Broya
Broya Living is a Canadian direct-to-consumer brand selling grass-fed bone broth and functional beverages, including a forthcoming Chocolate Bone Broth SKU, to health-conscious consumers via its own Shopify storefront with subscription delivery.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Broya does
Broya, operating commercially as Broya Living, is a Canadian direct-to-consumer consumer packaged goods company founded in 2015 and headquartered in Toronto, selling grass-fed bone broth and related functional beverages to health-conscious Canadian consumers. The company sells exclusively through its own Shopify e-commerce storefront, which supports both one-time purchases and recurring subscription deliveries, and has been continuously optimized over a five-year engagement with a development partner focused on product storytelling, navigation, subscription management, and social proof. The portfolio is anchored by the Broya Living brand and its bone broth range, with a forthcoming Chocolate Bone Broth SKU blending beef bones with cocoa and spices positioned as a protein-rich, indulgent functional beverage and announced via the brand's Instagram channel ahead of release.
The business model is a single-channel DTC operation: revenue is generated through consumer product sales (treated here as physical goods revenue) and subscription/recurring delivery orders processed via Shopify. Marketing is concentrated on organic Instagram for top-of-funnel awareness and on-site content/social proof for mid-funnel conversion, with site conversion reported to have risen from 2.5% to 3.7% over a one-year period. The company is privately held and founder-led by CEO Tim Sotoadeh, with a disclosed headcount of 1–10 employees and a single early-stage capital injection of $37,500 from Ontario Centres of Excellence in March 2017. Specific price points, subscription tiers, customer counts, and revenue figures are not publicly disclosed.
Broya firmographics
Firmographics- Name
- Broya
- Legal name
- Broya Living
- Website
- https://broyaliving.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Broya Living is a Canadian direct-to-consumer brand selling grass-fed bone broth and functional beverages, including a forthcoming Chocolate Bone Broth SKU, to health-conscious consumers via its own Shopify storefront with subscription delivery.
- Ownership category
- akta.pro rank
Where Broya is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Broya business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Direct-to-consumer product sales: One-time purchase of bone broth and related health beverages via Shopify e-commerce storefront, targeted at Canadian consumers.
- Subscription / recurring deliveries: Subscription management functionality is built into the Shopify storefront, enabling recurring revenue from repeat bone broth deliveries to consumers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Broya product offering
Product offeringCore offering
Broya Living is a Canadian direct-to-consumer consumer packaged goods brand that sells grass-fed bone broth beverages through its own Shopify e-commerce storefront. The company offers protein-rich functional beverages, including a forthcoming Chocolate Bone Broth variant blending beef bones with cocoa and spices, available via one-time purchase and recurring subscriptions. The brand emphasizes product storytelling, social proof, and a subscription-ready DTC shopping experience for Canadian consumers.
Product overview
Broya operates as a single direct-to-consumer brand, Broya Living, a Canadian label selling its products (including its line of bone broth beverages) through its Shopify storefront. The portfolio centers on the Broya Living brand and its product range, with the upcoming Chocolate Bone Broth serving as a flagship new SKU within that single unified brand offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Broya Living Grass-Fed Bone Broth
- Chocolate Bone Broth
Quantifiable outcome
- E-commerce conversion rate increased from 2.5% to 3.7% in one year
- +1 more outcomes
Companies that use Broya
Customer profileSegments2 records
Ideal customer profiles1 record
Broya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Broya partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Broya competitors and assessment
Company assessmentDirect peers
- Kettle & Fire: US-based DTC and retail bone broth brand with a similar bone-broth-only focus. Closest direct competitor to Broya in product, customer (health-conscious functional-food buyers), and DTC-plus-retail GTM motion.
- Bonafide Provisions: Organic bone broth brand sold via DTC and natural-foods retail. Comparable to Broya on product category (bone broth), target consumer (wellness/paleo), and premium positioning.
- Bare Bones Broth: DTC bone broth brand offering bone broth as a functional beverage/culinary ingredient. Direct overlap with Broya on use case (broth as daily nourishment) and DTC subscription-style distribution.
- Osso Good Co: Bone broth producer selling ready-to-drink broths via DTC and select retail. Closely mirrors Broya's positioning around bone broth as a nourishing, protein-rich daily beverage.
Regional players
- Bluebird Provisions: Canadian bone broth brand selling through DTC and Canadian retail. Comparable product and customer to Broya but competes in the same Canadian geography — a direct domestic rival.
Broad incumbents
- Pacific Foods: Established natural and organic broth/soup brand owned by Campbell Soup. Overlaps with Broya on bone broth SKU but sells broadly across soups, broths, and plant-based beverages through mass retail.
- Swanson: Mass-market broth brand from Campbell's. Competes with Broya in the bone broth category but at a much lower price point, mass retail distribution, and broader portfolio.
Emerging players
- LonoLife: DTC bone broth concentrate brand with an on-the-go functional beverage positioning. Comparable to Broya in portable broth format and health-conscious consumer targeting, though focused on concentrates rather than ready-to-drink.
- Daily Harvest: DTC subscription brand for functional frozen and beverages. Comparable to Broya on DTC subscription GTM and health-conscious target consumer, though a much broader and better-capitalized player.
Others
- Thrive Market: Online membership-based retailer of natural and organic products. Comparable to Broya as a DTC channel for health-conscious consumers and a potential distribution partner for bone broth SKUs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Broya social profiles
Digital presenceBroya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broya leadership team
Management profileNumber of profiles
Profiles1 record
Broya funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broya
What does Broya do?
Broya Living is a Canadian direct-to-consumer consumer packaged goods brand that sells grass-fed bone broth beverages through its own Shopify e-commerce storefront. The company offers protein-rich functional beverages, including a forthcoming Chocolate Bone Broth variant blending beef bones with cocoa and spices, available via one-time purchase and recurring subscriptions. The brand emphasizes product storytelling, social proof, and a subscription-ready DTC shopping experience for Canadian consumers.
Is Broya a public or private company?
Broya is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broya founded?
Broya was founded in 2015. It employs 1 to 10 people.
Where is Broya based?
Broya is headquartered in Toronto, Canada, in the North America region.
How does Broya make money?
Two revenue lines are on record. Direct-to-consumer product sales are the primary driver. The others are subscription / recurring deliveries.
Who are Broya's main competitors?
Direct peers on record are Kettle & Fire, Bonafide Provisions, Bare Bones Broth and Osso Good Co. Bluebird Provisions is listed as a regional player. Broad incumbents are Pacific Foods and Swanson. Emerging players are LonoLife and Daily Harvest. Thrive Market is listed as an others.
Does Broya have an API?
No public API is recorded for Broya.