MIGA Swimwear

Name

MIGA Swimwear

Legal name

MIGA Swimwear

Website

https://migaswimwear.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Women's Sustainable Swimwear Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Swimwear & Beachwear Cut & Sew (IMAOAEAH), Swimwear (Children) (CRAAAHAG)

Keywords

• Sustainable swimwear
• Adaptive swimwear
• Inclusive swimwear
• Recycled nylon apparel
• Women's swimwear

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct E-commerce Sales: MIGA Swimwear sells its swimwear and clothing directly to consumers through its Shopify-powered website (migaswimwear.com), offering a full range of swimsuits, clothing, and accessories at various price points from $19 to $95 per item. This is the primary revenue stream.
2. Retail / Wholesale Partnerships: MIGA partners with major U.S. retailers Target and Macy's to sell its products through their physical and online stores, providing broader distribution and access to mass-market consumers beyond the direct e-commerce channel.
3. Corporate Partnerships & Cause Marketing: MIGA partners with organizations such as Global Genes and Girls With Guts, donating a percentage of net sales to their causes throughout the year. These partnerships generate revenue through cause-marketing campaigns where a portion of sales is directed to allied nonprofits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MIGA Swimwear designs, manufactures, and sells inclusive, sustainable women's swimwear and complementary clothing and accessories directly to consumers and through retail partners. Products are built from Italian Carvico VITA fabric (78% recycled ECONYL nylon / 22% Elastane, OEKO-TEX certified) with UPF 50+ sun protection, two-way stretch fit, and adaptive features such as the Lydia snap-belt system, co-designed with women with disabilities, disfigurements, and chronic illnesses. The line spans bikini tops/bottoms, tankinis, one-pieces, swim shirts, pants/tops, the MIGA Mini children's range, and gift cards.

Product overview

MIGA Swimwear is a direct-to-consumer sustainable swimwear brand offering inclusive, body-positive swimwear primarily for women, with a complementary children's line. The product portfolio centers on the Ally Suits collection (bikini tops, bottoms, and boy shorts with pockets), the Colette Collection (tankinis, high-waisted bottoms, and swim skirts), and the Lydia Collection (maternity/adaptive wear with snap belt technology). Additional offerings include one-piece suits (Mio Halter, Anna Long Sleeves), swim shirts (Alyssa Spiral), and the Marije clothing line. The MIGA Mini line extends the brand to baby and toddler swimwear. All products feature sustainable Italian Vita fabric (78% recycled ECONYL nylon, 22% spandex) with UPF 50+ protection, are made in Los Angeles, and are designed with input from the disability and chronic illness community. Gift cards serve as an add-on product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Ally Suits Collection A versatile, inclusive swimwear collection of bikini tops with adjustable straps, crossover-waistband bikini bottoms, and boy shorts with pockets, built from sustainable Italian SPF50 fabric for a broad audience.
• Colette Collection Sporty swimwear line featuring tankini tops with scoop necks and front pockets, high-waisted bikini bottoms, and swim skirts with adjustable waistbands and side slits, all made from sustainable SPF50 fabric.
• Lydia Collection (Maternity & Adaptive) Adaptive swimwear with a wide ruched snap-belt bikini bottom that can be worn four ways for varying torso coverage, accommodating pregnancy, stoma bags, feeding tubes, and other medical devices; pairs with cutout long-sleeve tops.
• Mio Halter One Piece

Quantifiable outcome

• 100-wear/2-year quality guarantee ensures long product lifespan and reduces replacement frequency.
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TargetcoreChannel Partner/ Reseller/ DistributorMIGA Swimwear partnered with Target as a major retail distribution partner to reach mass-market U.S. consumers. This partnership was a significant strategic pivot for the brand, moving beyond direct-to-consumer to leverage Target's national retail footprint and customer base to fulfill its mission of combating ableism through broader market access.
• Macy'scoreChannel Partner/ Reseller/ DistributorMIGA Swimwear partnered with Macy's as a department store retail distribution partner, selling through Macy's physical stores and e-commerce platform. This partnership complements the Target relationship, providing multi-channel retail presence across the U.S. market.
• Global GenesminorStrategic or Co-development PartnerMIGA Swimwear partners with Global Genes, a rare disease organization, donating a percentage of net sales to raise awareness about health conditions. This cause-marketing partnership aligns with MIGA's mission to increase representation, education, and engagement for the disability and chronic illness community.
• Girls With GutsminorStrategic or Co-development PartnerMIGA Swimwear partners with Girls With Guts, an organization supporting women with inflammatory bowel disease and other chronic conditions. A percentage of net sales is donated to the organization throughout the year, supporting its mission to combat stigma and increase visibility for women with chronic illnesses.
• Carvico (VITA Fabric)coreTechnology or IntegrationMIGA exclusively uses Carvico's VITA fabric—a sustainable material made of 78% Recycled ECONYL® nylon and 22% Elastane, Standard 100 OEKO-TEX certified. The Italian fabric is made from post-consumer polyamide waste (fishnets, carpets). This supplier partnership is critical to MIGA's sustainability differentiation and product performance (UPF 50+, 2x chlorine resistance).

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Andie Swim: Premium DTC women's swimwear brand emphasizing fit, comfort, and inclusive sizing. Comparable business model (DTC-first, women's swim focus) and comparable price positioning to MIGA.
• Summersalt: Direct-to-consumer women's swimwear brand focused on inclusive sizing and travel-friendly design at accessible price points. Closely comparable DTC motion, similar target customer, and similar price band to MIGA.
• Cupshe: Mass-market DTC women's swimwear brand selling directly to consumers online at value price points. Comparable product category, DTC model, and broad customer base overlapping with MIGA's Ally collection.
• Monday Swimwear: Boutique DTC women's swimwear brand offering elevated, fashion-forward suits at premium price points. Similar DTC-only motion and target customer profile to MIGA.
• Swimsuits For All: Long-standing inclusive women's swimwear brand specializing in plus-size, mastectomy, and adaptive swimwear. The closest peer in terms of mission-led, body-inclusive positioning and adaptive product offering.

Emerging players

• Frugi: Sustainable children's apparel and swimwear brand using organic cotton and recycled fabrics. Comparable sustainable fabric positioning and overlap with MIGA Mini on the kids' sustainable swimwear side of the business.
• Kitty & Vibe: Emerging DTC women's swimwear brand focused on bold, fashion-forward designs and inclusive sizing. Comparable sub-scale DTC model and women's swim focus, though with less of an adaptive/mission-led angle.

Broad incumbents

• Tommy Hilfiger Adaptive: Adaptive apparel line from a global fashion brand offering modified closures, seated-fit designs, and magnetic closures. Closest large-brand comparable to MIGA's adaptive swimwear concept (snap belt, two-way stretch) at meaningfully larger scale.
• Aerie: American Eagle sub-brand specializing in intimates, loungewear, and swimwear with a well-known inclusive sizing and body-positive marketing platform. Overlaps with MIGA on inclusive women's swim, but at vastly larger scale and broader assortment.
• Lands' End Swim: Established mass-market apparel retailer with a long-standing inclusive swimwear line including mastectomy and adaptive options. Broad portfolio overlap with MIGA's inclusive positioning, particularly relevant given shared retail partner (Macy's).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/marialuisa_miga
• Facebookfacebook.com/MIGASwimwear
• Instagraminstagram.com/migaswimwear
• Pinterestpinterest.com/migaswimwear

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIGA Swimwear