Lake
LAKE (LAKE WEEKEND WEAR LLC) is a privately held premium sleepwear and loungewear brand founded in 2014 in Savannah, Georgia, serving women, men, children, babies, and maternity customers through direct-to-consumer e-commerce and five retail boutiques in premium U.S. markets, with international shipping to 17 countries.
- Company typePrivate
- Founded2014
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lake does
LAKE (LAKE WEEKEND WEAR LLC) is a privately held premium sleepwear and loungewear brand founded in 2014 in Savannah, Georgia by Cassandra Cannon and Anne Read Lattimore. The company designs, sources, and sells pajamas, loungewear, robes, daywear, and nightgowns across five customer segments — women, men, children, babies, and a specialized maternity line featuring nursing-friendly designs — through a direct-to-consumer e-commerce site (lakepajamas.com) and five company-owned retail boutiques in Palm Beach, Southampton, Charlotte, Charleston, and Atlanta. The brand is bootstrapped and founder-owned with no disclosed institutional funding.
The product portfolio is anchored on three proprietary fabric technologies: CloudPima (100% Peruvian Pima cotton), DreamModal (95% modal / 5% spandex knit), and BalanceKnit, which incorporates 37.5 thermoregulating technology using active particles from natural volcanic minerals. Individual products are priced from $52 (Baby Sleeper) to $198 (Men's Pima Sleep Bundle), with standard SKUs averaging $88–$148. Additional revenue is generated through a B2B corporate and group gifting concierge service (15% discount and complimentary expedited shipping on orders over $1,000), custom embroidery personalization, bespoke gift packaging, and e-gift cards in $50–$250 denominations. The company ships internationally to 17 countries on a DDP basis and operates its storefront on the Shopify e-commerce platform with integrated email, SMS, and social marketing.
Lake firmographics
Firmographics- Name
- Lake
- Legal name
- LAKE WEEKEND WEAR LLC
- Website
- https://lakepajamas.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LAKE (LAKE WEEKEND WEAR LLC) is a privately held premium sleepwear and loungewear brand founded in 2014 in Savannah, Georgia, serving women, men, children, babies, and maternity customers through direct-to-consumer e-commerce and five retail boutiques in premium U.S. markets, with international shipping to 17 countries.
- Ownership category
- akta.pro rank
Lake industry classification
Industry- Product category
- Premium Sleepwear and Loungewear
- NAICS
- Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE), Sleepwear & Loungewear (Children) (CRAAAHAH)
Keywords
Where Lake is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Lake business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for sleepwear and loungewear products across women's, men's, children's, and baby categories. Products sold at various price points ($52-$198 for individual items) with bundling options available. Core revenue stream from e-commerce and retail store sales.
- Corporate and Group Gifting: B2B corporate and group gifting concierge service offering 15% discount and complimentary expedited shipping on orders over $1,000. Includes gift packaging and monogrammed sets for corporate clients.
- Custom Embroidery Services: Custom embroidery personalization service on select robes and poplin sleepwear styles. Additional service revenue from monogramming and personalized messages.
- Gift Packaging Services: Bespoke gift packaging options including assemble-at-home and ready-to-gift packaging. Delivery scheduling with blackout dates for enhanced gifting experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual sleepwear and loungewear products |
| Unit Pricing | Pay-as-you-go | Corporate and group gifting orders |
| Unit Pricing | Pay-as-you-go | Embroidery personalization |
| Unit Pricing | Pay-as-you-go | E-Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Lake product offering
Product offeringCore offering
Lake designs, sells, and distributes premium sleepwear and loungewear—including pajama sets, robes, daywear, and maternity pieces—for women, men, kids, and babies. Products are built around proprietary fabrics (CloudPima Peruvian Pima cotton, DreamModal modal blend, BalanceKnit with 37.5 thermoregulating technology) and sold through a Shopify e-commerce site, five company-owned boutiques in affluent U.S. markets, and international shipping to 17 countries.
Product overview
LAKE is a Southern-born sleep and loungewear brand offering premium pajamas and loungewear for women, men, kids, and babies. The product portfolio centers on signature pajama sets (including shorts sets, pants sets, robes, nightgowns, and daywear) made from proprietary fabrics such as CloudPima (100% Peruvian Pima cotton), DreamModal (95% modal/5% spandex), and BalanceKnit (featuring 37.5 thermoregulating technology). The company also offers a specialized maternity line with nursing-friendly designs, custom embroidery personalization, and a gifting suite with gift packaging and corporate gifting services. LAKE operates both e-commerce and physical retail stores, with five boutique locations across the Eastern United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Sleepwear & Loungewear Pajama sets, shorts sets, pants sets, nightgowns, robes, and daywear for women, made from signature CloudPima cotton, DreamModal, BalanceKnit, Seersucker, Pointelle, and Cotton Voile fabrics.
- Men's Sleepwear & Loungewear Pajama sets, pajama pants, shorts, tees, and robes for men, including Pima cotton and bamboo lounge options.
- Kids' Sleepwear Pajama sets in sizes 2-12, including pants sets and shorts sets, featuring the same premium fabrics as the adult lines.
- Baby Sleepwear & Essentials Bodysuits, sleepers, pants sets, and blankets for infants and newborns (0-24 months).
- Maternity Sleepwear Specialized maternity pajama sets including the signature DreamModal Kimono Three-Piece Set, with nursing-friendly features, adjustable straps, and room for a growing bump.
- The Gifting Suite Bespoke gift packaging service with in-house concierge, embroidery personalization, and corporate/group gifting offering 15% off and complimentary expedited shipping on orders over $1,000.
- E-Gift Cards Digital gift cards delivered by email in denominations of $50, $100, $150, $200, and $250.
- Custom Embroidery Personalization service on select robes and poplin sleep styles, with custom thread colors, fonts, and placements; typically adds up to five extra days to shipping.
- Retail Boutique Locations Five company-owned retail boutiques offering the full product assortment: Palm Beach (FL), Southampton (NY), Charlotte (NC), Charleston (SC), and Atlanta (GA).
- The Nantucket Edit Seasonal curated collection featuring coastal-inspired sleepwear and loungewear pieces.
Companies that use Lake
Customer profileSegments6 records
Ideal customer profiles2 records
Lake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lake partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Lake competitors and assessment
Company assessmentDirect peers
- Lunya: Premium direct-to-consumer sleepwear and loungewear brand for women, with an emphasis on technical fabrics (e.g., temperature-regulating, washable silk). Closely comparable to LAKE on DTC model, premium price points, and performance-fabric positioning.
- Cozy Earth: Premium bamboo-based sleepwear, loungewear, and bedding brand with strong performance-fabric narrative. Comparable to LAKE on premium price points, DTC focus, and fabric-tech marketing.
- Desmond & Dempsey: Premium pajama and sleepwear brand with playful prints and a strong gifting positioning. Closely comparable to LAKE on women's and men's sleepwear, gifting emphasis, and premium DTC model.
- Lilysilk: Premium silk-based sleepwear, loungewear, and bedding brand with DTC and Amazon channels. Comparable to LAKE on premium fabric positioning and cross-border DTC, though more silk-focused.
- Sleeper: Premium sleepwear and loungewear brand known for elevated designs and gifting-friendly sets. Comparable to LAKE on product category, premium pricing, and DTC-plus-flagship distribution.
- Hill House Home: Premium DTC lifestyle brand known for Nap Dress and occasion-driven product. Comparable to LAKE on premium DTC positioning, gifting/occasion marketing, and rapid boutique expansion.
- Eberjey: Heritage premium sleepwear and intimates brand with both e-commerce and boutique distribution. Comparable to LAKE on product assortment (pajamas, robes, loungewear across women's), premium price tier, and editorial brand positioning.
Broad incumbents
- Natori: Diversified premium apparel, sleepwear, and home brand with multi-category distribution. Comparable to LAKE on premium women's sleepwear but operates as a broader lifestyle portfolio.
- Hanro: Long-established premium European sleepwear, underwear, and loungewear brand sold through department stores and specialty retailers. Comparable to LAKE on premium sleepwear category and quality positioning, though broader in scope and more wholesale-led.
Emerging players
- Stripe & Stare: Premium sustainable sleepwear and underwear brand using Tencel modal. Comparable to LAKE on modal-fabric positioning and DTC model, but earlier-stage and primarily UK-distributed.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lake social profiles
Digital presenceLake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lake leadership team
Management profileNumber of profiles
Profiles2 records
Lake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lake
What does Lake do?
Lake designs, sells, and distributes premium sleepwear and loungewear—including pajama sets, robes, daywear, and maternity pieces—for women, men, kids, and babies. Products are built around proprietary fabrics (CloudPima Peruvian Pima cotton, DreamModal modal blend, BalanceKnit with 37.5 thermoregulating technology) and sold through a Shopify e-commerce site, five company-owned boutiques in affluent U.S. markets, and international shipping to 17 countries.
Is Lake a public or private company?
Lake is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lake founded?
Lake was founded in 2014. It employs 11 to 50 people.
Where is Lake based?
Lake is headquartered in Atlanta, United States, in the North America region.
How does Lake make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are corporate and Group Gifting, custom Embroidery Services and gift Packaging Services.
Who are Lake's main competitors?
Direct peers on record are Lunya, Cozy Earth, Desmond & Dempsey, Lilysilk, Sleeper, Hill House Home and Eberjey. Broad incumbents are Natori and Hanro. Stripe & Stare is listed as an emerging player.
Does Lake have an API?
No public API is recorded for Lake.
What industry is Lake in?
Lake's product category is Premium Sleepwear and Loungewear. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAIAE, Sleepwear & Nightwear (Pajamas, Nightgowns). Its NAICS code is 315 and its SIC code is 5600.