Les Nouveaux Fromagers

Name

Les Nouveaux Fromagers

Legal name

La Boite Du Fromager SAS

Website

https://lesnouveauxfromagers.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Food Subscription

NAICS

Dairy Product (except Dried or Canned) Merchant Wholesalers (42443), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Cheese Wholesale (AFAIAEAC)

akta.pro secondary industry

Cheese Manufacturing (AFAKAKAB)

Keywords

• Cheese subscription box
• Artisanal French cheese
• Gourmet food delivery
• Monthly cheese box
• Wine and cheese pairing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Monthly Cheese Subscription Box: Recurring monthly subscription delivering 4 artisanal cheeses (550-600g) per box. Customers pay monthly with subscription terms of 1, 3, 6, or 12 months, with full payment upfront.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Les Nouveaux Fromagers operates a direct-to-consumer monthly cheese subscription service delivering 4 artisanal French cheeses (550-600g) per box, mixing AOP and small-producer farmhouse cheeses curated by an expert affineur. Each box includes a tasting booklet with producer stories and is shipped via Colissimo in temperature-controlled isothermal packaging. The company also offers a wine and cheese pairing box, seasonal advent calendars, and individual raclette-and-wine products for purchase.

Product overview

Les Nouveaux Fromagers operates as a subscription-based gourmet food service built around a monthly cheese box delivery model. The core offering is the Box Fromage (monthly cheese subscription), delivering 4 specialty cheeses (580–600g) with a tasting booklet. Supporting products include the Box Vin Fromage (cheese and wine pairing), seasonal Calendriers de l'Avent (advent calendars), individual raclette and wine pairings, a free 188-page cheese e-book, and Le Blog du fromager (an editorial blog with cheese education, recipes, and producer profiles with video tours). The business model centers on direct-to-consumer subscriptions with delivery via Colissimo, and payment processing through Stripe.

Differentiator

Problem solved

Functional benefit

Products and services

• Box Fromage (Monthly Cheese Subscription) Monthly subscription delivering 4 specialty cheeses (580-600g total) sourced from small artisan producers, mixing AOP and farmhouse cheeses, with a tasting booklet included. Available in 1, 2, 3, 6, or 12-month terms starting at 22.90€ per month.
• Box Vin Fromage (Wine and Cheese Box) Subscription box pairing the company's curated artisanal cheese selection with matching wines for at-home tasting.
• Calendriers de l'Avent (Advent Calendars) Seasonal advent calendar products available during the holiday period, featuring curated cheese selections for daily discovery leading up to Christmas.
• Raclette et Vin blanc Individual purchase offering of raclette cheese paired with white wine, sold at 39.34€ TTC.
• Raclette et Vin rouge Individual purchase offering of raclette cheese paired with red wine, sold at 39.34€ TTC.

Quantifiable outcome

• 4 cheeses per monthly box (550-600g total)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing partner providing secure online payment services. Stripe handles credit card information collection with PCI-DSS compliance and advanced encryption. Supports Visa, Mastercard, Carte Bleue, Apple Pay, Google Pay across 135+ currencies.
• Colissimo (La Poste)coreImplementation/ SI/ Consulting PartnerLogistics partner handling all box deliveries throughout France. Offers home delivery, office delivery, and point relais pickup options. SMS notifications for point relais deliveries.
• Paris Partner BoutiquesminorChannel Partner/ Reseller/ DistributorExclusive network of Parisian boutiques and bars where subscribers can pick up their boxes for free instead of home delivery.
• Éditions MilanminorStrategic or Co-development PartnerPublisher partner for the free 188-page cheese e-book. Collaboration with illustrator Thomas Baas to create educational content about French cheeses.
• Thomas BaasminorStrategic or Co-development PartnerIllustrator who created the artwork for the free 188-page cheese e-book in partnership with Éditions Milan.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Quitoque: French D2C meal-kit subscription company that delivers curated food boxes to French consumers on a recurring basis. Comparable as a French-owned direct-to-consumer subscription box operator using the same product-led, content-driven GTM motion targeting French households.
• Le Petit Ballon: French wine subscription club offering curated monthly wine deliveries with editorial content. Highly comparable subscription model, French market focus, content-driven acquisition, and gifting use cases, but in wine rather than cheese.
• BienManger.com: French online gourmet food retailer offering artisanal and regional French products including cheese. Comparable as a French e-commerce seller of artisanal cheeses targeting gourmet consumers, though not subscription-based.

Broad incumbents

• HelloFresh France: Major global meal-kit subscription player operating in France. Comparable as a large-scale D2C subscription food box operator, but with significantly broader product, scale, and capital base that LNF lacks.

Emerging players

• Pop Chef: French meal-kit subscription service delivering prepared recipe boxes. Comparable subscription model and French market focus, but targets home cooking rather than artisanal food discovery.
• La Ruche Qui Dit Oui: French local food marketplace connecting consumers with small producers. Comparable emphasis on artisanal sourcing and small-producer relationships, but operates as a marketplace rather than curated subscription.
• La Bonne Box: French subscription box service focused on gourmet food discovery. Comparable French subscription box model and gourmet positioning, but with broader food discovery rather than single-category focus.

Regional players

• Murray's Cheese: US specialty cheese retailer and affineur with a cheese-of-the-month subscription club. Directly comparable curated-cheese subscription concept and expert curation, but serves the US market rather than France.

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LNFromagers
• Facebookfacebook.com/lesnouveauxfromagers
• LinkedInlinkedin.com/company/les-nouveaux-fromagers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Nouveaux Fromagers