Vivup

What Vivup does

Vivup, legally operated by SME HCI Limited, is a UK-based employee benefits and engagement platform founded in 2005 and headquartered in London, with an additional office in Romford. The company operates a cloud-based portal that consolidates multiple employer benefit programmes into a single employee-facing interface, including salary sacrifice schemes (cars via Tusker, bikes via the Cycle to Work Alliance, home and electronics via Currys and John Lewis, travel and leisure, gym membership via Gymflex), a Health Cash Plan (BHSF), an EAP branded Your Care, peer recognition through Vivup HighFive, and lifestyle savings across 1,150+ retail discounts. The underlying technology backbone is Payroll Pay®, a salary sacrifice administration engine with built-in NMW/LW compliance checking, automated order processing, payroll report generation, and dynamic product feeds that lock prices at the point of order placement.

The business is primarily B2B with an enterprise field-sales motion targeting HR leaders and benefits managers in both private-sector corporates and public-sector organisations (NHS trusts, local councils, government departments including the Ministry of Justice). Vivup monetises through transaction fees — employers may add 3-5% on every salary sacrifice order — alongside what appears to be per-employee platform licensing. The company charges no setup or management fees to employers, instead generating income on the spread and per-transaction economics, with employees accessing benefits directly through a self-serve portal. Regulatory positioning is meaningful: SME HCI Ltd holds FCA authorisation (Ref 626422), Vivup Financial Services Ltd is FCA-regulated (Ref 598106), and the platform carries ISO 9001, ISO 27001, ISO 14001, Cyber Essentials, Cyber Essentials Plus, and WCAG 2.2 AA-aligned accessibility credentials — important credentials for NHS and council procurement.

In 2025 Vivup acquired The Employee Resilience Company and Work & Life Partners to extend into mental health, resilience, and family-care benefits. In March 2026 Vivup combined with Perkbox under a strategic majority investment from US private equity firm Great Hill Partners, with Omni Partners retaining a minority stake. The combined entity supports over 4 million employees across nearly 7,500 organisations, is led by Group CEO Simon Moyle (formerly Vivup CEO) with Group Executive Chairman Doug Butler (formerly Perkbox CEO), and is subject to FCA authorisation. Operationally the combined group remains UK-domestic, with the Romford office also housing the FCA-regulated financial services entity.

Name

Vivup

Legal name

SME HCI Limited

Website

https://vivupbenefits.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Employee Benefits and Engagement Software

NAICS

Payroll Services (541214)

SIC

Finance Services (6199)

akta.pro primary industry

Payroll, Contractor Payments & SME HR Finance (FSAGAJAI)

akta.pro secondary industries

Benefits Deductions & Payroll Integration Administration (BPAAAHAF), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA)

Keywords

• Employee benefits platform
• Salary sacrifice schemes
• Employee assistance programme
• Employee wellbeing solutions
• Corporate perks platform

Headquarters

HQ city

Farnham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Platform Subscription/Transaction: Vivup provides an employee benefits platform to employers (both private and public sector). The platform aggregates multiple salary sacrifice benefits (cars, bikes, home/electronics), EAP services, discounts, and recognition tools. Revenue appears to come from transaction fees on salary sacrifice orders, management fees on benefit programs, and/or per-employee licensing. The company also generates income through retail partnerships and employer administrative fees.
2. Salary Sacrifice Administration: Employers can add an income generation of 3-5% on every salary sacrifice order, which could be used to cover any debts from leavers. No setup or management fees charged to employers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Vivup provides a unified cloud-based employee benefits platform that consolidates salary sacrifice schemes (Cycle to Work, Car Benefit, Home and Electronics, Gym Membership, Travel and Leisure), an Employee Assistance Programme (Your Care), employee recognition (Vivup HighFive), a Health Cash Plan, and over 1,150 retail discounts into a single portal sold to UK employers. The underlying Payroll Pay® engine automates monthly gross-salary deductions, retailer order routing, payroll reporting, and HMRC/NMW compliance. The platform is sold B2B with quote-based pricing and no employer setup or management fees.

Product overview

Vivup operates as an employee benefits platform offering a unified portal that consolidates multiple benefit programmes. The core Vivup Employee Benefits Platform serves as the central hub, powered by the Payroll Pay salary sacrifice administration infrastructure. The platform integrates distinct modules including Wellbeing and EAP (Your Care), Home and Electronics, Cycle to Work, Car Benefit, Recognition and Rewards (HighFive), Lifestyle Savings, Health Cash Plan, Gym Membership, and Travel and Leisure — all accessible through a single employee portal with built-in reporting dashboards. The platform serves both private and public sector organisations across the UK, supporting nearly 7,500 organisations and over 4 million employees following the announced combination with Perkbox.

Differentiator

Problem solved

Functional benefit

Brands

• Your Care: A proactive, preventative wellbeing solution combining Employee Assistance Programme (EAP), counselling, and clinical support for employee mental, physical, and financial health.
• Payroll Pay
• Vivup highfive

Products and services

• Vivup Employee Benefits Platform Unified, cloud-based employee benefits platform sold to UK employers that consolidates salary sacrifice schemes, an Employee Assistance Programme, employee recognition, a Health Cash Plan, and retail discounts into a single employee portal with employer reporting dashboards.
• Wellbeing and EAP (Your Care) Proactive Employee Assistance Programme providing 24/7 telephone helpline, full triage assessment, counselling sessions, and clinical expertise to support employees' mental, physical, and financial wellbeing, offered to UK employers as a standalone solution.
• Home and Electronics Salary sacrifice benefit covering over 70,000 home and technology products from retailers including Currys, John Lewis, and Decathlon, with automated real-time product feeds and prices locked at the point of order placement.
• Cycle to Work Salary sacrifice bike scheme enabling employees to save up to 42% on bicycles and safety equipment via pre-tax salary reductions, delivered through over 1,300 independent bike retailers alongside national partners.
• Car Benefit Salary sacrifice car leasing scheme offering brand-new, fully maintained and insured vehicles (including electric and hybrid) for fixed monthly amounts via pre-tax salary reductions, delivering up to 40% employee savings.
• Recognition and Rewards (Vivup HighFive) Employee recognition and rewards solution enabling peer-to-peer recognition through the Vivup HighFive feature, allowing colleagues to acknowledge each other's contributions via digital acknowledgements on the platform.
• Lifestyle Savings Employee discount platform providing access to over 1,150 retail discounts on everyday shopping, supermarkets, and special offers to maximise employee spending power.
• Health Cash Plan Health benefit enabling employees to claim back everyday medical costs (dental, optical, therapy) up to specified limits, delivered in partnership with BHSF Limited.
• Gym Membership Salary sacrifice scheme for gym and fitness memberships enabling employees to spread the cost via pre-tax salary reductions, delivered through Gymflex.
• Travel and Leisure Salary sacrifice benefit enabling employees to spread the cost of travel and leisure purchases through pre-tax salary reductions.
• Payroll Pay® Salary sacrifice administration infrastructure (registered trademark) that manages monthly deductions from gross salary across multiple benefit types, with built-in National Minimum Wage and Living Wage compliance checking, automated order processing, and employer payroll report generation.

Quantifiable outcome

• Save up to 42% on bikes through Cycle to Work scheme
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• PerkboxcoreStrategic or Co-development Partner · 10 March 2026Perkbox combined with Vivup under strategic majority investment from Great Hill Partners. Perkbox CEO Doug Butler serves as Group executive chairman while Vivup CEO Simon Moyle serves as Group CEO. Combined platform supports 4M+ employees across 7,500 organisations.
• John Lewis & PartnerscoreTechnology or IntegrationRetail partner for Home and Electronics salary sacrifice benefit. Vivup offers automated product feeds from John Lewis showing real-time stock and pricing, with order prices locked at point of placement.
• CurryscoreTechnology or IntegrationRetail partner for Home and Electronics salary sacrifice benefit. Vivup offers automated product feeds from Currys showing real-time stock and pricing, with order prices locked at point of placement. Vivup is the only benefits provider able to offer a fully automated solution via Currys.
• Cycle to Work AlliancecoreStrategic or Co-development PartnerVivup is a member of the Cycle to Work Alliance, joining forces with Cyclescheme, Evans, and Cycle Solutions to champion the benefits of regular biking and offer cost-effective access to millions of employees across the UK.
• Tusker LtdcoreTechnology or IntegrationCar leasing partner for salary sacrifice car benefit scheme. Tusker provides the hire agreement between the employee and Tusker Ltd for company car salary sacrifice arrangements.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edenred: Global leader in employee benefits and prepaid corporate services (Ticket Restaurant, prepaid cards) operating across 45+ countries. Broad incumbent offering benefits infrastructure at much larger scale, with UK presence through commuter benefits and corporate voucher products overlapping with Vivup's salary sacrifice range.
• TELUS Health (formerly LifeWorks): Global employee mental health, wellbeing, and benefits platform acquired by TELUS in 2022. Comparable in the EAP and wellbeing module of Vivup's offering (Your Care), operating at much larger scale globally and competing for large UK EAP contracts.
• Pluxee: Global employee benefits and engagement platform spun out from Sodexo in 2024, offering prepaid services, gift cards, and public benefits across 30+ countries. Broad incumbent with UK presence in employee benefits, comparable in serving large employer clients but operating at much larger global scale.

Direct peers

• Personal Group: UK-listed employee services and benefits provider offering health cash plans, insurance, and salary sacrifice schemes including Cycle to Work and home electronics. Directly comparable in targeting UK employers with similar product modules and SME/mid-market focus.
• Benefex: UK employee benefits and reward platform serving enterprise clients, notably strong in the financial services and insurance sectors. Directly comparable in offering a consolidated benefits portal combining flexible benefits, recognition, and wellbeing to UK employers.
• Perkbox: UK-based employee perks, wellbeing, and engagement platform that merged with Vivup in March 2026 under Great Hill Partners. Historically a direct competitor offering employee discounts, recognition, and EAP-style services to UK employers; now part of the same combined entity.
• Cyclescheme: UK Cycle to Work scheme provider and member of the Cycle to Work Alliance alongside Vivup. Directly comparable as a UK salary sacrifice specialist focused on bike benefits, though narrower in product scope than Vivup's broader platform offering.
• Reward Gateway: UK-headquartered employee engagement platform providing discounts, recognition, wellbeing, and benefits to employers globally. One of Vivup's closest direct competitors in the consolidated UK benefits platform category with comparable mid-market and enterprise client base.
• Zest Benefits: UK-based employee benefits platform specializing in flexible benefits, salary sacrifice, and wellbeing. Directly comparable as a UK-focused benefits technology provider competing in the same mid-market and enterprise segments as Vivup.
• People Value: UK employee benefits platform providing discount schemes, wellbeing, and financial benefits to employers. Directly comparable in targeting UK employers with consumer-style employee perks and salary sacrifice offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wearevivup
• Facebookfacebook.com/wearevivup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivup