Radiant RFID
Radiant RFID is an Austin-based IoT asset tracking and life-safety software provider, integrating RFID, BLE, GPS, and barcode data into a unified SaaS platform with deep ERP integrations for enterprise customers across automotive, manufacturing, CPG, higher education, and government.
- Company typePrivate
- Founded2005
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Radiant RFID does
Radiant RFID, LLC is a privately held Austin, Texas-based provider of an IoT asset tracking and life-safety platform, founded in 2004/2005 (sources vary) and operating for more than 19 years. Its core product is a unified software platform that ingests data from passive RFID (UHF-Gen 2), active RFID, BLE beacons, GPS trackers, and barcode scanners to deliver real-time location, inventory, and work-in-process visibility across indoor, outdoor, and mobile environments. The platform is offered as a cloud-hosted SaaS with optional self-hosting, complemented by native iOS and Android apps (RedPanda, Panter, enaBLE, VAT 2Go, Equis), configurable reporting and analytics, and a web portal. Key proprietary differentiators include an infrastructure-free deployment model that eliminates upfront hardware investment and deep, native integrations with seven major ERP systems (SAP, Oracle, PeopleSoft, Banner, Sage, ServiceNow, SunGard) that embed asset data into enterprise workflows.
The company monetizes through a sensor-license pricing model (per device/sensor rather than per user) combining recurring SaaS subscriptions, hardware sales of RFID/BLE/GPS tags and readers, professional services for implementation and configuration, and managed support. Distribution is primarily direct enterprise field sales, augmented by channel partners (Impinj for hardware, AIAG and MAGNA in automotive), government procurement vehicles (Texas DIR contracts DIR-CPO-4830 and DIR-CPO-5860, plus TX-RAMP certification), and standard app-store distribution. Customer concentration sits in enterprise accounts across automotive (Ford, GM), consumer goods (Hershey, P&G, Boston Beer), life sciences (Bayer), and higher education (Texas State University System, Harvard).
Beyond core asset tracking, the company sells a Life Safety line that includes employee mustering, social distancing monitoring, and contact tracing built on Samsung and Garmin wearables. The company reports operational scale of 10M+ assets managed daily and $12B+ in tracked asset value, and employs 11–50 people. Leadership comprises co-founders Kenny Ratton (CEO) and Stephan Schwarze (CTO) alongside chief product officer Adam Cotner and chief financial officer Sean Durham. The only disclosed funding event is a 2017 Backstage Capital round; no acquisition, IPO, or change of control has been announced.
Radiant RFID firmographics
Firmographics- Name
- Radiant RFID
- Legal name
- Radiant RFID, LLC
- Website
- https://radiantrfid.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Radiant RFID is an Austin-based IoT asset tracking and life-safety software provider, integrating RFID, BLE, GPS, and barcode data into a unified SaaS platform with deep ERP integrations for enterprise customers across automotive, manufacturing, CPG, higher education, and government.
- Ownership category
- akta.pro rank
Where Radiant RFID is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Radiant RFID business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- IoT Asset Tracking Software (SaaS): Subscription-based, nonexclusive, non-sublicensable and nontransferable right to access and use the Radiant software as hosted by Radiant (Sensor License model — licensed per sensor/device, not per concurrent user). Software is delivered as hosted/cloud solution with self-hosting option.
- Hardware Products (RFID, BLE, GPS Tags & Readers): Sale of physical tracking hardware including passive RFID tags, BLE beacons, GPS trackers, and fixed/mobile readers. Hardware is priced per unit via product schedules and is sold under Sensor License model.
- Professional Services & Implementation: Professional services delivered via separately executed Statements of Work, including implementation, configuration, custom development, and deployment services. Billed monthly at rates defined in Statements of Work.
- Managed Services & Support: 365-day customer support with secure hosting included. Additional managed services available including daily backups and system monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Texas DIR Government Contract Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Radiant RFID product offering
Product offeringCore offering
Radiant RFID provides an IoT-based asset tracking platform that integrates passive RFID, active RFID, BLE, GPS, and barcode technologies into a unified software system for real-time asset visibility. The platform is offered with both cloud-hosted and self-hosted deployment options and integrates with major ERP systems. Radiant also delivers life safety solutions for employee mustering, contact tracing, and social distancing using wearable devices, sold alongside the core tracking software and hardware components.
Product overview
Radiant RFID offers a unified IoT Asset Tracking Platform that integrates passive RFID, active RFID, BLE (Bluetooth Low Energy), GPS, and barcode tracking technologies into a single system. The core platform is supplemented by dedicated solutions for Life Safety (Employee Mustering and Contact Tracing) and is accessible via mobile apps (RedPanda, Panter, enaBLE, VAT 2Go, Equis) and a web portal. The platform integrates with enterprise ERP systems (SAP, Oracle, PeopleSoft, Banner, Sage, ServiceNow, SunGard) to correlate IoT sensor data for pattern identification and analytics. Customers can deploy a combination of fixed readers, mobile Muster Kits, IoT-enabled badges, and battery-powered beacons depending on their tracking requirements.
Differentiator
Problem solved
Functional benefit
Brands
- RedPanda: Cloud, server and mobile product mentioned in privacy policy as part of Radiant's services.
- Panter
- enabLE
- VAT 2Go
- Equis
Quantifiable outcome
- Manages 10M+ assets daily across the platform
- +3 more outcomes
Companies that use Radiant RFID
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Radiant RFID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature7 records
Radiant RFID partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Impinj InccoreImpinj is a leading provider of RFID chips and readers. Radiant utilizes Impinj hardware as a key component of its IoT asset tracking platform, integrating Impinj RFID readers into its solution ecosystem. Impinj is featured prominently in Radiant's website footer as a technology partner.
- AIAG (Automotive Industry Action Group)coreAIAG is a nonprofit organization serving the automotive industry. Radiant's partnership with AIAG positions its asset tracking solutions within automotive industry standards and best practices frameworks.
- SAPcoreDeep ERP integration with SAP enabling Radiant's IoT asset tracking data to flow into SAP systems, allowing customers to correlate asset data with enterprise resource planning workflows.
- OraclecoreIntegration with Oracle ERP systems enabling seamless data exchange between Radiant's asset tracking platform and Oracle enterprise systems.
- ServiceNowcoreIntegration with ServiceNow enabling Radiant's asset tracking data to feed into ServiceNow workflows for asset management, IT operations, and service management.
- PeopleSoftcoreIntegration with Oracle PeopleSoft enabling asset tracking data to integrate with PeopleSoft's enterprise applications for asset-intensive organizations.
- SagecoreIntegration with Sage accounting and ERP platforms enabling asset data correlation with Sage business management software.
- SunGardcoreIntegration with SunGard (now FIS) enterprise software platforms enabling asset tracking data integration with financial and operations management systems.
- Banner (Ellucian)coreIntegration with Ellucian Banner ERP for higher education institutions, enabling Radiant's asset tracking data to integrate with student information and administrative systems used by universities.
- Texas DIR (Department of Information Resources)coreRadiant holds two Texas DIR contracts (DIR-CPO-4830 and DIR-CPO-5860) enabling Texas public agencies to procure Radiant IoT asset tracking software, hardware, and services through pre-negotiated government pricing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Radiant RFID competitors and assessment
Company assessmentDirect peers
- Impinj: Impinj is a leading provider of UHF RFID chips, readers, and the ItemSense software platform for connecting RFID data to enterprise systems. Although Impinj is also a hardware partner to Radiant, its end-to-end platform competes directly in the same multi-industry passive RFID asset tracking category.
- Asset Panda: Asset Panda is a cloud-based asset tracking and management platform serving enterprises, schools, and government agencies. It overlaps with Radiant's higher education and public sector use cases and competes on configurable, mobile-first asset lifecycle management.
- Mojix: Mojix offers a unified IoT platform combining RFID, BLE, and computer vision for retail, manufacturing, and supply chain asset tracking. It is closely comparable to Radiant in offering enterprise-scale multi-technology tracking with deep analytics and ERP integration focus.
Broad incumbents
- Trimble: Trimble offers asset, fleet, and equipment tracking solutions with strong positioning in construction, utilities, and industrial verticals. It is comparable to Radiant in serving asset-intensive enterprises that require hardware-software integrated visibility.
- Honeywell: Honeywell provides industrial RFID readers, barcode solutions, mobility devices, and asset management software across manufacturing, aerospace, and logistics. Its Connected Worker and Intelligrated portfolios overlap with Radiant's enterprise asset tracking and life safety offerings.
- AT&T IoT Asset Tracking: AT&T provides IoT connectivity and asset tracking solutions leveraging cellular networks for fleet and equipment visibility. It competes with Radiant on multi-technology tracking at scale and represents a connectivity-first alternative for enterprise deployments.
- Verizon Connect: Verizon Connect offers fleet management and asset tracking solutions built on cellular IoT connectivity. While heavier on fleet than fixed assets, it overlaps with Radiant in serving large enterprises with multi-site physical asset visibility needs.
- Samsara: Samsara is a large-scale IoT platform focused on fleet, equipment, and asset visibility for physical operations. While broader in scope (with heavy telematics emphasis), Samsara competes with Radiant in industrial asset and equipment tracking for enterprise customers.
- Zebra Technologies: Zebra is a global leader in RFID hardware, barcode scanning, and enterprise asset visibility solutions serving manufacturing, retail, and logistics. It competes with Radiant RFID on passive RFID infrastructure and asset tracking software, but at significantly larger scale and with a broader product portfolio spanning mobile computing and printing.
- GE Vernova (Asset Performance Management): GE Vernova's APM and GridOS portfolios include industrial asset monitoring, predictive maintenance, and IoT-driven analytics for utilities and industrial customers. Comparable to Radiant's predictive maintenance roadmap and large-scale enterprise asset intelligence positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Radiant RFID social profiles
Digital presenceRadiant RFID compliance and trust
Trust signalCompliance1 record
Radiant RFID financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radiant RFID leadership team
Management profileNumber of profiles
Profiles4 records
Radiant RFID funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radiant RFID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radiant RFID
What does Radiant RFID do?
Radiant RFID provides an IoT-based asset tracking platform that integrates passive RFID, active RFID, BLE, GPS, and barcode technologies into a unified software system for real-time asset visibility. The platform is offered with both cloud-hosted and self-hosted deployment options and integrates with major ERP systems. Radiant also delivers life safety solutions for employee mustering, contact tracing, and social distancing using wearable devices, sold alongside the core tracking software and hardware components.
Is Radiant RFID a public or private company?
Radiant RFID is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Radiant RFID founded?
Radiant RFID was founded in 2005. It employs 11 to 50 people.
Where is Radiant RFID based?
Radiant RFID is headquartered in Austin, United States, in the North America region.
How does Radiant RFID make money?
Four revenue lines are on record. IoT Asset Tracking Software (SaaS) is the primary driver. The others are hardware Products (RFID, BLE, GPS Tags & Readers), professional Services & Implementation and managed Services & Support.
Who are Radiant RFID's main competitors?
Direct peers on record are Impinj, Asset Panda and Mojix. Broad incumbents are Trimble, Honeywell, AT&T IoT Asset Tracking, Verizon Connect, Samsara, Zebra Technologies and GE Vernova (Asset Performance Management).
Does Radiant RFID have an API?
No public API is recorded for Radiant RFID.