FireAngel

What FireAngel does

FireAngel is a UK-based manufacturer of residential smoke, heat, and carbon monoxide alarms, operating from Coventry with offices and an eCommerce/returns warehouse in Coventry and Gloucester respectively. The company is registered as FireAngel Safety Technology Limited and is listed on the London Stock Exchange under ticker FA, with the firm's history dating to 1998 and a product line founded on proprietary Thermoptek dual-sensor (optical + thermal) smoke detection and Thermistek rapid-rise heat detection. Its consumer and trade ranges span optical smoke alarms (FA6620-R, FA6615-R, FA6611-R, SB1-R), kitchen and garage heat alarms (HW1-R, HM-SN-1, FS1226-T), and a portfolio of carbon monoxide detectors (FA3820-EUX10, FA6813, FA6829S, FA6812-EUX10), with full BSI Kitemark and ISO 9001/14001 compliance backing Grade D and Grade F specification options for British Standard BS 5839-6.

The company has built a connected safety platform on top of this hardware base: the Pro Connected range provides wirelessly interlinked smart alarms, the Connected Wireless Gateway (FS1580W2-T) and accompanying smartphone apps enable remote monitoring, and the FireAngel Predict tool applies AI to behavioural alarm data — co-developed with UK Fire and Rescue Services — to surface fire-risk signals for housing providers. Pricing is published at the unit level for consumer SKUs (£10–£29), with trade/specification pricing gated through an Approved Stockist and Pro Installer Network.

Commercially, FireAngel runs a multi-channel UK-only operation combining a direct e-commerce webshop, an Amazon Fulfilment partnership, an Approved Stockist wholesaler programme, a Pro Installer Network with CPD Training and a Design Service for specifiers, plus a long-standing collaboration with UK Fire and Rescue Services and the National Fire Chiefs Council (since 2007) for community safety initiatives. The company cites over 80 million products deployed, 25 million+ homes protected, 80+ patents, and a £10 million funding event (open offer and conditional placing) in May 2021, with stated customer segments spanning homeowners, trade installers, social housing providers, new-build construction, and Fire and Rescue Services.

Name

FireAngel

Legal name

FireAngel Safety Technology Limited

Website

https://fireangel.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

FireAngel is a UK-based manufacturer of smoke, heat, and carbon monoxide alarms serving homeowners, trade professionals, and social housing providers through proprietary Thermoptek and Thermistek sensor technologies, the FireAngel Predict AI risk assessment platform, and a connected Pro Connected product ecosystem.

Ownership category

akta.pro rank

Product category

Home Fire Safety Equipment

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

akta.pro primary industry

Smoke Alarm Systems (Battery, Hardwired & Interconnected) (HSAHAFAA)

akta.pro secondary industries

Combination Smoke/CO Alarm Systems (HSAHAFAC), Ancillary Fire Safety Devices & Integration (Audible/Visual Alarms, Strobes, Sirens) (HSAHAFAL), New Construction/Renovation Fire & CO System Design & Installation (HSAHAFAJ)

Keywords

• Smoke alarm manufacturer
• Carbon monoxide detectors
• Home fire safety products
• Connected alarm systems
• Social housing fire safety

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of smoke alarms, heat alarms, carbon monoxide detectors, and accessories to homeowners, trade professionals, and housing providers. Products are sold directly through e-commerce and through channel partners including installers and stockists.
2. Professional Services: CPD Training for trade professionals, Design Service for specification support, and Pro Installer Network services that connect trade professionals to new opportunities and compliant solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

FireAngel designs, manufactures and supplies mains-powered and battery-powered optical smoke alarms, kitchen heat alarms, and carbon monoxide detectors for UK homes, alongside Specification-grade products for trade and social housing. It sells these through its own e-commerce webshop to homeowners and through the Pro Installer Network and Approved Stockists to trade professionals, with additional Pro Connected wireless interlink and FireAngel Predict AI risk-assessment capabilities.

Product overview

FireAngel offers a comprehensive home safety product portfolio centered on fire and carbon monoxide detection. The core product line includes optical smoke alarms (FA6611-R, FA6620-R, FA6615-R, SB1-R), heat alarms with proprietary Thermistek technology (HW1-R, HM-SN-1, FS1226-T), and carbon monoxide detectors (FA3820-EUX10, FA6813, FA6829S, FA6812-EUX10). The Pro Connected platform enables wireless interlinking of alarms with remote monitoring via the FireAngel Connected smartphone app and cloud gateway. Their advanced technology includes Thermoptek dual-sensor smoke detection combining optical and thermal sensing, Thermistek fast-response heat detection, and the AI-powered FireAngel Predict fire risk assessment tool that monitors behavioral patterns to proactively identify fire risks. Products are designed for both homeowners and trade professionals, with Grade D and Grade F compliance options for social housing, new builds, and private rented properties.

Differentiator

Problem solved

Functional benefit

Brands

• FireAngel Predict: AI-powered fire risk assessment tool that monitors behavioural patterns captured by smoke and heat alarms to identify potential fire risks before they escalate
• Thermoptek
• Thermistek
• Pro Connected
• Safety Seymour

Products and services

• FA6611-R Smoke Alarm with Escape Light Homeowners optical smoke alarm with built-in bright LED escape light for hallways and landings, designed for slow-burning fires, with a 5-year warranty and replaceable AA batteries.
• FA6620-R Optical Smoke Alarm Optical smoke alarm with a 10-year sealed-for-life battery designed for easy residential home protection at £19 per unit.
• FA6615-R Optical Smoke Alarm Optical smoke alarm with 5-year replaceable batteries, marketed as a direct replacement for end-of-life ST-622 or ST-620 models at £15 per unit.
• SB1-R Optical Smoke Alarm Entry-level optical smoke alarm with a 3-year warranty, 9V battery, and SleepEasy mode to silence end-of-life chirps for 8 hours, priced at £10.
• HW1-R Kitchen Heat Alarm Mains-powered heat alarm using Thermistek technology to detect fire in roughly half the time of standard heat alarms; designed for kitchens, garages and lofts to reduce false triggers from cooking fumes.
• FA3820-EUX10 Carbon Monoxide Alarm Carbon monoxide alarm with a 10-year sealed battery, latest CO sensing technology and BSI Kitemark approvals, priced at £29.
• FA6813 Carbon Monoxide Alarm Carbon monoxide alarm with replaceable batteries providing rapid alerts for dangerous CO levels plus a pre-alarm ventilation warning, priced at £20.
• FA6829S Ultra Slim Carbon Monoxide Alarm Ultra slim battery-powered carbon monoxide alarm designed for unobtrusive family protection from silent CO danger.
• FA6629S Ultra Slim Smoke Alarm Ultra slim battery-powered smoke alarm designed for simple home protection with a low-profile form factor.
• FA6813-SB1-T2 Smoke and Carbon Monoxide Alarm Duo Combined home-safety duo offering essential residential protection against both carbon monoxide and fire in a single package.
• FA6812-EUX10 Compact Digital Display Carbon Monoxide Alarm Battery-powered standalone carbon monoxide alarm with a digital display for direct visibility of environmental CO levels.
• SW10-EUT-1 Optical Smoke Alarm Mains-powered optical smoke alarm (Grade D2) built for installer reliability and regulatory compliance on every installation.
• Pro Connected Smart Smoke Alarm (FP2620W2-R) Smart smoke alarm from the Pro Connected range with wireless interlinking and smartphone-app based remote monitoring and testing for landlords and specifiers.
• SM-SN-1 Specification 10 Year Thermoptek Smoke Alarm Mains-powered Grade D1 Thermoptek multi-sensor smoke alarm combining optical and thermal sensing, with a 10-year sealed lithium backup, for residential specification installs.
• HM-SN-1 Specification 10 Year Kitchen Heat Alarm Mains-powered Grade D1 heat alarm with a 10-year sealed battery backup, designed for kitchen installation by trade and specification customers.
• ST-622T 10 Year Thermoptek Smoke Alarm Battery-powered standalone Grade F1 Thermoptek multi-sensor smoke alarm with a simplified design for easy installation in residential properties.
• FS1226-T Specification 10 Year Kitchen Heat Alarm Battery-powered Grade D1 heat alarm with a 10-year sealed battery for kitchen installation, supplied through the Specification/Trade channel.
• FS1580W2-T Specification Connected Wireless Gateway Connected Wireless Gateway device sold via the Specification range that enables remote monitoring of compatible FireAngel Specification devices through FireAngel Connected software for private properties.
• FS1521W2-T Specification Smart RF Radio Module Smart RF module that adds wireless connectivity between compatible Specification devices to build a hybrid interlinked FireAngel safety network.
• Environmental Monitoring Products Homeowner product line of temperature and humidity alarms designed to prevent environmental damage in residential properties.
• CPD Training (fire safety training for trade professionals) Continuing Professional Development training for installers and trade professionals on fire-safety regulations, alarm product specification, and installation best practice.
• Design Service (specification and design support) Consultative specification and design support service helping trade professionals and housing providers design BS 5839-6 compliant fire and CO alarm systems.

Quantifiable outcome

• Over 25 million homes protected globally
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• The Fire Fighter's CharitycoreStrategic or Co-development PartnerFireAngel supports The Fire Fighter's Charity, which offers specialist lifelong support for members of the UK fire services community. The charity empowers individuals to live happier and healthier lives, treating everyone as individuals with tailored health and wellbeing support.
• The Alzheimer's SocietycoreStrategic or Co-development PartnerFireAngel supports the Alzheimer's Society which works towards a world where dementia no longer devastates lives. The society provides help for those living with dementia today and hope for the future through research and campaigning.
• UK Fire and Rescue ServicescoreStrategic or Co-development PartnerFireAngel has been a trusted partner of UK Fire and Rescue Services since 2007, working alongside the National Fire Chiefs Council to improve home fire safety year-round.
• National Fire Chiefs Council (NFCC)coreStrategic or Co-development PartnerFireAngel works alongside the NFCC to improve home fire safety, collaborating on initiatives and developing products that address community safety needs.
• Project SHOUTminorStrategic or Co-development PartnerProject SHOUT is the Carbon Monoxide Awareness Campaign. FireAngel is proud to support this initiative aimed at raising awareness about the dangers of carbon monoxide poisoning.
• Safety SeymourminorStrategic or Co-development PartnerSafety Seymour is a superhero character created by FireAngel to teach children about the dangers of carbon monoxide, engaging young audiences in safety education.
• Amazon Fulfilment ServicescoreImplementation/ SI/ Consulting PartnerFireAngel uses Amazon Fulfilment Services to process, package and deliver some or all of their webshop customer orders, sharing personal information including name, delivery address, contact details and order information for order fulfilment purposes.
• StripecoreTechnology or IntegrationPayment processing provider handling secure credit/debit card transactions. Stripe has PCI certification and provides fraud protection for cardholder-not-present transactions.
• PayPalcoreTechnology or IntegrationPayment option offered to customers at checkout for secure online transactions.
• REPIC/Ecogenesys WEEE Compliance SchememinorOthersFireAngel is a member of the REPIC WEEE (Waste Electrical and Electronic Equipment) Compliance Scheme (Certificate Number WEE/AB0109WY), enabling customers to recycle old electrical fire safety products at municipal recycling centres.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kidde: One of the largest manufacturers of residential smoke and carbon monoxide alarms in the world (now part of Carrier). Kidde is the most direct head-to-head competitor to FireAngel across standalone and interconnected home safety alarms, including product lines targeting social housing and trade installers.
• Ei Electronics: Irish-headquartered manufacturer of fire and carbon monoxide alarms with a strong UK and Ireland footprint. Comparable in size and focus to FireAngel, serving housing associations, installers and homeowners with interlinked mains-powered and battery alarm systems.
• First Alert / BRK Electronics: Long-established US maker of residential smoke, CO and combination alarms sold through retail and trade channels. Overlapping product roadmap (battery, sealed-battery, wireless interlink) and similar reliance on BSI/UL-grade certifications make it a close functional peer.
• Sprue Safety Products (now part of Siterwell): UK-based competitor with the Firehawk and Siterwell-branded ranges of smoke, heat and CO alarms targeting homeowners, social housing and trade. Directly competes in the same retail and specification channels as FireAngel in the British market.
• Cavius: Danish-owned designer of low-profile smoke, heat and CO alarms widely specified in UK and European social housing. Directly comparable form factor and tenant-grade positioning to FireAngel's Specification and Pro Connected ranges.
• Universal Security Instruments: US public company manufacturing and distributing residential smoke, CO and combination alarms under USI, Universal and SIO brands. Comparable product portfolio focused on retail and trade distribution of life-safety alarms.

Emerging players

• Nest Protect (Google): Smart, app-connected smoke and CO alarm sold as part of the Google Nest ecosystem. Competes with FireAngel's Pro Connected range and FireAngel Predict on connected home safety, differentiated by software, AI and smart-home platform integrations.
• X-Sense: Direct-to-consumer challenger selling interconnected smoke and CO alarms online at competitive prices. Targets the same end-consumer DIY channel as FireAngel's e-commerce storefront with comparable product specifications.
• Netatmo: Smart-home brand (owned by Legrand) offering a connected smoke alarm alongside broader environmental sensors. Competes with FireAngel Pro Connected at the premium connected-safety end, particularly among smart-home early adopters.

Broad incumbents

• Honeywell Home (Resideo): Global incumbent offering smoke, CO and heat alarms alongside its broader HVAC, security and connected-home portfolio. Overlaps with FireAngel in regulated residential safety devices but operates at much larger scale and broader category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fireangelsafety
• YouTubeyoutube.com/channel/UCp8wK2ZQCLJjl0U1l0C0zMA
• Facebookfacebook.com/FireAngelSafety
• LinkedInlinkedin.com/company/fireangeltech
• Instagraminstagram.com/fireangelsafety
• Pinterestpinterest.com/fireangelsafety

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FireAngel