Rugiet
- Company typePrivate
- Founded2018
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Rugiet firmographics
Firmographics- Name
- Rugiet
- Legal name
- MSB Holdings, Inc.
- Website
- https://rugiet.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rugiet industry classification
Industry- Product category
- Men's Telehealth / Direct-to-Consumer Prescription Healthcare
- NAICS
- Offices of Physicians (62111), Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Men’s Health (OTC Urologic & Sexual Health) (HLAIADAK)
- akta.pro secondary industries
- Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ), Home Respiratory & Sleep Therapy Providers (DME-Integrated) (HLAFAEAF)
Keywords
Where Rugiet is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rugiet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Supply Chain, Operations, Technology or R&D
Revenue model
- Subscription-based prescription medications: Customers purchase compounded prescription medications on a recurring subscription basis (monthly billing). The subscription includes telehealth consultation, personalized treatment plan, and medication shipped discreetly. Treatment plans range from 3-month to 12-month commitments at tiered monthly pricing.
- Pharmacy prescription fulfillment fees: Prescriptions are fulfilled through contracted pharmacies (The Pharmacy HUB LLC, Triad Rx), with Rugiet collecting amounts on behalf of the pharmacy and passing them through. The total subscription price includes the pharmacy drug charge, provider consultation fee, and platform access fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rugiet Ready subscription (core ED product) |
| Subscription | Monthly | Testosterone Replacement Therapy (TRT) - 3-month plan |
| Subscription | Annual | Testosterone Replacement Therapy (TRT) - 12-month plan |
| Subscription | Pay-as-you-go | Initial labs and doctor consultation (TRT) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Rugiet product offering
Product offeringCore offering
Rugiet is a direct-to-consumer men's health telehealth platform that connects patients with board-certified U.S. physicians via an online health assessment and delivers compounded prescription medications (sublingual and oral) for erectile dysfunction, premature ejaculation, hair growth, testosterone optimization, sleep, weight management, and longevity. Prescriptions are dispensed by contracted 503A compounding pharmacies and shipped discreetly to the patient's home on a recurring monthly subscription, with physician-customized dosing across multiple tier strengths.
Product overview
Rugiet is a clinician-led men's health platform offering a portfolio of prescription treatments across five categories: Sexual Health (Rugiet Ready for ED, Go Long for premature ejaculation, Grower for ED plus hair growth), Testosterone (TRT and enclomiphene), Sleep (Rugiet Recharge), Longevity (peptide therapies including NAD+, glutathione, Lipo-C, L-carnitine, and sermorelin), and Weight Management. The company operates as a telehealth platform connecting patients with licensed U.S. physicians who review hormone lab results and create personalized treatment plans. All prescription products are compounded medications not FDA-approved, fulfilled through partnered 503A compounding pharmacies. The platform also includes a mobile app for subscription management, doctor messaging, and progress tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Rugiet Ready: 3-in-1 erectile dysfunction treatment containing Sildenafil, Tadalafil, and Apomorphine in sublingual troche form. Works within 15 minutes and lasts up to 36 hours.
- Rugiet Recharge
- Go Long
- Grower
- TRT (Testosterone Replacement Therapy)
- Rugiet Longevity
Products and services
- Rugiet Ready A compounded sublingual ED medication for men with erectile dysfunction that combines sildenafil, tadalafil, and apomorphine in a single troche delivered via the RD-37™ system; fastest onset of about 15 minutes with duration up to 36 hours, available in four physician-customized dose tiers and shipped discreetly as a monthly subscription.
- Rugiet Recharge A doctor-designed compounded sleep medication that combines Ramelteon, Doxylamine, and Valerian Root, prescribed for men seeking improved sleep as part of Rugiet's broader men's health platform.
- Rugiet Grower A 2-in-1 once-daily compounded pill combining tadalafil for erectile dysfunction and minoxidil for hair growth, intended for men who want always-on erection support alongside hair regrowth (with 80% of men seeing improved hair growth in as fast as 12 weeks per company claims).
- Go Long An on-demand compounded 2-in-1 oral treatment for men combining paroxetine and tadalafil, designed to address premature ejaculation and erection quality in a single dose.
- Testosterone Replacement Therapy (TRT) Clinician-led testosterone therapy services for men with low testosterone, including enclomiphene and oral, injectable, and topical testosterone options, with treatment plans ranging from $179/month on a 3-month plan to $139/month on a 12-month plan plus a $69 upfront initial labs and consultation fee.
- Rugiet Peptide Therapies (Longevity) Five physician-prescribed longevity peptide compounds (NAD+, glutathione, Lipo-C, L-carnitine, and sermorelin) dispensed through a 503A compounding pharmacy for men seeking preventive health and healthspan interventions.
- Weigh In (Weight Loss Program) Weight management treatments and programs under the Weigh In brand, part of Rugiet's broader men's health telehealth offering.
- Rugiet Mobile App Rugiet's proprietary iOS and Android mobile app that allows patients to manage their subscription, message their doctor, track progress (including Sex Score tracking), and set dosing reminders; available with a $5 new-download account credit.
Quantifiable outcome
- Onset in 15 minutes vs. 30-60 minutes for standard oral ED medications
- +2 more outcomes
Companies that use Rugiet
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Rugiet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rugiet partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- UFC (Ultimate Fighting Championship)flagshipMultiyear official marketing partnership making Rugiet an Official Partner of UFC with exclusivity in the U.S. Hair Growth and Erectile Dysfunction Treatment categories. Rugiet receives branding inside the Octagon at UFC Fight Nights in the U.S., integration in Dana White's Contender Series and The Ultimate Fighter reality series, commercial time during UFC broadcasts on Paramount+ and CBS, and a unique activation called the Rugiet Privacy Cover at official weigh-ins. The partnership also includes an annual Brand Ambassador program featuring notable UFC athletes for appearances, content, and creative campaigns. The goal is to leverage UFC's audience reach to destigmatize and raise awareness of men's health conditions.
- Detroit PistonscoreRugiet designated as the Official Men's Prescription Partner of the NBA's Detroit Pistons franchise, marking the franchise's first partnership in men's health. The partnership includes the first branded placement at the top of the Pistons' backboard, providing Rugiet with in-arena visibility during games.
- The Pharmacy HUB LLCcorePrimary prescription fulfillment pharmacy partner located at 15600 NW 15th Ave., Suite C, Miami Gardens, FL 33163, phone 305-731-2318. Fulfills prescriptions written through the Rugiet telehealth platform.
- Triad RxcorePrescription fulfillment pharmacy partner located at 26258 Pollard Rd, Daphne, AL 36526, phone 251-380-7634. Fulfills prescriptions written through the Rugiet telehealth platform alongside The Pharmacy HUB LLC.
- MDI (Independent Provider Group)coreIndependent medical provider group (MDI) contracts with MSB Holdings to provide telehealth consultations through Rugiet's platform. Physicians are part of this independent provider group and exercise independent professional medical judgment. MSB Holdings pays MDI a fixed fee per consultation as compensation for professional medical services.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Rugiet competitors and assessment
Company assessmentBroad incumbents
- Teladoc Health: Large incumbent telehealth platform offering virtual care across many specialties. Serves as an industry- and infrastructure-level comp for telehealth-delivered men's health services, though not men's-health-specialist.
- K Health: Broader D2C telehealth platform covering primary care and chronic conditions with AI-driven intake. Less men's-specialist than Rugiet, but overlaps in the D2C prescription telehealth model and overall category infrastructure.
Direct peers
- Ro: D2C telehealth company with men's health offerings including Roman (ED) alongside broader verticals. Directly competes with Rugiet in men's sexual health and shares the same D2C telehealth physician-prescription model.
- Rex MD: Men's telehealth platform offering ED and adjacent men's health treatments via D2C subscriptions. Direct competitor sharing the same prescription-via-telehealth, recurring-subscription model.
- BlueChew: D2C subscription platform selling compounded sildenafil/tadalafil ED treatments via telehealth. Closest single-category direct competitor to Rugiet Ready — same intake-to-prescription model and same compounded drug approach.
- LifeMD: Public telehealth company with a men's health vertical (including TRT and ED) operating under a similar D2C subscription telehealth model. Directly comparable in business model and customer profile.
- MangoRx: D2C men's health brand focused on ED and performance, including compounded sublingual and oral offerings. Direct niche competitor in the same product formats and marketing approach.
- Hims & Hers Health: Public D2C telehealth platform with overlapping men's health offerings (ED, hair loss, TRT, sleep, weight). Competes directly with Rugiet in the men's performance and wellness category and serves as the category's largest scaled competitor.
- Vault Health: Men's health telehealth provider offering TRT, ED, and longevity treatments via clinician consultations. Overlaps with Rugiet's TRT and longevity peptide categories under the same D2C telehealth framework.
Regional players
- Costello Medical / Specialist Men's Health Clinics: Independent urology and men's health clinics (e.g., regional US specialty practices) provide an offline alternative channel. They are not direct D2C competitors, but represent the addressable clinical channel Rugiet is disintermediating with telehealth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rugiet social profiles
Digital presenceRugiet compliance and trust
Trust signalCompliance5 records
Rugiet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rugiet leadership team
Management profileNumber of profiles
Profiles4 records
Rugiet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rugiet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rugiet
What does Rugiet do?
Rugiet is a direct-to-consumer men's health telehealth platform that connects patients with board-certified U.S. physicians via an online health assessment and delivers compounded prescription medications (sublingual and oral) for erectile dysfunction, premature ejaculation, hair growth, testosterone optimization, sleep, weight management, and longevity. Prescriptions are dispensed by contracted 503A compounding pharmacies and shipped discreetly to the patient's home on a recurring monthly subscription, with physician-customized dosing across multiple tier strengths.
Is Rugiet a public or private company?
Rugiet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rugiet founded?
Rugiet was founded in 2018. It employs 51 to 100 people.
Where is Rugiet based?
Rugiet is headquartered in Austin, United States, in the North America region.
How does Rugiet make money?
Two revenue lines are on record. Subscription-based prescription medications are the primary driver. The others are pharmacy prescription fulfillment fees.
Who are Rugiet's main competitors?
Broad incumbents on record are Teladoc Health and K Health. Direct peers are Ro, Rex MD, BlueChew, LifeMD, MangoRx, Hims & Hers Health and Vault Health. Costello Medical / Specialist Men's Health Clinics is listed as a regional player.
Does Rugiet have an API?
No public API is recorded for Rugiet.
What industry is Rugiet in?
Rugiet's product category is Men's Telehealth / Direct-to-Consumer Prescription Healthcare. Its primary akta.pro industry code is HLAIADAK, Men’s Health (OTC Urologic & Sexual Health), with a secondary code of HLAFADAJ, Virtual Urgent Care & On-Demand Teletriage Services. Its NAICS code is 62111 and its SIC code is 8011.