Karviva

What Karviva does

Karviva (legally Fulfill Food & Beverages, LLC, d/b/a Karviva) is a St. Louis, Missouri-based functional wellness beverage company founded in 2017 by Dr. Angela Zeng, who holds a PhD in Pathology. The company develops and sells doctor-formulated, whole-plant juices and smoothies that combine Traditional Chinese Medicine herbal principles with modern nutritional science. Products are made using a gentle warm extraction method that retains fiber, nutrients, and natural sweetness, allowing for 0g-added-sugar formulations sweetened with monk fruit and positioned as USDA Organic, vegan, non-GMO, keto- and paleo-friendly. The core product portfolio spans seven sub-brands: ACE SPORT (athletic performance with electrolytes and marine collagen), IMMUNITY, WELLNESS, DETOX, UNWINED (alcohol-free wine alternative), ENERGY (adaptogenic, green-coffee-bean caffeine), and SPROUTS OF HOPE (microgreen-forward). A new Profit Cacao Whole Plant Protein & Prebiotic Smoothie (2026) extends the line into higher-AOV RTD protein.

The business operates a hybrid DTC and retail model. Direct sales run through karviva.com with a Subscribe & Save subscription tier (3-5% discount) and a 60-second personalized cleanse quiz that drives product recommendations. Retail distribution spans more than 2,000 storefronts across the U.S. and Canada, including Whole Foods, Sprouts Farmers Market, GIANT, MARTIN'S, Dierbergs, Fresh Thyme, Fairway, Stop & Shop, Schnucks, and independent natural food stores. Amazon is a parallel growth channel, where the brand holds #1 Best Seller status in its category. Pricing is positioned as premium-natural, with 6-bottle 12oz packs in the $23-$36 range and a premium 750ml Unwined SKU at $24.89. Structured 1/3/5/7-day juice cleanse programs ($78-$163) and variety/beginner packs lift average order value.

Karviva is privately held and founder-owned, with no disclosed institutional funding rounds or M&A activity. Headcount is reported at 1-10 employees, suggesting a highly capital-leveraged model with outsourced manufacturing. Customer traction is reported at 50K+ happy customers with a 4.8 average rating across 2,000+ reviews. Media recognition includes Bon Appétit, Forbes, Entrepreneur, USA Today (2026 Top Entrepreneurs to Watch), St. Louis Business Journal, and Good Housekeeping 2026 Snack Awards. Operating geographies are primarily North America with growing international presence.

Name

Karviva

Legal name

Fulfill Food & Beverages, LLC

Website

https://karviva.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Karviva is a St. Louis-based, founder-owned functional beverage company that sells doctor-formulated, whole-plant juices and smoothies blending Traditional Chinese Medicine with modern nutrition science, distributed through DTC subscriptions, Amazon, and 2,000+ U.S. and Canadian retail doors.

Ownership category

akta.pro rank

Product category

Functional Wellness Beverages

NAICS

All Other Specialty Food Retailers (445298), Food (Health) Supplement Retailers (456191)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Functional wellness beverages
• Whole-plant juices
• Juice cleanse programs
• Plant-based sports drinks
• Alcohol-free wine alternatives

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through karviva.com. Customers can purchase individual bottles, multi-packs (6-bottle packs), and cleanse programs (1-day, 3-day, 5-day, 7-day). Subscription model offers recurring revenue with 3-5% discounts.
2. Amazon Marketplace Sales: Products sold through Amazon including ACE Sport, Detox, Immunity, Wellness, Energy, and Unwined product lines. Site references #1 Best Seller status on Amazon in their category.
3. Retail Distribution: Products distributed through major natural food retailers including Whole Foods, Sprouts, GIANT, MARTIN'S, Dierbergs, Fresh Thyme, Fairway, Jimbo's, Oliver's Market, Berkeley Bowl, Earth Fare, Festival Foods, and Down To Earth Stores. Products available in more than 2,000 retail locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Karviva manufactures and sells whole-plant, doctor-formulated functional beverages across seven product lines (ACE SPORT, IMMUNITY, WELLNESS, DETOX, UNWINED, ENERGY, Sprouts of Hope) as 12 fl oz bottles and 4- or 6-bottle packs, plus premium glass-bottle SKUs, curated variety packs, and structured 1-, 3-, 5-, and 7-day juice cleanse programs. Products combine Traditional Chinese Medicine herbal principles with modern nutritional science and feature 0g added sugar, monk-fruit sweetening, prebiotic fiber, adaptogens, USDA Organic and non-GMO certifications, and a 365-day ambient shelf life. The portfolio is sold direct-to-consumer via karviva.com subscription, through Amazon, and across more than 2,000 U.S. natural-food retail locations including Whole Foods Market and Sprouts Farmers Market.

Product overview

Karviva is a functional wellness beverage company offering a portfolio of whole-plant, doctor-formulated juices and smoothies. The core product lines include: ACE SPORT (athletic performance with electrolytes and collagen), IMMUNITY (digestive health with prebiotics), WELLNESS (superfood smoothies), DETOX (prebiotic cleansing), UNWINED (alcohol-free wine alternatives), ENERGY (natural energy with adaptogens), and Sprouts of Hope (microgreen nutrition). Products are sold as individual 12 fl oz bottles, 6-bottle variety packs, and structured 1-7 day juice cleanse programs. The company operates on a unified platform approach with wellness-specific sub-brands targeting different health goals (immunity, gut health, menopause, weight management, heart health, energy, sleep). All products are USDA Organic, vegan, non-GMO, gluten-free, and made in the USA with 0g added sugar. Retail presence spans over 2,000 locations including Whole Foods, Sprouts, Giant, and Amazon.

Differentiator

Problem solved

Functional benefit

Brands

• ACE SPORT: Athletic performance blend with natural electrolytes and clean energy for peak performance, featuring collagen from salmon cartilage.
• IMMUNITY
• WELLNESS
• DETOX
• UNWINED
• ENERGY
• SPROUTS OF HOPE

Products and services

• ACE SPORT (Beverage Line) Athletic performance beverage line providing natural electrolytes and clean energy for peak performance and muscle recovery; contains marine collagen (from salmon cartilage), sesame seed minerals, and sea buckthorn berry antioxidants. Sold in 12 fl oz bottles and 6-bottle packs in flavors including Bold Berry Lemonade, Sunny Orange, Mango Splash, and Watermelon Rush.
• IMMUNITY (Beverage Line)

Quantifiable outcome

• Products contain 0g added sugar with natural sweetness from monk fruit
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OWYN (Only What You Need): Plant-based functional beverages including protein shakes and hydration drinks sold in natural and mainstream grocery. Comparable in targeting health-conscious consumers with clean-label, low-sugar functional positioning.
• Health-Ade Kombucha: Premium functional fermented beverage brand (kombucha) with broad natural and conventional grocery distribution. Comparable as a doctor/co-founder-rooted, premium-positioned functional beverage brand scaling in similar retail channels.
• Pressed Juicery: Premium juice, cleanse programs, and plant-based functional beverages sold through DTC, retail, and cafés. Direct competitor in the juice cleanse / functional wellness category with similar premium price points.
• Vive Organic: Functional wellness shots and beverages built on adaptogens, herbs, and immunity ingredients. Comparable in positioning around botanical/adaptogenic functional drinks and natural channel distribution.
• Remedy Organics: Plant-based functional beverages with adaptogens and prebiotics, marketed for immunity, gut health, and stress relief. Closely aligned ingredient narrative (adaptogens, prebiotics) and target health-conscious wellness consumer.
• Suja Juice: Organic, cold-pressed functional juice and cleanse brand with multi-channel retail and DTC distribution. Closest direct peer in positioning (premium functional juices, cleanses, immunity/gut health) and customer base.

Broad incumbents

• BluePrint (by Hain Celestial): Cold-pressed juice and cleanse brand owned by a major CPG platform (Hain Celestial), with national grocery distribution. Direct functional juice incumbent competing for the same retailer shelf space.
• Evolution Fresh: Established cold-pressed juice and functional beverage brand acquired by Starbucks/Bolthouse, sold in mainstream grocery. Larger incumbent with overlapping functional juice portfolio and broader retail footprint.
• Bolthouse Farms: Large beverage and smoothie brand with broad grocery distribution and significantly greater scale. Comparable as a plant-forward smoothie/functional beverage incumbent in the same shelf set.

Emerging players

• Ghia: Non-alcoholic functional aperitif brand positioned around botanical adaptogens for relaxation and social occasions. Closely aligned with Karviva's Unwined line in addressing the alcohol-alternative occasion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Karvivawellness
• YouTubeyoutube.com/@KarvivaWellness
• Facebookfacebook.com/karvivawellness
• Instagraminstagram.com/karvivawellness
• TikToktiktok.com/@karvivawellness
• Pinterestpinterest.co.uk/Karvivawellness

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karviva