MySmartPrice
MySmartPrice is an Indian price comparison and product review platform that aggregates pricing, specifications, and benchmark data for consumer electronics and home appliances, serving Indian gadget buyers through its website, Android app, YouTube channel, and Hindi-language content.
- Company typePrivate
- Founded2011
- HeadquartersHyderabad, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What MySmartPrice does
MySmartPrice, legally constituted as MSP Digital Media Private Limited, is an India-based price comparison and product intelligence platform for consumer electronics. Founded in 2011 and headquartered in Hyderabad with 101-250 employees, the company aggregates pricing, specifications, reviews, and benchmark scores across smartphones, tablets, laptops, televisions, and major home appliances for Indian consumers. The core product consists of a content-rich website, an Android mobile application, a YouTube video channel, social media properties, and a dedicated Hindi-language section, all accessed on a self-serve basis by Indian gadget buyers seeking to compare prices and identify optimal purchase timing.
The platform's technology stack centers on a product comparison and price-tracking engine that pulls listings from multiple Indian e-commerce retailers and brand stores, paired with a proprietary performance benchmarking module that publishes test scores for mobile devices. Editorial coverage is published in both English and Hindi and is structured for SEO-driven organic discovery, covering price-range landing pages, brand-specific pages, feature-specific collections (e.g., 5G phones, gaming phones, best battery phones), and category-wide news and reviews.
Revenue is generated through two principal streams: display and sponsored advertising on high-traffic content pages, and affiliate/referral commissions when users click through to retailer sites to complete purchases. The platform is free to consumers. The company has raised approximately $11 million across two disclosed rounds in 2014 and 2015 from Accel and Helion Venture Partners; no subsequent financing, M&A, or ownership changes are evidenced.
MySmartPrice firmographics
Firmographics- Name
- MySmartPrice
- Legal name
- MSP Digital Media Private Limited
- Website
- https://mysmartprice.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MySmartPrice is an Indian price comparison and product review platform that aggregates pricing, specifications, and benchmark data for consumer electronics and home appliances, serving Indian gadget buyers through its website, Android app, YouTube channel, and Hindi-language content.
- Ownership category
- akta.pro rank
MySmartPrice industry classification
Industry- Product category
- Price Comparison and Consumer Electronics Research
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where MySmartPrice is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
MySmartPrice business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising Revenue: The platform generates revenue through display advertising and sponsored content placements on its high-traffic website pages covering product reviews, news articles, and price comparison pages.
- Affiliate/Referral Commissions: The company earns referral commissions when users click through to retailer sites (e-commerce platforms, brand stores) to purchase gadgets after reviewing prices and specifications on MySmartPrice.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
MySmartPrice product offering
Product offeringCore offering
MySmartPrice is an Indian online price comparison and product intelligence platform that aggregates pricing, specifications, expert reviews, and hands-on performance benchmarks for consumer electronics including smartphones, laptops, TVs, tablets, and home appliances. It serves Indian consumers directly through a website, Android mobile app, dedicated Hindi-language site, and YouTube channel, surfacing deals and price tracking across major Indian retailers. Revenue is generated via display advertising and affiliate referral commissions from partner retailers.
Product overview
MySmartPrice operates as a unified price comparison and product intelligence platform for consumer electronics in India. The core offering consists of a website and mobile app that aggregates pricing, specifications, and reviews across mobile phones, tablets, laptops, TVs, and home appliances. Key supporting modules include performance benchmarking tests, deal alerts, product comparison tools, and video content through YouTube. The platform also offers Hindi-language content for regional accessibility.
Differentiator
Problem solved
Functional benefit
Products and services
- MySmartPrice Website Platform A free consumer-facing price comparison and product intelligence website covering Indian pricing, specifications, expert reviews, and deals for smartphones, tablets, laptops, TVs, and home appliances.
- MySmartPrice Android Mobile App Free Android mobile application available on the Google Play Store that provides Indian consumers with on-the-go access to MySmartPrice price comparisons, product specifications, reviews, and deal alerts.
- MySmartPrice Hindi Content Platform Localized Hindi-language edition of the MySmartPrice platform providing gadget news, reviews, buying guides, and price information for Hindi-speaking Indian consumers.
- MySmartPrice YouTube Channel YouTube video channel featuring product reviews, camera and gaming phone comparisons, performance tests, and buying guides for the Indian consumer electronics audience.
Companies that use MySmartPrice
Customer profileSegments2 records
Ideal customer profiles2 records
MySmartPrice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MySmartPrice partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
MySmartPrice competitors and assessment
Company assessmentDirect peers
- Smartprix: Indian gadget price comparison and specification aggregator covering mobiles, laptops, and electronics. Closest direct peer — same product category, same Indian consumer base, similar SEO-led discovery model with affiliate monetization.
- 91mobiles: Indian mobile phone comparison and review platform with extensive specification database and price tracking. Direct competitor in the Indian smartphone comparison vertical, monetized through affiliate/lead-gen referrals to e-commerce platforms.
- PriceDekho: Indian price comparison site covering mobiles, electronics, appliances, and automobiles. Operates with the same comparison-shopping model and affiliate revenue approach targeting Indian value-seeking consumers.
- NDTV Gadgets 360: Indian technology media property publishing gadget reviews, comparisons, and price tracking for smartphones, laptops, and consumer electronics. Competes directly for the same Indian tech-researcher audience with similar content-led monetization.
- Beebom: Indian tech publication covering gadget reviews, comparisons, and how-to content aimed at smartphone and PC buyers. Competes for overlapping Indian tech-curious audience with similar ad-and-affiliate monetization.
- MouthShut.com: Indian consumer review and comparison platform covering electronics, appliances, and services. Operates a similar UGC-plus-editorial review model with advertising and referral revenue from Indian consumers.
Broad incumbents
- Flipkart: India's largest domestic e-commerce marketplace with native product comparison, reviews, and deal surfaces embedded in shopping flows. Represents the principal disintermediation threat — captures comparison intent inside its own funnel rather than referring out.
- Amazon India: Global e-commerce incumbent operating India's largest marketplace with native comparison, review, and deal functionality. Competes for the consideration-stage consumer and is also MySmartPrice's largest affiliate partner — a dual competitor/customer relationship.
Emerging players
- Cashify: Indian recommerce platform for smartphones and electronics. Adjacent peer — overlaps in Indian gadget buyer audience and adjacent affiliate/lead-gen monetization models, though focused on resale rather than new-product comparison.
Regional players
- Croma: India's largest omnichannel electronics retail chain (Reliance-owned) with native online product listings, comparison, and pricing. Comparable through shared Indian consumer-electronics shopper and comparison-intent overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
MySmartPrice social profiles
Digital presenceMySmartPrice financial estimates
Financial estimateRevenue estimate
Valuation estimate
MySmartPrice leadership team
Management profileNumber of profiles
Profiles1 record
MySmartPrice funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MySmartPrice M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MySmartPrice
What does MySmartPrice do?
MySmartPrice is an Indian online price comparison and product intelligence platform that aggregates pricing, specifications, expert reviews, and hands-on performance benchmarks for consumer electronics including smartphones, laptops, TVs, tablets, and home appliances. It serves Indian consumers directly through a website, Android mobile app, dedicated Hindi-language site, and YouTube channel, surfacing deals and price tracking across major Indian retailers. Revenue is generated via display advertising and affiliate referral commissions from partner retailers.
Is MySmartPrice a public or private company?
MySmartPrice is a private company. It is classified as venture growth investor backed and is currently operating.
When was MySmartPrice founded?
MySmartPrice was founded in 2011. It employs 101 to 250 people.
Where is MySmartPrice based?
MySmartPrice is headquartered in Hyderabad, India, in the Asia region.
How does MySmartPrice make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are affiliate/Referral Commissions.
Who are MySmartPrice's main competitors?
Direct peers on record are Smartprix, 91mobiles, PriceDekho, NDTV Gadgets 360, Beebom and MouthShut.com. Broad incumbents are Flipkart and Amazon India. Cashify is listed as an emerging player. Croma is listed as a regional player.
Does MySmartPrice have an API?
No public API is recorded for MySmartPrice.
What industry is MySmartPrice in?
MySmartPrice's product category is Price Comparison and Consumer Electronics Research. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 541910 and its SIC code is 5961.