Pediatrics Plus

What Pediatrics Plus does

Pediatrics Plus is a privately held multi-specialty pediatric developmental care provider headquartered in Conway, Arkansas, serving children ages 0-21 with special needs, developmental delays, autism spectrum disorder, cerebral palsy, Down syndrome, and related conditions. The company delivers Applied Behavior Analysis (ABA), Occupational Therapy, Physical Therapy, Speech Language Therapy, Early Intervention, and developmental preschool programming through three distinct facility formats: outpatient clinics, farm-based therapy locations featuring farmhouse, greenhouse, gardens, and barns with animals, and developmental preschools. As of 2025 the company operates 20+ locations across Arkansas, Missouri, Oklahoma, and Texas, supported by 330+ therapists on staff in a workforce of 251-500 employees, and operates sub-brands including Rise Counseling & Diagnostics (behavioral health) and the affiliated Community Connections 501c3 non-profit for extra-curricular family programming.

The business model is fundamentally a clinical services operation reimbursed through insurance and government payers. Therapy services are billed per evaluation and treatment units based on physician prescriptions and funding source approvals, with the company verifying benefits on behalf of families before service initiation. In Arkansas the accepted funding sources include TEFRA, AR Medicaid, SSI, commercial insurance, Early Intervention, and Private Pay; in Texas the accepted sources are insurance and Private Pay. The developmental preschool operates year-round as an Early Intervention Day Treatment program with full Medicaid coverage, generating recurring enrollment-based revenue, and a therapeutic summer camp (Passport to Possibilities) operates in Alma, Conway, and Little Rock. Go-to-market relies on pediatrician referrals, direct family enrollment, community events through Community Connections, and a digital presence on Facebook and Instagram.

In January 2025 the company received growth equity investment from Fulcrum Equity Partners and Leavitt Equity Partners, with Western Governors University participating, and in September 2025 it acquired The Behavior Exchange to enter the North Texas ABA market. New farm-based therapy campuses are in development in Springdale, Arkansas (planned 2026) and Tahlequah, Oklahoma (groundbreaking November 2025), with the founders Todd and Amy Denton retaining ownership alongside institutional capital.

Name

Pediatrics Plus

Legal name

Pediatrics Plus

Website

https://pediatricsplus.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Pediatrics Plus is a privately held multi-specialty pediatric developmental care provider delivering ABA, occupational, physical, and speech therapy through outpatient clinics, farm-based therapy locations, and developmental preschools across 20+ sites in Arkansas, Missouri, Oklahoma, and Texas.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Pediatrics & Adolescent Medicine Practices (HLAFAJAF), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Pediatric/School-Based Occupational Therapy (OT) (EDAKAFAA), Therapy-Integrated Childcare Support (coordination with OT/PT/SLP/ABA) (HSAAAIAM)

Keywords

• Pediatric therapy services
• Applied behavior analysis
• Developmental preschool
• Occupational therapy services
• Speech language pathology

Headquarters

HQ city

Arkadelphia

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Therapy Services: Outpatient therapy services including Applied Behavior Analysis (ABA), Occupational Therapy, Physical Therapy, and Speech Language Therapy for children ages 0-21. Services are billed per evaluation and treatment units based on physician prescriptions and funding source approvals.
2. Developmental Preschool: Early Intervention Day Treatment program for children 6 weeks to 6 years, combining therapy with educational services. Operates year-round with full Medicaid program coverage.
3. Summer Camp: Full-time summer camp program for children with special needs, requiring full coverage Medicaid. Combines therapeutic support with recreational activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pediatrics Plus provides multi-disciplinary pediatric therapy services including Applied Behavior Analysis (ABA), Occupational Therapy (OT), Physical Therapy (PT), and Speech Language Therapy for children from birth through age 21. Services are delivered through three distinct settings—outpatient clinics, developmental preschools, and farm-based therapy locations—across 32 sites in Arkansas, Oklahoma, Texas, and Missouri. The company also operates Rise Counseling & Diagnostics and The Behavior Exchange to extend licensed counseling, psychological assessment, and autism services.

Product overview

Pediatrics Plus is a pediatric healthcare provider offering a multi-specialty developmental care platform with services delivered across three unique facility types: outpatient clinics, farm-based therapy locations, and developmental preschools. The core product portfolio includes Developmental Preschool (Early Intervention Day Treatment), Applied Behavior Analysis (ABA), Physical Therapy, Occupational Therapy, Speech Language Therapy, and Summer Camp programs. The company also operates Rise Counseling & Diagnostics (behavioral health services) and Community Connections (501c3 non-profit for extra-curricular activities). Recent expansion includes the acquisition of The Behavior Exchange in North Texas, new temporary locations in Cave Springs and Tahlequah, and development of a Springdale farm opening in 2026. Services are available in Arkansas, Missouri, Oklahoma, and Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Rise Counseling & Diagnostics: A highly trained team of professionals offering behavioral health services to children, teens, and families, utilizing evidence-based counseling techniques and psychoeducational assessments.

Products and services

• Applied Behavior Analysis (ABA)

Quantifiable outcome

• Low teacher-to-child ratio in developmental preschool
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Behavior ExchangecoreStrategic or Co-development Partner · 25 September 2025Pediatrics Plus acquired The Behavior Exchange, an applied behavior analysis provider in Texas. The acquisition expands therapy services and increases access for families in North Texas. The Behavior Exchange locations in Frisco (South), Plano, and Prosper now operate under Pediatrics Plus brand.
• Community ConnectionscoreStrategic or Co-development PartnerCommunity Connections is a 501c3 non-profit organization established in 2005 by Todd and Amy Denton (owners of Pediatrics Plus) to provide extra-curricular activities for children with disabilities and support for their families. Operates separate websites for Arkansas and Texas communities.
• Rise Counseling & DiagnosticsminorStrategic or Co-development PartnerRise Counseling & Diagnostics is a behavioral health services division of Pediatrics Plus offering evidence-based counseling techniques and psychoeducational assessments for children, teens, and families.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hopebridge: Multi-state operator of pediatric outpatient clinics delivering ABA, OT, PT, and speech therapy for children with autism and developmental delays. Closest direct peer — comparable multi-disciplinary platform, similar clinic-and-center delivery model, and overlapping payor mix.
• BlueSprig Pediatrics: One of the largest pure-play providers of ABA therapy for children with autism across multiple US states. Direct competitor in core ABA service line with similar pediatric special-needs focus, though less emphasis on the integrated OT/PT/SLP and developmental preschool offering.
• Centria Healthcare: National provider of ABA and pediatric home- and center-based therapy for children with autism and behavioral health needs. Comparable in service breadth (ABA plus multidisciplinary therapies), payor mix, and PE-backed multi-state growth posture.
• Cortica: Multi-disciplinary pediatric autism care provider combining ABA, OT, PT, SLP, and medical/behavioral health under one integrated model. Highly comparable to Pediatrics Plus's whole-child, multi-specialty platform and value-based care orientation.
• LEARN Behavioral: National network of ABA therapy centers serving children with autism across multiple states. Direct competitor in core ABA delivery with similar pediatric special-needs focus and PE-backed growth profile.
• Proud Moments ABA: Multi-state ABA therapy provider focused on children with autism spectrum disorder. Comparable in clinical delivery model, payor mix, and PE-backed expansion, though narrower in scope (ABA-only vs. Pediatrics Plus's multi-disciplinary platform).
• K1ds Count / K1 Autism Centers: Provider of ABA, speech, occupational, and feeding therapy for children with autism and developmental delays in center-based settings. Direct peer in multi-disciplinary pediatric therapy delivery with similar center-and-clinic operating model.
• ACES ABA: Behavioral health provider offering ABA, speech, occupational therapy, and diagnostic services for children with autism. Direct peer in pediatric autism service delivery with overlapping payor and clinical model.
• Therapy and Beyond: Pediatric therapy provider delivering ABA, OT, PT, speech, and feeding therapy in center-based settings across multiple states. Comparable multi-disciplinary clinical model, similar payor mix, and analogous regional-roll-up growth posture.

Broad incumbents

• BAYADA Home Health Care: Large national home health and pediatric therapy provider spanning adult and pediatric skilled nursing, therapy, and home health services. Broad incumbent operating across many of the same therapy disciplines and pediatric populations, though delivery is largely home-based and the portfolio is far wider than Pediatrics Plus's specialty focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pedsplus
• Instagraminstagram.com/PediatricsPlus
• Xx.com/pediatricsplus
• LinkedInlinkedin.com/company/pediatrics-plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pediatrics Plus