Claudie Pierlot
Claudie Pierlot is a French contemporary women's fashion brand founded 1984 in Paris and operating as a subsidiary of the SMCP group, selling ready-to-wear apparel, footwear, bags, and accessories across 20+ countries through localized e-commerce storefronts, standalone boutiques, and department store partnerships.
- Company typePrivate
- Founded1984
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Claudie Pierlot does
Claudie Pierlot is a French women's contemporary fashion brand founded in 1984 and headquartered at 2 rue Marengo, 75001 Paris, structured as a SAS with capital social of €50,000. The company designs, produces and sells ready-to-wear apparel (dresses, tops, trousers, blazers, coats, knitwear), footwear (including a signature Swing sneaker line), bags (Alban and Solveig lines), and accessories (belts, jewelry, scarves, hair accessories), plus a dedicated Ceremony/occasionwear sub-brand and denim capsule. Distribution runs through 20+ localized e-commerce storefronts powered by the Demandware platform, standalone boutiques (e.g., Collins Lane, Melbourne), and department store partnerships with Shinsegae and Lotte in South Korea, David Jones in Australia, and Galeries Lafayette in the UAE. The company is a subsidiary of SMCP, the French fashion conglomerate that also owns Sandro and Maje and was acquired by KKR in 2013, and operates with 501-1,000 employees across Europe, Asia, the Middle East, and Oceania.
The business is primarily a direct-to-consumer fashion retailer pricing at contemporary-luxury levels (€97.50-€395 across apparel and bags), supplemented by selective channel partnerships and seasonal promotional discounting of up to 50%. Go-to-market combines owned digital properties with localized SEO, organic social (Instagram, Facebook, Pinterest), email-driven acquisition (10% first-purchase incentive), and a loyalty program ("Mon amie Pierlot"). The brand holds B Corp certification and is GDPR/RGPD compliant; it has also launched a second-hand resale marketplace (Claudie Seconde Main) with authentication and cleaning services, extending into circular fashion. Revenue, profitability, and headcount growth metrics are not publicly disclosed at the entity level given the parent's group structure.
Claudie Pierlot firmographics
Firmographics- Name
- Claudie Pierlot
- Legal name
- CLAUDIE PIERLOT S.A.S.
- Website
- https://claudiepierlot.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Claudie Pierlot is a French contemporary women's fashion brand founded 1984 in Paris and operating as a subsidiary of the SMCP group, selling ready-to-wear apparel, footwear, bags, and accessories across 20+ countries through localized e-commerce storefronts, standalone boutiques, and department store partnerships.
- Ownership category
- akta.pro rank
Claudie Pierlot industry classification
Industry- Product category
- Women's Contemporary Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Handbags & Leather Goods (CRAAAFAD)
- akta.pro secondary industries
- Luxury Bridal & Occasionwear (CRAAAFAI), Handbags & Purses (CRAAAJAA), Leather Belts & Straps (CRAKAEAD)
Keywords
Where Claudie Pierlot is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices12 records
Markets served
Claudie Pierlot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ready-to-wear and accessories sales: One-time retail sales of women's clothing, shoes, bags, and accessories through owned e-commerce sites and physical retail locations. Products include dresses, tops, blazers, trousers, skirts, knitwear, coats, as well as shoes, bags, belts, jewelry, and hair accessories. The brand offers web-exclusive collections and seasonal collections (Spring-Summer, Fall-Winter).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing for clothing and accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Claudie Pierlot product offering
Product offeringCore offering
Claudie Pierlot is a French women's fashion brand that designs, produces, and sells ready-to-wear clothing (dresses, tops, blazers, trousers, skirts, knitwear, coats) along with shoes, bags, belts, jewelry, and other accessories. The brand offers seasonal collections (Spring-Summer and Fall-Winter), ceremony/occasionwear, web-exclusive capsule collections, and a second-hand marketplace (Claudie Seconde Main) for pre-owned garments. Products are sold through owned e-commerce sites in 20+ countries and through physical retail via department store partnerships and standalone boutiques.
Product overview
Claudie Pierlot is a French women's fashion brand offering a unified ready-to-wear clothing and accessories portfolio. The core offering consists of ready-to-wear apparel (dresses, tops, trousers, skirts, jackets, blazers, coats, knitwear) complemented by accessories (bags, shoes, belts, jewelry, scarves). Key product lines include the Ceremony/Occasionwear collection for special events, Denim collection, and web-exclusive capsule collections. The brand has expanded into circular fashion with Claudie Seconde Main, a second-hand marketplace for buying and selling pre-owned garments. Seasonal collections include Spring-Summer 2026 and Fall-Winter 2026 pre-collection, with signature lines like the Swing sneaker line and bag lines (Alban, Solveig). The brand operates across multiple regional websites with localized shopping experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Ready-to-Wear (Prêt-à-porter) Core ready-to-wear clothing collection for women including dresses, tops, trousers, skirts, jackets, blazers, coats, and knitwear.
- Bags and Leather Goods Handbags and small leather goods including shoulder bags, bucket bags, crossbody bags, shopper bags, and leather accessories in the Alban and Solveig lines.
- Shoes Footwear collection featuring sneakers (Swing Line), sandals, pumps, loafers, Mary Janes, boat shoes, and ankle boots.
- Accessories Fashion accessories including belts, caps, bobs, jewelry, hair accessories, scarves, and small leather goods.
- Denim Collection Dedicated denim line featuring jeans and denim garments.
- Cérémonie (Ceremony/Occasionwear) Special occasion and ceremony wear collection including guest dresses, evening dresses, suits, twin sets, and elegant white pieces.
- Web Exclusives Collection of iconic models reimagined as summer renewals, available exclusively on the website.
- Claudie Seconde Main (Second-Hand Marketplace) Pre-owned clothing marketplace allowing customers to buy and sell second-hand Claudie Pierlot garments, with authentication and cleaning services.
- Gift Card Gift cards available for purchase to give as presents to friends and family.
- Swing Line (Sneakers) Signature sneaker line featuring the Swing trainers as part of the pre-collection offering.
- Alban Line Bag collection line including Alban basket and Alban leather bag styles.
- Solveig Line Bag collection line featuring Solveig styles.
Companies that use Claudie Pierlot
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Claudie Pierlot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Claudie Pierlot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SMCPcoreParent company of Claudie Pierlot. SMCP is a French fashion group that also owns Sandro and Maje. Claudie Pierlot careers page links to SMCP job listings. The group was acquired by KKR in 2013.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Claudie Pierlot competitors and assessment
Company assessmentDirect peers
- Sandro: Sister brand under the SMCP group, also Paris-based contemporary French women's fashion label with comparable price points, channel mix (department stores + own e-commerce), and target customer. Directly comparable as the closest peer within the same portfolio.
- Ba&sh: Parisian contemporary women's fashion brand founded by Barbara Boccara and Sharon Krief. Directly comparable on positioning, product range (ready-to-wear, accessories), and international department store distribution.
- Massimo Dutti: Inditex-owned contemporary brand serving women and men with elevated ready-to-wear at similar price points. Comparable on department store presence, global footprint, and contemporary positioning.
- COS: H&M Group's contemporary line competing in the same accessible-luxury segment with global e-commerce and physical store presence. Comparable on modern minimalist aesthetic, price ladder, and customer demographic.
- Sézane: Leading French contemporary women's fashion brand, digital-native with strong direct-to-consumer motion. Comparable in target customer, price points, and emphasis on French heritage craftsmanship.
- & Other Stories: H&M Group's fashion-forward contemporary label targeting style-conscious women. Comparable on product breadth (ready-to-wear, shoes, bags, accessories), price points, and global digital + physical footprint.
- Maje: Third SMCP group brand and the most direct comparable to Claudie Pierlot — Parisian contemporary women's fashion with similar price architecture, global multi-channel distribution, and shared parent infrastructure.
Emerging players
- Self-Portrait: London-based contemporary label with strong occasionwear and event-dressing positioning. Comparable on ceremony/event wear category where Claudie Pierlot's Cérémonie sub-brand also competes.
- Rouje: French contemporary womenswear brand founded by Jeanne Damas, digital-first with selective physical retail. Comparable on Parisian femininity, accessible-luxury pricing, and direct-to-consumer emphasis.
Broad incumbents
- Mango: Large Spanish fast-fashion incumbent that has pushed upmarket into contemporary territory with Mango Premium and dedicated lines. Comparable on multi-channel global distribution and overlap in price-sensitive contemporary customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Claudie Pierlot social profiles
Digital presenceClaudie Pierlot compliance and trust
Trust signalCompliance1 record
Claudie Pierlot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Claudie Pierlot leadership team
Management profileNumber of profiles
Claudie Pierlot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Claudie Pierlot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Claudie Pierlot
What does Claudie Pierlot do?
Claudie Pierlot is a French women's fashion brand that designs, produces, and sells ready-to-wear clothing (dresses, tops, blazers, trousers, skirts, knitwear, coats) along with shoes, bags, belts, jewelry, and other accessories. The brand offers seasonal collections (Spring-Summer and Fall-Winter), ceremony/occasionwear, web-exclusive capsule collections, and a second-hand marketplace (Claudie Seconde Main) for pre-owned garments. Products are sold through owned e-commerce sites in 20+ countries and through physical retail via department store partnerships and standalone boutiques.
Is Claudie Pierlot a public or private company?
Claudie Pierlot is a private company. It is classified as corporate owned and is currently operating.
When was Claudie Pierlot founded?
Claudie Pierlot was founded in 1984. It employs 501 to 1,000 people.
Where is Claudie Pierlot based?
Claudie Pierlot is headquartered in Paris, France, in the Europe region.
How does Claudie Pierlot make money?
One revenue line is on record: ready-to-wear and accessories sales.
Who are Claudie Pierlot's main competitors?
Direct peers on record are Sandro, Ba&sh, Massimo Dutti, COS, Sézane, & Other Stories and Maje. Emerging players are Self-Portrait and Rouje. Mango is listed as a broad incumbent.
Does Claudie Pierlot have an API?
No public API is recorded for Claudie Pierlot.
What industry is Claudie Pierlot in?
Claudie Pierlot's product category is Women's Contemporary Fashion. Its primary akta.pro industry code is CRAAAFAD, Luxury Handbags & Leather Goods, with a secondary code of CRAAAFAI, Luxury Bridal & Occasionwear. Its NAICS code is 4581 and its SIC code is 5621.