What Great Minds does

Great Minds PBC is a U.S. K-12 curriculum publisher headquartered in Washington, D.C., with operations dating to 2007 and 251-500 employees. The company builds knowledge-building instructional materials across the full PK-12 spectrum, organized into six core product lines: Eureka Math² and Eureka Math (mathematics, PK through Algebra I), Wit & Wisdom and Arts & Letters (English language arts, K-8), Geodes (foundational literacy, K-3), and PhD Science (K-12 science). In February 2026, the company acquired the Odell High School Literacy Program, extending its ELA portfolio into grades 9-12, and in the same month partnered with Renaissance to integrate Eureka Math² with Renaissance's Star assessment platform. Curricula are delivered through the Great Minds Digital Platform, with rostering via Clever, ClassLink, Google, and OneRoster, LMS integration via LTI 1.3 with Canvas and Schoology, and assessment delivery through Edulastic (for the Affirm question library). The portfolio carries independent third-party validation, including EdReports all-green ratings and efficacy studies from Johns Hopkins, USC, and NYU, and the company is COPPA-, FERPA-, and CCPA/CPRA-compliant.

The business model combines recurring per-student annual curriculum licensing (with a July 1 to June 30 term), digital platform access, and add-on professional development services for educators. Go-to-market is direct enterprise sales to K-12 schools and districts nationwide, supplemented by research-backed content marketing (blog, webinars, case studies, podcasts, social, email) and an emerging assessment-distribution channel through Renaissance. Governance is structured as a Public Benefit Corporation, and the company is led by CEO John White following the January 2025 transition of founder Lynne Munson to a new role.

Name

Great Minds

Legal name

Great Minds PBC

Website

https://greatminds.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

K-12 Educational Curriculum

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), STEM & Computer Science Curriculum (EDAGAAAB), Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• K-12 curriculum publishing
• Mathematics curriculum
• English language arts
• Science curriculum
• Professional development services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Curriculum Licensing: Annual license fees for curriculum access charged per school based on number of enrolled students. License terms run from July 1 to June 30 annually.
2. Professional Development Services: Professional learning services for educators including workshops, coaching, and on-demand training to support curriculum implementation
3. Digital Platform Access: Access to digital curriculum delivery, assessments, and reporting through the Great Minds Digital Platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Great Minds designs and publishes knowledge-building PK-12 curricula across mathematics (Eureka Math², Eureka Math), English language arts (Wit & Wisdom, Arts & Letters, Geodes, Odell High School Literacy Program), and science (PhD Science), delivered through the Great Minds Digital Platform and supported by Professional Learning services and the Affirm assessment library. The company sells curriculum licenses and accompanying professional development directly to K-12 schools and districts across the United States.

Product overview

Great Minds is a curriculum publisher offering a comprehensive PK-12 education platform. The portfolio includes six core curriculum products: Eureka Math² and Eureka Math (mathematics, PK-Algebra I), Wit & Wisdom and Arts & Letters (English Language Arts, K-8), Geodes (foundational literacy, K-3), and PhD Science (science, K-12). An acquired brand, the Odell High School Literacy Program (grades 9-12), extends their ELA offerings to the full K-12 range. All curricula are delivered through the Great Minds Digital Platform, which integrates with major LMS systems (Canvas, Schoology), roster providers (Clever, ClassLink, Google, OneRoster), and assessment platforms (Renaissance Star). The Affirm assessment library, delivered via Edulastic, provides practice and assessment questions. Professional learning services complement the curriculum products.

Differentiator

Problem solved

Functional benefit

Brands

• Eureka Math²®: A PK–Algebra I math curriculum that sparks curiosity and builds deep conceptual understanding.
• Eureka Math®
• Wit & Wisdom™
• Arts & Letters™
• Geodes®
• PhD Science™
• Affirm™

Products and services

• Eureka Math²

Quantifiable outcome

• Louisiana and Great Minds partner districts lead in math recovery with strong instructional support (NAEP results)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Odell EducationcoreOEM/ Whitelabel/ Licensing Partner · 12 February 2026Acquisition of the Odell High School Literacy Program, extending Great Minds' knowledge-building approach to high school English language arts (grades 9-12). Judson Odell continues as CEO of Odell Education under Great Minds' ownership.
• RenaissancecoreStrategic or Co-development Partner · 6 February 2026Partnership to integrate Eureka Math Squared core curriculum with Renaissance's Star assessment platform, providing educators with assessment feedback directly tied to curriculum materials. The integration addresses the historical disconnect between benchmark assessments and curriculum in K-12 education, helping districts connect content to assessments at scale.
• Learning AllyminorStrategic or Co-development Partner · 4 December 2025Education leader Lynne Munson, founder of Great Minds, appointed to Learning Ally's Board of Directors. Learning Ally is a nonprofit focused on improving literacy for struggling readers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Curriculum Associates: Privately held K-12 publisher best known for iReady diagnostic and instruction and Ready math/ELA curricula. Competes head-to-head with Great Minds in K-12 math and ELA adoption cycles, especially at the district level.
• Savvas Learning Company: Major K-12 curriculum publisher offering enVision Math, myView Literacy, and Elevate Science. Directly competes with Great Minds in math, ELA, and science adoptions for K-12 districts nationwide.
• Houghton Mifflin Harcourt: Large established K-12 publisher with Into Math, Into Reading, and science programs competing across all three subjects Great Minds addresses. HMH is one of the most entrenched incumbents in district curriculum adoptions.
• McGraw Hill Education: Major K-12 textbook and curriculum publisher (Math GLCE, Wonders ELA, Inspire Science) that competes with Great Minds in core K-12 subject adoptions. Operates as a wide-portfolio incumbent across math, ELA, and science.
• Amplify: K-12 curriculum and assessment company serving ELA, math, and science. Amplify's CKLA and Amplify Science programs are direct competitors to Great Minds' knowledge-building ELA and PhD Science curricula.
• Imagine Learning: Provides K-12 math, ELA, and science curricula, including Illustrative Mathematics and Language! Live. Overlaps with Great Minds across math and ELA at the district adoption level.
• Carnegie Learning: Provider of MATHia adaptive math curriculum and textbook programs. Competes directly with Eureka Math² in math adoptions and shares Great Minds' focus on math outcomes and standards alignment.

Emerging players

• Open Up Resources: Non-profit publisher of high-quality open-source K-12 math curriculum (Open Up Math). Competes with Great Minds' Eureka Math and Eureka Math² in cost-sensitive districts, particularly as OER adoption grows.
• Lexia Learning (Cambium Learning): Reading/literacy solutions provider whose Core5 and PowerUp products overlap with Great Minds' Geodes and Wit & Wisdom, especially in foundational literacy for K-3.

Others

• Renaissance Learning: Provider of Star Assessments, Accelerated Reader, and Freckle. Now a strategic partner integrating Eureka Math Squared with Star, but historically an adjacent K-12 assessment/curriculum player serving the same district buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greatmindsed
• Facebookfacebook.com/GreatMindsNonProfit
• LinkedInlinkedin.com/company/greatmindsorg
• Instagraminstagram.com/greatmindsed

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Minds