What Affirmity does

Affirmity, founded in 1975 and headquartered in Farmers Branch, Texas, is a workforce compliance and diversity analytics provider operating as a wholly-owned subsidiary of Learning Technologies Group plc (LTG), a publicly traded UK company on the London Stock Exchange. The company delivers a SaaS platform combining workforce analytics, affirmative action planning, pay equity analysis, employee engagement tooling, and a compliance co-pilot (Employment Law Navigator) alongside a substantial professional services practice staffed by PhD-level statisticians and consultants with average tenure of 12.5 years. Its proprietary software suite includes CAAMS (affirmative action program management), PayStat (pay equity analysis), AAPlanner (AAP automation), Talent Decisions (adverse impact analytics), EEO-1/VETS 4212 reporting, Complete Resource Center (document management), State-Level Pay Data Reporting, ERG Platform, and Employee Mentoring Software, supported by SOC 2 Type II certified infrastructure.

Affirmity serves approximately 25% of Fortune 100 companies and 700-1,100+ organizations across diverse verticals including technology, financial services, insurance, manufacturing, aerospace and defense, energy, beverage, telecommunications, and consumer goods. Named enterprise customers include IBM, Citrix, Kimberly-Clark, Kraft Heinz, Anheuser-Busch, Cox Communications, Comerica Bank, Principal Life Insurance, Crown Equipment, and Diebold Nixdorf. The business generates revenue through three streams: annual SaaS subscriptions (per-module or bundled), professional consulting services for compliance, pay equity, and risk assessment engagements, and digital/live-virtual training and eLearning solutions. Average client tenure exceeds 12 years, signaling strong account retention within a quote-based, consultative enterprise sales motion.

The company's go-to-market combines direct enterprise sales, content marketing (Affirmity Advisor blog, resources library, webinars), industry event participation (NILG), and email nurture campaigns targeting HR and compliance leaders. Distribution leverages cross-sell with LTG sister companies GP Strategies (digital inclusion learning) and Bundle (live virtual training). Recent strategic positioning has shifted toward compliance risk assessment in light of Executive Order 14173 and the rapid adoption of AI-driven hiring tools, evidenced by new service offerings in DEI risk assessment and AI employment selection systems compliance. The company has been active in product development, launching cloud-based PayStat (2023), a next-generation CAAMS dashboard (July 2024), and acquiring PDT Global in February 2021 to expand consulting capacity.

Name

Affirmity

Legal name

PeopleFluent, Inc.

Website

https://affirmity.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Affirmity is a 50-year-old workforce compliance and diversity analytics provider serving 25% of Fortune 100 companies with a SaaS platform (CAAMS, PayStat, AAPlanner) and expert consulting on affirmative action, pay equity, and EEO compliance, operating as a subsidiary of Learning Technologies Group plc.

Ownership category

akta.pro rank

Product category

Workforce Compliance Software

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

Keywords

• Workforce compliance software
• Affirmative action planning
• Pay equity analysis
• DEI risk assessment
• HR compliance consulting

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: SaaS-based software platform offering multiple modules for workforce analytics, pay equity analysis, affirmative action planning, compliance reporting, and employee engagement. Delivered as annual subscriptions with per-module or bundled access.
2. Professional Consulting Services: Expert consulting services spanning workforce compliance, EEO reporting, affirmative action plan development, pay equity analysis, DEI risk assessment, hiring decision analysis, and compliance training.
3. Training and Learning Solutions: Digital and live virtual training programs including eLearning courses, microlearning modules, and blended learning packages for workforce compliance and inclusion training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Affirmity provides a SaaS-based Workforce Analytics and Compliance Platform combining proprietary software modules (CAAMS, AAPlanner, PayStat, Talent Decisions, EEO-1/VETS reporting, ERG platform, mentoring software, Employment Law Navigator) with expert professional consulting services. The integrated offering helps enterprise and mid-market employers prepare affirmative action plans, conduct pay equity analysis, meet EEO and state-level reporting requirements, and assess DEI risk. Founded in 1975, Affirmity serves 700+ organizations including 25% of Fortune 100 companies with an average client tenure of 12+ years.

Product overview

Affirmity offers a unified SaaS platform architecture for workforce analytics and compliance. The core Workforce Analytics and Compliance Platform serves as the central hub, integrating specialized modules including CAAMS (Computer-Aided Analytics Management System) for affirmative action planning, Workforce Analytics Software for compliance management, and AAPlanner for plan automation. The platform's pay equity suite includes PayStat for compensation analysis and State-Level Pay Data Reporting Software. Additional modules cover EEO-1 and VETS 4212 Reporting, Complete Resource Center (CRC) document management, Talent Decisions Software Module for adverse impact analysis, Employee Resource Group (ERG) Platform, and Employee Mentoring Software. The Employment Law Navigator provides integrated HR compliance guidance. Supporting services include consulting offerings for compensation and pay equity analysis, workforce analytics and benchmarking, workforce compliance, DEI risk assessment, AI employment selection systems compliance, hiring decision analysis, and performance and talent decision analysis. The platform also delivers Workforce Compliance Training and Inclusion Training through digital eLearning, microlearning, and live virtual formats.

Differentiator

Problem solved

Functional benefit

Brands

• PayStat®: Pay equity analysis software that analyzes employee compensation data using statistical methods aligned with EEOC regulations
• AAPlanner®
• CAAMS®
• TotalView
• Employment Law Navigator
• CRC (Complete Resource Center)

Products and services

• Workforce Analytics and Compliance Platform A secure, browser-based SaaS platform that unites workforce analytics, talent decision, and pay analysis capabilities to optimize and benchmark workforce data, ensuring employee selection and compensation practices are fair, equitable, and compliant for enterprise HR and compliance teams.
• CAAMS (Computer-Aided Analytics Management System) Affirmative action planning software that streamlines plan preparation, enables benchmarking and reporting, tracks affirmative action and diversity programs, and engages managers with strategic insights for program optimization.
• Workforce Analytics Software Compliance software for mid- to enterprise-sized organizations that enables workforce analysis supporting talent decisions, benchmarking analysis, and trend progress while managing state and federal regulatory compliance.
• AAPlanner Web-based affirmative action plan automation software that automates AAP development with easy-to-follow workflows, generating technically compliant and audit-ready plans for VEVRAA and Section 503.
• PayStat Pay equity analysis software that analyzes employee compensation data using statistical methods aligned with EEOC regulations, helping organizations proactively identify and correct pay disparities.
• State-Level Pay Data Reporting Software Cloud-based software that automates and simplifies state-level pay data reporting for California and Illinois, streamlining submission file preparation with workflow guidance and just-in-time videos.
• EEO-1 and VETS 4212 Reporting Software Cloud-based reporting application that guides compliance teams through EEO-1 and VETS 4212 report creation with step-by-step data import guidance and secure file generation.
• Complete Resource Center (CRC) Software Document management and good faith efforts tracking software that securely stores reports, manages access permissions, and centralizes compliance program information including affirmative action plans and EEOC documentation.
• Talent Decisions Software Module Flexible analytics solution that proactively evaluates and defends hiring, promotion, and termination decisions using statistical indicators to detect and isolate potential adverse impact on protected groups.
• Employee Resource Group (ERG) Platform Enterprise ERG management solution with event management, real-time reporting, social collaboration, budget tracking, and mobile application for managing employee resource groups.
• Employee Mentoring Software Agile mentoring platform with intelligent mentor-mentee matching algorithm, custom curriculum design, schedule management, and support for traditional, group, flash, and self-guided mentoring programs.
• Employment Law Navigator Compliance co-pilot integrated into HR workflows providing instant answers to HR compliance questions with jurisdiction-specific guidance across all 50 states, updated within 24-48 hours of material law changes.
• Workforce Compliance Training Digital and live virtual compliance training including eLearning courses and microlearning videos covering non-discrimination, harassment prevention, workplace violence, AI in the workplace, and cybersecurity awareness.
• Inclusion Training Digital and live virtual inclusion training solutions including blended learning packages, self-paced eLearning courses on unconscious bias and inclusive workplaces, and personalized live virtual sessions.
• Compensation and Pay Equity Analysis Services Consulting services with PhD-level statisticians to identify and correct potential patterns of pay disparity, including salary, starting pay, overtime, commissions, bonuses, merit increases, promotions, and performance ratings.
• Workforce Analytics and Benchmarking Analysis Services Professional services using affirmative action-style methodologies to assess workforce demographics, identify representation gaps, and benchmark against labor market availability.
• Workforce Compliance Services Expert consulting for Section 503 and VEVRAA affirmative action programs, EEO-1 and VETS 4212 reporting, and state-level pay data requirements with highly trained consultant teams.
• DEI Risk Assessment Services Attorney-client privileged assessment of DEI programs for potential legal and reputational risks, including review of DEI-related policies, practices, and communications for compliance with non-discrimination laws.
• AI Employment Selection Systems Compliance Risk Assessment Service evaluating legal defensibility of AI-powered workforce selection systems through adverse impact assessments, technical documentation review, and compliance with Section 503 and ADA requirements.
• Hiring Decision Analysis PhD-level analysis of talent acquisition processes and selection procedures to identify unintentional adverse impact, including applicant-to-hire studies, hiring steps analyses, and process improvement recommendations.
• Performance and Talent Decision Analysis Analysis of potential adverse impact in performance ratings, promotions, and termination decisions using robust statistical methods to identify patterns of discrimination and compliance gaps.

Quantifiable outcome

• Helped clients build solid data on hiring, promotions, retention, and other workforce metrics for executive reporting
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• GP StrategiesminorStrategic or Co-development PartnerSister organization within LTG that partners with Affirmity to deliver digital learning solutions for inclusion training packages. Provides blended digital learning content that complements Affirmity's compliance offerings.
• BundleminorStrategic or Co-development PartnerPartnership for delivering personalized live virtual training sessions. Bundle provides one-on-one or small group training sessions on inclusion concepts that augment Affirmity's training catalog.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Berkshire Associates: Direct peer offering affirmative action plan preparation, pay equity analyses, diversity metrics, and OFCCP audit support. Closely comparable niche focus, similar Fortune-1000 customer base, and overlapping consulting-plus-software model.
• DCI Consulting: Direct competitor in pay equity analysis, adverse impact testing, and OFCCP/EEOC compliance consulting. Comparable PhD-led statistical services and software tools aimed at HR compliance and talent decision analytics.
• Trusaic: Pay equity analytics and DEI compliance software peer focused on pay gap analysis, DEI metrics, and regulatory reporting. Overlaps directly with PayStat, CAAMS, and Affirmity's pay analysis suite.
• Traliant: Workplace compliance and DEI training peer delivering eLearning courses on harassment prevention, inclusion, and ethics — closely overlapping with Affirmity's Workforce Compliance Training and Inclusion Training offerings.

Broad incumbents

• NAVEX Global: Broad incumbent in ethics, risk, and compliance software with overlapping workforce compliance, policy management, and DEI training capabilities aimed at enterprise HR and legal buyers.
• ADP (Workforce Now / Voya HCM): Broad incumbent HR/payroll suite adding native pay equity, compliance reporting, and DEI features that overlap with Affirmity's modules, primarily competing on bundled pricing at enterprise scale.
• Workday: Broad incumbent cloud HCM platform with Workday Peakon (DEI/employee listening) and growing pay equity analytics — competes for enterprise HR wallet by bundling compliance analytics with core HCM.
• UKG (Ultimate Kronos Group): Broad incumbent workforce management/HCM suite with people analytics and DEI functionality that increasingly intersects with Affirmity's enterprise compliance buyer.

Emerging players

• Payscale: Compensation data and pay equity software peer providing market benchmarking and pay gap analysis — adjacent to PayStat but more focused on compensation planning than regulatory affirmative action.

Others

• Littler Mendelson: Largest employment law firm; complements rather than directly competes with Affirmity, but frequently engages similar enterprise HR buyers on OFCCP audits, DEI risk, and pay equity matters and is a potential partner or acquirer of compliance services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/affirmity_DI
• LinkedInlinkedin.com/company/affirmity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affirmity