Taylor Oil Company

What Taylor Oil Company does

Taylor Oil Company, Inc. is a family-owned petroleum products and lubricants distributor founded in 1948 by Lloyd L. Taylor and headquartered at 10702 Zionsville Road in Zionsville, Indiana. The company distributes light-refined petroleum products, process oils, and bulk and packaged oils and lubricants to residential, commercial, industrial, and agricultural customers in central Indiana. Its product portfolio spans gasoline, on-road clear diesel, off-road dyed diesel, DEF for diesel engines, home heating oil, kerosene, propane, and a broad lubricants line including motor oils, gear oils, hydraulic oils, transmission oils, slide oils, transformer oils, process oils, base oils, and greases — with lubricants distributed under the TOTAL Lubricants USA brand.

The company operates a single on-site fueling station with 24/7/365 access enabled by individual fuel island cards with personalized PINs for commercial fleet customers. Customers can also pick up packaged lubricants on-site, and bulk delivery is available for orders of appropriate quantity via phone or email inquiry. Taylor Oil introduced an online bill payment portal in 2025 that accepts credit and debit card payments, applying a processing fee to credit card transactions of $3,000 or more. The firm employs approximately 13 people and is led by Chairman Doug Taylor, Vice Chairman/Secretary/Treasurer Nancy Taylor Saubert, and President Natalie Kruger — Lloyd Taylor's son and granddaughter — alongside a small, close-knit staff.

Taylor Oil's revenue is generated entirely through transactional sales of petroleum products and lubricants, with no disclosed subscription, fee, or contracted-revenue streams. The company has not raised institutional funding, has no subsidiaries, and has maintained continuous family ownership since founding. There are no M&A, geographic expansion, or product-platform signals beyond incremental line extensions and the digital bill-pay addition.

Name

Taylor Oil Company

Legal name

Taylor Oil Company, Inc.

Website

https://tayloroilcompany.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Taylor Oil Company, Inc. is a family-owned petroleum products and lubricants distributor founded in 1948, serving residential, commercial, industrial, and agricultural customers in central Indiana from its Zionsville, Indiana headquarters with 24/7 on-site fueling and bulk delivery.

Ownership category

akta.pro rank

Product category

Petroleum Products Distribution

NAICS

Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG)

akta.pro secondary industries

Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

Keywords

• Petroleum products distribution
• Home heating oil
• Commercial fueling services
• Industrial lubricants supply
• Bulk fuel delivery

Headquarters

HQ city

Zionsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Petroleum Products Distribution: Taylor Oil Company generates revenue through the distribution and sale of light-refined petroleum products including gasoline, diesel fuel (on-road clear and off-road dyed), home heating oil, kerosene, and propane. Sales occur through on-site fueling, bulk delivery, and packaged product sales.
2. Oils and Lubricants Distribution: Revenue from sale of motor oils, gear oils, hydraulic oils, transmission oils, slide oils, transformer oils, process oils, base oils, and greases. Products include TOTAL Lubricants USA brand products, sold over-the-counter on-site or delivered in bulk quantities.
3. Bill Payment Processing: Credit card and debit card payment processing for customer bill payments. Processing fee applies for credit card payments of $3,000 or more.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Taylor Oil Company is a family-owned distributor of light-refined petroleum products, process oils, and bulk and packaged oils and lubricants serving central Indiana. The company offers gasoline, on-road and off-road diesel fuels, DEF, home heating oil, kerosene, propane, and a full line of TOTAL Lubricants USA branded lubricants, delivered through on-site fueling stations with personalized fleet cards, on-site product pickup, and bulk delivery to commercial, industrial, agricultural, and residential customers.

Product overview

Taylor Oil Company is a family-owned petroleum products distributor offering a comprehensive portfolio of light-refined petroleum products and lubricants. The company operates a single-site fueling station with 24/7/365 access via personalized fuel island cards, serving commercial, industrial, agricultural, and residential customers in central Indiana. The product portfolio consists of fuel products (gasoline, clear and dyed diesel fuels, home heating oil, kerosene, propane) and a broad lubricants line (motor oils, gear oils, hydraulic oils, transmission oils, slide oils, transformer oils, process oils, base oils, greases), with TOTAL Lubricants USA as the primary branded lubricant supplier. The company also offers delivery for bulk orders and on-site pickup options.

Differentiator

Problem solved

Functional benefit

Products and services

• Gasoline
• On-Road Clear Diesel Fuel On-Road Clear Diesel Fuel is a taxed diesel fuel distributed by Taylor Oil Company for licensed on-road commercial vehicles, available through on-site fuel islands and bulk delivery.
• Off-Road Dyed Diesel Fuel Off-Road Dyed Diesel Fuel is an untaxed diesel fuel distributed by Taylor Oil Company for off-road equipment, agricultural machinery, and other non-highway applications, available through on-site pickup and bulk delivery.
• Diesel Exhaust Fluid (DEF) Diesel Exhaust Fluid (DEF) is a fluid used in modern diesel engine emissions systems, distributed by Taylor Oil Company to commercial, industrial, and agricultural customers needing DEF for diesel-powered equipment and vehicles.
• Home Heating Oil Home Heating Oil is a light-refined petroleum product distributed by Taylor Oil Company to residential customers in central Indiana for household heating, delivered in bulk to homes.
• Kerosene Kerosene is a light-refined petroleum product distributed by Taylor Oil Company for residential heating, commercial applications, and other uses, available through on-site pickup and bulk delivery.
• Propane Propane is a fuel product distributed by Taylor Oil Company for residential, commercial, and agricultural customers, available through on-site pickup and bulk delivery.
• TOTAL Lubricants USA Branded Lubricants and Specialty Oils Taylor Oil Company distributes a full line of TOTAL Lubricants USA branded lubricants and specialty oils, including motor oils, gear oils, hydraulic oils, transmission oils, slide oils, transformer oils, process oils, base oils, and greases, for commercial, industrial, and agricultural customers. The company provides in-house engineering to match specific lubricant formulations to customer application challenges.
• Fuel Island Card Access Service Fuel Island Card Access Service is an on-site fueling service offered by Taylor Oil Company that provides commercial and industrial fleet customers with personalized fuel cards secured by customer-specific PINs, granting them 24/7/365 access to the company's fuel islands for self-service refueling of gasoline, diesel fuels, and DEF.
• Bulk Oil and Fuel Delivery Service Bulk Oil and Fuel Delivery Service is a delivery offering from Taylor Oil Company that transports fuels, lubricants, and specialty oils in bulk quantities directly to commercial, industrial, agricultural, and residential customer locations.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TOTAL Lubricants USAcoreChannel Partner/ Reseller/ DistributorTaylor Oil Company offers TOTAL Lubricants USA products as part of their expanded oils and lubricants inventory. TOTAL Lubricants is one of the largest oil and gas companies in the world. Taylor Oil serves as a distributor/reseller of TOTAL Lubricants products to commercial, industrial, agricultural, and residential customers in central Indiana.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Heritage Cooperative: Indiana-based agricultural cooperative offering fuel, propane, and lubricants to farm and rural customers. Comparable as a regional distributor targeting the agricultural segment with on-site access and bulk delivery in central Indiana.
• Co-Alliance Cooperative: Indiana-based cooperative providing energy, agronomy, and grain services, including fuel and lubricant distribution to agricultural and rural customers. Comparable multi-segment (ag/industrial/residential) fuel and lubricant distributor operating in Indiana.
• R.W. Earhart Company: Indiana-based petroleum and lubricant distributor serving commercial, industrial, and agricultural customers with fuels and a broad lubricant line. Directly comparable as a regional fuel/lubricant distributor in the Midwest with bulk delivery and on-site pickup channels.

Regional players

• Casey's General Stores: Midwest-based convenience store and fuel retailer with strong presence in Iowa, Indiana, and surrounding states. Comparable as a regional competitor in fuel retail and convenience-format offerings targeting similar small-town and rural customers.

Broad incumbents

• Marathon Petroleum: Major U.S. downstream petroleum company operating refineries, terminals, and wholesale fuel distribution. Comparable as a wholesale fuel supplier and broad incumbent in the regional petroleum value chain relevant to Taylor Oil's procurement and pricing.
• BP (bp America): Global integrated oil major with Castrol lubricants and a large U.S. retail/wholesale fuel network. Comparable as a broad incumbent in finished lubricants and branded fuels, competing for Taylor Oil's commercial and industrial customers.
• CITGO Petroleum: U.S. downstream petroleum company supplying branded gasoline, diesel, and lubricants through wholesale and jobber networks. Comparable as a broad incumbent whose branded fuel and lubricant offerings compete in Taylor Oil's central Indiana territory.
• Shell USA: Global integrated oil major with Shell Rotella, Pennzoil, and a large U.S. fuels/lubricants distribution network. Comparable as a broad incumbent competing in finished lubricants, fleet fuels, and branded wholesale channels relevant to Taylor Oil's customers.
• Speedway (7-Eleven): Large U.S. convenience and fuel retailer formerly headquartered in Indiana, now part of 7-Eleven. Comparable as a major on-site fuel access competitor serving central Indiana commercial fleet and retail customers.

Others

• TOTAL Lubricants USA: Global lubricants and oils major that supplies Taylor Oil's branded lubricant portfolio. Comparable as the upstream brand supplier and indirectly as a competitor in finished lubricant sales; relevant as both partner and ecosystem incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/taylor-oil-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Oil Company