What Vive Organic does

Vive Organic is a California-based packaged consumer goods company that develops and sells cold-pressed, USDA Organic wellness shots targeting health-conscious consumers seeking convenient, functional-ingredient formats for immune support, energy, digestion, and mental well-being. The core product line comprises 2-ounce wellness shots — including the Immunity Boost family (Original, Cayenne, Elderberry, Vitamin C), Energy+Immunity, Energy+Focus, Energy Extra Strength, Ginger Boost, Turmeric Boost, Detox+Immunity, Digest+Immunity, and Wellness Rescue Oil of Oregano — sold both as individual SKUs and in variety packs. The company's technical differentiator is High-Pressure Processing (HPP), a cold-pressure preservation method that retains nutrients, flavor, and functional ingredients without heat pasteurization; this is paired with a proprietary "Kick Meter" potency rating system (1-4 scale) and doctor-crafted formulations developed with holistic physician Dr. Erica Elliot.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (viveorganic.com) with a subscription tier offering 10% savings and free US shipping, alongside retail distribution across Kroger, Costco, Target, Walmart, and Circle K, with products merchandised in refrigerated wellness sections. Pricing is structured in 12-, 24-, and 36-pack tiers ranging from $42.29 to $125.99 on subscription. Revenue is generated through one-time DTC purchases and recurring subscription orders in the consumer channel, plus wholesale slotting and replenishment through major US grocers and convenience chains.

Vive Organic was founded in 2015 by Wyatt Taubman, Kyle Withycombe, and JR Simich, and is currently a subsidiary of Suja Life, LLC, a California better-for-you beverage company that also owns Suja Organic and Slice Soda. The company has raised at least $20 million across two disclosed rounds in 2018 and 2020 led by GroundForce Capital and Monogram Capital Partners. Suja Life filed for an initial public offering on Nasdaq under ticker SUJA in 2025, reporting fiscal 2025 net sales of $327 million; Vive Organic is not separately disclosed in that filing.

Name

Vive Organic

Legal name

Vive-Organic, Inc.

Website

https://viveorganic.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Vive Organic is a California-based packaged wellness brand selling cold-pressed, USDA Organic 2-ounce functional shots (immunity, energy, digestion, mental well-being) to health-conscious US consumers through a DTC subscription website and major retailers including Kroger, Costco, Target, Walmart, and Circle K, using High-Pressure Processing to preserve nutrients without heat pasteurization.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111), Medicinal and Botanical Manufacturing (325411)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI)

akta.pro secondary industries

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Refrigerated Probiotics & Functional Shots (CRADACAN), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Cold-pressed wellness shots
• Functional beverages
• Organic juice shots
• Immunity supplements
• Plant-based nutrition

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly through viveorganic.com with subscription option offering 10% savings. Consumers can purchase individual wellness shots or variety packs with recurring delivery options.
2. Retail Distribution: Products sold through retail grocery stores and wellness sections. Available at major US retailers including Kroger, with products placed in produce aisle or refrigerated wellness section.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Vive Organic produces and sells cold-pressed, USDA organic wellness shots in 2-ounce bottles formulated for immunity, energy, digestion, detox, and mental well-being. Products are processed using High-Pressure Processing (HPP) to preserve nutrients and functional ingredients without heat pasteurization, and are sold direct-to-consumer via viveorganic.com as well as through major US grocery and mass retailers.

Product overview

Vive Organic is a wellness shot company offering a portfolio of cold-pressed, organic wellness shots designed to support various health benefits. The core product line includes Immunity Boost shots (Original, Cayenne, Elderberry, Vitamin C variants), Energy shots (Energy+Immunity, Energy+Focus, Energy Extra Strength), and Super Root Boost shots (Ginger Boost, Turmeric Boost). Additional offerings include Detox+Immunity, Digest+Immunity, and Wellness Rescue shots. The products are sold as individual shots and in variety packs (Immunity Discovery Pack, Everyday Essentials Pack, Super Roots Explorer Pack, 'Bring on the Burn' Pack). All shots feature organic, non-GMO ingredients with functional components like probiotics, adaptogens, and functional mushrooms, and are processed using High-Pressure Processing (HPP) to preserve potency.

Differentiator

Problem solved

Functional benefit

Products and services

• Immunity Boost Original The founding Vive Organic wellness shot crafted with ginger, turmeric, echinacea, 111% Daily Value of Vitamin C, and 1 billion CFU probiotics to support immune health, delivering a Super Kick flavor intensity.
• Immunity Boost Cayenne Immunity-boosting wellness shot crafted with ginger, turmeric, and cayenne, plus 110% Daily Value of Vitamin C and 1 billion CFU probiotics, delivering a Super Kick with a cayenne bite.
• Immunity Boost Elderberry Immunity-boosting wellness shot crafted with ginger, turmeric, and elderberry, plus 110% Daily Value of Vitamin C and 1 billion CFU probiotics, delivering a High Kick with natural berry sweetness.
• Immunity Boost Vitamin C Immunity-boosting wellness shot crafted with ginger and turmeric, plus 250% Daily Value of Vitamin C from acerola cherry and 1 billion CFU probiotics, delivering a High Kick with acerola cherry and apple flavor.
• Energy+Immunity Blueberry Ginger Wellness shot combining 75mg natural caffeine from green tea, B-vitamins, reishi mushroom, ashwagandha, and ginger to support immune health and daily energy without added sugar, delivering a Medium Kick.
• Energy+Focus Passionfruit Everyday energy wellness shot super-powered by natural caffeine, functional mushrooms, and B-vitamins, designed to support sustained focus and energy.
• Energy Extra Strength Strawberry Lemon Extra strength energy wellness shot with higher caffeine content from green tea and functional mushrooms, designed for maximum sustained energy and focus.
• Ginger Boost Super strength ginger wellness shot with the highest dose of organic ginger paired with cayenne and lemon, delivering the highest Super Kick rating (4-out-of-4) on the Kick Meter.
• Turmeric Boost Super strength turmeric wellness shot with the highest dose of organic turmeric paired with cayenne and lemon, delivering a Medium Kick (2-out-of-4) with earthy, smooth, and subtly spicy flavor.
• Detox+Immunity Kiwi Apple Dual boost wellness shot crafted with cucumber, spinach, spirulina, and chlorella to support detoxification and immunity, delivering a Low Kick with kiwi and apple flavor.
• Digest+Immunity Pineapple Ginger Digestion wellness shot with aloe vera, apple cider vinegar, 1 billion CFU prebiotics, and 3g fiber to support gut health combined with immunity benefits.
• Wellness Rescue Oil of Oregano Wellness shot featuring oil of oregano for targeted wellness support.
• Mind Boost Mental well-being wellness shot formulated with organic adaptogens, herbs, and functional mushrooms to support cognitive and mental health.
• Mood Boost Mood-support wellness shot formulated with organic adaptogens, herbs, and functional mushrooms for mental well-being.
• Multivitamin Wellness Shot Multivitamin wellness shot announced at Natural Products Expo West 2026 as part of Vive Organic's new wellness shot innovation lineup.
• Goldenberry Digestion Wellness Shot Digestion-focused wellness shot featuring goldenberry, announced at Natural Products Expo West 2026 as part of Vive Organic's new innovation lineup.
• Immunity Discovery Pack Variety pack sampler featuring 8 shots of Immunity Boost Original, Immunity Boost Cayenne, Immunity Boost Elderberry, and Immunity Boost Vitamin C for discovering different immunity support options.
• Everyday Essentials Pack Variety pack with 36 wellness shots providing a comprehensive selection for everyday wellness routines including immunity, energy, and ingredient-focused shots.
• Super Roots Explorer Pack Variety pack featuring 24 shots of Super Root Boost wellness shots including Ginger Boost and Turmeric Boost for extra-strong super root doses.
• 'Bring on the Burn' Pack Spicy variety pack with 36 wellness shots combining the top 3 Super Kick shots (Ginger Boost, Turmeric Boost, and Immunity Boost Cayenne) for consumers preferring maximum heat.

Quantifiable outcome

• Supports immune health with 110%+ Daily Value of Vitamin C and 1 billion CFU probiotics in immunity products
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Full HarvestcoreStrategic or Co-development PartnerFull Harvest provides quality produce for Vive Organic's juice production, specifically supplying ugly produce that would otherwise be discarded. This partnership supports Vive's sustainability mission of using 100% imperfect produce and reducing food waste.
• Dr. Erica ElliotcoreOthersHolistic doctor who worked with founder Wyatt to develop the original wellness protocol that became Vive Organic's first cold-pressed wellness shot, Immunity Boost. She combines traditional knowledge and modern science in product development.
• Organic and Regenerative FarmerscoreStrategic or Co-development PartnerVive Organic works with organic and regenerative farmers who care about creating balance in their agricultural ecosystem. All farms are certified 100% organic and non-GMO, using regenerative practices with fair wages and community investment.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Suja Organic: Sister brand under Suja Life offering cold-pressed organic juices and shots. Most directly comparable peer given shared manufacturing, distribution, and parent ownership, and overlapping shot-format SKUs.
• MTE Wellness: Direct competitor in adaptogenic and functional wellness shots, targeting similar health-conscious consumers with comparable shot-format products and retail placement strategies.
• Wellpath: Adaptogenic functional shots and beverages positioned for daily wellness routines, overlapping with Vive's immunity and energy benefits with a similar DTC-plus-retail model.
• Lemon Perfect: Functional lemon-based shots and drinks sold through DTC and major retailers including Target and Walmart, competing for the same refrigerated wellness shelf space.
• Remedy Organics: Plant-based functional beverages with adaptogens, probiotics, and prebiotics; comparable target consumer (health-conscious women and wellness-focused millennials) and retail channels.

Broad incumbents

• Health-Ade Kombucha: Larger functional beverage brand in the refrigerated set, distributed nationally through Whole Foods, Sprouts, Kroger, and Target. Comparable in functional positioning but broader in format (kombucha vs. shots).
• Olipop: Fast-growing functional soda brand with national retail distribution (Target, Walmart, Kroger). Competes for the same functional-beverage consumer and shelf space, though in carbonated format.
• Poppi: Prebiotic functional soda sold in Target, Walmart, and Kroger. Targets overlapping wellness-minded Gen Z and millennial consumers with a similar premium-but-accessible positioning.

Emerging players

• Kin Euphorics: Functional nootropic and adaptogenic beverages positioned for mood and focus benefits; intersects with Vive's Mind Boost and Mood Boost launches and competes in DTC wellness channels.
• Vybes: Functional beverages with adaptogens, CBD, and botanicals sold DTC and in retail. Comparable on functional ingredient philosophy and target demographic, though broader product format.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ViveOrganic
• Facebookfacebook.com/ViveOrganicShots
• Instagraminstagram.com/vive_organic
• TikToktiktok.com/@viveorganic
• Pinterestpinterest.com/viveorganic
• Xx.com/vive_organic
• LinkedInlinkedin.com/company/vive-organic

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vive Organic