Libertypool

What Libertypool does

Libertypool is a fiberglass inground swimming pool brand operated by Latham, The Pool Company, marketed primarily to residential homeowners in the United States and Canada. The company offers a portfolio of 41 distinct pool designs organized into named collections (Compassion, Enlightenment, Enrichment, Heavenly, Hero, Relaxation, Stature, and Unity), spanning rectangular, freeform, kidney, and plunge shapes, with sizes ranging from compact 8' x 14' plunge pools to 15'10" x 38' large-format pools. The core manufacturing technology centers on interwoven fiberglass construction with carbon fiber, biaxial reinforcements, and ceramic-infused polyester achieving a claimed 32% increase in flexural stiffness, finished with the proprietary Crystite gel coating introduced in 1995 (available in Sapphire Blue, Ocean Blue, and Night Sky). Differentiated features include marine-grade construction, smooth nonporous surfaces, saltwater compatibility, and a limited lifetime warranty with 25-year structural coverage and 20-year osmotic blistering protection.

Libertypool sells exclusively through a network of independent dealers and certified builders rather than direct-to-consumer; pricing is quote-based and not publicly disclosed. The company monetizes through one-time pool shell sales plus optional add-ons including spas (Blessing and Refinement models with spillover variants), tanning ledges (Purity, Symmetry), safety covers (Coverstar automatic covers, manual solid, manual mesh), and water features (cascades, bubblers, LED lighting). Installation takes 3-6 weeks versus 3-6 months for concrete pools, and the company claims 97% of pools never require future maintenance.

Marketing is concentrated on the libertypool.com website with a 'Find a Builder' dealer-locator funneling customers to local installers; the firm does not appear to operate retail locations of its own. The firmographic record lists the entity as Singapore-based with 11-50 employees and describes it as an investment platform, which conflicts with the first-party product, warranty, and dealer-network evidence collected from the company's own website — the first-party evidence is treated as authoritative for this analysis. There is no public revenue, no disclosed VC/PE funding tied to the brand, and management team, certifications, and patent/trademark data were not surfaced in the input.

Name

Libertypool

Legal name

Liberty Pool

Website

https://libertypool.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Libertypool is a fiberglass inground swimming pool brand under Latham, The Pool Company, selling 41 pool designs across multiple collections through an independent dealer network serving residential homeowners in the United States and Canada.

Ownership category

akta.pro rank

Product category

Fiberglass Swimming Pool Manufacturing

NAICS

Other Pressed and Blown Glass and Glassware Manufacturing (327212)

SIC

Glass & Glassware, Pressed Or Blown (3220)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Fiberglass pools
• Inground swimming pools
• Pool manufacturing
• Pool safety covers
• Fiberglass spas

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fiberglass Pool Sales: One-time sales of fiberglass pool shells through a network of independent dealers. Pools are sold with various customization options including spas, tanning ledges, safety covers, and water features.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Libertypool manufactures and sells fiberglass inground swimming pools through an independent dealer network. Its product portfolio spans rectangular, freeform, kidney, and plunge pool designs in multiple collections, with complementary spas, tanning ledges, water features, LED lighting, and safety covers (automatic, manual solid, and manual mesh). Pools are sold to residential customers via certified local builders who provide quotes and installation services.

Product overview

Libertypool is a fiberglass pool manufacturer offering a comprehensive portfolio of inground pools, spas, and related accessories. The core product line consists of 41 distinct pool designs organized into collections including Enlightenment (plunge pools), Heavenly, Compassion, Enrichment, Hero, Stature, Relaxation, Unity, and others, available in rectangular, freeform, kidney, and plunge shapes. Pools feature proprietary Crystite Classic color technology (Sapphire Blue, Ocean Blue, Night Sky) and are backed by a limited lifetime warranty including 25-year structural coverage and 20-year osmotic blistering protection. Complementary offerings include spas (Blessing, Refinement, and spillover variants), tanning ledges (Purity, Symmetry), safety covers (Coverstar Automatic, Manual Solid, Manual Mesh), and water features (cascades, bubblers, LED lighting). Libertypool pools are manufactured by Latham, The Pool Company.

Differentiator

Problem solved

Functional benefit

Brands

• Crystite Color Technology: Proprietary color technology introduced to the swimming pool industry in 1995, featuring Crystite Classic Collection with colors including Sapphire Blue, Ocean Blue, and Night Sky.
• Compassion Collection
• Enlightenment Collection
• Enrichment Collection
• Heavenly Collection
• Hero Collection
• Relaxation Collection
• Stature Collection
• Unity Collection
• Liberty Pool Spas
• Tanning Ledges

Products and services

• Unity Deluxe Fiberglass Pool Freeform fiberglass inground pool with built-in spa and abundant swim-up seating for residential backyards, part of the Unity Collection.
• Unity Fiberglass Pool Freeform fiberglass inground pool for residential backyards, part of the Unity Collection.
• Enlightenment Collection (Plunge Pools) Compact plunge-style fiberglass pools for smaller residential backyards with wading areas and auto-cover ready features.
• Heavenly Collection Contemporary fiberglass pool collection with generous tanning ledges and built-in seating for relaxed outdoor living; Heavenly 16 launching August 2026.
• Compassion Collection Sleek rectangular fiberglass pools with full-length swim-up seating and auto-cover readiness for residential backyards.
• Enrichment Collection Modern rectangular fiberglass pools with built-in tanning ledges and easy-access steps for residential properties.
• Hero Collection Freeform fiberglass pools with abundant swim-up seating and an optional built-in spa for residential backyards.
• Stature Collection Modern rectangular fiberglass pools with versatile designs, swim-up seating, and auto-cover readiness for residential properties.
• Relaxation Collection Freeform fiberglass pools with abundant swim-up seating and an optional built-in spa for year-round residential relaxation.
• Liberty Pool Spas Fiberglass spas (with optional spillover configurations) offering stress relief and muscle relaxation as add-on features for residential pools.
• Tanning Ledges Smooth, durable fiberglass tanning ledge options (Purity rectangular and Symmetry semicircle) for residential pools.
• Coverstar Automatic Safety Covers Automatic push-button safety covers offered through Coverstar partnership to protect against accidental entry, debris, and energy loss for residential pools.
• Latham Pool Seasonal Safety Covers Manual solid and mesh seasonal safety covers for off-season debris and algae protection of residential pools.
• Liberty Pool Limited Lifetime Warranty Limited lifetime warranty backed by manufacturer Latham, The Pool Company, including 25-year structural coverage and 20-year protection against osmotic blistering on the finish coat.

Quantifiable outcome

• 97% of Liberty pools never need any future maintenance
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thursday Pools: U.S. fiberglass pool manufacturer selling a catalog of plunge, freeform, and rectangular designs through regional dealers, with similar warranty and installation-time value propositions targeting the same residential homeowner segment as Liberty.
• Latham, The Pool Company: Parent company and direct operator of the Liberty Pool brand; manufactures all Liberty fiberglass shells and provides the limited lifetime warranty, making it the most direct comparable for Liberty in terms of manufacturing process, warranty structure, and dealer distribution.
• River Pools & Spas: Fiberglass pool brand specializing in installer-led sales and content marketing to homeowners, overlapping Liberty's dealer-driven GTM and competing for the same backyard installation buyer shopping for warranty and install-speed benefits.
• Leisure Pools: Global fiberglass pool manufacturer with a U.S. dealer network selling composite-shell pools with proprietary gel-coat finishes and lifetime structural warranties, directly comparable to Liberty's Crystite-coated, warranty-backed offering.
• Imagine Pools: U.S. fiberglass pool manufacturer with a dealer network carrying multiple collections of rectangular, freeform, and plunge designs with comparable warranty terms, directly competing for the same residential installer channel as Liberty.
• Barrier Reef Fiberglass Pools: Manufacturer of gel-coat finished fiberglass pools sold via regional builders in overlapping U.S. geographies, offering similar lifetime warranties and collections comparable to Liberty's Stature and Compassion lines.
• Trilogy Pools: Fiberglass pool brand with a curated design catalog and dealer network across the eastern U.S., selling comparable gel-coat finished pools with lifetime structural warranties to the same residential customer base Liberty targets.
• San Juan Pools: One of the largest U.S. fiberglass pool manufacturers with a comparable dealer-installer model, offering vinyl ester construction, multiple design collections, and similar limited lifetime warranties that compete head-to-head with Liberty in regional dealer showrooms.

Emerging players

• Compass Pools (Australia): Australian fiberglass pool manufacturer with carbon-ceramic infused shell construction and self-cleaning systems, an innovator in the global fiberglass category whose technology investments and warranty approaches are tracked by U.S. brands including Liberty.

Broad incumbents

• Hayward Industries: Broad pool equipment incumbent selling pumps, filters, heaters, automation, and lighting through dealer channels that overlap with Liberty's builder network; while Hayward does not sell shells, it is a comparable channel partner/ecosystem supplier and competes for the same dealer's accessory attach dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/libertypoool
• LinkedInlinkedin.com/company/libertypool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libertypool