SiteFuel
SiteFuel is a US-based private B2B fuel delivery and management company serving construction mega projects, data centers, temporary power operations, and enterprise fleets with bulk fuel delivery, on-site tank infrastructure, and a proprietary real-time fuel management platform.
- Company typePrivate
- Founded2015
- HeadquartersNewport Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SiteFuel does
SiteFuel (legally Site Fuel LLC) is a US-based, private B2B fuel delivery and management company that supplies diesel and gasoline to commercial and industrial customers whose operations are too large, dispersed, or mission-critical to be served by retail fueling. The company targets four primary verticals: construction mega projects, data center construction and commissioning, temporary power generator operations, and fleet operations (construction equipment and logistics). It serves named enterprise customers including FedEx, CSX, Walsh Construction, Herc Rentals, and Loram, with claimed scale of 1B+ gallons delivered across 10,000+ projects and national coverage spanning 60+ US cities.
The company's core offering is a vertically integrated fuel logistics stack rather than a standalone software product. It combines four physical service lines — Bulk Fuel Delivery (1,000 to 10,000+ gallon loads), Fleet Fueling with mobile wet-hosing, 24/7/365 Emergency Fuel Services, and Fuel Island Design & Management (on-site tank installation and ongoing management) — with a proprietary Fuel Management Platform. The platform provides real-time tank monitoring, burn-rate forecasting, automated low-level alerts, wet-hosing coordination, end-to-end delivery visibility, asset-level consumption tracking, consolidated multi-site invoicing, and an executive dashboard for fuel spend and ROI reporting. Underlying hardware includes 500 to 10,000+ gallon double-walled tanks with spill containment and real-time level monitors.
SiteFuel generates revenue through a mix of transaction-based pricing (per-gallon delivery fees, emergency service premiums), managed services (fuel island installation and ongoing management), and subscription/recurring fees from the Fuel Management Platform technology layer, all under quote-based multi-year contracts. The company is sales-led, with enterprise field sales targeting large construction firms, data center developers, temporary power operators, and fleet operators, supplemented by phone-based inside sales and inbound web/contact-form leads. The business is founder-led (Brandon Huff as COO/CTO, Wade Lowe as President) and has been capitalized by a $5M funding round from Checkmate Capital in 2018.
SiteFuel firmographics
Firmographics- Name
- SiteFuel
- Legal name
- Site Fuel LLC
- Website
- https://sitefuel.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SiteFuel is a US-based private B2B fuel delivery and management company serving construction mega projects, data centers, temporary power operations, and enterprise fleets with bulk fuel delivery, on-site tank infrastructure, and a proprietary real-time fuel management platform.
- Ownership category
- akta.pro rank
SiteFuel industry classification
Industry- Product category
- Commercial Fuel Delivery and Management
- NAICS
- Fuel Dealers (45721)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
Keywords
Where SiteFuel is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SiteFuel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Bulk Fuel Delivery: Scheduled bulk diesel and gasoline deliveries to construction sites, data centers, and industrial operations. Delivers volumes from 1,000 to 10,000+ gallons, including transport loads and short truck drops to on-site tanks, fuel islands, or generator clusters.
- Fleet Fueling Services: On-site direct-to-asset fuel delivery for construction equipment and logistics fleets. Includes wet hosing for light towers, excavators, and other heavy equipment, as well as mobile top-offs for trucks and fleet vehicles. Revenue based on gallons delivered and service fees.
- Fleet Fueling ROI Services: Provides ROI calculations and quantification of savings for fleet customers, with pricing based on documented time savings and operational efficiency gains from eliminating fuel station trips.
- Emergency Fuel Services: 24/7/365 emergency fuel delivery with priority dispatch and guaranteed response times. Emergency services command premium pricing due to rapid response requirements and mission-critical nature.
- Fuel Island Design & Management: Complete fuel island solutions including design, installation, monitoring, and management. Services include tank sizing, installation of 500-gallon to 10,000+ gallon double-walled tanks, real-time level monitors, spill containment, dispensers, and ongoing maintenance.
- Technology Platform Services: Fuel management software providing real-time visibility, tank monitoring, burn-rate forecasting, automated alerts, delivery scheduling, and executive reporting. Integrated as part of the overall fuel delivery service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing tailored to customer requirements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
SiteFuel product offering
Product offeringCore offering
SiteFuel delivers bulk diesel and gasoline (1,000 to 10,000+ gallon loads) directly to job sites, data centers, temporary power generator farms, and fleet yards across the United States. The company combines on-site fuel delivery, mobile wet-hosing (direct-to-asset refueling), emergency 24/7 dispatch, and fuel island design/installation with a proprietary fuel management software platform that monitors tank levels, forecasts burn rates, automates replenishment, and produces consolidated invoicing.
Product overview
SiteFuel is a fuel delivery and management company operating as a single unified service platform rather than a modular software product. The core offering combines four primary service lines—Bulk Fuel Delivery, Fleet Fueling, Emergency Services, and Fuel Islands—supported by a proprietary Fuel Management Platform technology layer. Services are delivered across four industry verticals: Construction, Data Centers, Temporary Power, and Fleet Operations. The Fuel Management Platform provides the technology backbone for real-time monitoring, dispatch coordination, and reporting across all service offerings, enabling end-to-end visibility from delivery to asset.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulk Fuel Delivery Delivers bulk diesel and gasoline at any scale—from short truck loads to full transport hauls—directly to on-site tanks, fuel islands, or generator clusters. Synchronized to burn rates and project needs with real-time tank monitoring. For enterprise construction, data center, and industrial customers.
- Fleet Fueling On-site fuel delivery direct to fleet assets including construction equipment (light towers, excavators) and logistics trucks (semis, reefers), tracking gallons, time, and cost per asset. For logistics fleets, construction equipment operators, and service vehicle fleets.
- Emergency Fuel Services 24/7/365 rapid-response emergency fueling with priority dispatch and defined SLA options, delivering fuel within hours for mission-critical power situations including storm response, unplanned outages, and generator fuel emergencies. For construction, data center, and power generation operators.
- Fuel Islands End-to-end design, installation, monitoring, and management of on-site fuel islands featuring 500–10,000+ gallon double-walled tanks, multi-dispenser setups, real-time level tracking, spill containment, and automated alerts. For enterprise construction and industrial operators.
- Fuel Management Platform Proprietary fuel management platform providing real-time visibility into tank levels, burn rates, generator run times, equipment fuel consumption, delivery schedules, and emergency alerts, with consolidated invoicing and executive-ready reporting. Integrated with all SiteFuel service offerings.
Quantifiable outcome
- Prevented seven-figure liquidated damages from project downtime
- +4 more outcomes
Companies that use SiteFuel
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
SiteFuel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
SiteFuel partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
SiteFuel competitors and assessment
Company assessmentDirect peers
- Shipley Energy: Shipley Energy delivers heating oil, diesel, and gasoline to commercial, industrial, and construction customers in the Mid-Atlantic with on-site tank and fleet fueling services—comparable to SiteFuel's bulk delivery and on-site fuel management offerings.
- Taylor Oil Company: Taylor Oil is a regional fuel distributor providing on-site fueling, bulk delivery, and tank management to construction, fleet, and industrial customers—comparable service model and customer base to SiteFuel, though with a more regional footprint.
- Offen Petroleum: Offen Petroleum is a regional fuel distributor offering bulk delivery, fleet fueling, and on-site fuel management to construction, mining, and industrial customers in the central US—directly comparable in service mix and customer type, though more geographically concentrated.
- Booster: Booster is a tech-enabled mobile fuel delivery service that brings fuel directly to fleet vehicles at customer locations—comparable to SiteFuel's fleet fueling and wet-hosing model, though more focused on commercial trucking and last-mile fleets rather than construction mega projects.
- Diesel Direct: Diesel Direct provides on-site diesel and gasoline delivery to construction sites, fleet operations, and industrial customers with mobile fueling and wet-hosing services—essentially the same direct-to-asset delivery model SiteFuel operates, targeting overlapping customer verticals.
- Mansfield Energy: Mansfield Energy is a national bulk fuel distributor serving commercial, industrial, and construction customers with on-site delivery, fleet fueling, and fuel management solutions—directly comparable to SiteFuel's core offering, with a similar enterprise customer base and national footprint.
Broad incumbents
- WEX (Fleet Cards / Fuel Management): WEX is a large established player in fleet fuel management offering fleet cards, payment solutions, and telematics—broader in scope than SiteFuel but overlapping in the fleet fuel visibility and spend management layer SiteFuel addresses with its proprietary platform.
- Pilot Travel Centers: Pilot Travel Centers is a large nationwide network of truck stops and fueling centers serving commercial trucking fleets—broader incumbent in fleet fuel delivery with extensive infrastructure, though offering fixed-site fueling rather than SiteFuel's on-site direct-to-asset model.
Regional players
- KAG (Kenan Advantage Group): KAG is a North American bulk fuel and specialty products transporter with on-site fueling capabilities for commercial and industrial customers—adjacent in service type, though more weighted toward logistics and transport than SiteFuel's tech-enabled direct-to-asset delivery focus.
Emerging players
- FuelForce (by Centric Solutions): FuelForce provides on-site mobile fueling services for commercial fleets and construction equipment—comparable to SiteFuel's fleet fueling and wet-hosing model, focused on similar customer types but with more limited geographic reach and technology integration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SiteFuel social profiles
Digital presenceSiteFuel financial estimates
Financial estimateRevenue estimate
Valuation estimate
SiteFuel leadership team
Management profileNumber of profiles
Profiles2 records
SiteFuel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SiteFuel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SiteFuel
What does SiteFuel do?
SiteFuel delivers bulk diesel and gasoline (1,000 to 10,000+ gallon loads) directly to job sites, data centers, temporary power generator farms, and fleet yards across the United States. The company combines on-site fuel delivery, mobile wet-hosing (direct-to-asset refueling), emergency 24/7 dispatch, and fuel island design/installation with a proprietary fuel management software platform that monitors tank levels, forecasts burn rates, automates replenishment, and produces consolidated invoicing.
Is SiteFuel a public or private company?
SiteFuel is a private company. It is classified as venture growth investor backed and is currently operating.
When was SiteFuel founded?
SiteFuel was founded in 2015. It employs 1 to 10 people.
Where is SiteFuel based?
SiteFuel is headquartered in Newport Beach, United States, in the North America region.
How does SiteFuel make money?
Six revenue lines are on record. Bulk Fuel Delivery is the primary driver. The others are fleet Fueling Services, fleet Fueling ROI Services, emergency Fuel Services, fuel Island Design & Management and technology Platform Services.
Who are SiteFuel's main competitors?
Direct peers on record are Shipley Energy, Taylor Oil Company, Offen Petroleum, Booster, Diesel Direct and Mansfield Energy. Broad incumbents are WEX (Fleet Cards / Fuel Management) and Pilot Travel Centers. KAG (Kenan Advantage Group) is listed as a regional player. FuelForce (by Centric Solutions) is listed as an emerging player.
Does SiteFuel have an API?
No public API is recorded for SiteFuel.
What industry is SiteFuel in?
SiteFuel's product category is Commercial Fuel Delivery and Management. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery). Its NAICS code is 45721 and its SIC code is 5171.