Jellyfish
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Jellyfish firmographics
Firmographics- Name
- Jellyfish
- Legal name
- Jellyfish Digital Group Limited
- Website
- https://jellyfish.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Jellyfish is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices14 records
Markets served
Jellyfish business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Integrated digital marketing services including media, creative, content, data, and technology solutions for progressive brands globally.
- AI-Powered Technology Products: Proprietary AI tools including Share of Model, Social Agents, J+ Bidding, Now Next Soon, Switchboard, AI Studios, and J+ Scribe offered as part of integrated service packages.
- Training Services: Digital marketing training courses offered globally covering AI, Google Cloud, Social Media, Analytics, SEO, Creative, and other digital disciplines. Courses include expert-led scheduled classes, private personalized learning, and scaled learning for brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | Individual course sessions (public classes) |
| Subscription | Multi-year contract | Career Builder Bundles (multiple courses) |
| Hybrid | Multi-year contract | Private/customized training for teams |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Jellyfish product offering
Product offeringCore offering
Jellyfish is an integrated global digital marketing business that delivers media, creative, content, data, and technology services for progressive brands. The company combines human expertise with proprietary AI-powered tools (J+ suite, Share of Model, Social Agents, J+ Bidding, Now Next Soon, Switchboard, AI Studios) and is a certified Google Marketing Platform Partner. Services span paid and earned media, SEO, creative production and localization in 150+ languages, data analytics, e-commerce activation on Amazon and Google Shopping, and digital marketing training.
Product overview
Jellyfish is an integrated global digital marketing business offering a unified platform architecture combining proprietary technology (J+ suite with Creative, Media, Data, and Commerce modules) with AI-powered tools and human expertise. The core J+ platform is enhanced by specialized AI modules including Share of Model (LLM brand perception tracking), Social Agents (autonomous AI social experts), AI Studios (production acceleration), Now Next Soon (media planning simulation), J+ Bidding (real-time optimization), and Switchboard (creative-media analytics). Jellyfish integrates partner platforms including Pencil (generative AI content) and Google Marketing Platform tools. Services span creative production, paid and earned media, SEO/GEO, data analytics, and training, unified through the J+ technology ecosystem with over 15,000 monthly active users across 300+ clients.
Differentiator
Problem solved
Functional benefit
Brands
- Share of Model™: Platform that tracks brand perception on LLMs, helping brands understand messaging and content optimization opportunities.
- Social Agents™
- J+ Creative
- J+ Media
- J+ Data
- J+ Commerce
- Now Next Soon
- J+ Bidding
- Switchboard
- J+ Scribe
- AI Studios
- Jellyfish Cloud
Products and services
- Digital Marketing Services End-to-end integrated digital marketing services for enterprise and mid-market clients, covering media planning and buying, creative production and localization, content, SEO, data analytics, and platform enablement. Clients include Swarovski, Vodafone Italy, Gentle Monster, HOKA, Warner Bros, Netflix, LVMH, Christian Louboutin, and others.
- J+ Technology Platform Suite Proprietary integrated marketing technology platform unifying creative production, paid and earned media management, data analytics, and e-commerce operations. Technology activated across 300+ clients with 10,000+ monthly active users on J+ Media and 15,000+ on J+ Commerce.
- Share of Model™ Standalone AI-powered platform tracking brand perception on LLMs that analyzes how often and what data is shown about a brand in AI ecosystems, providing visibility, positioning, and competitive standing insights. Translates insights into targeting signals for campaign optimization.
- Social Agents™ AI agents that analyze text, image, video, and audio content using Gemini's multimodal capabilities to track cultural signals in real-time, ensuring brands stay ahead of trends before they become mainstream.
- AI Studios AI-powered creative production tool that streamlines asset creation, freeing brands to spend less time on production and more time on audience impact. Delivers thousands of assets 55% faster using the Pencil platform, which is trained on $2.65B in ad spend and 235,000 AI-generated assets.
- Now Next Soon AI-powered simulation tool that maps all possible scenarios from a media plan in minutes, allowing brands to adjust their plans before committing budget.
- J+ Bidding Dynamic, real-time ad budget optimization tool using predictive model value-based bidding that ensures every media spend informs the next, optimizing as fast as the market moves. Includes J+Bidding for Climate solution that reduces carbon intensity of programmatic media impressions.
- Switchboard Platform connecting creative and media performance data, helping brands see what is really working in campaigns and refine what is not, transforming insights into higher-performing campaigns.
- Digital Marketing Training Digital marketing training courses covering Generative AI (ChatGPT, MidJourney, Runway, Gemini, Copilot), Google Cloud, Analytics (GA4), SEO, Creative, and Share of Model Platform workshops. Offered as public scheduled classes starting at $549 per session, Career Builder Bundles with up to 40% discount, and private customized programs for enterprise teams.
Quantifiable outcome
- 55% faster asset creation
- +9 more outcomes
Companies that use Jellyfish
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles3 records
Jellyfish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability14 records
Feature11 records
Jellyfish partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and secondary.
- Pencil (Coty Partnership Support)coreJellyfish's transformation and creative team supports Pencil's embedded team at Coty for AI-powered content creation across CoverGirl, Rimmel, Sally Hansen, Max Factor brands.
- PencilcoreAI platform partnership for content creation. Pencil is integrated into Jellyfish's AI Studios for asset production, trained on $2.65B in ad spend and 235,000 AI-generated assets. Delivers 55% faster asset creation.
- GooglecoreDecade-long multi-region partnership delivering across Google Marketing Platform (GMP), Google Cloud Platform (GCP), and Training. Google Marketing Platform Partner of the Year in Australia for 2 consecutive years. Unique access to product roadmaps and support.
- MetacorePremium Partner and member of Meta Data Council with priority access to Facebook resources before launch. Strategic partnership for social advertising and data solutions.
- Amazon AdscoreAmazon Advanced Partner with teams building, localizing, optimizing, and expanding brand and product content across Amazon's global platform.
- SalesforcesecondaryCertified Salesforce Consulting Partner supporting brands by building marketing solutions and optimizing customer journeys across Salesforce's product suite.
- TikToksecondaryExpert partnership with TikTok to access data and insights for creating more value for clients' campaigns.
- BloomreachsecondaryCertified Partner building complete engagement solutions from data collection to multichannel personalization.
- SnapsecondarySnap Strategic Data Partner providing access to Snap's data products and expertise.
- LiveRampsecondaryPartner providing access to LiveRamp's key products, expertise, and Data Marketplace.
- LinkedInsecondaryPartnership for LinkedIn marketing solutions and professional network advertising.
- The Brandtech GroupcoreParent company and ownership. Brandtech Group acquired Jellyfish and integrates it as core agency within its brandtech ecosystem. Jeff Matisoff helped lead the acquisition. Manages more than $2 billion in billings.
- OtterlyAIsecondaryResearch partnership for AI search assistant citation study. Joint research on how AI search cites YouTube content vs brand-owned content, showing YouTube in 25%+ of AI responses.
- INSEADsecondaryAcademic research partnership with INSEAD researchers for LLM perception studies. Tested how ChatGPT, Claude, Gemini perceive luxury brands vs human consumers.
- GooglecoreFeatured agency partner in Google's 'Is your agency ready for AI in advertising?' content series, demonstrating 107% ROAS increase and 567% display/video advertising gains.
- GooglecoreCase study partner in Google Think with Google content showing 34% ROAS lift using Google's measurement solutions including Meridian and Google Tag Gateway.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Jellyfish competitors and assessment
Company assessmentBroad incumbents
- GroupM (WPP): World's largest media investment group operating WPP's media agencies (Mindshare, EssenceMediacom, etc.). Directly comparable on paid media, data, and digital marketing services for global enterprise brands at significantly larger scale.
- Publicis Groupe: Global advertising holding company with digital media, creative, and data capabilities through Publicis Media, Leo Burnett, and Saatchi & Saatchi. Comparable on full-service integrated marketing for enterprise clients.
- Omnicom Group: Holding company behind Omnicom Media Group (OMD, PHD, Hearts & Science) and creative networks. Direct peer on integrated paid media and creative services for global brand advertisers.
- Accenture Song: Accenture's digital creative and marketing services arm combining consulting and agency capabilities. Comparable on AI-enabled marketing transformation for large enterprise customers — and notable since Brandtech UK CEO Lisa De Bonis came from Accenture Interactive.
- Dentsu: Global advertising holding group with international media agency network (Dentsu Media) and significant digital transformation practices. Comparable on cross-market enterprise media services.
Direct peers
- MediaMonks: Sister agency under The Brandtech Group offering digital creative, media, and content production with AI-enabled delivery. Closest structural and strategic peer to Jellyfish given shared parent and overlapping enterprise offering.
- Havas Media Group: Integrated media and digital marketing network within Havas. Comparable on creative-media integration and data-led media services for enterprise brands across multiple regions.
- IPG Mediabrands: IPG's media investment and digital marketing group (Initiative, UM, Mediabrands Precision). Directly comparable on data-driven paid media, programmatic, and SEO offerings for global enterprise clients.
- Brainlabs: Independent digital media agency offering programmatic, paid search, SEO, and analytics with strong data-engineering emphasis. Comparable on AI-enabled performance media services for enterprise clients.
Emerging players
- Croud: Tech-enabled digital marketing agency combining in-house teams with a global 'Croudie' on-demand network. Comparable on AI-augmented digital marketing delivery and global enterprise client base, though smaller in scale than Jellyfish.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Jellyfish social profiles
Digital presenceJellyfish compliance and trust
Trust signalCompliance2 records
Jellyfish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jellyfish leadership team
Management profileNumber of profiles
Profiles12 records
Jellyfish subsidiaries and ownership
Company hierarchySubsidiaries2 records
Jellyfish funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jellyfish M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jellyfish
What does Jellyfish do?
Jellyfish is an integrated global digital marketing business that delivers media, creative, content, data, and technology services for progressive brands. The company combines human expertise with proprietary AI-powered tools (J+ suite, Share of Model, Social Agents, J+ Bidding, Now Next Soon, Switchboard, AI Studios) and is a certified Google Marketing Platform Partner. Services span paid and earned media, SEO, creative production and localization in 150+ languages, data analytics, e-commerce activation on Amazon and Google Shopping, and digital marketing training.
Is Jellyfish a public or private company?
Jellyfish is a private company. It is classified as corporate owned and is currently operating.
When was Jellyfish founded?
Jellyfish was founded in 1999. It employs 1,001 to 5,000 people.
Where is Jellyfish based?
Jellyfish is headquartered in London, United Kingdom, in the Europe region.
How does Jellyfish make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are AI-Powered Technology Products and training Services.
Who are Jellyfish's main competitors?
Broad incumbents on record are GroupM (WPP), Publicis Groupe, Omnicom Group, Accenture Song and Dentsu. Direct peers are MediaMonks, Havas Media Group, IPG Mediabrands and Brainlabs. Croud is listed as an emerging player.
Does Jellyfish have an API?
No public API is recorded for Jellyfish.