K)
- +4 more outcomes
Companies that use PureEdge Lighting
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
PureEdge Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature11 records
PureEdge Lighting partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- WiZ Pro (Signify)flagshipPureEdge has partnered with WiZ Pro, a global brand of Signify, to create the Pure Smart product portfolio. WiZ Pro provides the Wi-Fi-based smart lighting control platform (no hub required), used across PureEdge's architectural luminaires, lamps, and controls. Pure Smart offers WiZ Pro Dashboard (desktop), WiZ app (mobile), WiZ Pro Setup app (installers), Pure Smart Wireless wall controls, and integration with all current voice assistant technology.
- LightologycoreListed as an authorized online retailer for PureEdge Lighting fixtures, providing a digital storefront for residential and commercial buyers.
- LBC LightingcoreAuthorized online retailer of PureEdge (Edge Lighting) fixtures, listed prominently in the Where To Buy online retailer section.
- Lightform LightingcoreAuthorized online retailer carrying PureEdge Lighting products, referenced in the Where To Buy online retailer section.
- City Lights San FranciscocoreAuthorized reseller/showroom partner for PureEdge Lighting in the San Francisco market, referenced in the Where To Buy online retailer section.
- Lights SarasotacoreAuthorized online retailer of PureEdge Lighting products, referenced in the Where To Buy online retailer section.
- Sales Representatives & Showroom Partners (US & Canada)flagshipNetwork of certified sales representatives and showroom partners across the United States and Canada, accessed via an interactive state/province map on the Where To Buy page. These certified reps assist customers in choosing lighting solutions.
- WELL Building Standard / Light and Health Research CenterminorReferenced as the prevailing schools of thought on wellness and circadian lighting in Module 4 of PureEdge's training curriculum, indicating alignment with WELL Building Standard and Light and Health Research Center frameworks for circadian lighting design.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
PureEdge Lighting competitors and assessment
Company assessmentBroad incumbents
- Visual Comfort & Co. Visual Comfort & Co. is one of the largest residential decorative lighting companies in North America, offering a wide assortment including recessed and architectural lines. It is a broad incumbent relative to PureEdge, with overlapping specifier-channel relationships and decorative/architectural fixture coverage.
- Flos: Flos is a global high-end architectural and decorative lighting brand offering a broad portfolio of designer fixtures across recessed, suspension, and decorative categories. It is comparable to PureEdge in premium architectural positioning but operates at a much larger global scale with a designer-led catalog.
- Signify: Signify (Philips Lighting) is the global lighting market leader and parent of WiZ Pro, PureEdge's flagship smart-controls partner. As a broad incumbent, Signify competes indirectly via Philips Hue, Color Kinetics, and architectural lines, while simultaneously serving as a strategic technology partner to PureEdge's Pure Smart platform.
Direct peers
- Lucifer Lighting: Lucifer Lighting is a closely comparable architectural recessed LED lighting manufacturer serving architects, designers, and specifiers with low-voltage, plaster-in, and trimless fixtures. It is the most direct peer to PureEdge given overlapping product categories (recessed linear, downlights, trimless fixtures) and a shared focus on architectural specification rather than commodity lighting.
- Lumenpulse: Lumenpulse is a pure-play architectural LED lighting manufacturer offering indoor and outdoor specification-grade fixtures. It overlaps with PureEdge's architectural specification focus, recessed and surface linear products, and outdoor architectural family.
- USAI Lighting: USAI Lighting is a specialty architectural LED manufacturer focused on recessed downlights, linear, and decorative fixtures for high-end residential and commercial projects. Comparable to PureEdge in architectural specification focus, recessed/trimless product lines, and premium channel positioning.
- Modular Lighting Instruments: Modular Lighting Instruments is a Belgian architectural LED lighting manufacturer known for minimalistic recessed, track, and decorative fixtures designed by notable industrial designers. Comparable to PureEdge in architectural specification focus and minimalist recessed design language.
- WAC Lighting: WAC Lighting designs and manufactures architectural and decorative LED lighting including low-voltage track, recessed, and smart-controlled fixtures. It is a direct peer to PureEdge across recessed linear, track systems (WAC's monorail/track vs. PureEdge's TruTrack/MicroTrack), and the broader architectural specification channel.
- Alphabet Lighting: Alphabet Lighting (formerly Philips Lightolier) focuses on architectural recessed and linear LED lighting with a strong specification-channel presence. It competes directly with PureEdge in the recessed linear and architectural integration category for commercial and high-end residential projects.
- Focal Point: Focal Point is an architectural lighting manufacturer offering recessed, linear, perimeter, and architectural LED fixture families for commercial interiors. It overlaps with PureEdge's recessed ceiling linear, perimeter, and architectural integration offerings and serves similar specifier and contractor channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PureEdge Lighting social profiles
Digital presencePureEdge Lighting compliance and trust
Trust signalCompliance1 record
PureEdge Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
PureEdge Lighting leadership team
Management profileNumber of profiles
PureEdge Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PureEdge Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PureEdge Lighting
What does PureEdge Lighting do?
PureEdge Lighting designs, patents, and manufactures low-voltage architectural LED lighting fixtures across recessed, ceiling, suspension, wall, cabinet, floor, outdoor, and LED strip/extrusion categories, anchored by the proprietary TruColor RGBTW five-channel LED engine and the Pure Smart smart controls platform built on WiZ Pro Wi-Fi technology. The company holds patents on multiple product families including the 5/8-inch drywall recessed linear lighting category (TruLine), MicroTrack, TruCirque, TruCurve, Lazer Line, Trapeze, and Pipeline 360, distributing through certified showroom partners, field sales representatives, authorized online retailers, and a direct e-commerce channel across the United States and Canada.
Is PureEdge Lighting a public or private company?
PureEdge Lighting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PureEdge Lighting founded?
PureEdge Lighting was founded in 2005. It employs 51 to 100 people.
Where is PureEdge Lighting based?
PureEdge Lighting is headquartered in Chicago, United States, in the North America region.
How does PureEdge Lighting make money?
Four revenue lines are on record. Architectural LED Lighting Fixture Sales are the primary driver. The others are custom/Personalized Order Sales, partner and Reseller Channel Sales and training and Education Services.
Who are PureEdge Lighting's main competitors?
Broad incumbents on record are Visual Comfort & Co., Flos and Signify. Direct peers are Lucifer Lighting, Lumenpulse, USAI Lighting, Modular Lighting Instruments, WAC Lighting, Alphabet Lighting and Focal Point.
Does PureEdge Lighting have an API?
No public API is recorded for PureEdge Lighting.
What industry is PureEdge Lighting in?
PureEdge Lighting's product category is Architectural LED Lighting Fixtures. Its primary akta.pro industry code is IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting), with a secondary code of CRACAGAB, Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail. Its NAICS code is 335132 and its SIC code is 3640.