The Alzheimer Society of Ireland

What The Alzheimer Society of Ireland does

The Alzheimer Society of Ireland (ASI) is a national registered charity that operates as Ireland's leading dementia-specific service provider, supporting people living with dementia and their family carers across all 26 counties. Its service portfolio is delivered through a distributed physical footprint that includes a national helpline operating six days a week, 33 dementia advisers, 61 day care centers, 35 social clubs, 32 Alzheimer Cafes, 33 activity clubs, 20 family-carer support groups, and 9 branches, augmented by home-care provision, online dementia training programmes, an award-winning blended-learning programme branded Dementia Elevator, assistive-technology lending libraries, and a Mobile Information Service funded by the Peggy Mangan Foundation.

The organisation co-runs the public-facing Understand Together dementia-awareness campaign with the HSE and Genio, and is extending its reach through partnerships such as the Azure cultural-inclusion programme with IMMA, a three-year Dem-I-CARE Erasmus+ research project, and an iSupport for Young People programme co-developed with Family Carers Ireland and Bangor University. These partnerships position ASI at the intersection of service delivery, public-awareness campaigning, and applied research.

As a registered charity, ASI's income model is non-commercial: services are free at the point of use to end users, with funding sourced from individual donations, fundraising events including Memory Ribbon and Tea Day, corporate partnerships, and grant income (including EU Erasmus+ funding and foundation support). Operating economics therefore depend on donation volume, fundraising-event participation, and partner/grant contributions rather than pricing power on direct services.

Name

The Alzheimer Society of Ireland

Legal name

The Alzheimer Society of Ireland

Website

https://alzheimer.ie

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

The Alzheimer Society of Ireland is a national registered charity providing dementia-specific services — including a helpline, dementia advisers, day care centers, social clubs, training, and home care — to people with dementia and their family carers across all 26 counties of Ireland.

Ownership category

akta.pro rank

Product category

Dementia Care and Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Dementia Care Coordination & Care Planning (HSABAEAJ)

akta.pro secondary industries

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA), Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)

Keywords

• Dementia care services
• Family carer training
• Home care services
• Adult day care services
• Dementia support helpline

Headquarters

HQ city

Blackrock

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: The organization relies heavily on donations from individuals, including tax-efficient giving schemes (CHY3 forms for donors giving €250+ annually). Tax back scheme allows claiming additional funds from qualifying donations.
2. Fundraising Events: Major annual events include Alzheimer's Tea Day (May 7th), Alzheimer's Memory Walk (September), Christmas Jumper Day, Denim Day for Dementia. Also includes marathon participation events (Dublin, Chicago, Berlin, Paris, Rome, Copenhagen) and Vhi Women's Mini Marathon.
3. Corporate Partnerships: Corporate fundraising program where companies can nominate ASI as Charity of the Year, host company fundraising events, participate in matched donations and payroll giving schemes. Includes 'Decorate for Dementia' campaign and corporate supporter partnerships.
4. Volunteering and Community Support: Volunteer program where individuals can support through various roles including branch networks, advocacy, and community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels12 records

Core offering

The Alzheimer Society of Ireland is a non-profit charitable organization that delivers a comprehensive suite of dementia-specific support services across Ireland, including a National Helpline, Dementia Adviser Service, Day Care, Home Care, Social Clubs, Support Groups, Alzheimer Cafes, Respite Care, and therapeutic programmes such as Cognitive Stimulation Therapy and the National Dementia Choir. It also runs accredited Family Carer Training courses online and in-person, a Mobile Information Service bus, assistive technology/Memory Libraries, and policy advocacy and awareness-raising initiatives, all provided free of charge to people living with dementia, their families and carers.

Product overview

The Alzheimer Society of Ireland is a charity providing a comprehensive portfolio of dementia-specific support services across Ireland. The core offerings include a National Helpline (1800 341 341), Dementia Adviser Service, Home Care Services, Day Care Services, Social Clubs, Alzheimer Cafes, Activity Clubs, Support Groups, and Respite Care. The organisation also provides therapeutic services including Cognitive Stimulation Therapy, National Dementia Choir, Music Club, and Day Care at Home. Training programmes include 'Insights into Dementia' (in-person), 'Home Based Care - Home Based Education' (online), 'Later Stage Dementia Care' (online follow-on course), and Training for Businesses & Organisations. Additional services include Mobile Information Service, Assistive Technology/Memory Technology (including Memory Libraries), Reminiscence Walking Trail, and Society Branches. The organisation also operates an online shop and provides extensive resources and factsheets. Upcoming initiatives include iSupport for Young People (autumn 2026) and Dem-I-CARE Erasmus+ Project (pilot course 2028).

Differentiator

Problem solved

Functional benefit

Products and services

• National Helpline Confidential telephone, email and live chat helpline providing information and support to people with dementia, their families, carers and health professionals. Operates Monday-Friday 10am-5pm and Saturday 10am-4pm. Free to users.
• Dementia Adviser Service Individualised information and signposting service for people with dementia and their families, delivered through 33 Dementia Adviser locations across Ireland. Highly responsive support throughout the dementia journey.
• Day Care Services Dementia-specific, person-centred day care provided in warm, welcoming and safe environments across 61 locations in Ireland. Includes support and stimulation activities for people with dementia.
• Home Care Services Dementia-specific, person-centred home care delivered by trained staff working with clients to ensure individual needs are met in their own homes.
• Social Clubs Social clubs for people with dementia, their families or carers providing engaging activities and peer support across 35 locations in Ireland.
• Alzheimer Cafes Warm and welcoming spaces across 32 locations where people with dementia, family, friends and healthcare professionals meet to exchange ideas and learnings.
• Activity Clubs Safe, engaging and inclusive spaces across 33 locations for people with Young Onset (under 65) and early-stage dementia, offering art therapy, music sessions, cognitive exercises, gardening and social events.
• Support Groups

Quantifiable outcome

• Services available across all 26 counties in Ireland
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Family Carers IrelandcoreStrategic or Co-development PartnerPartnership with Family Carers Ireland to deliver iSupport for Young People programme - a fully online education programme for young people aged 11-17 who care for or support a person living with dementia. The programme aims to provide young people with information and a safe space to talk about their dementia care role.
• Bangor University (Wales)coreStrategic or Co-development PartnerBangor University in Wales developed the content for the iSupport for Young People programme with extensive input and guidance from young people. ASI and Family Carers Ireland are delivering this programme in Ireland.
• Siedleckie Stowarzyszenie Pomocy Osobom z Chorobą Alzheimera (Poland)coreStrategic or Co-development PartnerInternational partner in the Dem-I-CARE Erasmus+ project (Learning About Intimacy in Dementia Care). Three-year project building an education and training course for family carers on intimacy in dementia care.
• professore.de (Germany)coreStrategic or Co-development PartnerInternational partner in the Dem-I-CARE Erasmus+ project. Collaborating with ASI and partners from Poland and Netherlands to develop intimacy in dementia care training course over three years.
• Leyden Academy on Vitality and Ageing (Netherlands)coreStrategic or Co-development PartnerInternational partner in the Dem-I-CARE Erasmus+ project. Leyden Academy on Vitality and Ageing collaborating on developing intimacy in dementia care education and training course.
• Irish Museum of Modern Art (IMMA)minorStrategic or Co-development PartnerIMMA is a lead partner in the 'Azure' programme which aims to make art galleries and museums around Ireland dementia-friendly. Azure explores how people with dementia and their carers can have deeper involvement in cultural institutions. IMMA offers monthly guided Azure Tours specifically designed for people living with dementia and their families.
• HSE (Health Service Executive)coreOthersHSE provides community supports including Home Support Service and works with ASI on the Understand Together campaign. HSE's public health nurses help people access services such as home support and respite services. HSE funds various dementia-related services in Ireland.
• Irish Life Dublin City MarathonminorGTM or Marketing PartnerASI is part of the Dublin Marathon Charity Programme, with places allocated for runners to fundraise for the organization.
• GeniominorStrategic or Co-development PartnerGenio works with HSE and ASI on the Understand Together public support, awareness and information campaign for dementia.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Alzheimer's Society (UK): UK's leading dementia charity offering a national helpline, local services, research funding, and family carer support. Closest direct mission-equivalent peer; much larger scale and international reach, operating on the same non-profit model serving people with dementia and their carers.
• Alzheimer's Association (US): US national voluntary health organisation providing a 24/7 helpline, care consultation, education programs, and research funding for Alzheimer's and dementia. Same dual mission of care service delivery plus research/advocacy as ASI, but at vastly larger scale and geographic reach.
• Age UK: Large UK charity delivering advice, information and services for older people including those affected by dementia. Operates comparable local branch networks, national advice lines, and information resources, but as a broader older-adult charity rather than dementia-specialist.

Direct peers

• Alzheimer Scotland: Scotland's national dementia charity providing a 24-hour helpline, dementia advisors, day services, and policy advocacy. Operates the same combination of care coordination, day care, carer training and national-level advocacy that defines ASI, just in a different national market.
• Dementia UK: UK charity specialising in dementia specialist Admiral Nurses, family carer support, and a national helpline. Direct overlap with ASI's Dementia Adviser service model and emphasis on supporting family carers through one-to-one clinical and emotional support.
• Family Carers Ireland: National charity supporting family carers across Ireland; named strategic partner of ASI on the iSupport for Young People programme. Closest peer in carer-training, respite information and advocacy for informal dementia carers, with overlapping service portfolio.
• Carers Trust: UK-based charity network supporting unpaid family carers through local carer services, breaks and respite, and a learning and development programme. Directly comparable to ASI's family carer training, respite signposting, and social club support.

Regional players

• Health Service Executive (HSE): Ireland's national public health and social care provider, which funds and delivers home support, respite and dementia community services that overlap directly with ASI's home care and day care offerings. Functions as both a partner and a partial competitor for public funding.
• Irish Hospice Foundation: Irish national charity delivering end-of-life and bereavement support, including dementia palliative care resources. Overlaps with ASI's Later Stage Dementia Care training and person-centred end-of-life support, and is a co-funder of dementia-friendly initiatives in Ireland.

Emerging players

• Genio: Irish charity focused on innovation in services for people with disabilities, mental health difficulties and dementia. Partnered with ASI on the Understand Together campaign and a strategic co-funder of dementia community programmes in Ireland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alzheimersocirl
• YouTubeyoutube.com/user/AlzheimerIreland
• Facebookfacebook.com/pages/The-Alzheimer-Society-of-Ireland/10641011020
• LinkedInlinkedin.com/company/the-alzheimer-society-of-ireland/?originalSubdomain=ie
• Instagraminstagram.com/alzsocirl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Alzheimer Society of Ireland