Foodpoint
Tappya (formerly Foodpoint) is a cloud-based restaurant operating system unifying POS, online ordering, inventory, payroll, accounting, AI, and government e-invoicing for independent restaurant owners and enterprise chains across the MENA region.
- Company typePrivate
- Founded2021
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Foodpoint does
Foodpoint is a Delaware-incorporated, remote-first SaaS company that operates the Tappya restaurant operating system, a cloud-based platform unifying point-of-sale, online ordering, kitchen display, inventory, HR/payroll, accounting, customer relationship management, loyalty, and compliance into a single product under one login and one subscription bill. The company was founded in 2021 and rebranded from Foodpoint to Tappya in 2024 after rebuilding the entire platform from scratch to better serve restaurants in the MENA region. The product is differentiated by native bilingual English/Arabic support with full right-to-left layout, built-in ZATCA Phase 2 (Saudi Arabia) and ETA (Egypt) government e-invoicing, offline-first POS, multi-currency capability, and AI features including menu import from photos, AI upselling, and a conversational AI Brain that analyzes operational data and proposes approval-gated actions.
Tappya's technology stack integrates with every major MENA delivery aggregator (Talabat, Deliveroo, Jahez, Careem Now, HungerStation, Mrsool, Noon Food), regional and global payment processors (Paymob, Fawry, Stripe), accounting platforms (QuickBooks, Xero), and messaging channels (WhatsApp, email, SMS, push) through an integrations marketplace. The platform supports multi-brand, multi-branch, and multi-entity operations with 50+ role-based access control permissions across 16 domains, addressing restaurant segments from independent owner-operators and single-location cafés through cloud kitchens, franchises, and enterprise chains.
The company operates a freemium-to-enterprise subscription model: Solo is free indefinitely, Essentials is $49/month, Advanced is $99/month, and Premium is $199/month. Unlike delivery aggregators that charge roughly 15% commission on online orders, Tappya charges zero commission, positioning the subscription against both traditional POS systems (estimated ~$340/month blended industry baseline) and aggregator economics. Go-to-market combines product-led growth through the free Solo tier with self-serve onboarding and AI menu import, alongside an enterprise sales motion for chains requiring multi-entity accounting, dedicated support, and migration assistance. The company reports 1-10 employees and minimal disclosed external funding.
Foodpoint firmographics
Firmographics- Name
- Foodpoint
- Legal name
- Tappya
- Website
- https://getfoodpoint.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tappya (formerly Foodpoint) is a cloud-based restaurant operating system unifying POS, online ordering, inventory, payroll, accounting, AI, and government e-invoicing for independent restaurant owners and enterprise chains across the MENA region.
- Ownership category
- akta.pro rank
Foodpoint industry classification
Industry- Product category
- Restaurant Management Software
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where Foodpoint is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Foodpoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Tiered subscription model with four plans: Solo (free), Essentials ($49/mo), Advanced ($99/mo), and Premium ($199/mo). Revenue from monthly/annual subscriptions. Free plan has no commission on orders.
- No Commission on Online Ordering: Unlike aggregators who charge 15% commission, Tappya's online ordering has zero commission. Revenue comes from subscription tiers rather than transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free forever - basic restaurant operations |
| Subscription | Monthly | Complete modern restaurant package |
| Subscription | Monthly | Full back-office suite for growing chains |
| Subscription | Monthly | Enterprise-grade with AI insights and dedicated support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Foodpoint product offering
Product offeringCore offering
Foodpoint (doing business as Tappya) sells a cloud-based, all-in-one restaurant operating system that replaces separate POS, online ordering, kitchen display, inventory, payroll, accounting, and analytics tools with one unified platform, one login, and one bill. The platform is purpose-built for the MENA region with native Arabic/English bilingual UI (full RTL), multi-currency support, ZATCA and ETA government e-invoicing built in, offline-first POS, and AI capabilities (menu import, upsell, AI Brain analyst) included from the free tier upward.
Product overview
Tappya (by Foodpoint) is a cloud-based, all-in-one restaurant operating system delivered as a unified platform-plus-modules architecture. The core Tappya OS holds the menu, POS, orders, inventory, and books together under one login, replacing what previously required five separate tools. It is built natively for MENA with bilingual English/Arabic (full RTL) support, multi-currency, offline-first POS, and ZATCA/ETA e-invoicing built in from day one. The platform modules include: Point of Sale (offline-first, any device), Online Ordering (commission-free branded site/app), Kitchen Display & Orders (unified KDS across all channels), Menu & Catalog (central catalog pushing to every channel), AI Studio (AI menu import from photos, dish photography, and the AI Brain 24/7 analyst), QR Digital Menu (guest-facing multi-language scan-to-order), Dine-In & QR Tables (floor plans, reservations, real-time split billing), Payments (Stripe/Paymob/Fawry/cash with reconciliation), Managed Delivery (own fleet/3PL/freelancers with auto-dispatch and live tracking), Inventory & Production (multi-warehouse, self-deducting recipes, butchery yield, waste tracking), Purchasing & Procure-to-Pay (vendor directory, three-way PO matching), HR & Payroll (attendance, scheduling, auto-posting to ledger), Accounting & Finance (real-time double-entry GL with multi-entity and profit-per-location), E-Invoicing & Compliance (ZATCA/ETA built in natively), CRM & Segmentation (RFM lifecycle segments, visual builder), Loyalty (points/cashback/tiers with automatic app redemption), Promotions (rule-based with budget caps and scheduling), Marketing & Messaging (WhatsApp/email/SMS/push with approval workflow), Analytics & AI Brain (30+ reports, 16 explorers, conversational AI that proposes and dry-runs actions), Aggregators (Talabat/Deliveroo/Jahez synced from one menu), Call Center (guided phone ordering into the same kitchen feed), and the Platform foundation (multi-brand/multi-branch, RBAC, device management, integrations marketplace). All modules share one customer, one item, and one order, with data auto-posting to the ledger.
Differentiator
Problem solved
Functional benefit
Products and services
- Tappya Restaurant OS All-in-one cloud-based restaurant operating system that unifies POS, online ordering, kitchen display, inventory, HR/payroll, accounting, compliance, and AI under one platform, one login, and one bill; built for independent owners, multi-branch chains, and enterprise groups across MENA with bilingual English/Arabic and full RTL.
Quantifiable outcome
- AI upselling increased restaurant revenue by 18% in 90 days
- +3 more outcomes
Companies that use Foodpoint
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
Foodpoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Feature8 records
Foodpoint partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- TalabatcoreDelivery aggregator integration with menu sync and order webhooks. Connected via api.tappya.com/webhooks/talabat/. Menu auto-syncs with 248 items, auto-accept enabled, 22% commission in example setup.
- DeliveroocoreDelivery aggregator integration with webhook-based order delivery. Menu sync and availability mirroring across platforms.
- JahezcoreRegional delivery aggregator integration for MENA markets. Menu sync and order webhook integration.
- StripecoreGlobal payment processor integration supporting card, Apple Pay, and Google Pay. Connected via Stripe Payment Intents API.
- PaymobcoreMENA payment gateway supporting card, mada, Apple Pay, and wallet payments for Saudi Arabia market. OAuth authentication with merchant credential management.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Foodpoint competitors and assessment
Company assessmentDirect peers
- Toast: Public US-based cloud restaurant POS and operating platform serving SMB through enterprise. Directly comparable all-in-one restaurant OS offering (POS, online ordering, payroll, analytics) that Tappya explicitly benchmarks itself against.
- Lightspeed Restaurant: Cloud-based restaurant POS offering POS, online ordering, inventory, and analytics. Competes in the same all-in-one category as Tappya and is named in Tappya's competitive comparison.
- Foodics: MENA-headquartered cloud restaurant POS and operations platform with native Arabic support and local compliance. The most directly comparable competitor to Tappya in the MENA restaurant-tech market.
- Sapaad: Dubai-headquartered restaurant POS and management platform focused on the Middle East with Arabic interface and local payment integrations. Closely comparable in regional scope and target customer.
- TouchBistro: iPad-based cloud restaurant POS with ordering, reservations, and inventory modules. Comparable as a cloud-native restaurant OS with tiered subscription pricing serving independents and chains.
- Block (Square) for Restaurants: Square's restaurant POS bundle with hardware-agnostic ordering, online ordering, and analytics, targeting SMB restaurants. Comparable product-led GTM and free-to-paid pricing structure.
- Clover (Fiserv): Cloud-based POS and business management platform with restaurant-specific app marketplace serving SMBs. Competes in the SMB restaurant segment with hardware-plus-software subscriptions.
Broad incumbents
- Oracle MICROS: Enterprise-grade restaurant POS and property management system used by global chains and hotel F&B. Comparable as a restaurant OS but targeting large enterprise with on-prem and cloud deployments.
- NCR Aloha: Established enterprise restaurant technology suite (POS, KDS, back office) from NCR serving chains and quick-service operators. Broad incumbent in the same restaurant-tech category.
Emerging players
- Olo: Public digital ordering and delivery platform purpose-built for restaurant chains, focused on direct online ordering. Comparable in the commission-free direct-ordering value proposition Tappya offers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Foodpoint compliance and trust
Trust signalCompliance2 records
Foodpoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foodpoint leadership team
Management profileNumber of profiles
Foodpoint funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foodpoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foodpoint
What does Foodpoint do?
Foodpoint (doing business as Tappya) sells a cloud-based, all-in-one restaurant operating system that replaces separate POS, online ordering, kitchen display, inventory, payroll, accounting, and analytics tools with one unified platform, one login, and one bill. The platform is purpose-built for the MENA region with native Arabic/English bilingual UI (full RTL), multi-currency support, ZATCA and ETA government e-invoicing built in, offline-first POS, and AI capabilities (menu import, upsell, AI Brain analyst) included from the free tier upward.
Is Foodpoint a public or private company?
Foodpoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Foodpoint founded?
Foodpoint was founded in 2021. It employs 1 to 10 people.
Where is Foodpoint based?
Foodpoint is headquartered in Wilmington, United States, in the North America region.
How does Foodpoint make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are no Commission on Online Ordering.
Who are Foodpoint's main competitors?
Direct peers on record are Toast, Lightspeed Restaurant, Foodics, Sapaad, TouchBistro, Block (Square) for Restaurants and Clover (Fiserv). Broad incumbents are Oracle MICROS and NCR Aloha. Olo is listed as an emerging player.
Does Foodpoint have an API?
No public API is recorded for Foodpoint.
What industry is Foodpoint in?
Foodpoint's product category is Restaurant Management Software. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms. Its NAICS code is 72251 and its SIC code is 7372.