Gadgets 360
- Company typePrivate
- Founded2015
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Gadgets 360 firmographics
Firmographics- Name
- Gadgets 360
- Legal name
- Red Pixels Ventures Limited
- Website
- https://gadgets360.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Gadgets 360 is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Gadgets 360 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Advertising Revenue: Primary revenue stream through display advertising, sponsored content placements, and brand partnerships. The platform attracts significant traffic through comprehensive tech coverage including news, reviews, and product comparisons.
- Sponsored Content and Brand Stories: Featured sponsored content and brand stories from technology companies including OPPO, Samsung, LG, Motorola and others. These branded content pieces appear as 'Brand Stories' on the platform.
- Affiliate Commerce: E-commerce integration through price comparison tools and affiliate links to retailer partners. The platform includes product listings with pricing and direct purchase links.
- Device Protection Plans: Gadgets360 Shield device protection plan launched with accidental damage, theft cover and extended warranty coverage for smartphones, laptops and more
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Gadgets 360 product offering
Product offeringCore offering
Gadgets 360 is a digital technology media platform that publishes daily technology news, in-depth product reviews, feature articles, and buying guides covering smartphones, laptops, TVs, wearables, audio devices, gaming, science, and finance. It monetizes primarily through advertising and sponsored brand content, supported by proprietary product finder and comparison tools, an extensive price tracking database, and a paid Gadgets360 Shield device protection plan.
Product overview
Gadgets 360 is a comprehensive technology media platform operated by NDTV since 2015, offering a unified ecosystem of product discovery and editorial content. The core offering is its news and reviews platform (gadgets360.com) which serves as India's leading tech publication covering smartphones, laptops, TVs, wearables, audio, gaming, science, and finance. This core platform is enhanced by complementary tools: Product Finder Tools for browsing and filtering across 14+ product categories (mobiles, laptops, TVs, tablets, smartwatches, headphones, cameras, gaming consoles, and home appliances); Compare Tools enabling side-by-side specification and price comparisons; and Recharge Plans Finder aggregating mobile, DTH, and broadband plans from Indian service providers. The platform also hosts the annual NDTV Gadgets360 Awards (now in its 11th year) celebrating best consumer tech across 40 categories. Additional offerings include Club360 loyalty program, Volt Forum community discussions, and Gadgets360 Shield device protection plans. Mobile applications for Android and iOS extend accessibility of the platform's content and tools.
Differentiator
Problem solved
Functional benefit
Brands
- NDTV Gadgets360 Awards: Annual technology awards event celebrating the best in consumer technology across smartphones, laptops, tablets, smartwatches, and audio devices.
- Club360
- Hotdeals360
- Volt Forum
Products and services
- Gadgets 360 News & Reviews Platform India's leading technology news, reviews, and in-depth features website covering smartphones, laptops, TVs, wearables, audio products, gaming, science, and finance; part of the NDTV network delivering tech journalism since 2015.
- Product Finder Tools
Companies that use Gadgets 360
Customer profileSegments3 records
Ideal customer profiles2 records
Gadgets 360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gadgets 360 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NDTVcoreGadgets 360 is a part of the NDTV network, leveraging NDTV's legacy of delivering high-quality and trustworthy journalism since its establishment. NDTV provides the parent brand credibility and infrastructure for Gadgets 360's operations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Gadgets 360 competitors and assessment
Company assessmentBroad incumbents
- CNET: CNET is an established global consumer-technology publication offering news, reviews, and product comparisons across a wide category range. It serves as the broad-incumbent analog of Gadgets 360's editorial plus product-comparison model at global scale.
- Indian Express Tech: Indian Express Tech is the technology vertical of The Indian Express, one of India's leading English newspapers. It is a broad-incumbent competitor covering tech news, reviews, and explainers for Indian audiences, leveraging a much larger general-news audience.
Direct peers
- Smartprix: Smartprix is an Indian consumer-tech comparison platform focused on smartphones, laptops, and gadgets with structured product databases, comparison tools, and price tracking. Its core functionality closely mirrors Gadgets 360's Product Finder and Compare Tools.
- Digit.in: Digit (by 9.9 Media) is one of India's longest-running tech publications covering reviews, buying guides, and product comparisons across laptops, mobiles, and consumer electronics. It competes directly with Gadgets 360 for the same Indian tech-research audience.
- Beebom: Beebom is an India-focused consumer technology publication covering smartphones, apps, gadgets, and AI with reviews, how-tos, and explainers. It targets the same tech-enthusiast Indian audience as Gadgets 360 with a similar editorial plus product-coverage approach.
- MySmartPrice: MySmartPrice is an Indian tech comparison and deals platform offering product research, price comparisons, and coupon/deal aggregation for gadgets and electronics — overlapping significantly with Gadgets 360's content + affiliate commerce model.
- 91mobiles: 91mobiles is one of India's largest tech-research and product-comparison portals, offering phone finder tools, specifications, reviews, and price tracking for smartphones, laptops, and consumer electronics. It competes head-on with Gadgets 360's finder/compare/review model for the same Indian audience.
- TechPP (Tech 2 People): TechPP is an Indian technology blog covering gadgets, software, mobile apps, and consumer electronics with reviews and analysis. It is a smaller-scale direct peer serving the same Indian consumer-tech audience.
Emerging players
- GSMArena: GSMArena is a global mobile-specifications and reviews database widely used by Indian consumers researching smartphones. While international, its product-database and comparison model is closely analogous to Gadgets 360's mobile finder/compare functionality.
Others
- NDTV (parent): NDTV is Gadgets 360's parent media group and India's most trusted general news broadcaster. While not a direct tech-publication peer, it is the closest relationship partner — providing brand infrastructure, audience cross-promotion, and editorial credibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gadgets 360 social profiles
Digital presenceGadgets 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gadgets 360 leadership team
Management profileNumber of profiles
Profiles1 record
Gadgets 360 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gadgets 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gadgets 360
What does Gadgets 360 do?
Gadgets 360 is a digital technology media platform that publishes daily technology news, in-depth product reviews, feature articles, and buying guides covering smartphones, laptops, TVs, wearables, audio devices, gaming, science, and finance. It monetizes primarily through advertising and sponsored brand content, supported by proprietary product finder and comparison tools, an extensive price tracking database, and a paid Gadgets360 Shield device protection plan.
Is Gadgets 360 a public or private company?
Gadgets 360 is a private company. It is classified as corporate owned and is currently operating.
When was Gadgets 360 founded?
Gadgets 360 was founded in 2015. It employs 11 to 50 people.
Where is Gadgets 360 based?
Gadgets 360 is headquartered in New Delhi, India, in the Asia region.
How does Gadgets 360 make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are sponsored Content and Brand Stories, affiliate Commerce and device Protection Plans.
Who are Gadgets 360's main competitors?
Broad incumbents on record are CNET and Indian Express Tech. Direct peers are Smartprix, Digit.in, Beebom, MySmartPrice, 91mobiles and TechPP (Tech 2 People). GSMArena is listed as an emerging player. NDTV (parent) is listed as an others.
Does Gadgets 360 have an API?
No public API is recorded for Gadgets 360.