The Behavior Exchange
The Behavior Exchange is an Applied Behavior Analysis (ABA) therapy provider serving children ages 2–12 with autism in North Texas. Founded in 2004, it operates three branded clinic "hives" in Plano, Frisco, and Prosper, delivering individualized therapy in-network with major insurers. It was acquired by Pediatrics Plus in September 2025.
- Company typePrivate
- Founded2004
- HeadquartersPlano, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Behavior Exchange does
The Behavior Exchange is an Applied Behavior Analysis (ABA) therapy provider operating in North Texas, founded in 2004 by Tammy Cline-Soza in Plano, Texas. The company serves children ages 2–12 with autism and related developmental, behavioral, and learning concerns, delivering individualized, data-driven therapy grounded in positive-reinforcement ABA methodology. Its service portfolio spans One-on-One Therapy, Social Skills Groups, the B.E.E.S. early-start school-readiness program, a 10-week summer camp, Parent Training, ADOS-2 diagnostic evaluations, ARD/IEP advocacy, educator consultation, and telehealth — supported by a proprietary clinical curriculum developed internally by BCBA staff. The company operates three branded clinic locations called "hives" (Plano, Frisco, Prosper, Texas), with the Frisco location recognized via the 2018 PaperCity Design Award.
The underlying technology stack is clinical rather than digital: there is no disclosed software product, no APIs, and no AI/ML components. The proprietary assets are human-expert clinical IP (behavioral programs at various skill levels), a BACB Authorized Continuing Education Provider designation, and an RBT-certified clinical workforce (BCBAs, BCaBAs, RBTs). Distribution is hybrid: in-clinic at the three hives, telehealth-delivered, and channeled through a provider referral network for pediatricians, psychologists, and insurers.
Revenue is generated primarily through insurance-reimbursement for professional ABA therapy services; The Behavior Exchange is in-network with BCBS, Aetna, United Healthcare, Magellan, Tricare, and Cigna, and also offers private-pay options. The company holds BHCOE 3-Year Accreditation — the highest tier possible and the first such designation for an ABA provider in North Texas — and is SBA-certified as a woman-owned small business. In September 2025, The Behavior Exchange was acquired by Pediatrics Plus, with the brand, team, and clinics continuing to operate under existing leadership while gaining access to a broader multi-modality pediatric therapy platform.
The Behavior Exchange firmographics
Firmographics- Name
- The Behavior Exchange
- Legal name
- The Behavior Exchange
- Website
- https://behaviorexchange.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Behavior Exchange is an Applied Behavior Analysis (ABA) therapy provider serving children ages 2–12 with autism in North Texas. Founded in 2004, it operates three branded clinic "hives" in Plano, Frisco, and Prosper, delivering individualized therapy in-network with major insurers. It was acquired by Pediatrics Plus in September 2025.
- Ownership category
- akta.pro rank
The Behavior Exchange industry classification
Industry- Product category
- Applied Behavior Analysis (ABA) Therapy
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Educational Services (8200)
- akta.pro primary industry
- Early Intervention ABA (Birth–3) (EDAKAHAD)
- akta.pro secondary industries
- Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), Autism Diagnostic & Educational Assessment Services (EDAKAKAA), Autism Early Intervention (Educational) (EDAKAKAB), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)
Keywords
Where The Behavior Exchange is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Behavior Exchange business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- ABA Therapy Services: Insurance-based ABA therapy services for children with autism. The company is an in-network provider with major health insurers and advocates on behalf of clients with insurance companies. Services include one-on-one therapy, group therapy, social skills training, and school support.
- Summer Camp Program: 10-week concentrated ABA therapy program during summer months, covered by most insurance plans with private pay options for families without coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance-covered ABA therapy services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Behavior Exchange product offering
Product offeringCore offering
The Behavior Exchange provides individualized Applied Behavior Analysis (ABA) therapy and related educational programs for children with autism ages 2-12. Service formats include one-on-one therapy, social skills groups, the B.E.E.S. early-start program, parent training, summer camp, ADOS-2 diagnostic evaluations, and school advocacy/consulting. Care is delivered at three physical 'hive' clinics in North Texas (Plano, Frisco, Prosper) and via telehealth, paid primarily through major U.S. health insurers.
Product overview
The Behavior Exchange is an Applied Behavior Analysis (ABA) therapy provider offering a comprehensive suite of services for children with autism and developmental concerns. The core offering is ABA Therapy, which serves as the foundation for all programs. This is delivered through multiple service formats: One-on-One Therapy (intensive individual sessions), Social Skills Groups (peer-based learning), and the B.E.E.S. Early Start program (preschool preparation). Additional offerings include Summer Camp (a 10-week concentrated ABA program), Parent Training (family empowerment), ADOS-2 Evaluations (diagnostic assessment), and school-focused services (ARD/IEP Advocacy and Educator Consultation). Telehealth Services provide remote therapy delivery. The company operates three physical therapy centers ('hives') in Plano, Frisco, and Prosper, Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Applied Behavior Analysis (ABA) Therapy Data-driven behavioral treatment for children with autism and developmental concerns, using positive reinforcement and environmental modifications to reduce harmful behaviors and build learning behaviors. Serves children with autism, attention deficits, language delays, behavioral issues, learning differences, and other special needs.
- Behavior Exchange Early Start (B.E.E.S.) Early childhood enrichment and school-readiness program for preschool-aged children teaching communication, listening, foundational academic skills, and social behaviors through circle time, music, arts and crafts, and structured activities.
- One-on-One Therapy Intensive individualized therapy pairing one child with one degreed ABA therapist for focused skill development in compliance, instruction following, self-help, motor skills, language, and social skills.
- Social Skills Groups Group therapy for school-aged children needing help making friends and developing social connections; teaches conversation skills, sportsmanship, empathy, and relationship-building through age-appropriate activities.
- Summer Camp 10-week concentrated ABA therapy summer program combining B.E.E.S., One-on-One Therapy, and Social Skills Groups with special themes every two weeks and summer-themed activities; covered by most insurance plans with private-pay options.
- Parent Training Individual and group training classes empowering parents with practical ABA techniques for home use, covering home environment setup, rule establishment, and positive interventions with siblings and the broader community.
- ADOS-2 Evaluations Standardized play-based assessment of communication skills, social interaction, and imaginative play for children as young as 12 months old using the Autism Diagnostic Observation Scale, Second Edition, to enable fast-track autism diagnosis and entry into ABA therapy.
- ARD/IEP Advocacy Expert advocacy and support for families navigating the Texas ARD (Admission, Review, Dismissal) process or IEP (Individualized Education Program) process, aligning school environments with behavioral goals.
- Educator Consultation On-site and telehealth support for educators including standardized assessments, IEP support, functional behavior assessments, behavior intervention plans, data collection, teacher training, and caregiver training.
- Telehealth ABA Therapy Live ABA therapy delivered through computer or tablet for families in remote areas or preferring virtual services, including individual Parent Training and One-on-One Therapy with caregiver support for instruction delivery and reinforcement.
Quantifiable outcome
- Early intervention ABA therapy started as young as 2 years old leads to better long-term outcomes for children with autism
Companies that use The Behavior Exchange
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
The Behavior Exchange technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Behavior Exchange partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Pediatrics PluscorePediatrics Plus acquired The Behavior Exchange in September 2025 to expand therapy services and increase access for families in North Texas. The Behavior Exchange now operates as part of Pediatrics Plus with the same trusted team and expanded services.
- The Chicago School of Professional PsychologyminorEducational partnership providing tuition discounts for The Behavior Exchange staff to continue their education. The goal is to have the brightest team around by enabling staff professional development.
- Council of Autism Service Providers (CASP)minorNon-profit association membership supporting agencies who serve more than 50,000 children and adults with autism spectrum disorders. Represents the autism-provider community in government, with payers, and to the general public.
- Behavior Analyst Certification Board (BACB)minorThe Behavior Exchange is designated as an Authorized Continuing Education (ACE) Provider by BACB, administering Type II continuing education to Board Certified Behavior Analysts and Board Certified Assistant Behavior Analysts.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
The Behavior Exchange competitors and assessment
Company assessmentDirect peers
- Hopebridge Autism Therapy Centers: Large multi-state provider of ABA therapy, occupational therapy, and speech therapy for children with autism. Directly comparable to The Behavior Exchange in core methodology (ABA), patient population (pediatric autism), and clinic-based delivery model, but at significantly greater scale and geographic reach.
- BlueSprig Pediatrics: One of the largest US providers of ABA therapy for children with autism, operating hundreds of centers across multiple states. Closely comparable on core ABA service, pediatric autism focus, and clinic-based care delivery, with broader geographic footprint.
- Cortica: Integrated neurological and behavioral health provider delivering ABA alongside medical, occupational, and speech therapy for children with autism. Comparable on ABA core service and pediatric autism population, with a broader integrated care model.
- Acorn Health: Multi-state ABA therapy provider serving children with autism and other developmental differences. Directly comparable on ABA methodology, pediatric autism segment, and clinic-based delivery, with a comparable emphasis on individualized treatment plans.
- LEARN Behavioral: National ABA therapy provider operating across multiple states with a similar center-based model serving children with autism. Directly comparable in core service line, clinical staffing model (BCBA-led), and insurance-reimbursed delivery.
- Proud Moments ABA: ABA therapy provider operating across multiple US states, focused on pediatric autism and developmental services. Closely comparable in service mix (one-on-one ABA, social skills, parent training), payer model, and clinic-based delivery.
- Kadiant: Multi-state ABA therapy provider serving children and adolescents with autism. Directly comparable on core ABA service, pediatric autism segment, insurance-driven revenue model, and clinic-based footprint.
- Autism Learning Partners: ABA therapy provider serving children with autism across multiple states, with both in-home and center-based delivery. Comparable on ABA core service, pediatric autism population, and individualized therapy programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Behavior Exchange social profiles
Digital presenceThe Behavior Exchange compliance and trust
Trust signalCompliance5 records
The Behavior Exchange financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Behavior Exchange leadership team
Management profileNumber of profiles
Profiles2 records
The Behavior Exchange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Behavior Exchange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Behavior Exchange
What does The Behavior Exchange do?
The Behavior Exchange provides individualized Applied Behavior Analysis (ABA) therapy and related educational programs for children with autism ages 2-12. Service formats include one-on-one therapy, social skills groups, the B.E.E.S. early-start program, parent training, summer camp, ADOS-2 diagnostic evaluations, and school advocacy/consulting. Care is delivered at three physical 'hive' clinics in North Texas (Plano, Frisco, Prosper) and via telehealth, paid primarily through major U.S. health insurers.
Is The Behavior Exchange a public or private company?
The Behavior Exchange is a private company. It is classified as corporate owned and is currently operating.
When was The Behavior Exchange founded?
The Behavior Exchange was founded in 2004. It employs 101 to 250 people.
Where is The Behavior Exchange based?
The Behavior Exchange is headquartered in Plano, United States, in the North America region.
How does The Behavior Exchange make money?
Two revenue lines are on record. ABA Therapy Services are the primary driver. The others are summer Camp Program.
Who are The Behavior Exchange's main competitors?
Direct peers on record are Hopebridge Autism Therapy Centers, BlueSprig Pediatrics, Cortica, Acorn Health, LEARN Behavioral, Proud Moments ABA, Kadiant and Autism Learning Partners.
Does The Behavior Exchange have an API?
No public API is recorded for The Behavior Exchange.
What industry is The Behavior Exchange in?
The Behavior Exchange's product category is Applied Behavior Analysis (ABA) Therapy. Its primary akta.pro industry code is EDAKAHAD, Early Intervention ABA (Birth–3), with a secondary code of EDAKAHAG, Parent/Caregiver Training & Family Consultation (ABA). Its NAICS code is 621420 and its SIC code is 8093.