What Balancy does

Balancy is a LiveOps and monetization SaaS platform built for mobile game studios and publishers that need to iterate in-game content, offers, and events without engineering releases or new app builds. The platform is delivered as four integrated modules: a LiveOps Suite (event calendars, A/B tests, performance tracking), a Monetization Engine (dynamic shop, special offers, and ad personalization with player segmentation), a Content Management System (remote configuration, payment validation, cloud storage, CDN delivery), and Visual Scripting (no-code logic for engagement and monetization flows). Differentiating platform features include a Git-like Branches workflow for safe parallel feature development, a Packages system for replicating templates across games, a Prefab System for composable UI building blocks, and an AI assistant called Nia for in-platform guidance and content automation. The platform integrates via lightweight SDKs for Unity, Cocos Creator, and TypeScript, with server API access on paid tiers.

Balancy operates a hybrid product-led and sales-led go-to-market. A free CMS tier serves as a low-friction acquisition channel for individual developers and small teams, while the Studio tier ($499 per project per month plus tiered DAU-based usage from $0.001-$0.002 per DAU) and Publisher tier ($999 per month plus $39 per seat plus DAU usage) target mid-market studios and multi-title publishers via field sales and demos for studios exceeding 1M DAU. The company serves 100+ titles including enterprise customers Lion Studios, Kwalee, Casualino, Joygame, and Amanotes, with documented customer outcomes such as a 50% development-cycle reduction (Kwalee), a +50% ARPPU uplift via segmented offers (Hot Siberians), and a +41% revenue uplift via personalized in-game shops (Game Garden). Customers span mobile gaming subgenres including casual, hybrid-casual, midcore, and hypercasual.

The company is headquartered in Limassol, Cyprus, with a distributed team across the USA, Lithuania, and Spain, and is led by Y Combinator alumni founders Pavel Ignatov (CEO) and Andrei Apanasik (CTO), joined in 2023 by co-founder Julia Iljuk (Head of Growth). Balancy reached break-even in 2023 on the back of 15x MRR growth, and raised a $700K seed round in March 2024 from gaming-industry veterans including Seth Sivak (former VP of Development at World of Warcraft) to fund ML/AI monetization development and expansion beyond the Unity engine. The company is privately held and has not disclosed an ARR figure.

Name

Balancy

Legal name

Balancy Limited

Website

https://balancy.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Balancy is a Cyprus-headquartered SaaS platform that enables mobile game studios and publishers to run LiveOps events, personalize monetization, manage content, and run A/B tests without engineering releases or new app builds, serving 100+ titles including Lion Studios and Kwalee.

Ownership category

akta.pro rank

Product category

Game LiveOps & Monetization Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Game Backend & LiveOps Platforms (BaaS/Analytics/Hosting) (BPAMAKAL)

akta.pro secondary industries

LiveOps Tooling, Remote Config, Feature Flags & Experimentation (A/B) (MPAFAFAO), Content Operations & Asset Pipeline Services (CMS, Cataloging, Live Content Ops) (MPAFAKAL)

Keywords

• Game LiveOps platform
• In-game monetization
• No-code game tools
• Mobile game analytics
• Game content management

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - CMS (Free Tier): Free tier providing full CMS access for content management, payment validation, and cloud storage. Serves as entry point for customer acquisition and product-led growth.
2. Subscription - Studio Plan: $499 per project per month plus DAU-based usage charges. Includes full LiveOps Suite, A/B testing, segmentation, visual scripting, and private 1:1 Slack support. Tiered DAU pricing: $2.0 per 1k DAU for ≤100k, $1.5 per 1k for 100k-500k, $1.0 per 1k for 500k-1M. Includes 10k free DAU per game.
3. Subscription - Publisher Plan: $999 per month base plus $39 per seat plus DAU-based rates. For publishers managing multiple games and teams. Includes 10 seats, up to 50 projects, team roles & permissions, multi-project admin access, and publisher-level package system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Balancy provides a no-code SaaS platform that enables mobile game studios and publishers to run LiveOps events, manage in-game content, personalize monetization, and run A/B tests without engineering changes or new app builds. Its integrated suite of LiveOps, Monetization Engine, CMS, and Visual Scripting modules lets product teams iterate on events, special offers, shops, and battle passes while integrating via Unity, Cocos Creator, or TypeScript SDKs with built-in CDN, payment validation, and server APIs.

Product overview

Balancy is a LiveOps and monetization SaaS platform for game developers, offered as a unified platform-plus-modules architecture. The core product suite consists of four integrated modules: LiveOps Suite (event management and campaign control), Monetization Engine (dynamic shop and offer personalization), Content Management System (remote game configuration without app releases), and Visual Scripting (no-code logic and A/B testing). These modules share a common data layer and can be purchased individually or bundled across three pricing tiers (CMS/free, Studio, Publisher). Additional features include the Prefab System for reusable UI components, Branches for Git-like version control, and AI assistant Nia for automated LiveOps assistance. The platform integrates via lightweight SDKs (Unity, Cocos Creator, TypeScript) and supports server API access for custom integrations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Development cycles accelerated by 50%
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• AmanotescoreStrategic or Co-development Partner · 1 February 2026Balancy partnered with Amanotes to power LiveOps across its music game portfolio. This partnership enables Amanotes to implement sophisticated LiveOps strategies in their games using Balancy's platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swrve: Enterprise mobile engagement and LiveOps platform providing push notifications, A/B testing, personalization, and in-app messaging for game studios — directly overlapping with Balancy's LiveOps Suite, A/B testing, and segmentation capabilities.
• CleverTap: Customer engagement and retention platform with deep mobile gaming vertical presence (acquired Leanplum). Competes head-to-head with Balancy on segmentation, A/B testing, personalization, and LiveOps campaign orchestration.
• Helika: Gaming analytics and LiveOps platform serving mid-to-large mobile studios with cohort analysis, A/B testing, and engagement tools — comparable to Balancy's targeting segment and analytics-adjacent functionality.
• Beamable: Backend-as-a-service for live games, providing LiveOps, economy management, and content delivery. Direct overlap with Balancy's game backend and LiveOps platform positioning.
• LootLocker: Game backend platform offering leaderboards, player progression, and LiveOps services for indie and mid-market studios. Comparable in target customer (mobile/indie game developers) and LiveOps backend offering.

Broad incumbents

• PlayFab (Microsoft): Microsoft's game backend platform offering LiveOps, economy, matchmaking, and content management at scale. A broad incumbent with overlapping LiveOps capabilities bundled into Azure, competing on ecosystem rather than ease-of-use.
• Firebase Remote Config (Google): Google's remote configuration and A/B testing service integrated into Firebase. Overlaps with Balancy's CMS/remote config and experimentation features, but lacks game-specific LiveOps tooling and monetization engine depth.
• Unity LiveOps / Unity Gaming Services: Unity's integrated LiveOps, monetization (LevelPlay/IronSource), and economy services for Unity-based games. Largest direct threat given Balancy's historical Unity focus, offering bundled tooling at engine-vendor economics.

Emerging players

• Pushwoosh: Omnichannel customer engagement platform with mobile push and in-app messaging used by game studios. Partial overlap with Balancy's push notification and LiveOps engagement features, primarily focused on messaging rather than full LiveOps orchestration.

Others

• SplitMetrics: Mobile user acquisition and A/B testing platform led by investor Max Kamenkou (Balancy seed investor). Adjacent ecosystem player in the mobile gaming growth stack — overlapping A/B testing methodology and shared customer base among mobile game studios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gamebalancy
• YouTubeyoutube.com/@gamebalancy
• Facebookfacebook.com/gamebalancy
• LinkedInlinkedin.com/company/balancy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balancy