Crossroads Automotive Group

What Crossroads Automotive Group does

Crossroads Automotive Group is a privately held, multi-brand franchised automotive dealership group founded in 1996 and headquartered in Wake Forest, North Carolina. The company operates 19 physical dealership locations across North Carolina, Virginia, and South Carolina, selling new, certified pre-owned, and used vehicles across 13 manufacturer brands including Ford (15 rooftops), Nissan, INFINITI, Chrysler, Dodge, Jeep, Ram, GMC, and Honda, plus specialty brands such as Saleen. As of October 2025 the group added a 15th Ford location via the acquisition of McLaughlin Ford in Sumter, South Carolina, and maintains 4,069+ vehicles in active online inventory. The company also operates dedicated commercial-vehicle, electric-vehicle, and hybrid inventory lanes and provides Quicklane quick-service and full-service maintenance at all locations.

The business operates a traditional direct-to-consumer dealership model: revenue is generated through three streams — vehicle sales (one-time transaction revenue), finance and insurance products attached at the point of sale (transaction-fee revenue), and service and parts (recurring professional-services revenue). Pricing follows unit-pricing against manufacturer suggested retail price, with the group positioning itself as 'The Undisputed Price Leader.' The technology stack is conventional for the sector — an online vehicle search and inventory platform, scheduling systems, payment calculators, online credit applications, and Google Analytics/AdSense/DoubleClick for digital marketing and remarketing — with no proprietary technology, patents, or AI capabilities disclosed.

Customer segmentation is horizontal and consumer-led: individual retail buyers across the Southeast and Mid-Atlantic form the primary segment, with a secondary commercial/business-fleet vertical supported by dedicated inventory and Section 179 tax-advantage marketing. The group is founder/management-owned with no institutional investors or parent company identified, and serves 'tens of thousands' of customers annually. Recent strategic posture is expansionary, with the McLaughlin Ford deal extending geographic reach into South Carolina and a new Sumter facility planned to offer over 2,400 new Fords with enhanced service capacity.

Name

Crossroads Automotive Group

Legal name

Crossroads Automotive Group, Inc.

Website

https://crossroadscars.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Crossroads Automotive Group is a privately held, multi-brand franchised auto dealership group operating 19 rooftops across North Carolina, Virginia, and South Carolina, selling new, used, and certified pre-owned vehicles from 13 manufacturers plus service, parts, and F&I.

Ownership category

akta.pro rank

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and used vehicle sales across multiple brands (Ford, Nissan, Infiniti, Chrysler, Dodge, Jeep, Ram, GMC, Honda) at 19 dealership locations. Revenue generated from vehicle transactions including new car sales, used car sales, certified pre-owned vehicles, and specialty vehicles.
2. Finance and Insurance Products: Financing services for vehicle purchases including credit applications, loan arrangements, and F&I products.
3. Service and Parts: Vehicle maintenance and repair services, parts sales, and service appointments at all locations including Quicklane service centers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Crossroads Automotive Group is a multi-brand automotive dealership network operating 19 locations across North Carolina, Virginia, and South Carolina. The group sells new, certified pre-owned, and used vehicles from 13 manufacturers including Ford, Nissan, Infiniti, Chrysler, Dodge, Jeep, Ram, GMC, and Honda, alongside vehicle financing, trade-in appraisals, and full-service maintenance and parts through Quicklane and traditional service departments.

Product overview

Crossroads Automotive Group operates as a multi-brand automotive dealership network with 19 locations across North Carolina, Virginia, and South Carolina. The company offers new, certified pre-owned, and used vehicle sales across 13 manufacturers including Ford, Nissan, Infiniti, Chrysler, Dodge, Jeep, Ram, GMC, Honda, Chevrolet, and specialty brands like Saleen. The dealership group provides comprehensive automotive services including vehicle financing, trade appraisals, maintenance and repair through Quicklane and full-service departments, commercial vehicle sales with tax advantage programs, and electric and hybrid vehicle options. The network includes dedicated brand-specific dealerships (Ford, Nissan, INFINITI, CDJR, Honda, GMC) as well as corporate services for recruitment and customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sales of new vehicles from multiple manufacturers including Ford, Nissan, Infiniti, Dodge, Chrysler, Jeep, Ram, GMC, Honda, Chevrolet, and specialty brands across 19 dealership locations.
• Used Vehicle Sales Sales of pre-owned vehicles including certified pre-owned programs, vehicles under $20K, and specialty used vehicles.
• Certified Pre-Owned Vehicles Program offering inspected and warrantied pre-owned vehicles meeting manufacturer certification standards.
• Vehicle Financing Financing services including trade appraisals, payment calculators, pre-approval options, and credit application processing for vehicle purchases.
• Vehicle Service & Maintenance Full-service vehicle maintenance and repair through Quicklane and traditional service departments at all dealership locations.
• Commercial Vehicles Sales of commercial-grade vehicles including Ford Transit, E-Series cutaway, F-750SD, and Ram commercial trucks. Includes Section 179 tax advantage information.
• Electric Vehicles Sales of new and used electric vehicles including Nissan LEAF and other EV models, with dedicated EV inventory sections.
• Hybrid Vehicles Sales of new and used hybrid vehicles including Honda hybrid models, with dedicated hybrid inventory sections.
• Saleen & Specialty Vehicles Sales of specialty high-performance vehicles including Saleen vehicles and other specialty automotive offerings.

Quantifiable outcome

• Tens of thousands of customers served annually

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• McLaughlin Ford (Sumter, SC)coreStrategic or Co-development Partner · 8 October 2025Crossroads Automotive Group acquired McLaughlin Ford in Sumter, South Carolina, expanding into the South Carolina market. This acquisition brings their Ford dealership network to 15 locations nationwide. The new facility is planned to offer over 2,400 new Ford vehicles with enhanced service capabilities for customers in the South Carolina midlands.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sonic Automotive: Public multi-brand U.S. auto dealership group with comparable store count and overlapping brand mix (Ford, Nissan, INFINITI, luxury import franchises); operates EchoPark used-vehicle stores alongside franchised dealerships, directly comparable in revenue model and customer base.
• Group 1 Automotive: Public franchised dealer group with both U.S. and U.K. operations; comparable multi-brand franchised strategy, similar use of in-house F&I and service operations, and overlapping import and domestic OEM brand mix with Crossroads.
• Holman Automotive: Large privately held dealer group with franchised retail and a strong commercial/fleet vehicle business; comparable mix of franchised dealerships plus commercial vehicle sales — directly relevant to Crossroads' commercial vehicle program.
• Asbury Automotive Group: Public franchised dealer group with comparable brand mix and Southeast presence; competes directly for OEM allocations and customers in overlapping Sun Belt markets and operates a similar mix of new, used, F&I, and service revenue streams.
• Hendrick Automotive Group: Largest privately held U.S. auto dealership group with a multi-brand portfolio and Southeastern footprint (Charlotte, NC HQ); same franchised-dealer model, similar mix of mass-market and luxury brands, and comparable scale and operating cadence.
• Ken Garff Automotive Group: Large privately held dealer group operating multiple mass-market and import franchises; comparable multi-store franchised model and revenue mix, with similar founder/management-led culture and regional concentration strategy.

Broad incumbents

• AutoNation: Largest U.S. public auto retailer with national footprint and a much broader store base; competes for the same retail customers and OEM relationships as Crossroads but at far greater scale and with greater geographic diversification.
• Berkshire Hathaway Automotive: Owns a large multi-brand franchised dealer network (formerly Van Tuyl); comparable franchised dealership business model and F&I/service revenue mix, but operates nationally and benefits from Berkshire's balance sheet.
• Lithia Motors: Largest U.S. auto retailer by revenue and a serial acquirer of dealer groups; directly relevant as a benchmark for Crossroads' acquisition-led growth strategy, though materially larger and publicly traded.

Regional players

• Parks Automotive Group: Privately held multi-brand dealer group based in the Carolinas with overlapping OEM franchises; competes with Crossroads for the same regional customers in NC/SC, though at smaller scale and without the same Ford density.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossroads-of-roanoke

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Automotive Group