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Contend Social

Full company profile

uuid000653t

Namestring
Contend Social
Company typeenum
Private
Founded yearint
2016
Descriptiontext

Contend Social was a content and experiential marketing agency headquartered in London, Ontario, with a secondary office in Toronto, Canada. The firm was founded in 2016 and operated with between 11 and 50 employees, serving brand clients through content production and experiential marketing services. No specific product offerings, technology platforms, or proprietary service methodologies are documented in the available source material, and the business appears to have operated as a traditional professional services agency rather than a technology-led business.

The company raised approximately $849,843 across two funding rounds, with $26,135 closed in November 2016 and a $823,708 round in March 2017. Investors and lead investors for both rounds are listed as unknown, and no public valuation, revenue figures, or management team details are disclosed in the available data. The agency had no documented AI, machine learning, or proprietary technology capabilities, and operated with standard agency economics.

Multiple indicators in the source data point to the company no longer being operational. The firmographic short_description uses past tense ("was a"), the primary corporate domain ContendSocial.com is listed for sale on HugeDomains for $3,595, no management team or current employee data exists, and no operational activity has been recorded since the March 2017 funding round. The company appears to have wound down operations, with the domain disposal representing the residual asset disposition.

Short descriptiontext

Contend Social was a content and experiential marketing agency based in London, Ontario, with a secondary office in Toronto, Canada, serving brand clients with content production and experiential services from its 2016 founding until apparent wind-down.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, Canada
HQ citystring
London
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
content marketing services, experiential marketing, brand activation, social media marketing, marketing agency
Industry2 codes
1Social Media & Community Management
CodeBPAFAAAEPrimaryYes
2Social Media Creative Agencies (Content & Community)
CodeMPAAAAAEPrimaryNo
NAICS code1 code
  • Advertising Agencies54181
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Marketing Services
Social media profiles1 record
Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Contend Social was a content and experiential marketing agency that produced content marketing campaigns and brand activation/experiential marketing programs for client brands. The agency operated out of London, Ontario and Toronto, Canada, delivering creative marketing services to business clients.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Content marketing services
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Toronto-based influencer and social media marketing agency founded in 2014; offers content, social campaigns, and experiential creator activations, making it a close Canadian analogue to Contend Social's content-plus-social model.

TypeRegional player
Description

Canadian-headquartered digital experience and marketing agency with deep content, social, and campaign capabilities; comparable Canadian-rooted digital agency serving similar enterprise brand clients.

TypeBroad incumbent
Description

Global brand experience agency within the IPG network producing immersive experiential campaigns; overlaps Contend Social's experiential remit but operates as a broad incumbent rather than a boutique.

TypeBroad incumbent
Description

Global sports, music, and culture marketing agency with significant experiential and content capabilities; comparable on the experiential/content overlap but at materially larger scale and broader scope.

5MKG
TypeDirect peer
Description

Independent experiential marketing and brand experience agency that designs and produces live activations; directly comparable on the experiential side of Contend Social's offering.

TypeBroad incumbent
Description

Global experiential marketing agency producing live brand experiences, events, and promotional activations; broader portfolio but operates in Contend Social's experiential service line at significantly larger scale.

TypeDirect peer
Description

Toronto full-service marketing agency with social, content, and experiential capabilities; comparable in size and service mix, and operating in the same Canadian market as Contend Social.

TypeBroad incumbent
Description

Global entertainment and experiences company encompassing talent, events, and brand experiences; overlaps with Contend Social's experiential and content work as a broad incumbent across the marketing-services stack.

TypeDirect peer
Description

Toronto-based creative and content marketing agency serving consumer brands with social-first campaigns; directly comparable boutique offering in the same geography as Contend Social.

TypeRegional player
Description

Toronto-based experiential and event design agency producing live brand experiences for North American clients; overlaps Contend Social's experiential offering from a Canadian base.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Contend Social

Marketing Servicescontendsocial.com

Contend Social was a content and experiential marketing agency based in London, Ontario, with a secondary office in Toronto, Canada, serving brand clients with content production and experiential services from its 2016 founding until apparent wind-down.

What Contend Social does

Contend Social was a content and experiential marketing agency headquartered in London, Ontario, with a secondary office in Toronto, Canada. The firm was founded in 2016 and operated with between 11 and 50 employees, serving brand clients through content production and experiential marketing services. No specific product offerings, technology platforms, or proprietary service methodologies are documented in the available source material, and the business appears to have operated as a traditional professional services agency rather than a technology-led business.

The company raised approximately $849,843 across two funding rounds, with $26,135 closed in November 2016 and a $823,708 round in March 2017. Investors and lead investors for both rounds are listed as unknown, and no public valuation, revenue figures, or management team details are disclosed in the available data. The agency had no documented AI, machine learning, or proprietary technology capabilities, and operated with standard agency economics.

Multiple indicators in the source data point to the company no longer being operational. The firmographic short_description uses past tense ("was a"), the primary corporate domain ContendSocial.com is listed for sale on HugeDomains for $3,595, no management team or current employee data exists, and no operational activity has been recorded since the March 2017 funding round. The company appears to have wound down operations, with the domain disposal representing the residual asset disposition.

Contend Social firmographics

Firmographics
Name
Contend Social
Website
https://contendsocial.com
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
11–50 employees
Short description
Contend Social was a content and experiential marketing agency based in London, Ontario, with a secondary office in Toronto, Canada, serving brand clients with content production and experiential services from its 2016 founding until apparent wind-down.
Ownership category
akta.pro rank

Contend Social industry classification

Industry
Product category
Marketing Services
NAICS
Advertising Agencies (54181)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Social Media & Community Management (BPAFAAAE)
akta.pro secondary industry
Social Media Creative Agencies (Content & Community) (MPAAAAAE)

Keywords

  • Content marketing services
  • Experiential marketing
  • Brand activation
  • Social media marketing
  • Marketing agency

Where Contend Social is headquartered

Location

Headquarters

HQ city
London
HQ country
Canada
HQ region
North America

Markets served

Contend Social business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Contend Social product offering

Product offering

Core offering

Contend Social was a content and experiential marketing agency that produced content marketing campaigns and brand activation/experiential marketing programs for client brands. The agency operated out of London, Ontario and Toronto, Canada, delivering creative marketing services to business clients.

Differentiator

Problem solved

Functional benefit

Products and services

  • Content marketing services

Companies that use Contend Social

Customer profile

Ideal customer profiles1 record

Contend Social technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Contend Social partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights2 records

Contend Social competitors and assessment

Company assessment

Direct peers

  • Viral Nation: Toronto-based influencer and social media marketing agency founded in 2014; offers content, social campaigns, and experiential creator activations, making it a close Canadian analogue to Contend Social's content-plus-social model.
  • MKG: Independent experiential marketing and brand experience agency that designs and produces live activations; directly comparable on the experiential side of Contend Social's offering.
  • The T1 Agency: Toronto full-service marketing agency with social, content, and experiential capabilities; comparable in size and service mix, and operating in the same Canadian market as Contend Social.
  • Bellwoods Agency: Toronto-based creative and content marketing agency serving consumer brands with social-first campaigns; directly comparable boutique offering in the same geography as Contend Social.

Regional players

  • Critical Mass: Canadian-headquartered digital experience and marketing agency with deep content, social, and campaign capabilities; comparable Canadian-rooted digital agency serving similar enterprise brand clients.
  • MAS Event Design: Toronto-based experiential and event design agency producing live brand experiences for North American clients; overlaps Contend Social's experiential offering from a Canadian base.

Broad incumbents

  • Jack Morton Worldwide: Global brand experience agency within the IPG network producing immersive experiential campaigns; overlaps Contend Social's experiential remit but operates as a broad incumbent rather than a boutique.
  • Wasserman: Global sports, music, and culture marketing agency with significant experiential and content capabilities; comparable on the experiential/content overlap but at materially larger scale and broader scope.
  • Sparks: Global experiential marketing agency producing live brand experiences, events, and promotional activations; broader portfolio but operates in Contend Social's experiential service line at significantly larger scale.
  • Endeavor (WME): Global entertainment and experiences company encompassing talent, events, and brand experiences; overlaps with Contend Social's experiential and content work as a broad incumbent across the marketing-services stack.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Contend Social social profiles

Digital presence

Contend Social financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Contend Social leadership team

Management profile

Number of profiles

Contend Social funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Contend Social M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contend Social

What does Contend Social do?

Contend Social was a content and experiential marketing agency that produced content marketing campaigns and brand activation/experiential marketing programs for client brands. The agency operated out of London, Ontario and Toronto, Canada, delivering creative marketing services to business clients.

Is Contend Social a public or private company?

Contend Social is a private company. It is classified as venture growth investor backed and is currently operating.

When was Contend Social founded?

Contend Social was founded in 2016. It employs 11 to 50 people.

Where is Contend Social based?

Contend Social is headquartered in London, Canada, in the North America region.

Who are Contend Social's main competitors?

Direct peers on record are Viral Nation, MKG, The T1 Agency and Bellwoods Agency. Regional players are Critical Mass and MAS Event Design. Broad incumbents are Jack Morton Worldwide, Wasserman, Sparks and Endeavor (WME).

Does Contend Social have an API?

No public API is recorded for Contend Social.

What industry is Contend Social in?

Contend Social's product category is Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of MPAAAAAE, Social Media Creative Agencies (Content & Community). Its NAICS code is 54181 and its SIC code is 7311.

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