TrustYou
- Company typePrivate
- Founded2008
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
TrustYou firmographics
Firmographics- Name
- TrustYou
- Legal name
- TrustYou GmbH
- Website
- https://trustyou.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
TrustYou industry classification
Industry- Product category
- Hospitality AI Software
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industries
- Business Intelligence, Reporting & Data Platforms (THALACAL), Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where TrustYou is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TrustYou business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - CXP: Monthly or annual subscription per property for Customer Experience Platform, including centralized inbox, review management, sentiment analysis, competitor benchmarking, and marketing widgets.
- Subscription - CDP: Monthly or annual subscription per property for Customer Data Platform, including multi-source data aggregation, unified guest profiles, audience insights, and marketing automation connectivity.
- Subscription - AI Agents: Monthly or annual subscription per property for AI Agents including Booking Agent, Guest Agent, and Staff Agent, enabling 24/7 AI-powered guest communication and operational support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CXP - Core review management and guest feedback platform |
| Subscription | Annual | CDP - Customer data management and audience segmentation |
| Subscription | Annual | AI Agents - Booking, Guest, and Staff AI agents |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
TrustYou product offering
Product offeringCore offering
TrustYou sells a hospitality AI software platform that combines a Customer Experience Platform (CXP) for managing guest reviews and surveys from 100+ sources, a Customer Data Platform (CDP) for unifying guest profiles and enabling targeted marketing campaigns, and AI Agents (Booking Agent, Guest Agent, Staff Agent, DMO Agent) that automate guest communication, drive direct bookings, and support hotel operations. The platform is offered as per-property monthly subscriptions with annual billing to hotels, hotel groups, and Destination Marketing Organizations across 100+ countries.
Product overview
TrustYou is the World's #1 Hospitality AI Platform offering a three-layer integrated system: Customer Experience Platform (CXP), Customer Data Platform (CDP), and AI Agents. The CXP unifies guest feedback from 100+ review sites and surveys into a single inbox with AI-powered response generation and sentiment analysis. The CDP consolidates guest data from PMS, booking engines, CRMs, and loyalty systems into unified profiles for personalized marketing and direct booking campaigns. AI Agents operate across the full guest journey as Booking Agent, Guest Agent, and Staff Agent, providing 24/7 conversational support, direct booking assistance, and operational automation. Additional offerings include TrustYou Data (market intelligence and analytics) and Meta Review (aggregated review displays for websites). The platform serves 100K+ hospitality businesses and aggregates data for 1M+ accommodations across 100+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- TrustYou CXP: AI-powered Customer Experience Platform for guest feedback management, survey creation, and competitor benchmarking
- TrustYou CDP
- TrustYou AI Agents
- TrustYou Meta Review
- Magic Moments
Products and services
- TrustYou Customer Experience Platform (CXP) AI-powered customer experience platform that centralizes guest reviews and surveys from 100+ platforms into a single inbox. Includes Sentiment AI for analyzing feedback trends, Response AI for generating multilingual on-brand review replies, competitor benchmarking, survey management, and Impact Scores for prioritizing operational improvements. Priced at $75 per property per month billed annually.
- TrustYou Customer Data Platform (CDP) AI-powered customer data platform that unifies guest profiles by aggregating first-party data from PMS, booking engines, surveys, and CRM systems. Provides Audience AI for predictive segmentation, campaign automation, and real-time connectivity to email/SMS marketing platforms such as Mailchimp and Twilio. Priced at $350 per property per month billed annually.
- TrustYou AI Agents Suite of AI agents that operate across the full guest journey: Booking Agent (direct booking assistance to reduce OTA reliance), Guest Agent (24/7 digital concierge for inquiries and upsells), Staff Agent (AI support for hotel team operations), and DMO Agent (destination marketing). Trained on hotel-specific data including SOPs, reviews, and booking policies, and supports multilingual interactions. Priced at $100 per property per month billed annually.
- TrustYou Data Data products and analytics offerings including market intelligence reports (e.g., Japan's travel website ranking for word-of-mouth posts), guest experience snapshots across European cities, and data solutions for Destination Marketing Organizations and tourism observatories.
- Meta Review Aggregated review summary and TrustScore product displayed on hotel websites and booking engines to showcase authentic, high-quality reviews and boost direct booking conversion. Can be pushed to Google and embedded on hotel websites.
- Magic Moments (TrustYou + Apaleo) Joint AI-powered guest communication solution developed with Apaleo, providing always-reply, always-on guest messaging across all channels throughout the guest journey to improve service, increase operational efficiency, and boost direct bookings.
Quantifiable outcome
- Direct booking increases of 10-30% within 90 days for hotels using AI agents
- +5 more outcomes
Companies that use TrustYou
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
TrustYou technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature7 records
TrustYou partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- ApaleocoreJoint AI-powered guest communication solution called 'Magic Moments' announced at ITB Berlin, providing continuous, personalized communication across all channels throughout the guest journey. Solution enables hotels to reply instantly to guest messages, improve service, and increase operational efficiency.
- HSMAI Asia PacificcoreExpanded strategic partnership for 2026 to provide hotel leaders in the Asia-Pacific region with AI-driven guest insights and data for operational decision-making and revenue growth. Collaboration includes contributions through educational platforms, networking events, and conferences.
- HSMAI EuropeflagshipTwo-year partnership (2026-2027) appointing TrustYou as Platinum Sponsor and Data Insights Partner for HSMAI Europe's Commercial Strategy Conference and broader industry programs. Includes TrustYou's participation as sponsor at the January 2026 flagship conference in London, educational programming, co-branded data releases, and joint industry initiatives.
- B&B HotelsflagshipExpanded collaboration with TrustYou to all 400 properties across Europe to improve online reputation, guest satisfaction, and operational efficiency by leveraging TrustYou's review management and marketing tools.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
TrustYou competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot already integrates with TrustYou for marketing forms and CRM, and is increasingly adding AI-driven customer engagement features. As a broad marketing/CRM incumbent, it could challenge TrustYou's CDP in the mid-market hospitality segment.
- Salesforce: Salesforce dominates the broad CDP and CRM market and serves large hotel groups through its Hospitality Cloud. While not specialized in reputation management, it competes at the data layer and could encroach further on vertical hospitality workflows.
- Cloudbeds: Cloudbeds is a broader hospitality management platform serving hotels, hostels, and B&Bs with built-in reputation, channel management, and guest engagement features. It overlaps with TrustYou's SMB self-serve segment as it continues expanding AI capabilities.
Others
- Tripadvisor: Tripadvisor is one of the largest sources of hotel reviews that TrustYou aggregates from, making it both a critical data partner and a structural risk if it tightens data access or expands its own B2B reputation tools.
Emerging players
- Apaleo: Apaleo is an open hospitality cloud platform co-developing the Magic Moments AI guest-communication product with TrustYou. As an open API platform, it represents both a deep channel partner and a structural risk of disintermediation in the AI agent layer.
- Mews: Mews is a modern cloud PMS that partners with TrustYou on loyalty initiatives but is also extending into adjacent guest-experience capabilities. Its position at the property data layer makes it both a critical integration partner and a potential competitive threat.
Direct peers
- Lighthouse (formerly OTA Insight): Lighthouse provides AI-powered hospitality data, pricing, and revenue intelligence. It competes with TrustYou Data and increasingly with TrustYou's broader AI capabilities for the same enterprise hotel customer base.
- Revinate: Revinate is a direct competitor offering guest feedback, reputation management, and email marketing for hotels. Both companies compete for the same hospitality customer base with overlapping CRM, review management, and direct-booking capabilities.
- SHR Group: SHR provides hotel CRM, revenue management, and digital marketing solutions, directly competing with TrustYou's CDP and CRM-adjacent functions for mid-market and enterprise hotel groups.
- Shiji Group (ReviewPro): Shiji acquired ReviewPro, a leading hotel online reputation management platform, and competes head-to-head with TrustYou's CXP for global hotel chains. Both serve enterprise hospitality with guest experience and benchmarking tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TrustYou social profiles
Digital presenceTrustYou financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrustYou leadership team
Management profileNumber of profiles
Profiles3 records
TrustYou funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrustYou M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrustYou
What does TrustYou do?
TrustYou sells a hospitality AI software platform that combines a Customer Experience Platform (CXP) for managing guest reviews and surveys from 100+ sources, a Customer Data Platform (CDP) for unifying guest profiles and enabling targeted marketing campaigns, and AI Agents (Booking Agent, Guest Agent, Staff Agent, DMO Agent) that automate guest communication, drive direct bookings, and support hotel operations. The platform is offered as per-property monthly subscriptions with annual billing to hotels, hotel groups, and Destination Marketing Organizations across 100+ countries.
Is TrustYou a public or private company?
TrustYou is a private company. It is classified as venture growth investor backed and is currently operating.
When was TrustYou founded?
TrustYou was founded in 2008. It employs 51 to 100 people.
Where is TrustYou based?
TrustYou is headquartered in Dallas, United States, in the North America region.
How does TrustYou make money?
Three revenue lines are on record. Subscription - CXP is the primary driver. The others are subscription - CDP and subscription - AI Agents.
Who are TrustYou's main competitors?
Broad incumbents on record are HubSpot, Salesforce and Cloudbeds. Tripadvisor is listed as an others. Emerging players are Apaleo and Mews. Direct peers are Lighthouse (formerly OTA Insight), Revinate, SHR Group and Shiji Group (ReviewPro).
Does TrustYou have an API?
No public API is recorded for TrustYou.
What industry is TrustYou in?
TrustYou's product category is Hospitality AI Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of THALACAL, Business Intelligence, Reporting & Data Platforms.